ITV

Tag: Gunjan Soni.

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Fremantle Media India forays into digital; launches web series ‘Confessions-It’s Complicated’

    Fremantle Media India forays into digital; launches web series ‘Confessions-It’s Complicated’

    MUMBAI: Fremantle Media India is known for its successful Indian Idol franchise, which has been running for several seasons. The content creator is now pushing the envelope on digital  and has launched its first web series titled Confessions –It’s Complicated. The launch was done at the hands of film actress Richa Chadda on 29 March.

    Based on three spirited, vivacious girls Sameera Saxena, Raka Ghosh and Nupur Murthy from different parts of the country who live under one roof and office in Mumbai, Confessions, sheds light on their struggles, fears, dreams and adventures. Peppered with a mix of drama, love, romance and wit, the show bridges the gap between the reel and real lives of the characters.

    The title track has been crooned by Anushka Manchanda, while the upbeat soundtrack has been composed by the renowned musician Leslie Lewis.

    The 40 episode show has been conceptualised for the ‘on-the-go’ audience with each episode being of eight minute duration. Confessions – It’s Complicated begins airing on 4 April 2016 with fresh episodes being launched online every Monday, Wednesday and Thursday. A total of 10 episodes will have a confession that will be made every Saturday.

    Each installment will first be released on Facebook before moving on to Youtube. And that’s what makes Fremantle’s effort a standout. Its association with Facebook India and Facebook Live will allow viewers and fans to share their perspectives and experiences in real time. Additionally, the three leads will also reach out to audiences across key social media platforms and share with them their journey in the city of dreams.

    Estimates are that each episode is costing the production house anywhere from Rs six to eight lakh.

    Fremantle has roped in four sponsors  to help defray its costs. This includes Myntra, and Gillette Venus, as the title and powered by sponsors respectively with Miss Malini and Saavn coming in as other sponsors.

    Fremantle  Media India business head Vidyuth Bhandary highlights that every attempt has been made to integrate the sponsors into each episode so that the content and storyline looks seamless and unforced.

    It’s something that is echoed by Myntra VP marketing and head of monetisation Manish Aggawal. Says he: “Confessions does that (brand integration) beautifully. We are a fashion brand and fashion is all about choice. It is interesting to see how the three protagonists leverage fashion and their freedom in Mumbai according to their choice. They will be seen wearing Myntra clothes. Our consumers will get to see the products that we have through this.”

    Adds Myntra CMO and head of international brands Gunjan Soni: “We see digital and storytelling as a powerful way to engage with young people. The Confessions web series celebrates independent young women and hence is  close to our beliefs. We hope the viewers will also enjoy the shoppable styles the protagonists will be wearing.”

    The Myntra partnership has been extended in other ways: the show will air on the fashion outlet’s app giving it a reach of 7 million viewers even as the three faces will be seen on the application and its properties. Push notifications and pop ups will be sent to Myntra users.

    Part of the marketing plan drawn up by Fremantle includes the sponsors promoting the series on their digital platforms. Additionally, an agency to moderate social media to create buzz around the show has been signed on.

    “We are striving to develop new formats and explore innovative ways to integrate non-traditional platforms,” says Bhandary.

    The web-series has been produced in HD with the hope that it will find a telecast window in traditional TV channels, depending on its success.

    “You need a combination of high production values and good content for a show to stand tall, “ explains Bhandary. “Once we are done with the digital run, we will definitely syndicate it as it’s been made without any compromises. It’s produced equally or even better than how a TV show is produced. The amount I am paying to produce this web series, I would have to pay the same amount to produce a TV show.”

    A professional who is confident that the digital initiative will pay off is Fremantle Media India senior VP of branded entertainment and digital partnerships Ron Crasto. It was he who forged the relationship between the creatives at the content creator,  Facebook and Myntra. Says he: “We want to be at the forefront of digital content production and storytelling. This innovative series will delight audiences and deliver great results for all stakeholders.”

    Bhandary is hopeful of Confessions getting a second season. Says he:  “The idea behind a finite series is that people want a beginning and an end. If this gets successful, we might do a sequel also.”

    Amen to that!

  • Fremantle Media India forays into digital; launches web series ‘Confessions-It’s Complicated’

    Fremantle Media India forays into digital; launches web series ‘Confessions-It’s Complicated’

    MUMBAI: Fremantle Media India is known for its successful Indian Idol franchise, which has been running for several seasons. The content creator is now pushing the envelope on digital  and has launched its first web series titled Confessions –It’s Complicated. The launch was done at the hands of film actress Richa Chadda on 29 March.

    Based on three spirited, vivacious girls Sameera Saxena, Raka Ghosh and Nupur Murthy from different parts of the country who live under one roof and office in Mumbai, Confessions, sheds light on their struggles, fears, dreams and adventures. Peppered with a mix of drama, love, romance and wit, the show bridges the gap between the reel and real lives of the characters.

    The title track has been crooned by Anushka Manchanda, while the upbeat soundtrack has been composed by the renowned musician Leslie Lewis.

    The 40 episode show has been conceptualised for the ‘on-the-go’ audience with each episode being of eight minute duration. Confessions – It’s Complicated begins airing on 4 April 2016 with fresh episodes being launched online every Monday, Wednesday and Thursday. A total of 10 episodes will have a confession that will be made every Saturday.

    Each installment will first be released on Facebook before moving on to Youtube. And that’s what makes Fremantle’s effort a standout. Its association with Facebook India and Facebook Live will allow viewers and fans to share their perspectives and experiences in real time. Additionally, the three leads will also reach out to audiences across key social media platforms and share with them their journey in the city of dreams.

    Estimates are that each episode is costing the production house anywhere from Rs six to eight lakh.

    Fremantle has roped in four sponsors  to help defray its costs. This includes Myntra, and Gillette Venus, as the title and powered by sponsors respectively with Miss Malini and Saavn coming in as other sponsors.

    Fremantle  Media India business head Vidyuth Bhandary highlights that every attempt has been made to integrate the sponsors into each episode so that the content and storyline looks seamless and unforced.

    It’s something that is echoed by Myntra VP marketing and head of monetisation Manish Aggawal. Says he: “Confessions does that (brand integration) beautifully. We are a fashion brand and fashion is all about choice. It is interesting to see how the three protagonists leverage fashion and their freedom in Mumbai according to their choice. They will be seen wearing Myntra clothes. Our consumers will get to see the products that we have through this.”

    Adds Myntra CMO and head of international brands Gunjan Soni: “We see digital and storytelling as a powerful way to engage with young people. The Confessions web series celebrates independent young women and hence is  close to our beliefs. We hope the viewers will also enjoy the shoppable styles the protagonists will be wearing.”

    The Myntra partnership has been extended in other ways: the show will air on the fashion outlet’s app giving it a reach of 7 million viewers even as the three faces will be seen on the application and its properties. Push notifications and pop ups will be sent to Myntra users.

    Part of the marketing plan drawn up by Fremantle includes the sponsors promoting the series on their digital platforms. Additionally, an agency to moderate social media to create buzz around the show has been signed on.

    “We are striving to develop new formats and explore innovative ways to integrate non-traditional platforms,” says Bhandary.

    The web-series has been produced in HD with the hope that it will find a telecast window in traditional TV channels, depending on its success.

    “You need a combination of high production values and good content for a show to stand tall, “ explains Bhandary. “Once we are done with the digital run, we will definitely syndicate it as it’s been made without any compromises. It’s produced equally or even better than how a TV show is produced. The amount I am paying to produce this web series, I would have to pay the same amount to produce a TV show.”

    A professional who is confident that the digital initiative will pay off is Fremantle Media India senior VP of branded entertainment and digital partnerships Ron Crasto. It was he who forged the relationship between the creatives at the content creator,  Facebook and Myntra. Says he: “We want to be at the forefront of digital content production and storytelling. This innovative series will delight audiences and deliver great results for all stakeholders.”

    Bhandary is hopeful of Confessions getting a second season. Says he:  “The idea behind a finite series is that people want a beginning and an end. If this gets successful, we might do a sequel also.”

    Amen to that!