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Tag: Gunjan Shah

  • Bata India partners with Zepto for ten-minute footwear delivery

    Bata India partners with Zepto for ten-minute footwear delivery

    MUMBAI: Imagine rushing to a wedding and realising your shoes don’t match your outfit. With time running out, a quick solution is all you need.

    With Bata India’s collaboration with Zepto, such worries could soon be a thing of the past. Bata India has teamed up with the quick commerce platform to deliver fashion and festive footwear to customers within minutes, marking a significant shift in how footwear is purchased in India.

    The partnership, launched in Delhi-NCR, leverages the growing quick commerce market, which has been expanding at a compound annual growth rate of over 4.5 per cent. It aims to cater to the rising demand for on-the-go shopping experiences, with plans to expand to major metropolitan cities across India. With an estimated 48 lakh weddings expected in the coming months, this initiative promises convenience for customers needing footwear at short notice.

    Bata India CEO Gunjan Shah expressed the importance of this collaboration saying, “At Bata, we’re constantly transforming & innovating to meet the needs of our customers, and our partnership with Zepto marks a significant step in that journey. We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them—whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”

    Zepto CEO Aadit Palicha echoed similar sentiments saying,“We are excited to partner with India’s leading footwear brand, Bata, and bring their stylish & comfortable range of footwear to our customers at lightning speed. This collaboration is all about convenience, speed, and making a wide variety of styles available to our consumers. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”

    The partnership underscores Bata’s commitment to adapting to the evolving retail landscape, ensuring its customers have seamless access to a wide range of stylish and comfortable footwear options at their convenience.

  • Bata India appoints Meeru Gupta as head of legal

    Bata India appoints Meeru Gupta as head of legal

    Mumbai: Bata India has appointed Meeru Gupta as head of legal. With over two decades of experience in navigating complex legal landscapes across India and emerging markets, Meeru brings strategic legal expertise and a customer-centric approach to her new role. Previously, she served as General Counsel at Varun Beverages – R J Corporation, where she led the legal practice, formulated litigation strategies, and managed cross-border acquisitions. At Philips India, as Director of Legal and Compliance, she was instrumental in key decision-making processes across the Lighting, Consumer Lifestyle, and Healthcare divisions.

    Commenting on the appointment, Bata India MD & CEO Gunjan Shah said, “Meeru’s appointment marks a significant step for Bata India, aligning with the company’s commitment to excellence. I am certain that with her strategic legal acumen, she will proficiently steer the legal landscapes, contributing to business growth. With her passion for mentoring and empowering others,  we look forward to having her in our Bata Family.”

    Bata India head of legal Meeru Gupta added, “I am super excited to join Bata India, a company renowned for its rich legacy of trust and unwavering commitment to quality. As I take on the mantle of Head of Legal, I am committed to leading with compassion and fostering a collaborative environment. My goal is to empower my Bata family with my expertise in providing efficient legal counsel.”

  • Power-exclusive brand outlets make a powerful entry into India

    Power-exclusive brand outlets make a powerful entry into India

    Mumbai: Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is known worldwide for its high-performance sports shoes and apparel. This pivotal shift is a strategic business decision, driven by the increasing popularity of athleisure and the adoption of an active lifestyle by modern Indian consumers.

    Speaking on the occasion, Bata India managing director & chief executive officer Gunjan Shah said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world-class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. We aim to open 50 Power EBOs by the end of 2025.”

    Bata Group Pietro Schira, chief brand officer, said, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”

    The new store boasts of the latest and the most innovative products that offer high rebound, shock absorption, extended comfort and stability for various fitness activities like running, walking or training.  The flagship offering under running, Power XO Rise+ features a unique technology in the midsole formulation that provides 25 per cent more rebound and also gives shock absorption through tunnel technology.

    The Power Exclusive Brand Outlet is designed to create an immersive shopping experience, allowing customers to explore and indulge in the brand’s innovative offerings. To elevate customer experience, it offers global tech experience with digital receipts, Lift & Learn, and Omni-channel deliveries.

    Visit your nearest Power store or shop the entire collection at bata.com.

     

  • Make every walk a ramp walk with Bata’s latest City Casual Collection

    Make every walk a ramp walk with Bata’s latest City Casual Collection

    Mumbai: As India enters into the festive mode, stepping out becomes more than just a necessity – it’s a stylish occasion to dress up and transform every walk into a runway-worthy stride. Bata India proudly unveils its latest collection, bringing global fashion & premium designs to everyone in the country through their extensive retail network. Introducing on-trend styles such as block heels in colours like powder blue & soft pink, comfortable everyday shoes from Comfit in pastel hues, classic limited-edition white sneakers from North Star, trendy loafers from Red Label and much more! All this while staying true to the brand’s core commitment to exceptional comfort, Bata’s City Casual Collection is designed to empower everyone to make a style statement wherever they go.

    Bata India’s latest campaign is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. Bata envisions itself as people’s partner in style, aiming to turn each step into a runway moment. So, as the festivities beckon, let Bata be your trusted partner to be style ready to ace all occasions.

    To bring this concept to life, the brand has tied up with popular social media influencers who are widely known for their social personalities of being a rider, traveller, content creator, and actor respectively. [Vishaka Fulsunge (@ridergirlvishakha), Aakash Malhotra (@wanderwithsky), Jahnavi Dasetty (@mahathalli) & Raghavendra Mahat (@mahatofficial)]. Through this campaign, Bata has ingeniously given exclusive insight into their individual styles, which lie at the heart of their unique social personas. As they strut in style through city streets and hangout spots, their confidence turns every sidewalk into a runway, turning heads and getting noticed for their unique & confident style.

    In a refreshing departure from traditional celebrity endorsements for this campaign, the film captures a captivating moment of surprise and admiration. It showcases everyday individuals confidently embracing their inner fashionista and expressing their unique style through their choice of footwear.

    Speaking on the campaign, Bata India CEO & managing director Gunjan Shah said, “At Bata, we believe that innovation lies not just in the shoes we make but also in how we tell our story. The latest campaign for the new City Casual collection reflects our belief that style is not just about the shoes you wear but the individuality and confidence you exude with every step. Our novel collaboration with influencers as the face of the campaign brings a fresh and relatable perspective to our brand, resonating with today’s style-conscious youngsters. It’s a bold step, and we’re excited to take it with you.”

    FCB India executive creative director Arijit Sengupta, the creative agency behind the campaign added, “In the past, Bata has associated with celebrities to bring alive their campaigns, but this time they wanted to connect with the younger audiences. They wanted to bring alive the idea that Bata can turn every walk into a ramp walk and turn a regular individual into a fashion model. That’s why we decided to get some of the most interesting social media influencers and added all that style to their everyday walks. Because when you wear a pair of Bata shoes, even a mundane stroll to fetch your americano can become a ramp walk.”

    The collection will be promoted through an integrated Marketing approach using multiple touchpoints such as Social Media, TV and offline promotions. Bata India’s dynamic 360-degree campaign combines the strength of a mix of influencers pan-India with the exciting #RampWalkChallenge aimed to inspire confidence with every walk, a sprawling retail network with 2000+ stores, and a robust digital presence.

  • Bata India appoints Gunjan Shah as the new CEO

    Bata India appoints Gunjan Shah as the new CEO

    KOLKATA: Footwear major Bata India Limited on Friday announced the appointment of Gunjan Shah as its new chief executive officer. Shah will be at the helm of the brand’s operations in India. He takes over from Sandeep Kataria who was elevated as the Global CEO of Bata Brands.

    Shah will join Bata in June and will be based out of Gurugram.

    In his previous role, Shah was the chief commercial officer at Britannia Industries. He spent the early stages of his career working with brands such as Asian Paints and Motorola before moving on to Britannia in 2007. He carries extensive experience working across varied sectors spanning Consumer Durables, Telecom, and FMCG and brings to the table an innate knack for understanding consumers, passion for action, people development experience, and clarity of thought and purpose, the company said on Friday.

    “I am delighted to welcome Gunjan on board as Bata India’s new CEO. Over the past few years, we have been consistently delivering strong growth in the highly competitive footwear market. Backed by decades of experience working with powerhouse brands, Gunjan understands the Indian market’s complexities and varied nuances. I’m confident that he will add value and strengthen Bata’s position in the Indian market,” said Bata India Ltd chairman Ashwani Windlass.

    “India has always been a significant market for us from a global perspective,” said Bata Brands global CEO Sandeep Kataria. “A dynamic leader like Gunjan will spearhead the company’s operations in India and given his extensive experience and track record, I am confident that he will take the Bata brand to even greater heights and deliver strong growth.”

    Shah holds a Bachelor of Technology (Computers) from VJTI, Mumbai, and a Postgraduate Diploma in Management from the Indian Institute of Management, Kolkata.

     “I feel both honored and humbled on being appointed as the CEO of India’s favorite footwear brand and on the confidence reposed in me by the board. As an iconic brand, Bata has become an integral part of the Indian fabric. I realize that I have big shoes to fill in and I’m thrilled about working with the talented & experienced Bata team. I look forward to building on the legacy of my predecessors in taking the Bata brand to new heights alongside creating long-term sustainable value for all stakeholders in the company,” Shah added.

  • Britannia Marie Gold My Start Up Season 2 finale

    Britannia Marie Gold My Start Up Season 2 finale

    New Delhi:- Britannia Marie Gold, a 60+-year-old favorite brand of homemakers and the 3rd largest biscuit brand in India, announced the ten winners of its annual women entrepreneurship initiative, Britannia Marie Gold My Start-Up campaign. Under the aegis of this initiative, the 10 winners were felicitated and awarded INR 10 Lakhs each to kick-start their business ventures. Britannia Marie Gold My Startup is a platform for aspiring homemakers to fuel their entrepreneurial dreams, become financially independent, and transform themselves into job creators.

    In addition to financial assistance, the current edition of the Britannia Marie Gold My Start-Up initiative provides 10,000 homemakers access to India’s first-ever customized online skill development program, in partnership with National Skill Development Corporation (NSDC). The online course imparts these homemakers with the necessary entrepreneurial skills, boosting their confidence as they take their first step towards a self-reliant future. Britannia is confident that many of the homemakers who undergo the skill development training will move on to become entrepreneurs.

    Launched in February 2020, the 2nd edition witnessed, within a span of 3 months over 1.5 million applications from across the country and an overwhelming participation form 32 states and Union Territories. The means of entries was opened to include telephone call, web and WhatsApp. Over 25% of the entries came in via WhatsApp.  Following weeks of deliberation by an external jury who mulled over lakhs of applications, the Britannia Marie Gold team shortlisted 50 finalists.

    Britannia Industries Ltd Chief Commercial Officer,  Gunjan Shah,  said, “This is a very important initiative for Britannia driven by one of our flagship brands, Britannia Marie Gold. In its current edition, the initiative is touching the lives of over 10, 000 women and their families and we are privileged to be able to do so. Britannia is committed to provide a platform for aspiring women entrepreneurs to present their business ideas and stand a chance to gain financial help and skill development to set off on their entrepreneurial journey.”

    Britannia Industries Ltd Head of Marketing Vinay Subramanyam said, “Becoming entrepreneurs enables our award-winning homemakers to also become job creators who can transform many lives around them. One successful woman entrepreneur opens a wide window of opportunities for many, as was proven by our last year’s winners. We are delighted that through this initiative, we are introducing to the entrepreneurial world 10 more homepreneurs and skilling 10,000 homemakers to power their entrepreneurial journey. We strongly believe that when women become self-reliant and financially independent, entire families and societies and eventually, the country progresses.”