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Tag: Guru Randhawa

  • Guru Randhawa strikes the right chord with Warner Music India deal

    Guru Randhawa strikes the right chord with Warner Music India deal

    MUMBAI: Guru Randhawa is hitting all the right notes as he embarks on a new musical journey with Warner Music India, marking a landmark partnership that promises to take his artistry to the next level. With a fresh creative direction and new management led by Gurjot Singh of BeingU Studios, the Punjabi pop icon is set to drop his highly anticipated studio album, Without Prejudice, later this year.

    Packed with nine electrifying tracks, Without Prejudice fuses Afropop with Indian pop, delivering a genre-defying experience. Fans can expect bangers like Snapback, Sirra, New Age, Qatal, From Ages, Jaaneman, Kithe Vasde Ne, Surrey Connection, and Gallan Battan, the latter set to drop on 28, March 2025, alongside its music video. The album will also feature exciting collaborations with artists like Zehr Vibe, NSeeB, Bob.B Randhawa, Kiran Bajwa, and Prem Lata.

    Speaking about his evolution as an artist, Guru Randhawa shared, “This album is about breaking barriers and embracing fresh sounds. I want to connect with a global audience while staying true to my roots. With Warner Music India by my side, I’m ready to create something truly special.”

    Warner Music India managing director Jay Mehta stated, “Guru Randhawa has been instrumental in bringing Punjabi music to a global stage. This album marks an exciting new phase in his journey, and we’re committed to supporting his artistic vision while helping him build a well-rounded brand.”

    As one of India’s most influential music exports, Randhawa has amassed over eight million monthly Spotify listeners and more than 14 billion streams across platforms. Known for crafting chart-topping anthems, his music transcends borders, cementing him as a true global force.

    With Without Prejudice, Guru Randhawa isn’t just dropping an album he’s making a statement. And with Warner Music India backing his vision, the world is about to hear him louder than ever.

  • Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5

    Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5

    Mumbai: Celebrating nearly three decades, Zee TV’s music reality show Sa Re Ga Ma Pa has made a grand return with a new season, featuring mentors Sachin-Jigar, Sachet-Parampara, and Guru Randhawa alongside hosts Vipul Roy and Salman Ali. Contestants’ performances have captivated audiences and received praise from visiting celebrities, including Kartik Aaryan, Vidya Balan, Tripti Dimri, Shilpa Shetty, Annu Kapoor, and Kumar Sanu.

    Sa Re Ga Ma Pa 2024 has attracted 23 sponsors across various industries, making it a key platform for advertisers. This season’s title sponsor is Birla Opus Paints, with Chocolate Horlicks and Cadbury Celebrations as co-presenting sponsors, and Smith & Jones Pasta Masala, Catch Masale, and Clinic Plus Shampoo as co-powered by sponsors. Additional sponsors include Vicks Double Power, Garnier Super UV Sunscreen, India Gate Basmati Rice, Dish TV, BKT Tires, Yamaha Racing, Mastercard, Voltas Beko, and Merino Laminates.

    On Zee5, the show has partnered with Birla Opus Paints, Catch Masale, Dish TV, Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism, featuring brand integrations during festive showcases. The show’s 360-degree media strategy ensures high visibility across television, digital, and social media:

    ●    Television: Sponsors are featured in live performances, judging segments, and contestant stories.

    ●    ZEE5: Interactive ads and branded content connect with younger, digital audiences.

    ●    Social Media: Campaigns on Instagram, Facebook, Twitter, and YouTube drive engagement with viewers, enabling sponsors like HUL, Capital Foods, Yamaha, and BKT Tyres to reach targeted demographics effectively.

    Zee Entertainment Enterprise chief growth officer – digital & broadcast revenue Ashish Sehgal said,  ‘We are proud to have driven the return of Sa Re Ga Ma Pa with an impressive lineup of 23 esteemed sponsors this season. Our innovative approach to integrating brand partnerships across television, digital, and social media platforms enables us to create meaningful connections between brands and audiences. By strategically aligning our sponsors with the emotional journeys of the contestants, we not only amplify viewer engagement but also provide our partners with standout opportunities in a competitive marketplace. Securing such a diverse range of sponsors underscores our team’s commitment and ability to deliver impactful solutions. We are glad that the new season of Sa Re Ga Ma Pa is reigniting musical passion among millions of viewers while delivering significant value to our partners.”

    Zee TV chief channel officer Mangesh Kulkarni added, “The 2024 season of Sa Re Ga Ma Pa has truly struck a chord with audiences, thanks to the fresh panel of mentors who bring their unique musical styles, and the exceptional caliber of talent that graces our stage week after week. The format has evolved with thoughtful content innovations, ensuring that each performance resonates deeply with viewers. This captivating blend of music, emotion, and storytelling has not only delighted our viewers but also attracted a strong lineup of advertisers who recognize the power of our platform. I’d like to thank both our viewers as well as sponsors for their continued faith and support towards Sa Re Ga Ma Pa. Going forward, it will remain our constant endeavour to create significant value for our partners through creative brand integration strategies.”

    With a powerful combination of musical brilliance, content innovation, and a robust 360-degree media strategy, Sa Re Ga Ma Pa continues to set the bar higher for music reality shows in India. 

  • Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Mumbai: India’s iconic singing reality show Sa Re Ga Ma Pa has been a launchpad for emerging talent, helping aspiring singers release singles on Zee Music Co week-by-week in the previous season. Over nearly three decades, the show has discovered and nurtured notable voices. Now, Sa Re Ga Ma Pa returns with a fresh format titled “Nayi Aawaaz, Naye Andaaz,” premiering on 14 September 2024, and airing Saturdays and Sundays at 9 pm. This season features mentors Guru Randhawa, Sachin-Jigar, and Sachet-Parampara Tandon, with Vipul Roy as the host.

    The new season, Birla Opus Paints Sa Re Ga Ma Pa, promises engaging performances and powerful renditions of popular songs. Contestants will be mentored closely by experts, who are dedicated to shaping their musical journeys. With top music composers competing, audiences can expect significant musical moments as mentors guide their protégés towards excellence.

    At a media event in Mumbai, Zee TV unveiled the upcoming season in the presence of prominent music stars. The evening featured a sneak peek of the talent and musical performances by the mentors. The music fraternity’s consensus was clear, Sa Re Ga Ma Pa 2024 is poised to make a significant impact with its new talent and mentor panel.

    Zee TV chief channel officer Mangesh Kulkarni said, “For nearly three decades, Sa Re Ga Ma Pa has been one of Zee TV’s most beloved and enduring properties, a testament to our unwavering commitment to discovering India’s finest singing talent. This season, the idea is to take the show to new heights with a stellar panel of mentors whose melodies have captured every emotion of India and some incredible new voices that have the power to touch your soul. What makes this season truly special is our deeper connection with the audience—earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their feedback and preferences. Our new season is a product of this active listening. The audition process itself saw our viewers participating directly via social media, choosing talent that they believe in. With this approach, we’ve crafted a season that is more interactive and engaging than ever.”

    Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement about the new season, “The remarkable legacy of Sa Re Ga Ma Pa lies not just in its ability to discover exceptional musical talent, but also in the deep-rooted trust it has cultivated over the past 3 decades with its audience and partners alike. This purity and authenticity associated with the show have been instrumental in attracting top-tier brands such as Birla Opus Paints, Chocolate Horlicks, Smith & Jones Pasta Masala, Clinic Plus Shampoo, Garnier and Vicks Double Power to the new season, for whom we have curated some remarkably innovative solutions. The overwhelming advertiser interest we’re witnessing is a testament to the platform’s consistent ability to reinvent itself and stay relevant in an ever-evolving landscape. We look forward to creating memorable partnerships this season and deliver a power-packed season that resonates with our viewers and advertisers alike.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership, “Birla Opus Paints wants to add Beauty & Colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation is a perfect partner to create meaningful connections with our consumers.”

  • Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Mumbai: In today’s fast-paced world, staying relevant means embracing change. India’s iconic singing reality show Sa Re Ga Ma Pa is launching its latest season with a new format, featuring a fresh panel of mentors and distinguished voices from across the country. Zee TV has released a brand film highlighting the season’s theme ‘Nayi Aawaaz, Naya Andaaz,’ showcasing the musical expertise of the mentors, whose melodies have resonated with audiences across India.  

    The brand film captures a gamut of emotions that are a part of our daily lives. It opens with a young girl sobbing in her bedroom after a heartbreak. The voice-over (VO) whispers, “Jab dil tootta hai toh hum hai.” From beneath the bed, mentor Sachet Tandon gently sings the iconic lines of his soul-scorching melody “Bekhayali mein bhi tera hi khayaal aaye”. Cut to a boy staring into the mirror, his eyes reflecting the same sorrow. Behind the bathroom door, Parampara Thakur picks up the same melody she and Sachet have composed together with love, completing the heartfelt duet.

    The story takes a joyous turn as the same couple’s ring ceremony brings their families together. The VO continues, “Aur jab wahi toota dil judta hai toh hum hai,” as Sachin-Jigar emerge from behind with a lively rendition of their romantic hit “Apna bana le piya.” The celebration then peaks with a vibrant wedding party and the VO concludes, “Judte hue dil ke jashn mein toh main he suit karta hoon na,” with Guru Randhawa lighting up the scene, dancing and singing to his popular track “Tenu Suit Suit Karda.” The mentors then introduce themselves before joyously exclaiming together, “India ke har emotion mein hai hum. Aur ussi India ke liye laa rahe hum, nayi aawaaz, naye andaaz mein!”

    Zee TV chief channel officer Mangesh Kulkarni said, “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    ZEE CMO, content SBU Kartik Mahadev added, “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

    With its rich legacy and commitment to constant reinvention, Sa Re Ga Ma Pa is all set to embark on a new chapter. From chart-topping hits to captivating performances, the show promises to bring viewers on a musical journey like never before. Be prepared to witness musical excellence, emotional stories, and fresh talent as Sa Re Ga Ma Pa returns at 9 pm on 14 September, exclusively on Zee TV.

  • NexBrand’s Brand Vision Summit honours brands

    NexBrand’s Brand Vision Summit honours brands

    NexBrand’s Brand Vision Summit 2020, powered by Kamdhenu, was held on February 20 in Mumbai. The fifth edition of the event saw top names from India’s corporate and entertainment sectors being felicitated for their work through the year.

    This year, Brand Vision Summit had Anurag Thakur, MOS – Finance& Corporate Affairs, Government of India, as the chief guest. He spoke on how the recipients that night were the engines that will ride India’s to the next phase of global prominence. Lok Sabha MP Dr Arvind Kumar Sharma was also present as the Guest of Honour.

    Over the past five years, NexBrand’s Brand Vision Summit has honoured India’s top achievers across Corporate, Healthcare, Philanthropy, Education and Entertainment. Past honorees include stellar personalities such as Niranjan Hiranandani, Sonam Kapoor, Sonakshi Sinha, Ayushmann Khurrana, Vidya Balan, Amit Burman, Kiran Mazumdar – Shaw amongst many other renowned names.

    Chandrika Maheshwari, Founder – Brand Vision and Jt. Managing Director – NexBrands, said: “The Summit is the culmination of a dream to see India’s top inspirations on the stage of Brand Vision Summit. Each winner tonight has left an indelible ink on India’s growth and path to the future. It is our honor to recognize their work and use the stage to propel the voices farther across the world”

    Saurav Dasgupta, Co-Founder- Brand Vision and Jt. Managing Director – NexBrands, said: “We have been using our unique and time-tested 3i model, that evaluates the impact people and businesses make on societies and economies. Each recipient of the title “The Extraordinaire” has not just excelled on these parameters, but also gone above and beyond what the society expects of them. They’re inspirations to an entire generation, and we are so honored they chose to spend time with us tonight"

    Brand Vision’s 3i model evaluates brands on the basis of Impact, Innovation and Imagery, to understand the holistic effect they have on Indian eco-system. It avoids the pitfalls of the regular jury-based models that often fall prey to human biases and errors.

    Anurag Thakur, MOS – Finance& Corporate Affairs, said: “I applaud NexBrands for your efforts to recognize and honour deserving leaders from across India and congratulate each one of you on your exceptional achievements and excellence. Our incredible country is also a BRAND. Intent, Intensity and Integrity are the three elements that define our Governments vision for a Global India…A BRAND – “NEW INDIA”.

    Sunil Agarwal, Whole Time Director, Kamdhenu Group, said: “Platforms like these empower the honorees to take their work wider and deeper and inspire many to keep doing better. Kamdhenu Group is built by amazing people who have put in a lot of hard work to make the group reach envious heights and hence, we understand how much sweat and play it takes for a brand or a personality to be recognized at such a dais.

    Brand Vision Summit’s grand red carpet saw stars walk down on it, including Bhumi Pednekar, Yami Gautam, Sunny Leone, Aditya Roy Kapur, Guru Randhawa, Vivek Oberoi, Rakul Preet Singh and many more.

  • McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    Bengaluru: While the whole world awaits the New Year 2020, McDowell’s No.1 Soda Yaari Jam Originals brings in the Punjabi sensation – Guru Randhawa and popular music producer Vee to wish their fans A Happy New Yaar by releasing the next originals – ‘Yaari’ – that has crossed over 20 million within 24 hours of release. The past year being an extremely successful one for all the originals launched by the brand with renowned artists like Sunidhi Chauhan, Anupam Roy, Tanishk Bagchi, Darshan Raval and Jonita Gandhi. This new track gets the yaars to come together to welcome the new year with a fresh start and a new self!

    The original has been written and composed by Guru Randhawa while Vee gave music to it. With this foot tapping track Guru brings alive the emotion of celebrating a new you and with that a new yaar who has overcome the failures, heartbreaks and unfulfilled dreams of the previous year. The music video directed by Gifty has been produced by McDowell’s No. 1 Soda in collaboration with Hungama Digital Media Entertainment.

    McDowell’s No.1 Soda, has always been an enabler of strong bonds of friendship with fascinating stories of yaari that are brought alive through music. Aiming to bring new outlook and a lot of hope this new year, the track encourages the yaars to get together and celebrate new beginnings and wish each other a “Happy New Yaar”!

    Talking about the launch of the original, Guru Randhawa said, “I have been fortunate enough to have had the chance to celebrate new beginnings every year with my yaars. They are the ones who ensured that we overcome our shortcomings from the previous year and filled each other’s lives with hope and faith. Such bonds have always helped me achieve greater heights in life. It was a lovely experience to create a new year song and I hope that inspires people to be a better yaar and enjoy the yaari to the fullest.”

    “Yaars in my life have played a very important role to make me who I am today. They have always supported me and encouraged me to explore for more improvement than ever before to achieve greater success. I was thrilled when McDowell’s No.1 Soda Yaari Jam presented me this opportunity to produce music dedicated to yaari. I hope this new year with the song that Guru and I have created people strengthen their bonds further”, added music producer Vee.

    Amarpreet Singh Anand, VP Marketing and Portfolio Head, Diageo India, said, “Change is the only constant in this world and at McDowell’s No.1 Soda we believe that it is within us to revive ourselves to be a better yaar and nurture yaari. The success of our previous tracks with renowned artists for No.1 Yaari Jam Originals only motivates us to create more such engaging originals. Guru Randhawa is an incredible talent, very popular among the millennials and a perfect choice to voice the message through this new song.”

    “Music plays an integral part in our culture and No celebration is complete without it. We are glad to work with McDowell's No.1 Soda and Hungama on this special song. We are certain that Guru Randhawa and Vee's music will connect with the audiences across the world”, said T-series President Neeraj Kalyan.

    Siddhartha Roy, COO, Hungama Digital Media said, “Our partnership with McDowell’s No. 1 Soda has allowed us to create original content that marries music with a meaningful and relatable messaging to drive consumer engagement. We are glad to have Guru Randhawa and Vee on board for a song that speaks about the importance of friendships and new beginnings. Over the years, we have created a vast repository of unique music-driven original content that has allowed us to offer a differentiated experience to our users. We are certain that this song and music video as well, will certainly strike a chord with everyone.”