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Tag: Gurgaon

  • Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    MUMBAI: Fashion just got a little more soulful and a lot more personal as Zouk, India’s proudly vegan and 100 per cent Indian lifestyle brand, has launched its latest campaign, A Bagful of You. Featuring National Award-winning actress Kriti Sanon as the face of the movement, the campaign isn’t just selling bags, it’s celebrating roots, resilience, and cultural pride.

    Rolling out during IPL 2025 across Connected TV, Youtube, and Meta’s social platforms, A Bagful of You marks Zouk’s grand debut on India’s biggest cricketing stage. Offline, the campaign is making waves too, turning malls and city streets into style runways where tradition meets ambition. With Zouk’s signature Indian prints and cruelty-free materials front and centre, the message is loud and clear: fashion isn’t just what you wear, it’s who you are.

    Commenting on the launch, Zouk founder Disha Singh said, “With ‘A Bagful of You’, we wanted to spotlight something that often gets overlooked the silent strength, pride, and individuality of the modern Indian woman. She is everywhere. She’s in cities and small towns, boardrooms and classrooms, weaving tradition into ambition every single day. At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one’s connection to their identity and culture.”

    Kriti Sanon shared her personal connection to the campaign’s message as well, saying, “What spoke to me most about ‘A Bagful of You’ is that instead of selling an image, it’s a reminder of who we already are. What I carry says everything about what I stand for. Whether it’s a mood, a memory, or a moment of pride, it’s all part of me. So, beyond an
    accessory, it’s an extension of my personality, my roots, and my values. Zouk’s bags, with their beautiful Indian prints and cruelty-free materials, make that connection even stronger. When I carry a Zouk, I carry my culture with me, and I do it with pride.”

    Built on the belief that fashion should fit your soul, not just your style, A Bagful of You blends Zouk’s design philosophy with a relatable, heart-warming narrative that resonates with modern Indian women. It reflects everyday pride from boardrooms to classrooms where ambition and tradition weave effortlessly together.

    With over 15 lakh happy customers and exclusive stores now in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, Zouk continues to expand its footprint across India. The brand recently launched its women-first luggage line, further solidifying its commitment to creating functional, stylish essentials for today’s traveller.

    As Zouk grows its community of vibrant, rooted, and fearless women, A Bagful of You stands tall as a reminder that true style isn’t about fitting in, it’s about standing out, authentically.

  • G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches joins forces with the Indian Sneaker Festival, an event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22 to 24 December 2023.

    This collaboration represents an alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK, fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localised authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.

    In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK with installation of its watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.

    Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.

    Expressing his enthusiasm about the event, Casio managing director India Hideki Imai said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”

  • Havas Worldwide names Jigisha Chawla as EVP for Gurgaon office

    Havas Worldwide names Jigisha Chawla as EVP for Gurgaon office

    Mumbai: Havas Worldwide, the creative arm of Havas Group India has appointed Jigisha Chawla as executive vice president for its Gurgaon office. She will report to Havas Worldwide (Creative) managing director Manas Lahiri and will work across key clients of the office.

    Havas Worldwide (Creative) Gurgaon is one of the biggest operations of the agency in India, with over 100 employees, according to the conglomerate. Apart from its biggest client Reckitt, the unit also manages some of India’s leading brands including Dabur, William Grant, Suzuki, Fortis Healthcare, and several others. 

    Over the last three years, the Gurgaon office has bagged several new clients including Stashfin, Renewbuy, Vivo, Jimmy’s Cocktails, Info Edge, and several others, said the statement.

    “With the exponential growth of the Gurgaon unit, we are focussed on beefing up our senior leadership and our product,” Manas Lahiri said. “Jigisha will play a pivotal role in enhancing and strengthening our client relationships and widening our product portfolio.”

    A seasoned advertising and communications professional with over 20 years of experience, Jigisha’s expertise is ingrained in traditional advertising with knowledge of its tenets in brand building with a good understanding of new-age media and the importance of technology to create brand stories. 

    “Over the last couple of years, Havas Group India and all its units have completely turned around and have built a new perception in India. The agency is going through fantastic momentum, and I am looking forward to making a meaningful impact in this growth story,” said Jigisha on her appointment.

    Jigisha has spent a major part of her career with Ogilvy and has managed several marqueebrands and led key client businesses across diverse categories, including MNCs, Government, Non-profit organisations, and Healthcare businesses of Ogilvy Delhi. She has led many integrated teams and brings substantial global project management experience on board.

  • Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

    Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

    Mumbai: Fitternity, India’s one stop destination for fitness, has collaborated with India's largest online food ordering and delivery platform- Swiggy. The alliance is in sight to incentivise consumers to take steps towards adopting a healthier lifestyle.

    Through a strategic month-long collaboration, Swiggy users will avail of Fitternity’s OnePass (worth 1999/-) valid for 7 days when they order for Rs 249 and above. Fitternity’s OnePass membership is a convenient, cost effective and flexible way of availing fitness services across various gyms/fitness centres/ studios in multiple cities across India.

    As per the reports from Red Seer, it is estimated that there were about 100 million health focused individuals in India in 2019. The healthy eating (snacks and cooked food) category is projected to have a yearly growth rate of 20% and a total of USD 30 billion in revenue by 2022.

    Fitternity, through its research and data has innovated products that are unique and solution oriented to consumer pain points related to fitness. The association with Swiggy enabled Fitternity to garner a more in-depth understanding of the way consumers approach nutrition. The insights clearly indicated a shift in preference toward healthier meal options which is the consumer segment that Fitternity is also keen to focus on, making it a great partnership.

    Speaking on the collaboration, Neha Motwani, Founder and CEO at Fitternity said, “In an individual's fitness journey, nutrition is often the most important factor along with regular exercise. Just as there are multiple meal options available on Swiggy, there are myriad different forms of fitness solutions waiting to be tried out on Fitternity. It's often tough to make healthy decisions when it comes to diet but we hope that with this association, consumers will be able to better meet their fitness targets.”.

    Similar to this association, Fitternity is keen on aligning with brands that have a vision to motivate and encourage the consumers towards a healthy lifestyle.

    The offer is available on the Swiggy app in Mumbai, Delhi, Gurgaon and Bangalore.

  • Is TV Still The Most Effective Ad Medium?

    Is TV Still The Most Effective Ad Medium?

    "TV not only remains the most effective medium – almost twice as much as the rest, making advertisers earn more money than any other medium – but it is also the most efficient in terms of retention rate."

    Television generates a higher ROI than the rest of the media in three of the four categories ($ 1.70 return for every dollar invested in the consumer sector, $ 8.90 in the automotive sector and $ 5.3 in the finance sector) and it is also the medium with better long-term behavior (effect of advertising on consumer buying behavior).

    I believe these facts are quite heavy to support the article's statement.

    There is much talk about the power and scope of the new digital platforms and the different consumption habits that they generate; nevertheless, it is not easy to forget the importance that traditional media still possesses.

    TV, though, is counted amongst the conventional media type, the world hasn't let down its significance and scope it has for reaching the global audience.

    At least in the United States, the reach of the radio is still significantly higher than the rest, even 5 points above the television, says the Nielsen Audio Report for 2019.

    On the one hand, where the radio earns status as a powerful medium, the other hand also tries to balance the equation where television remains unbeaten in terms of its average weekly usage. According to Nielsen, Americans have spent during this first quarter, on average, 36 hours a week watching television, which is more time than they spend with the rest of all other platforms together.

    So don't you think that TV purchase is a worth deal to seal? If you are looking for buying a TV but restrict yourself looking at the budget, go for renting it online. You can look out for tv on rent in Pune, Mumbai, Bangalore, Delhi Gurgaon, and many other metropolitan cities where you get easy accessibility with door to door product deliveries.

    Currently, one of the most serious challenges of the media industry in the digitized world is to ensure the security of brand communication. It is worth emphasizing that television, due to its specificity, has never met and will not be accused of a lack of control over the context in which the brand is shown.

    Television, today, can be characterized by:

    • 100% transparency
    • the highest viewer confidence index,
    • control (legal regulations), and
    • measurability

    If it is believed that television is one of the most powerful assets for advertising, then this statement is made true by some of the facts mentioned below, take a look:

    • The TV is the medium that brings more visibility and the most profitable
    • TV helps reduce costs per acquisition.
    • It offers one of the best ROI.
    • Ability to reach a mass audience.
    • Television is the catalyst for other media
    • A TV is a medium on which the relevance of a brand is based.
    • Television is the medium where emotional campaigns are most effective.

    Now let's see what makes the television the most important advertising medium besides the security of the message.

    Let's take a paper tour:

    #Range

    According to the data, television reaches about 70% of the country's population per day, 90% during the week, and almost every month. The unique combination of coverage with a huge amount of time spent watching TV makes it one of the most reach advertising media.

    #Stability

    Over the past decade, television has proved to be extremely resistant to enormous interference. Despite the constant development of new SVOD services such as Netflix and the emergence of online video platforms such as YouTube, television consumption remains unwavering worldwide, even in such developed markets as the UK or US.

    #Popularity

    Television is the most popular video format of all available forms. According to world data, on average, TV accounts for 90% of the time spent watching the video by the average viewer. For Poland, it is almost 89%.

    # Impact Force

    Communication on TV as a medium most evokes emotions such as laughter or tears among consumers. It also strongly influences viewers' purchasing decisions.

    #Efficiency

    Research around the world indicates the positive effects that TV has on other media. Online brands show particular interest in TV advertising.

    There are also brand icons, which help to have a simple link, with the creative content presented, all ads have a legacy that revolves around this brand icon, to be recognized by everyone.

    Through studies, it has been identified that viewers show higher rates of commitment, with an advertisement, during their first ten seconds, and in these, they must build an emotional connection with the public.

    There are two ways to buy television advertising:

    #The Discount Purchase

    In this case, the television network sets a fixed rate for a specific program or schedule for a specific day, and the advertiser negotiates a discount to broadcast the advertisement.

    #Advantages:

    • The flexibility of purchase, regarding programs and days of issuance.
    • If the audience of the program goes above the average, the same is paid.

    #Disadvantages:

    • You run the risk of lowering the hearing and continuing to pay the same.
    • It has less negotiation capacity.

    #Purchase at GRP cost

    A cost is negotiated with the chain for each GRP ( Gross Rating Point), which is obtained for a target offered. This negotiation includes qualitative and quantitative variables.

    #Advantages:

    • Only what is issued is paid, so if the audience goes down, the budget is not affected.
    • Relative security when reaching coverage rates.

    #Disadvantages:

    • Less flexibility of purchase, in terms of programming, due to the conditions of purchase of the chains.

    In the increasingly connected society in which we live, advertising is everywhere. It is virtually impossible to escape it despite the progress of phenomena such as Ad Blocking.

    It is present in all devices and media. It is omnipresent. But, despite everything, television continues to be positioned as the best platform when it comes to reaching large crowds. It comes as no surprise if we consider the advertising investment figures.

    The Final Say

    As we initiated with facts, we'll end the tradition in the same way:

    • In Australia, an average television campaign achieves sales revenue of $ 1.70 for every $ 1 invested.
    • In Belgium, television generates almost three times the brand memory that on YouTube (42% vs. 15%),
    • While in France, the traffic of an advertiser's website during a television campaign increases by 44%.

    Thus, it is proved that the greatest weapon of television is its effectiveness, which ultimately derives the results as intended.

  • AXN brings double treat for ‘Sherlock’ fans with restaurant hopping and binge watching

    MUMBAI: It is Benedict Cumberbatch’s aka Sherlock Holmes’ birthday month. And to celebrate the birthday of the man who plays the most iconic detective on screen Sherlock Holmes, AXN has taken an unconventional route for its fans. In addition to showing all Sherlock episodes back-to-back for the first time, the channel will host a unique restaurant crawl across 5 premium venues in 5 cities – Mumbai, Gurgaon, Bangalore, Pune and Kolkata.  

    To be a part of this premium restaurant crawl, one can register on AXN’s Facebook page by answering questions around their favourite Sherlock character. At the crawl, participants get to play detectives! Each venue will be linked to a Sherlock character that the participants will have to look for. Upon finding the ‘cos-player’, they need to answer a simple Sherlock-related question correctly, click a selfie with the character and upload it on Facebook to avail free drinks and starters. One also needs to get a stamp from the cosplayers to be eligible to win some cool merchandise at the final venue.

    Sherlock restaurant Crawl is AXN’s perfect gift to celebrate Benedict’s birthday as Sherlokians will get to party and relive Sherlock moments, the Sherlock way!

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    The channel will also air all four seasons of the show along with Abominable Bride, July 24 onwards every Monday to Friday, from 10PM to 12AM. Watching Benedict’s finest work ‘Sherlock Holmes’ for his birthday is the best treat for all you Sherlockians out there. So are you all ready to be part of the biggest birthday bash?

  • Adore partners Riedel solution

    MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel’s Artist digital matrix intercom solution for Accenture’s state-of-the- art webcast facility in Gurgaon, India.

    “Riedel is known for world-class network and communications products, and its Artist intercom system is a great example. With its outstanding feature set, intuitive interfaces, and scalability, Artist was our only real choice when proposing a robust solution to Accenture,” said Adore Technologies COO Rajesh Yadvendu. “We are pleased to align once more with Riedel on this project, and we’re greatly reassured by the high level of service that we have come to expect from the Riedel team.”

    The Riedel Artist systems will equip Accenture with an advanced modular communications platform that delivers the power and versatility to address the project’s complete gamut of intercom requirements. The Artist’s fiber-based network provides a decentralised infrastructure that can simplify the distribution of audio while providing communications of the highest quality.

    The facility’s new IP infrastructure provides a flexible, format-agnostic, and scalable infrastructure for SD, HD, and Ultra-HD (4K and 8K) video to enable both highly efficient workflows and a reduction in capital and operating costs. In addition, intelligent use of bandwidth harnesses the potential of a 100 Gigabit Ethernet IP network.

    “Adore is a renowned brand in the broadcast and systems integration space with a wealth of experience in system integration,” said Riedel’s director – APAC Cameron O’Neill. “We are proud to have been given the mandate by Adore to equip Accenture’s Gurgaon facility with Riedel’s Artist Intercom systems, and we’re looking forward to this exciting partnership as we increase our level of engagement in India.”

  • AdTech 2017: iCubesWire is gold sponsor

    MUMBAI: iCubesWire, a leading digital marketing solution and concept provider, is the gold sponsor for Ad Tech 2017, India’s largest marketing and advertising event. The two-day event will be held on 9 and 10 March at The Leela, Gurgaon and is expected to be visited by over 6500 attendees such as publishers, marketers, service providers, etc. along with corporates looking for solutions in content marketing, big data technologies, customer engagement, social media and so on.

    iCubesWire will display Performance, Social (SMO & SMM), Online Reputation Management (ORM), Listening, Digital Media Buying & Planning, Programmatic and Digital Creative services that it currently offers to industry giants such as P&G, Amazon, Flipkart, Go Air, Qatar Airways, Etihad, Air Asia, Axis Bank, ICICI Bank, Standard Chartered, Kotak Group, HDFC Bank, Ford, Honda, Skoda, American Express, NIIT, Tata Group, Dominos, McDonalds and many more.

    iCubesWire founder & CEO Sahil Chopra said, “Technological landscape is ever changing and with our real-time tracking, SMO, SMM and ORM, etc., we help companies grow and drive marketing results through an ROI-driven approach. We hope that our association with Ad: Tech will be worthwhile and affect the marketing and advertising industry in a positive manner.’

    With the theme “Accelerating the Evolution”, veterans from the marketing, advertising and technology community will come and share new ways and strategies to pace up with the ever-changing market place.

  • Facebook pumps Rs 27 lakh in fashion start-up CoutLoot

    Facebook pumps Rs 27 lakh in fashion start-up CoutLoot

    MUMBAI: CoutLoot, one of the India’s first end-to-end fashion re-commerce platforms has been selected for Facebook’s developer-focused FbStart programme, which is designed to help early-stage mobile-focused startups on building and growing their apps. The curated marketplace that focuses on pre-loved fashion space has received access to US$ 40,000 (Rs 27 lakh) worth of credits and services from Facebook and various other platforms.

    Incepted in November 2015, CoutLoot is an end to end Fashion re-selling service where you can buy and sell your preowned fashion.

    Launched last year, FbStart is a programme that helps thousands of developers grow their startups by leveraging valuable tools & services, worldwide events, and opportunities to engage with the Facebook team. Under the programme, CoutLoot would also receive mentoring from Menlo Park-headquartered Facebook’s engineering teams and services from its partners like AWS, Annie, Dropbox, Adobe and MailChim. It will also get a chance to get access to the exclusive community of its developers and worldwide events. The program provides free access to more than 25 services including open source tools like React Native, FB Login and Account Kit and App Analytics. According to the independent newswire agency IANS, India is the largest market for FbStart outside the US. According to the product partnerships team at Facebook, over 75% of top-grossing apps in India get integrated with Facebook.

    CoutLoot co-founder Jasmeet Thind said, “We at CoutLoot are constantly striving to make pre-loved and pre-owned fashion reselling a first-of-its-kind experience in India. Although our primary objective is to tackle the problems of scale and quality service in this space, we are presently focusing on enhancing user engagement and growing the user base. FbStart programme will be an immense boost to us at this phase of our evolution. Receiving mentorship from the pioneer of social networking will bring a huge opportunity for us to lead the fashion re-commerce revolution in India within the next couple of years.”

    Founded by Mahima Kaul, Sahil Khimavat, Vinit Jain & Thind, CoutLoot is a one-stop solution to de-clutter one’s closet for cash. While sellers get paid for selling off unused branded and boutique fashion items from their closet, buyers get to avail products from the best brands in a nearly-mint new condition at up to 80% off.

    Based out of Mumbai, CoutLoot delivers all over India, however, selling is restricted to 14 cities including Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Bangalore, Noida, Gurgaon, Ghaziabad, Surat, Kolkata, and Jaipur. While selling and buying happen via CoutLoot’s Android and iOS apps, its website can be accessed for buying across all regions of the country. So far, the online platform has sold close to 1000 ethnic outfits. Although a relatively new concept at present catering to special occasions, CoutLoot is also preparing to start its customised tailoring services to ensure perfect fitting of the outfits to the buyers. Meanwhile, considering that over one crore weddings take place annually in metro cities, CoutLoot is also planning to start a wedding section for buying and selling wedding and bridal fashion.