ITV

Tag: Gurugram

  • Nissan comes aboard as Bryan Adams tour’s driven by partner

    Nissan comes aboard as Bryan Adams tour’s driven by partner

    MUMBAI: Nissan Motor India wants to make it a night to remember for lovers of hot Canadian singer Bryan Adams  who choose to book the new Nissan Magnite before 11 December. 40 of those who go to the store and take the pains to fill out the booking forms stand a chance to win  a ticket each to the Bryan Adams concert.  That’s because EVA Live and SG Live – the companies behind the Bryan Adams  So  Happy It hurts concert tour – have signed on Nissan as an official  driven by sponsor.

    Winners will be selected through a lucky draw, adding excitement to the Magnite purchase experience. The campaign will go live across Nissan’s official social media platforms.

    This partnership highlights Nissan Motor India’s commitment to creating meaningful and engaging experiences for its customers. By blending the electrifying energy of Bryan Adams’ live performance with the brand’s passion for automotive excellence, Nissan offers a truly unique experience for its audience.

    Nissan will additionally showcase an exclusive Nissan Experience Zone at the Backyard Sports Club in Gurugram  where thei global Icon will perform. The fourth generation Nissan X-Trail, alongside the  New Nissan Magnite will be on display in the zone for car enthusiasts to get  a touch and feel of the two vehicles. .

    The event will feature:

    .  A spectacular display of the fourth gen Nissan X-Trail and the new Nissan Magnite, highlighting their exceptional design and advanced technology

    .  An exciting interactive experience for attendees, including opportunities to capture exclusive photos with the vehicles

    .  Engaging activities designed to create lasting memories of the event

    The event will take place at the Backyard Sports Club in Gurugram on 12 December 2024, starting at 7 PM. With over 17,000 tickets already sold, the concert promises an unforgettable experience for music aficionados.

  • India Affiliate Summit (IAS) 2022 sheds light on trends, predictions and innovation in two-day conference

    India Affiliate Summit (IAS) 2022 sheds light on trends, predictions and innovation in two-day conference

    Mumbai: The Internet and Mobile Association of India (IAMAI) and vCommission jointly organised the 8th edition of The India Affiliate Summit (IAS) 2022 on 14-15 September, 2022. The event, which included engrossing keynote sessions, masterclasses, panel discussions, and exhibitions, was held at The Leela Ambience, Gurugram.

    The country’s biggest affiliate marketing event saw the participation of national and international attendees from over 700 companies and provided ground for them to network and discuss opportunities to accelerate business.

    On the first day of the two-day long event, vCommission CEO Parul Bhargava opened the floor for discussion with her keynote session, wherein she spoke about the lessons that she has learnt from her entrepreneurial journey in affiliate. “Affiliate marketing has made businesses millions and people millionaires. The affiliate industry is so young and innovative that no one can say, we know it all.”

    Looking at the journey of the India Affiliate Summit since 2015, she added, “As I stand here, from where we started this journey, I am very proud that affiliate as an industry, as a department, is now prevalent in most brands, companies, and agencies.”

    As a piece of advice to marketers, Valueleaf vice president – delivery & ad operations Ameya Kaulgi pointed out, “Affiliate is a massive pull. If you make your funnel right, with the right checks, you can build your brand with the bottom funnel.”

    Patanjali Ayurved COO-media and communications Anita Nayyar spoke about how a brand should optimise its customer lifetime value. “It is important to go back to basics in terms of brand benefits and customer engagement, and once this war is won, optimising ‘lifetime value’ will follow.”

    On the first day of the conference, industry veterans presented new insights, data-driven strategies, and innovative ideas on affiliate, ecommerce, D2C, etc. Twitter business head Kanika Mittal, Meta industry head automotive & D2C Hari Pulipati, HDFC Bank VP and head-acquisition content and social media marketing Jahid Ahmed, and The Man Company director-brand marketing Rumi Ambastha, were among the other key speakers on the inaugural day.

    The second day of the event threw light on several subjects, such as social media listening, influencer marketing, and creativity. Admitad country head Neha Kulwal spoke about Indian SMEs, “For SMEs, partner marketing is a great way to increase their reach and raise brand awareness without breaking the bank. Since most SMEs strike a balance between productivity and profitability, including low-cost and high ROI-driven channels such as partner marketing is a must. Also, the world is moving to ‘Digital First’ and with this shift, performance/partner marketing will be a major driver in their marketing mix.”

    Addressing a session titled, “From celebrities to social media influencers.. what’s next?”, HDFC Bank vice president and head-digital acquisition content and social media marketing Jahid Ahmed said, “Today celebs and influencers are shaping up well. But as a brand, to ensure stronger and long-term communication for the audience, it is important that they focus on building individual brand advocates who can further educate micro communities. And that’s how they can turn this around to build a large pool of their brand lovers.”

    On a panel about “Programmatic reach by using new age media-CTV, audio & DOOH etc.,” Optimise Media Group – India CEO Shaan Raza revealed, “The IAS as a platform has evolved over the years. This year, they’ve discussed new marketing trends like programmatic and connected TV, which are preparing the audience for the web 3.0 space. The new age media has now become popular and it is in its transition phase. Various new trends are entering India, and new age performance marketers should look forward to them. They should use their creativity and imagination to engage with them from the performance marketing aspect.”

    Amongst other prominent speakers who spoke on the concluding day at IAS22 were Google Cloud head of regional marketing-India Virginia Sharma, Samsung Electronics deputy general manager Nitin Guleria, Max Life Insurance VP & head of D2C ecommerce Sameer Jain, and Niva Bupa SVP head of marketing Nimish Agrawal.

  • Amit Shankar joins Hashtag Orange as co-founder & CCO

    Amit Shankar joins Hashtag Orange as co-founder & CCO

    Mumbai: Digital advertising agency Hashtag Orange on Tuesday announced the appointment of Amit Shankar as its co-founder and chief creative officer.

    Shankar moves on from Famous Innovations, where he served as the head of creative at the agency’s Gurugram office.

    In a career spanning over 25 years, Shankar has won multiple accolades such as metal at Cannes, One Show, AdFest, Spikes Asia, Effies and Abbies. His work has also featured often in Luerzer’s Archive.

    “Amit is a brand in himself, and we are thrilled to have him sail the ship for our creative department,” Hashtag Orange founder Mukesh Vij said. “Hashtag Orange is richer in its talents to have such a decorated creative soul be a part of the journey ahead. We look forward to making a big bang shortly.”

    Shankar’s advertising journey includes tenures at agencies like Publicis, J Walter Thompson, Contract and Grey (including Trikaya). Among the marquee brands he has actively contributed to and helped build, are Microsoft, Windows XP, Domino’ Pizza, NIIT, Honda, Hyundai, General Motors, Monte Carlo, Pernod Ricard, Pedigree, GlaxoSmithKline, Procter & Gamble, Hero MotoCorp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times, Montecarlo and Revlon, according to the agency.

    “The best thing about advertising is that it unfolds a whole new chapter for you, every time you look forward to breaking the continuum,” commented Amit Shankar. “Being a technology-driven agency, Hashtag Orange offers a rich playfield for ideas that ride on tech. The creative energy here is irresistible and infectious, and I look forward to adding more vigour to it. The time is to un-learn and learn much more; I see lots of experiments, innovations and some sharp work on the cards.”

  • Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP

    Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP

    Mumbai: The Gurugram office of L&K Saatchi & Saatchi has announced the onboarding of Amitabh Sreedharan as vice president. In this role, he would report to L&K Saatchi & Saatchi EVP and head – North and East Atin Wahal.

    Sreedharan’s mandate at L&K Saatchi & Saatchi will be to drive new business growth and enhance agency-client partnerships in the region, said the statement.

    “I am thrilled to have Amitabh on board. It’s great to have someone on the team who will start firing from day one,” commented Atin Wahal. “He belongs to a rare breed of advertising professionals who are actually brand custodians in the true sense. His integrated approach to brand management is a much-needed ask from all clients and I am sure he will be able to leverage ‘Power of One’ for our clients very effectively.”

    Sreedharan’s professional journey spans over 18 years and has worked with agencies such as McCann, Scarecrow M&C Saatchi, Lowe Lintas and Ogilvy. Over his two-decade stint, he has played a key role in managing brand and communication initiatives for multiple businesses across agencies.

    “I am excited to begin my journey with the team at L&K Saatchi & Saatchi. The leadership team and a coherent vision in the last two years has made it one of the fastest-growing integrated agencies in the industry,” said Amitabh Sreedharan. “I am looking forward to bringing in my experiences to amplify the results envisioned by the leadership team of Paritosh Srivastava & Atin Wahal and augment the agency’s momentum.”

  • Affiliate Marketing goes inter-galactical at #IAS18

    Affiliate Marketing goes inter-galactical at #IAS18

    Internet And Mobile Association of India is hosting India’s largest gathering of affiliates, brands, agencies, ad networks & publishers, titled – ‘India Affiliate Summit’ for the 4th time at Leela Ambience, Gurugram on the 11th & 12th of October 2018. This year, the Gods of the Affiliate Marketing Galaxy (speakers) will unite once again to interact with – the Guardians (exhibitors), the Creators (partners), the Pillars (supporters) & the Sentinels of Affiliate Marketing (delegates). We are expecting around 2500+ sentinels at #IAS18, with companies attending exceeding 400 and sentinels coming in from varying countries around the world. 75+ gods are expected to deliver 12+ hours of content and 75+ guardians are expected to be exhibiting at the summit! Here’s a look at some of the Gods that will represent the universe at #IAS18

    • Aashish Chopra, Ixigo.com
    • Abhishek Joshi, Sony Liv
    • Amit Sharma, Max Life Insurance
    • Brett Kaufman, Workbook6
    • Eshita Jayaswal, Bacardi
    • Ganish Bahl, Vivo Inda
    • Mandeep Singh, Aegonlife
    • Nomit Joshi, Gionee India
    • Parul Bhargava, vCommission
    • Philip Keckeis, TradeTracker
    • Prachi Mohapatra, FBB
    • Prasad Shejale, Logicserve Digital
    • Souvik Banerjjee, Tata Industries
    • Srinivas Rao, Lifestyle International
    • Stephen Rumbelow, Optimise
    • and many more…

    Click here to visit the website and know more about #IAS18

    Some of the most interesting topics of discussion at this super conference of the affiliate marketing galaxy include – influencer marketing, programmatic advertising, technology in affiliate marketing, engagement through video, leveraging the true power of affiliate marketing, brand advocacy, skill gaming industry in India, the changing world of content consumption & engagement models for affiliates. Besides this, look forward to some exciting workshops and of course, the –

    Affiliate Party – An exciting evening of entertainment, fun, networking, cocktails, awesome food, awesome people, awesome music and a DJ to perform! Expect to mix, meet, hobnob, chill and all in all – have a great evening of entertainment at the Affiliate Party – #AffParty.

    Affiliate Street – Walk through a street filled with expert advice from affiliate marketing Guardians, the latest products/services & collaboration opportunities of a lifetime – the perfect combination to thrust your business right into the affiliate marketing stratosphere – #AffStreet.

    Beer booth – Beer will be served at #IAS18! It doesn’t get better than this, does it! Visit the #BeerBooth to avail your beer coupons!

    Few of the brands that attended last year include Flipkart, Google, Vivo, Tata, Pepsico, Abbott, DHFL, ICICI, PVR, Sun Pharma, HSBC, Reebok, Bajaj Capital, Best Seller, Zomato, Vodafone, Axis, Bata, Jabong, Micromax, Nestle, Shoppers Stop, Danone, The Body Shop, Honda, Kotak Mahindra, Big Basket, Piramal, Hero, JLL, Zivame, Croma, Barclays, Gitanjali, Novartis, Samsung, Dabur & Reliance.

    Decision makers from different spheres of the affiliate marketing industry will be looking for online publishers, bloggers, traffic sources, retailers, networks, technology firms, digital agencies and other solution providers. Guess what!

    If you are at the summit – that could be you!

    To register for this event – mail – vivek@iamai.in or click here Follow IAMAI on Twitter at – @IAMAIForum – Tweet using the hashtag #IAS18

  • Sony Pictures Networks India inaugurates its first music room at Bhondsi Jail, Gurugram

    Sony Pictures Networks India inaugurates its first music room at Bhondsi Jail, Gurugram

    MUMBAI: Staying true to its CSR commitment of Ek India Happywala, Sony Pictures Networks India (SPN) has partnered with India Vision Foundation to launch its first music training room at the Bhondsi jail in Gurugram. SPN’s CSR programme focusses on creating a positive impact in our ecosystem and is built around 3 pillars; empowerment, education and environment. The Dhun Project falls under the pillar of empowerment through music that was initiated in 2016, to celebrate the 5th anniversary of Sony MIX.

    In the second year, ‘The Dhun Project’ aims to use the powerful medium of music for the rehabilitation of prison inmates, thus preparing them for a successful reintegration into society post their prison term. By believing that music can bring about harmony, SPN along with the India Vision Foundation is working towards inducing change in the mind-set of prison inmates, by helping them discover their talent and hone their music skills.

    Through ‘The Dhun Project’, SPN will also be setting up training centres in four additional prisons across the nation – Rothak & Sonipat of Haryana Prison and Dasna & Kasna prison in Uttar Pradesh. Furthermore, the network along with India Vision Foundation have appointed special trainers (vocal and instrumental) who will visit the music centre on a regular basis to train the prison inmates. The training centre is well-equipped with instruments such as a drum set and pad, tabla, dholak, harmonium, guitar and electric keyboards.

  • Publicis Comm merges experiential & brand activation arms

    Publicis Comm merges experiential & brand activation arms

    MUMBAI: Publicis Communications has announced the merger of its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide, effective immediately. The development fits perfectly with Arc Worldwide’s strategic expansion plans to scale up its geographical footprint in India.

    Publicis Communications India and Leo Burnett South Asia CEO Saurabh Varma says, “By merging the two entities, Arc can leverage their combined expertise in ways that are unprecedented for the industry. The merger of Solutions with Arc will create even more momentum for Arc’s trajectory in India. Arc has deep capabilities across the entire experience landscape. With Solutions, we will create meaningful value exchange straddling the entire shopping experience for greater impact on our clients’ businesses. The merger fits perfectly with our ‘Power of One’ strategy.”

    The newly merged entity will be called Arc Worldwide and will be headed by Vandana Verma, executive vice president and India head at Arc. Solutions’ entire team and its roster of clients will now come under the Arc umbrella.

    Verma adds, “Arc is focused on creating meaningful connected experiences. In India, Arc is a key platform within Publicis Communications. Solutions will add immense value to Arc through its expertise across technology-enabled solutions, paperless retail audits, merchandising and real time consumer feedback, among others. The merger will now help us lead experiential planning, data-driven shopper insights, and mobile-tracking and analytics-led initiatives designed to help our clients reach empowered consumers.”

    Solutions COO Virender Sharma mentions, “The merger with Arc means unparalleled access to all clients in the Publicis Communications portfolio. I look forward to seamlessly integrating ideas and solutions that will grow our clients’ businesses. We are happy to see the coming together of Arc Worldwide and Solutions at our new Big Apple office in Gurugram.”

    Arc Worldwide is globally one of the top three agencies in the experiential and shopper marketing gamut. It is present in 40 countries serving over 400 brands. The agency says its ‘Irresistible Commerce’ philosophy moves people to like, share, participate, and ultimately make a purchase. Arc’s key clients in India include Amazon, P&G, Huawei, Heineken, Bajaj and Häagen-Dasz. Solutions is an innovative and ideas-led digital offering serving some of India’s leading companies including HP, ITC, Fitbit, CP Plus, Usha and Sandisk, among several others.