Tag: Gurgaon

  • Aurangzeb: Just another duplicate drama

    Aurangzeb: Just another duplicate drama

    MUMBAI: This is only his second film and Arjun Kapoor has been cast in a double role in Aurangzeb. For its content, the writer-director Atul Sabharwal dips into two old-time classics, China Town (which has inspired many twin brothers lost-and-found movies) and Yash Raj‘s own Trishul. This gives him scope to pen a drama with some veterans in the cast.

    Jackie Shroff rules the underworld around Gurgaon, a small town in the shadow of Delhi which has grown into a mini-metropolis. With construction and corporate houses mushrooming all over, his might and power help seal all deals. He is aided by his son Ajay (Arjun Kapoor), an uncouth and aggressive youth. Also on his team is Amrita Singh, Shroff‘s fixer-cum-concubine who is known to use girls to get things done. Singh, while helping Shroff build his empire, is also plotting against him so that eventually she and her son, Sikandar Berry, can grab it.

    Besides enemies within his camp, always on Shroff‘s trail with a resolve to finish him is the local DCP, Rishi Kapoor, with his nephew and ACP, Prithviraj Sukumaran, being his ardent follower and aide. Kapoor wields huge power as he controls the ‘collection‘ operations, the funds which percolate through the system, eventually reaching the top bosses. Anupam Kher, Sukumaran‘s father and Kapoor‘s elder brother, asks his son to fulfil one obligation, to look after his second family, a woman, Tanvi Azmi and her son, Vishal (Arjun Kapoor). When Kapoor sees that Vishal and Ajay are lookalikes, he decides to switch their places. Vishal is told that Shroff is his real father who was responsible for the situation he and Azmi are.

    Besides his father, Vishal also inherits Ajay‘s live-in girlfriend, Sashaa Agha, and he has no scruples sleeping with her for, as he justifies it, he had fallen in love with her at first sight. In this film full of schemers and plotters, she is also a plant, put in by Singh to destroy Ajay with drugs and alcohol. She, on her part, loved Ajay and now readily loves Vishal too. She is in the film as a pretext of being a female lead but is soon sacrificed as the script has nothing to justify her presence in the film.

    Rishi Kapoor, the DCP, has a problem on his hand. His plant at Shroff‘s has turned sides and he won‘t betray Shroff or help the police in any way. Instead, in true Godfather style, he decides to defend Shroff and his empire and get rid of Singh, Kher and the others. Meanwhile, Rishi Kapoor and his gang of loyal cops are busy making sure he still rules after his retirement which is due in few months. After all, if Shroff and his clout are destroyed, the town will need a new power broker. Rishi Kapoor is ready for that role. In the war between cops and robbers, finally, all end up on the same side.

    The script creates some confusion on the way as it delves into relations. There is no emotion to draw women in the film, which was a strong point of films like Trishul and Deewaar. Here, in fact, women characters are more negative. The music does not help in anyway. Direction is just passable as one does not totally connect with the characters or the events. The choice of the girl, even if her role is insignificant, is surprising to say the least; she is not cut out for the screen, big or small. While Arjun Kapoor is generally good in both roles, his unkempt look does not work; uncouth need not be ugly. Prithviraj has a major role and the only consistent one which he does extremely well. Rishi Kapoor, Shroff and Singh are sincere with their parts. Azmi is okay. Bhaskar, Naval and Berry support well.
    Aurangzeb has had little promotion and the opening response is not encouraging.
     
    I Don‘t Luv U: A dowdy college romanc

    I Don‘t Luv U is an attempt at modern-day college campus romance and how the electronic revolution, cell phone as well as media, is misused. While the film introduces some new faces, it also brings in some fresh funds in production sector, thanks to a Delhi construction company.

    Ruslan Mumtaz moves around in his Delhi college campus with his three buddies, Jas Bhatia, Rohit Sharma and Shashwat. The common agenda of all four is to find girls. The college has a new entrant, Chetna Pande, probably disillusioned by the education system in UK. She joins this college in Delhi where students still look stuck in the 1960s filmy college groove. They crack jokes on tutors, laugh for no reason and swoon at girls.

    Mumtaz decides to score with Pande which accounts for most of first half of the film. His idea is that they both should just hang out together and have fun since he does not love her. Of course, like in all films, they are gradually falling in love even if they deny it. One day, Pande invites Mumtaz to see her dance at her house! Mumtaz shoots a MMS clip while she dances. Aroused by her dancing, he joins her with not very good intent and all the while his cell phone is still shooting the video.

    Soon, in a totally contrived way, the video clip is leaked to the college first and later, in a totally altered version, on a TV news channel seeking some primetime TRP. The girl is shamed, the boy is arrested and later jumps to his death from the fourth floor only to survive for a happy ending.

    This is a lesson in how not to make films.

  • Hyatt Regency Gurgaon signs on Focus for its creative duties

    Hyatt Regency Gurgaon signs on Focus for its creative duties

    MUMBAI: Integrated brand communication Focus has bagged the creative duties for Hyatt Regency, Gurgaon.

    The account includes the launch of the property in terms of marketing, communication strategy and design for the various revenue streams of the hotel.

    Focus Circle (the creative and advertising arm of Focus) national creative director Rahool Talukdar said, “Having worked with several brands from the Hospitality sector, we understand that a hotel doesn‘t essentially only need advertising. Hyatt Group globally reflects excellent standards of service and luxury for their guests hence the internal and external communication & marketing strategy need to be consistent in terms of message and approach. Hospitality or luxury are a ‘state-of-mind‘, it‘s a feeling that one needs to inculcate within to service the brand.”

    Due to presence in different regions and properties targeted at different target market segments, The Hyatt Group demanded different communication approach for each property. For example, Hyatt Regency focuses its communication to the business traveller, Park Hyatt has a focus on leisure and holiday, and the Grand Hyatt caters to the luxury. The agency brief involves creating a launch strategy and approach for each specific location in the past. Usually, a launch involves rigorous strategizing in terms of feeder and local markets.

    Each of these brands has internationally acclaimed brand standards that also need to be ensured. Focus went through an intense exercise to adapt and enhance these standards to not only fit the Indian Market, but to live up to the Hyatt way of marketing and communication as per their global standards.

    Focus began its association with the hotel chain in 2003 with the launch of Park Hyatt Goa. Since then, the agency has served its brands ranging from Grand Hyatt, Hyatt Regency and Park Hyatt across cities such as Delhi, Mumbai, Kolkata, Chennai and Pune, as well as internationally for their properties in Maldives and Abu Dhabi. Collectively, Focus has been associated with the Hyatt brand for over nine years now.

  • Gozoop bags 21Diamonds.in’s social media biz

    Gozoop bags 21Diamonds.in’s social media biz

    MUMBAI: 21Diamonds.in, an online jewellery brand, has handed over its social media mandate to Gozoop.

    The digital agency will lead the social media strategy of the brand and will manage the social media communications for 21Diamonds. It will also ensure valuable inputs for key strategic decisions in order to maintain sync between the online and offline activities.

    Gozoop.com CEO Rohan Bhansali said, “21Diamonds has exciting plans for the Indian market. We are elated to work with the team and hope to create a fantastic digital identity for the brand. Apart from Facebook and Twitter, we are focusing strongly on Pinterest since jewellery is more of a visual experience.”

    21Diamonds co-founder and MD Richa Bansal added, “Social media is a critical part of our branding and marketing efforts, and we‘re very pleased to have Gozoop manage this front for us.”

    21Diamonds.in is a jewellery venture from Rocket Internet, currently operational in 18 countries. Indian operations of the brand are headquartered in Gurgaon, Haryana.

  • Radio Mirchi to launch Ghosle Ki Khoj on 13 January

    Radio Mirchi to launch Ghosle Ki Khoj on 13 January

    MUMBAI: To help Delhiites zero in on a perfect dream home, Radio Mirchi 98.3 FM is launching a new show Ghosle Ki Khoj beginning 13 January.

    The new show Ghosle Ki Khoj will be aired every Friday and Saturday on Bumper to Bumper between 5 pm to 6:30 pm. During this time, the Radio Mirchi RJ’s Pooja or Nitin will visit a different property site / flat each day with a property expert. The show would be hosted by RJ Naved Khan.

    Commenting about the launch, Radio Mirchi station head Kanwarbir Singh said, “Property is a booming sector in Delhi today and a show like this would give us a listener connect since there are many people who would be interested in knowing about properties.”

    Talking about the promotional tie-ups, Singh added, “There would be a few segments which would be sponsered. The sponser could either be a Bank which deals in home loans or someone related to the business.”

    According to other sources, the sponsors could be anyone like a Cement company or even a furniture brand but there won’t be any sponsors from the real estate industry. Gaur Sons and Orange County are the two main clients, amongst others.

    The first episode airing on 13 January would cover Gaur Homes Elegante at Govindpuram, Ghaziabad. Following episodes would be around Noida and Indirapuram and then further afield to destinations like Gurgaon.

    Talking about whether there would be an interactive session for listeners Singh added, “At present there is no such session, we are waiting for the audience response first and if it all works out well, then we keep all options open.”

    Sometime in February there would be a special on Weekend Destination, which would cover places away from the city, in route to Haridwar, Jaipur, Meerut and more, Singh said.

    The RJ will share their experiences with the listeners while exploring the places. He will address important questions like the time taken for them to reach the destination, how far the place is from important market places, availability of proper infrastructure, public utilities and other basic amenities like availability of water, electricity, parking, etc.

    The RJ will also provide insights about the neighbourhood. He would speak to the residents or would be residents in the area and to the estate owners or builders about the rates and other applicable charges. The entire interaction will help the listener get an insight of the place he / she wants to invest in or buy.

  • Zee Sports to telecast 15 matches of Santosh Trophy

    Zee Sports to telecast 15 matches of Santosh Trophy

    MUMBAI: Zee Sports will telecast the finals rounds of 61st Santosh Trophy comprising of quarterfinals, semi finals and finals from 14 October to 25 October. 

    In total 32 states and government institutions have taken part in this year’s tournament. The cluster leg of the 61st Santosh Trophy was held over the last month in Gurgaon and Faridabad.

    Zee Sports business head Himanshu Mody says, “We are proud to be associated with the telecast of 61st edition of Santosh Trophy. Zee Sports has put in lot of hard work to present the Santosh Trophy in a viewer friendly format at viewer friendly times with in depth analysis. We are also, undertaking a holistic program to develop football from ground level to see India playing in major football tournaments around the world. We are sure that all this along with Zee Sports distribution strength will see football reach a new level.”

    Zee Sports will telecast the fifteen matches from the quarterfinals onwards of the 61st Santosh Trophy, live and exclusive from, Gurgaon starting 15 ctober. Zee Sports would be using a 10 camera set up to produce the telecast. The telecast package will include preview and review shows, half time match analysis and various studio programming. The coverage will involve more cameras, more replays, new commentators and a new graphic look. Zee Sports ace anchor Mayanti Langer will present the pre-match and a post match analysis along with football expert Novy Kapadia, informs an official release.

    In line with Zee Sports promise to deliver international quality coverage of Indian football, legendary John Helm will be commentator along with Zee Sports anchor Debayan Sen for the Santosh Trophy.

    To promote the tournaments a special section on Indian football will be created on Zee Sports website www.zeesports.co.in. This will provide soccer fans with the latest team news, match scores, statistics and player profiles, as well as exclusive player interviews and photo galleries. There will be interactive sections, which will include chat rooms, video clips of matches, online games, wallpapers and ring tones, the release adds.

    The Schedule:

    Haryana vs West Bengal – 14 October – 4:45 pm
    Goa vs Punjab – 14 October – 7:00 pm
    Kerala vs Tamil Nadu – 15 October – 4:45 pm
    Maharashtra vs Karnataka – 15 October – 7 pm
    Haryana vs Punjab – 16 October – 4:45 pm
    West Bengal vs Goa – 16 October – 7 pm
    Tamil Nadu vs Karnataka – 17 October – 4:45 pm
    Maharashtra vs Kerala – 17 October – 7 pm
    Haryana vs Goa 18 October – 4:45 pm
    West Bengal vs Punjab – 18 October – 7 pm
    Kerala vs Karnataka 19 October – 4:45 pm
    Maharashtra vs Tamil Nadu 19 October – 7 pm
    First Semi Finals – 21 October – 6:30 pm
    Second Semi Finals – 22 October – 6:30 pm
    Finals – 25 October – 7 pm

  • MIH Group forays into Indian internet and digital space

    MIH Group forays into Indian internet and digital space

    MUMBAI: MIH, part of the multinational media group Naspers Limited, is making a foray into the Indian internet and digital space.

    “MIH plans to develop internet and mobile applications for the growing online Indian market. India is an attractive market, which is forecast to show strong economic growth going forward. Internet penetration which is currently only at 4.5 per cent is expected to grow rapidly over the next five to ten years offering many opportunities in online communication. MIH seeks to capitalise on these opportunities in the long run by building strong online communication platforms. MIH Internet’s first office will be based in Gurgaon, Haryana,” said spokesperson for MIH Internet (India) Craig White.

    MIH operates pay television and internet subscriber platforms and related technologies in over 50 countries. Its significant operations are located in South Africa, elsewhere in Africa, Brazil, China, Thailand, The Netherlands, Greece and Cyprus. Given the huge growth in the internet and mobile VAS space in India, the group is now planning investments here.

    The group would be launching a range of innovative applications in the Indian internet and mobile space. Its aim is to create a personal reference world of entertainment and information, which can be accessed wherever you are, whenever you want.

    MIH creates media content, builds brand names around it, and manages the platforms distributing the content. The content is delivered in a variety of forms and through a variety of channels, including television platforms and internet services.

    With a view to expand offices across the nation, the group plans to set up its first office in Gurgaon and hire talent for various functions ranging from engineering, R&D, technology, creative, marketing, sales, support etc.

    The MIH group is exploring media opportunities in emerging markets where strong economic growth is expected. Within emerging markets the specific focus is on the BRICSA countries – Brazil, Russia, India, China and the rest of sub-Saharan Africa.

    In China, the group has an investment in the pioneer instant messaging platform, Tencent, which is a developer and operator of innovative real-time communication and online entertainment technologies and services. Tencent’s instant messaging product, QQ, processes more than three billion messages every day and is one of the top 10 portals globally.

  • Delhi Aaj Tak sets 29 May as launch date

    Delhi Aaj Tak sets 29 May as launch date

    MUMBAI: Finally the launch date of the proposed national capital region (NCR) channel from the Aroon Purie-promoted TV Today Network has been firmed up (at least targeted). The company has zeroed in on 29 May as the date for the channel’s debut.

    This has been confirmed to indiantelevision.com by senior sources from within the company.

    Targeting Delhi as well as the neighbouring satellite towns of Faridabad and Gurgaon in Haryana and Noida, Greater Noida and Ghaziabad in Uttar Pradesh, the fourth sibling from the stable will encompass various local issues of the regions aimed at attracting Hindi speaking audiences.

    While the sources refused to divulge any details on the programming front, offering only that while the channel would be a different product from market leader Aaj Tak, nonetheless it would maintain the essence of its established sibling.

    As reported earlier, the uplinking clearance for Delhi Aaj Tak came through last year. The channel’s tag line is ‘Delhi Aaj Tak’: aapka sehar, aap tak (Delhi Aaj Tak: your city, up close), it will be beamed off Insat 2E.

    The other news channels from the TV Today stable are however, likely to shift their beaming base from Insat-2E to Pas-10.

    Last year, the network has launched its second Hindi news channel Tez tracing the format of English sibling Headlines Today (pacy news format). The channel focuses on quick delivery of news.

    What needs to be seen is whether the company will also consider in its offering, other metro-centric products?

    The NCR region already has a few existing players including Sahara NCR, S1 and Total TV servicing the viewers’ news appetite. Meanwhile, NDTV is also proposing a new product to service the metros, including Delhi.