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Tag: Gutenberg

  • Gutenberg Wins Gold in PR Asia Awards for 2018

    Gutenberg Wins Gold in PR Asia Awards for 2018

    MUMBAI: Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s communications industry. The firm won for its “Bharat Yatra” PR campaign for the Kailash Satyarthi Children’s Foundation (KSCF), an organization dedicated to eradicating child labor and child exploitation around the world. 

    KSCF, led by its founder and Nobel Peace Prize recipient Kailash Satyarthi, organized Bharat Yatra, the largest march in India for child safety, from August thru October 2017.  The “Yatra” (march) was an important part of a five-year long global ‘100 Million for 100 Million’ campaign in which youth were change makers for a child-friendly world and all those involved worked toward building a common consensus to end all kinds of violence against children, especially sexual abuse and child trafficking. The march, which was also attended by the President of India Ram Nath Kovind, had an estimated 1 million participants, covered 11,000 kms, and crossed over 22 states in 35 days. 

    On winning the award, Harjiv Singh, Gutenberg founder and CEO, stated, “We are extremely honored to receive this award and to further showcase Gutenberg’s expertise in spearheading effective, comprehensive and streamlined PR campaigns in many different areas.” Singh added, “Also, this award is especially important to us due to it being won for such a timely campaign with such an important purpose – making changes across India by saving 2 million childhoods every year.” 

    Says Bidhan Chandra, Executive Director, Campaigns, Kailash Satyarthi Children’s Foundation (KSCF) “We are proud that our campaign, Bharat Yatra, has received international recognition and won the prestigious award.  The Bharat Yatra was the largest mass movement which saw active participation of people from all walks of life including government, judiciary, corporates, educational institutions, media, religious leaders and civil society. Led by child survivors, the Bharat Yatra was a clarion call to end violence against children, especially child sexual abuse and trafficking.”

    Gutenberg’s PR initiatives extended across both traditional and non-traditional media for Bharat Yatra, resulting in the following for the march:

    •    40 million children and 500 million Indians reached in total 
    •    Coverage by over 4,000 India national and international media outlets for television, print, online, and radio
    •    An estimated 100 regional media interviews across 22 states
    •    Over 400 feature stories in 35 days 

    In its entirety, Bharat Yatra’s 2017 march had many impressive accomplishments, including: 

    •    Madhya Pradesh passing a bill for the death penalty for child rapists 
    •    Telangana declaring Karimnagar a child friendly zone
    •    Andhra Pradesh announcing a global policy institute to formulate an environment for the protection of children in India
    •    Karnataka setting up a dedicated court to fast-track cases related to child abuse
    •    Punjab being declared a model state for childhood 
    •    The Union Cabinet clearing the Trafficking of Persons Bill [Prevention, Protection and Rehabilitation Bill] 2018

    PR Awards Asia is the foremost event in the Public Relations industry’s calendar, attracting sponsors from both the sector itself and the suppliers that serve them. The judging is led by leading professionals from the in-house ranks, as well as senior agency executive utilizing a demanding set of criteria.

  • Gutenberg launches Singapore office

    Gutenberg launches Singapore office

    MUMBAI: Integrated digital marketing communications firm Gutenberg will launch its ninth office in Singapore, which will be strategically important for expanding into the Association of Southeast Asian (ASEAN) market.

    Gutenberg founder and CEO Harjiv Singh says, “I am excited to launch our Singapore office. Singapore is truly a global digital hub with fantastic infrastructure and opportunities for expansion into ASEAN. We are also delighted to announce a new client Smarten Spaces, a Singapore-headquartered company focused on Artificial Intelligence-based smart communities and smart city solutions”.

    Adding his reasons for the expansion, he says, “McKinsey, in a recent report, called the 10 member states of ASEAN an economic powerhouse. ASEAN’s 600 million people comprise one of the largest trading blocks in the world, and the rapid growth of its digital market will be an exciting business opportunity for us”.

    Speaking on behalf of Gutenberg’s new client, Smarten Spaces, an artificial intelligence (AI) platform that helps real estate companies and enterprises globally digitise spaces and experiences that enhance performance and productivity, Smarten Spaces founder and CEO Dinesh Malkani expressed his delight at Gutenberg’s expansion to the ASEAN market. He mentions, “Smarten Spaces partnered with Gutenberg as we were looking for a global integrated marketing communications firm that brought industry expertise around AI, a strong global footprint and marketing experts who understand how to build our brand”.

    With 70 per cent of the population under the age of 40, ASEAN’s GDP is expected to have rapid growth in the coming decade from its current US$ 2.3 trillion. Economic growth will be accompanied by strong growth in the digital sector. The digital market in ASEAN is estimated to grow to more than US$ 200 billion by 2025.

    With the launch of its new office, Gutenberg brings its global branding initiative, “Global Storytelling Series” to Singapore. There will be a panel discussion with CEOs on “Leadership and Storytelling in a Digital World”

  • Gutenberg appoints Christina Daniels as director of content for India

    MUMBAI: Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.

    Gutenberg founder and CEO Harjiv Singh said, “We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.”

    Daniels has experience of 15 years in the field of corporate story telling. In the past, she has been associated with several leading technology, retail and media brands – creating compelling sories that help them communicate powerfully.

    Christina is also the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was long listed for the Crossword Book Award, and now has a Turkish edition.

    Prior to joining Gutenberg, Daniels held the position of Marcom Manager at CGI. She led Marcom content development at the Global Communications Centre in India. Before this she was also associated with organizations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and STAR among others.

    “Story telling is at the core of Gutenberg’s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe sky is the limit”, said Daniels.

  • Gutenberg appoints Neil Ashurst as UK head

    Gutenberg appoints Neil Ashurst as UK head

    MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company’s recent rebranding which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services.

    Neil has over 15 years of experience in the communications industry, working closely with content and marketing teams both in-house and cross-agencies to deliver campaigns that focus on business impact.

    “Neil’s knowledge of the UK market coupled with his passion for communications will allow Gutenberg clients to have a great ally in creating and implementing impactful digital, PR and communications campaigns. Neil’s insights on the changing nature of customer journey for brands reflect his focus on ensuring business impact for our clients. Neil will lead our growth and expansion plans for the UK and Europe from our office in London. Additionally, he will integrate with our US and India teams on global multi-geography clients,” said Gutenberg founder and CEO Harjiv Singh.

    Neil earlier worked at Performance Communications, working on the Nissan Europe account. He has also worked at well-known UK agencies Frank, Brands2Life and 3Monkeys Zeno on brands such as Microsoft and 3 Mobile. Additionally, he was the head of UK communications for retailer – Game, working closely with Xbox, Activision and EA on the retail launches of their biggest titles.

    “Our experience as story-tellers as well as our growing capabilities across all channels means that we have a fantastic opportunity and offering here in the UK as the industry continues to evolve,” said Ashurst.

    Globally, Gutenberg services industries such as technology, retail, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes.

  • Gutenberg appoints Neil Ashurst as UK head

    Gutenberg appoints Neil Ashurst as UK head

    MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company’s recent rebranding which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services.

    Neil has over 15 years of experience in the communications industry, working closely with content and marketing teams both in-house and cross-agencies to deliver campaigns that focus on business impact.

    “Neil’s knowledge of the UK market coupled with his passion for communications will allow Gutenberg clients to have a great ally in creating and implementing impactful digital, PR and communications campaigns. Neil’s insights on the changing nature of customer journey for brands reflect his focus on ensuring business impact for our clients. Neil will lead our growth and expansion plans for the UK and Europe from our office in London. Additionally, he will integrate with our US and India teams on global multi-geography clients,” said Gutenberg founder and CEO Harjiv Singh.

    Neil earlier worked at Performance Communications, working on the Nissan Europe account. He has also worked at well-known UK agencies Frank, Brands2Life and 3Monkeys Zeno on brands such as Microsoft and 3 Mobile. Additionally, he was the head of UK communications for retailer – Game, working closely with Xbox, Activision and EA on the retail launches of their biggest titles.

    “Our experience as story-tellers as well as our growing capabilities across all channels means that we have a fantastic opportunity and offering here in the UK as the industry continues to evolve,” said Ashurst.

    Globally, Gutenberg services industries such as technology, retail, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes.

  • Gutenberg integrates digital, PR, video, content & mobile

    Gutenberg integrates digital, PR, video, content & mobile

    MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications needs for brands. Gutenberg’s integrated marketing services offering will expand from PR to include digital, content, video and mobile.

    “We began as storytellers, through PR,” said Gutenberg founder & CEO Harjiv Singh. He added, “In this next phase of our growth, storytelling will stay central to our belief that great stories build great brands. We will incorporate tools such as SEO, analytics and digital advertising encompassing the range of paid, owned, earned media.”

    In 2016, Gutenberg added 31 clients across its global portfolio. Gutenberg is also on track to open its Singapore office in early 2017 and will continue its expansion targeting key markets in the ASEAN region. Gutenberg is expected to grow its team to over a 100 storytellers in the first half of 2017.

    Black & Veatch vice president, global marketing & communications Fredrik Winterlind said, “The Gutenberg team brings enthusiasm, passion and a truly collaborative spirit to all of their efforts in support of our PR initiatives.”

    Gutenberg’s 80 team members across seven offices in three countries work with B2B and B2C clients in industries such as technology, health care, mobile, financial services, real estate, education, defense & aviation, hospitality, industry associations, retail, e-commerce, fashion, media & entertainment, manufacturing and not-for-profits.

  • Gutenberg integrates digital, PR, video, content & mobile

    Gutenberg integrates digital, PR, video, content & mobile

    MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications needs for brands. Gutenberg’s integrated marketing services offering will expand from PR to include digital, content, video and mobile.

    “We began as storytellers, through PR,” said Gutenberg founder & CEO Harjiv Singh. He added, “In this next phase of our growth, storytelling will stay central to our belief that great stories build great brands. We will incorporate tools such as SEO, analytics and digital advertising encompassing the range of paid, owned, earned media.”

    In 2016, Gutenberg added 31 clients across its global portfolio. Gutenberg is also on track to open its Singapore office in early 2017 and will continue its expansion targeting key markets in the ASEAN region. Gutenberg is expected to grow its team to over a 100 storytellers in the first half of 2017.

    Black & Veatch vice president, global marketing & communications Fredrik Winterlind said, “The Gutenberg team brings enthusiasm, passion and a truly collaborative spirit to all of their efforts in support of our PR initiatives.”

    Gutenberg’s 80 team members across seven offices in three countries work with B2B and B2C clients in industries such as technology, health care, mobile, financial services, real estate, education, defense & aviation, hospitality, industry associations, retail, e-commerce, fashion, media & entertainment, manufacturing and not-for-profits.