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Tag: Gururaj Rao

  • Lionsgate Play launches first marketing campaign with Havas Creative

    Lionsgate Play launches first marketing campaign with Havas Creative

    MUMBAI: Premium entertainment service, Lionsgate Play has made a grand entry into the Indian market, with its first marketing campaign. The renowned global brand has awarded its creative mandate to Havas Creative India, the business will be handled by the agency’s Mumbai office.

    For the brand’s launch campaign Lionsgate and Havas Creative decided to go with a clutter-breaking quirky out of home campaign that has gone live across Delhi, Mumbai, and Pune.

    The idea is to showcase multiple genres of movies to the same consumer emphasising the breadth of Lionsgate Play’s premium content offering hence the brand tapped into prime outdoor presence in select pockets across the city.

    The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app.

    Lionsgate Play India MD Rohit Jain said, “We are excited to get Havas Creative on board as our creative partner. Their thought process on the brand and the category is interesting and we look forward to building a strong brand here in India. We have always taken a bold stand, be it content where our super heroes are un-conventional like Hunger Games or while establishing a brand image, we like to be fearlessly bold in our approach. While OTT is an exciting category with many brands focusing on key titles to market themselves, we are looking at a consumer connect early in our journey so we can be relevant to our core audiences.”

    Commenting on the win and the campaign, Havas Mumbai managing partner – west & south Arindam Sengupta said, “We are delighted to partner with a renowned as well as innovative content player like Lionsgate Play, for its foray in the Indian market. In a content- first era,  Lionsgate Play brings a great mix of premium quality content to the Indian audiences, given our Havas Vivendi offering in India, which has content at its core, our partnership seems perfect. We look forward to building a differentiated and unique positioning for brand Lionsgate Play in dynamic Indian market.”

    Talking about the creative idea behind the campaign Havas Mumbai executive creative director Gururaj Rao said. “The idea emerged from the insight that one could watch blockbusters anywhere with LionsGate Play. And that too blockbusters from every genre. This led to a clutter-breaking campaign that attracts eyeballs with its witty innuendos and its quirky approach.”

  • Havas Creative strengthens Mumbai team with two senior hires

    Havas Creative strengthens Mumbai team with two senior hires

    MUMBAI: Havas Creative has further bolstered its creative offering with two senior hires in its Mumbai office.  Gururaj Rao has joined as executive creative director and Durgesh Singh as associate creative director – copy. Both Gururaj and Durgesh will report to Havas Creative national creative director Mayur Hola. The duo will aim to foster creativity at the heart of everything, in line with the Group’s integrated approach manifested in the ‘Havas Village’ model.

    Having worked across agencies like Publicis, Ogilvy, JWT and DDB Mudra, Rao has nearly 13 years of experience in advertising. Prior to Havas, he was working with an Indie creative shop Tiqui-Taka.  He has worked on brands like Nerolac Paints, Sony Sports, Urban Clap, Dr. Fixit, Fevicol, Skoda, Cadbury 5 Star, Havmor Ice-cream, Volkswagen and HDFC Mutual Fund. Moreover, his work has been recognised at both national and international awards like the Clio Awards, Young Guns, Effies and Abbys. He has been nominated by the Ad Club Bombay for the ‘Young Achievers Award’ as well as being ranked 35th in the Young Guns Global Young Creatives Ranking in 2008.

    Singh carries with him eight years of extensive experience in the field of content generation and creative writing with agencies like DDB Mudra and Publicis India. He has worked across brands like HDFC, Skoda, Zee, and Nerolac.

    Commenting on the appointments, Mayur Hola said, “Guru brings an infectious energy that Bobby and I are sure will light up the Havas Mumbai office and give it purpose. His interaction with people is at a granular level and he’s just a straight up solid guy who puts his head down and gets work done. We’re very happy to have a kindred spirit such as him on-board. Durgesh is a bright spark. His ideas are just what we need as we add creative muscle to the Mumbai office. We’re sure that Durgesh and Guru will create a powerful alliance and work with the rest as part of a great team.”

    “I am really looking forward to being part of this exciting new team and working with Bobby Pawar and Mayur Hola and their vision of a refreshed creative proposition for Havas Group India,” said Rao.

    “I feel I've come to Havas at a very interesting time. Havas Group’s integrated operating model and Vivendi (an entertainment powerhouse) parentage creates a world of opportunities. I am excited to be a part of the team and look forward to doing some amazing work,” said Singh.

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.