ITV

Tag: Gurukul

  • Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator’s Gurukul

    NEW DELHI: Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

    Positioned as an office space of choice, Creator’s Gurukul offers co-working spaces that are a unique amalgamation of nature and technology to provide an enriching environment promoting collaboration, innovation and a more productive work culture.

    Singh said, “Creator’s Gurukul has mixed all the right ingredients and global alliances to create the new age work places ideally suited for modern day requirements. It feels great to be a part of the Creator’s Gurukul team and I look forward to working with Siraj and Abhinav in this exciting journey. I am confident that the unique business model of Creator’s Gurukul will disrupt the sector in a big way and create an inspiring global brand”

    Creator’s Gurukul co-founder Abhinav Tandon said, “It has indeed been an exhilarating time for us. We have spent a lot of time in researching the nature of business, prepare a disruptive business model, on-boarding the right strategic team and we have now been able to bring one of India’s favourite icons on-board to kick start the announcements. Yuvi Paaji has been one of the greatest motivators with his cricketing histrionics as well as a defining symbol of fight against odds. We are also inspired a lot by his kind humanitarian work and we hope to carry forward the legacy by being more closely involved in a range of activities with him. Yuvi Paaji has created many ground-breaking records on the field and we all believe the same philosophy that in this fast changing world, the best way to predict the future is to create it. With Creator’s Gurukul the aim is to provide the best global platform to such creators of tomorrow“

    The chain has an aggressive launch strategy with its first centre – a 500+ seater located in the heart of Gurugram (Gurgaon) – getting launched first, followed by two centres in Mangalore and Delhi by the end of the year. The chain is co-founded by Abhinav Tandon and Mohammed Sirajuddin and backed by prominent HNIs like Shabir Momin from Singapore, Anubhav Kaul from Hongkong and Jasmeet Singh from Canada and supported by seasoned industry professional like Vikas Sharma, Karanjeet Sapra, Nitin Bajaj, Ram Atri, K.S.Sirish.

    Creator’s Gurukul in a statement said the world is moving towards a shared economy model and the arrival of a truly India inspired co-working space that aims to revolutionize the Indian entrepreneur culture around the world is welcoming news for the country. Moreover, the involvement of one the India’s biggest cricketing icon and hero, Yuvraj Singh, is a crowning stroke and Creator’s Gurukul definitely has an ideal combination of a team that goes for a win all the way.

    Creator’s Gurukul is the world’s first India-inspired Shared Office Space and ecosystem provider of its kind for start-ups, MSMEs, Creative Professionals and Service providers. Full of innovation and opportunities, Creator’s Gurukul, as its name suggests, aims to turbocharge the Indian entrepreneurial environment by blending Global best practices and collaborations and blend it with India Inspired Ethos ,innovations ,design elements and Inspirations from the Golden Age of India when our country used to be the leader in the world in business excellence ,innovation and trade. It aims to achieve this goal by creating green spaces with soul where top industry leaders and the most brilliant entrepreneurial minds can co- work as well as synergise to exchange ideas and help start-ups overcome business obstacles.

  • Sony finalises Fame Gurukul sponsors

    MUMBAI: One month prior to launch, Sony has managed to rope in five associate sponsors for its upcoming reality series, Fame Gurukul, which is slotted at 8:30 pm Monday to Friday.
     

     
    Associate sponsors finalised for Fame Gurukul are as follows:

    1) LG CDMA
    2) Pepsi
    3) HLL (Clinic)
    4) Johnson & Johnson
    5) Idea (Telecom operator)
    6) In the process of finalisation

    Industry estimates have pegged the amount each sponsor has pumped in at about Rs 30 million.

    Commenting on the same, SET executive vice president (ad sales & revenue management) Rohit Gupta states, “Based on the strength of the format, we have reduced the number of sponsors to six. This will allow for focussed branding opportunities that can be woven in well into the show which would have been limited if we had brought in more sponsors.”

    Sony usually follows a nine associate sponsor format.

     
     
    Gupta also pointed out, Indian Idol was the launch pad for branding synergies on Indian television. Citing the example of the Nokia Hindi SMS as well as the Rejoice Shampoo branding with ‘Rejoice moments’ he stated that the benchmarks had been set, and now the endeavour was to raise the bar further.

    Coming to the what the format offers to advertisers, Gupta reiterates, “The format of the show is so tight, that it is literally a high paced reality soap. Also, now that our 8-8:30 pm band has firmed up with the launch of Kaise Ye Pyaar Hain, it will act as an excellent funnel for Fame Gurukul at 8:30 pm.”

     
     
    What is noteworthy about the likes of LG CDMA, Pepsi and Idea that have come on board is the fact that they have not been very aggressive spenders on the channel.

    Also, if one looks at LG CDMA, this is it’s first big spend the brand has indulged in apart from the normal FCT buys on television. Similar is the case with Idea, says Gupta. A clear indication, according to him, that the channel has managed to divert some new monies onto its stable.