ITV

Tag: Guroudev Bhalla Productions

  • Zee TV presents unique new show ‘Jagriti – Ek Nayi Subah’

    Zee TV presents unique new show ‘Jagriti – Ek Nayi Subah’

    Mumbai: Picture this: a newborn baby, just a day old, with tiny fingers dipped in ink, their prints recorded as criminal before they’ve even spoken. This is the harsh reality for the Chitta community, where a child’s fate is decided before they begin life.

    Zee TV’s innovative audience feedback initiative, Hamara Parivar, offers a fresh perspective by highlighting an often-ignored issue. The show ‘Jagriti – Ek Nayi Subah,’ set in the fictional town of Mokshgarh in Jharkhand’s Jamtara district, explores the systemic injustice faced by the Chitta community. Children in this community are labeled criminals from birth, denied education, forced into hunting, and exploited by feudal lords who dominate the region.

    Produced by Guroudev Bhalla Productions, Jagriti – Ek Nayi Subah follows the journey of seven-year-old Jagriti, a determined girl from the Chitta community who rejects the fate imposed on her. Intelligent and hopeful, Jagriti questions the unfair labeling of her people as criminals. Her curiosity and sense of justice often get her into trouble, but she remains committed to challenging the unjust system. Asmi Deo, who plays Jagriti, has gained attention since the show’s promo aired.

    Aarya Babbar returns to television after an eight-year break, playing Kalikant Thakur, the wealthiest and most powerful man in the village. Kalikant is corrupt and misogynistic, bribing local officials to protect his illegal activities. When his smuggling operations are disrupted, he frames innocent members of the Chitta community. Kalikant’s rule highlights the harsh world that Jagriti is determined to fight against.

    Zee TV chief channel officer Mangesh Kulkarni said, “Having actively listened to our viewers via our innovative audience feedback mechanism – ‘Hamara Parivar’, we are taking them into a very different world rarely seen on television with our upcoming show Jagriti – Ek Nayi Subah. The story strikes at the heart of systemic injustice through the lens of a young child belonging to an oppressed community branded as criminals at birth. Her innocent questions demanding only her basic rights will tug at viewers’ heartstrings, making them root for her. As Jagriti gradually evolves into a powerful voice of resistance, the show invites viewers to join her on a journey of hope, empowerment, and the relentless pursuit of freedom. With a gripping storyline and standout performances, the show adds an interesting new flavour to Zee TV’s vibrant content mix.”

    Producer Guroudev Bhalla said, “I’m thrilled to team up with the team at Zee TV yet again on Jagriti – Ek Nayi Subah. This gripping narrative delves into a world where a community is unjustly labeled as criminals from birth. Deprived of education and oppressed under Kalikant Thakur’s tyranny, the Chitta people face systemic discrimination. To bring their plight to light, we have some really strong actors on board and they’re packing in impressive performances. If the show sparks conversations about social inequality and its lasting impact on real lives, we will feel truly validated.”

    Aarya Babbar said, “I’m excited to return to television with Jagriti: Ek Nayi Subah after an eight-year break. Working with this talented team has been a joy. I deeply immersed myself in my role, perfecting the dialect and body language. Playing Kalikant Thakur has been my most complex and compelling negative role yet. I’m eager for audiences to experience our powerful story.”

    Asmi Deo said, “Playing Jagriti has been a dream come true. This show stands out, and working with such a talented team has been a rewarding challenge. Jagriti is a girl of my age, but to see her being deprived of all the rights that I enjoy; makes me understand the unfortunate social discrimination in our society. It makes me value the opportunities that education provides. I’ve poured my heart into my character and can’t wait for everyone to see the magic we’ve created.”

    Jagriti – Ek Nayi Subah premieres on 16 September, airing every day at 8:30 pm on Zee TV.

  • Colors reinvents prime-time with ‘Tu Aashiquii’, ‘Ishq Mein Marjawan”s unconventional storytelling

    Colors reinvents prime-time with ‘Tu Aashiquii’, ‘Ishq Mein Marjawan”s unconventional storytelling

    MUMBAI: Love is unpredictable. On one hand, it gives a person the power to create the perfect fairytale, on the other hand, it can destroy everything in its path. Love can liberate or it can perish. Putting the spotlight on bolder and edgier content, Colors is all set to present two extreme shades of love with its upcoming dramas, Tu Aashiquii and Ishq Mein Marjawan.

    Moving away from conventional methods of storytelling, the shows will test all known boundaries and perceptions of love through the eyes of its protagonists. While Tu Aashiquii, a musical saga driven by selfless love, will feature actors Ritvik Arora (as Ahaan) and Jannat Zubair (as Pankti) in the lead, Ishq Mein Marjawan will be a deceptive love story with actors Arjun Bijlani (as Deep) and Aalisha Panwar (as Aarohi) essaying central roles.

    Produced by Guroudev Bhalla Productions, Tu Aashiquii will air at 7:00 PM while Ishq Mein Marjawan, produced by Beyond Dreams Entertainment, will air at 7:30 PM on Colors . Both shows will premiere back-to-back on 20 September 2017.

    On bringing forth these unique concepts said Colors programming head Manisha Sharma said, “As the early prime time viewership is on the rise, COLORS is reinventing the prime-time slot at 7PM and 7:30PM with two new edgy and youthful love stories. Set against a musical milieu, Tu Aashiqui is a story where the female protagonist, Pankti is a victim of her mother’s materialism and Ahaan, our hero wants to save her against all odds. The other show, Ishq Mein Marjawan, is a revenge drama with a biggest twist. The viewers will keep wondering who is the murderer – Deep or Arohi? We believe both these shows will add variety to the Colors bouquet of offerings along with shows like Shakti…Ek Ehsaas Ki, Udaan and Karmphaldata Shani. The narrative of both shows are quite pacy and engaging keeping the discerning viewers in mind. With this, we are also taking one of the longest running shows on Indian television, Sasural Simar Ka to the 5:30PM time band. Bhaag Bakool Bhag, Kasam tere Pyaar Ki and Savitri Devi College and Hospital are also being shifted to the early prime band.”

    With the music industry as its backdrop, Tu Aashiquii is a rebellious love story where relationships and emotions withstand the power of money. The show chronicles the lives of Pankti (Jannat Zubair), caught in a web of greed woven by her mother Anita (Gauri Pradhan). Fate brings her to the doors of an affluent Jayant Dhanrajgir (Rahil Azam), but its Ahaan’s (Ritvik Arora) love which brings her indeterminable hope. Pankti’s struggles bring a purpose in Ahaan’s life, empowering him to follow his dreams and become a great singer. Produced by Guroudev Bhalla Productions, Tu Aashiquii is a selfless musical saga of sacrifice, fame and self-inflicted failure driven by a mother’s greed. Along with Ritvik Arora and Jannat Zubair in lead roles Tu Aashiquii will feature strong character actors like Gauri Pradhan, Rahil Azam, Sachin Sharma and Himangshi Choudhary in pivotal roles.

    Guroudev Bhalla Productions founder and producer Guroudev Bhalla said, “Tu Aashiquii is a tale about two lovers, Ahaan and Pankti, who find solace in each other while everyone around them is motivated by greed and power. The show – through the lens of Ahaan questions the myopic and traditionalist views of the society, thereby highlighting the difference between being free and being liberal. We have engaged in a lot of research to create a musical extravaganza that will appeal to audiences; the varied emotions that the characters’ experience will tug at their heartstrings. Tu Aashiquii is our second project with Colors after Udann, and we hope that we continue to strengthen our association with the channel.”

    Shot extensively in the hills of Shimla and Manali, Ishq Mein Marjawan is a deceptive love story between its protagonists, Deep Raichand (Arjun Bijlani) and Aarohi Kashyap (Aalisha Panwar), built on a foundation of lies, treachery, and malevolence. While their love for each other is undeniable, it is upheld by broken dreams and betrayal. Even as Deep leaves Aarohi heartbroken and destroyed with incurable wounds, he beguiles Aarohi further with nowhere to go, except towards vengeance. Shot extensively in Shimla and Manali and produced by Beyond Dreams Entertainment, Ishq Mein Marjawan is an unconditional love story veiled by complexities, manipulations, and betrayal. Along with Arjun Bijlani and Aalisha Panwar in lead roles, the show will feature Tuhina Vohra, Mihir Mishra, Arjun Aneja and Vineet Raina as key characters.

    Speaking about the show, producer Yash Patnaik of Beyond Dreams Entertainment said, “Ishq Mein Marjawan aims to showcase how betrayal is a facet of untameable love. We strive to present various untouched elements of love, and the extent of damage one can withstand for love.

    Producer Mamta Patnaik further added saying, “With unpredictable twists and turns, and intrigue, we are looking forward to enrapturing viewers with a love story like none other! While this is our first association with Colors, we hope that Ishq Mein Marjawan will be a stepping stone to a long-standing partnership.”

    To promote both, Tu Aashiquii and Ishq Mein Marjawan, Colors has devised an extensive integrated marketing campaign incorporating different mediums and touchpoints. The channel will also promote both shows across digital and social media platforms with engaging campaigns to generate positive conversations amongst the target audience.