Tag: Gunday

  • Gunday: Old wine rebottled

    Gunday: Old wine rebottled

    MUMBAI: Gunday is a story based in 1970s and 80s. And, in keeping with the era, the story is also what was called mass masala in those days. What is new about it? Well, after seeing a lineup of films with Delhi background, this has Kolkata as the backdrop.

    Ranveer Singh and Arjun Kapoor are two orphaned refugee kids from Bangladesh who join the tide of other refuges and enter a refugee camp in Bengal. Wanting to cash in on their innocence, an officer and a tout decide to use them as conduits to transport guns outside the camp. When the officer gets the urge for a woman and finds none in the camp, he decides to use one of the two boys. This leads to the boys committing their first crime as the officer is shot dead. They make their escape on a goods train carrying coal and come to Kolkata.

    While doing odd jobs, they dream big, which of course, is not easy to achieve unless one gets into illegal dealings. They see the use of coal all around and think of the wagon train they travelled in and decide to steal from wagons and sell coal at half the market price. It is the 1980s now and the lads have grown up and graduated to stealing entire trainloads of coal instead of just a few kilos, in the process killing the earlier don and his whole gang. With that materialises the car and the home they dreamt of all along. The boys are more than blood brothers, so inseparable that they even share the same bed!

     

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Priyanka Chopra, Ranveer Singh, Arjun Kapoor, 
    Irrfan Khan, Saurabh Shukla. (Darshan Gurjar and Jayesh
    V Kardak as young Ranveer
    and Arjun.)

    The two soon start other businesses and even have a logo designed for their ventures: BB (for Bala and Bikram, the screen names). While they have been busy building an empire and establishing themselves as the most feared dons of Kolkata, the police chief is busy collecting a horde of files on their crimes. As the duo looks unstoppable, the chief hands over the case to one cop who can stop them – Irrfan Khan. But they remain unperturbed as even with so many files, the police had no proof or witnesses so far. Irrfan takes on the onus to collect proof against them. He starts his job by planting a mole around them.

    The duo has financed a night club and gets the privilege of inaugurating the club. There they set their eyes on Priyanka Chopra, the club’s star performer. Both fall in love with her instantly. Two men in love with same woman, just the situation that is enough to put their friendship to the test. Circumstances are created whereby not only the friendship is broken but now the friends for life are ready to kill each other. The enmity starts with a no-holds-barred fistfight and later leads to the use of guns.

    As the film gets into the latter parts post interval, things become predictable. The surprises don’t surprise the viewer.

    With few characters to carry it, the film is too lengthy at 153 minutes. It could have been shorter. With a loose script, the direction is copybook, offering no sparks of genius. Kolkata locations are exploited well. The film’s music works to its advantage with three songs having popular appeal in Asalaam- e-ishqum…, Jashn- e- ishq…… and Tune maari entriyaan and has helped the film get a better opening. The lead actors, Ranveer and Arjun are not really known for histrionics but having nothing negative against their names so far, they draw the young crowd. However, they needed a younger girl to fall in love with rather than Priyanka whom one would consider in the senior league. Irrfan and Saurabh Shukla are good as usual.

    Gunday has had a good opening all over (Delhi, NCR and UP affected a bit earlier in the day due to rains). With solo release as an advantage and its two young heroes, the film has everything working for it at the box office.

     

  • Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    MUMBAI: Dentsu Aegis Network’s Carat Fresh Entertainment, India’s leading agency that specializes in branded entertainment,  has facilitated yet another successful association between one of the most awaited Bollywood movies of 2014, “Gunday” by Yash Raj Films and Bewakoof.com, India’s most creative and quirky youth brand as official fashion partner. Carat Fresh Entertainment has done successful integration for brands like Ultratech, Rupa, Jealous 21, Indigo Nation, Siyaram, Nimbuzz, Olympus etc and is a leading player in this field.

    “We are increasing our base of Licensing to work with exciting and young companies like Bewakoof.com from Yash Raj Films stated”, Rohit Sobti , VP – Licensing & Merchandising

    Visit the following link to check the Bewakoof.com Merchandize:

    Says Prabhkiran Singh, Cofounder – Bewakoof.com, “Associating with bollywood movies for merchandising is a branding exercise for Bewakoof.com<http://Bewakoof.com>. We are happy the way Carat Fresh Entertainment chalked out this unique integration by associating our brand with one of the prestigious studios – Yash Raj Films and their upcoming much awaited movie – “Gunday”. We have worked with almost all the production houses of Bollywood and have been the Exclusive merchandise partner for 6-7 Blockbusters movies so far. Apart from the merchandising partner that the movies get, they also get an opportunity to promote their movie through the massive following that Bewakoof.com<http://Bewakoof.com> has among youth in the country, which includes the 12.5 Lac Followers on Facebook and 4 Million Monthly Visits on www.bewakoof.com<http://www.bewakoof.com>”

     

    Founded by IIT Bombay Alumni, Bewakoof.com is India’s most creative and quirky youth brand with a team of creative professionals have managed to bring forth an exciting range for “Gunday”. Inspired by the mood of the film which defines the characters “Bikram and Bala” as most loved, most celebrated, most reckless, most fearless and most powerful GUNDAY! Bewakoof.com will launch a trendy and stylish range of “Gunday collection” which consists of T Shirt Collection, hoodies, boxers etc.. This range will be only available at Bewakoof.com website at Rs 449 /-.

     

    Commenting on the association Sidharth Ghosh – Vice President, Carat Fresh Integrated said, “Post successful brand integrations for other major studios, this is yet another feather in our cap. Carat Fresh Integrated is a thought leader and I am pleased to witness the   confidence of our clients. We at Carat Fresh Integrated believe in seamless brand integrations and hence our process for identifying the right content is quite extensive. ”

    The Dentsu Aegis Network India group comprises of Carat Fresh Integrated (Experiential marketing, Ruaral Marketing, PR), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing) amongst others.

  • YRF’s ‘Gunday’ to release in Dolby Atmos

    YRF’s ‘Gunday’ to release in Dolby Atmos

    MUMBAI: Dolby Laboratories, Inc. (NYSE: DLB) and Yash Raj Films today announced that the much-anticipated movie Gunday will be releasing in Dolby® Atmos™—the latest in cinema sound technology. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike cinema sound experience. Gunday will be released across theatres in India and worldwide on February 14, 2014, by Yash Raj Films (YRF).

    Gunday, a Hindi action movie is written & directed by Ali Abbas Zaffar and produced by Aditya Chopra. Directed by Ali Abbas Zafar and Produced by Aditya Chopra, the film stars Ranveer Singh & Arjun Kapoor, as Bikram and Bala, along with Priyanka Chopra and Irrfan Khan, in lead roles. Set during the most turbulent times in the history of Calcutta, from 1971 to 1988, the story revolves around Bikram and Bala, who rose from being small time wagon breakers and coal thieves to becoming the biggest and most powerful black market mafia-men. As their notoriety became the stuff of legends, the people of this sprawling city started calling these two carefree and inseparable rebels as Gunday.

    “I have always strived to make breakthroughs in my movies, from storytelling to production,” said Ali Abbas Zafar, director of Gunday. “Dolby Atmos is a wonderful tool that enables us to do just that. It allows us to present an even more realistic story with an amazing audio experience that not only excites the ears but also touches the heart. He further added, “We are really looking forward to the release of Gunday in Dolby Atmos, which will transport the audiences to the onscreen action of the movie presenting them with a more realistic entertainment experience.”

    Gunday has been natively mixed in Dolby Atmos by rerecording sound mixer Anuj Mathur at YRF Studios. Dilip Subramaniam is the movie’s sound designer. Mixing in Dolby Atmos can simplify workflows because a native Dolby Atmos mix can be used to create 5.1- and 7.1-channel surround sound versions.

    Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India, said, “Dolby Atmos brings a natural lifelike audio experience to movie theatres, giving filmmakers the creative freedom to place and move sounds anywhere in the auditorium, including overhead, for added realism and impact. With Gunday in Dolby Atmos, moviegoers will get to be a part of the most realistic cinematic experience amplifying each action sequence, emotion, and music of the movie. As we move forward, we are committed to offering the Indian audiences the best cinematic experience.”

     

  • Films to lookout for in 2014

    Films to lookout for in 2014

    MUMBAI: As the year 2013 comes to a close, we realise that the year was not really disappointing. We had some really great films that not just did good business but also entertained the audiences. As we usher in the year 2014, we look at the ten films that created the right buzz in 2013 and the chances of them making a blockbuster release looks bright.

     

    Jai Ho
    The year is set to start with a blockbuster. Starring Salman Khan, the film that releases on 24 January is going to be high on drama. The actor started promoting the film on Bigg Boss 7 and also cheekily remarked that “it wasn’t the good way to start the promotion”. But we know promotions or no promotions, if the bhai of Bollywood stars in a film, it’s ought to do well!

     

    Gunday
    Starring Ranveer Singh, Arjun Kapoor and Priyanka Chopra, the film started making noise from the time it was announced. The tongue-in-cheek humour by the two lead actors on the chat show Koffee With Karan has increased the interest around the film even more. A Yash Raj Films venture, the film is directed by Ali Abbas Zafar and is set to release on February 14.

     

    Happy New Year
    The film brings back the trio – Shah Rukh Khan, Deepika Padukone and Farah Khan, who together created magic with Om Shaanti Om in 2007. With an interesting cast including actors like Sonu sood, Jackie Shroff, Boman Irani among others, the film is set to release in October, 2014.

     

    Biopic on Mary Kom
    Biopics on sports stars is the new love of the Indian audience, it seems, at least that is what we get from the way Bhaag Milkha Bhaag was embraced. Now, the coming year is set to see another film featuring a sports star – the life of boxer Mary Kom played by Priyanka Chopra. The sportstar has brought many glories to the country. Hope with a film on her, the film industry gains as well.

     

    Kick
    Salman Khan may have missed an Eid release in 2013, but for 2014 Eid, he is all set with Kick. There were a few problems in starting this maiden directorial venture of producer Sajid Nadiadwala, but all’s well when Salman’s the hero and when the film’s releasing during Eid.

     

    2 States
    The film is being jointly produced by Karan Johar and Sajid Nadiadwala and is based on Chetan Bhagat’s novel, 2 States: The Story Of My Marriage. Starring Arjun Kapoor and Alia Bhatt, the film has created the right buzz even though not much is known about the film.

     

    PK
    So this film brings together the duo of Aamir Khan and Rajkumar Hirani who created magic with 3 Idiots. While the film doing good business is a known fact keeping in mind the past records, the only question is if it will be bigger and better than 3 Idiots. With only few leaked out posters, the film that would release on 6 June has managed to keep the audience’s curiosity intact.

     

    Bang Bang
    With Krissh 3, Hrithik Roshan has already proven his mettle. Though the production of Bang Bang has been delayed because of multiple reasons, the film would make its way in 2014 with the actor focusing entirely on the project. The film also stars leggy lass Katrina Kaif.

     

    Highway
    The cute-looking Alia Bhatt made everyone take notice of her when she starred in Student of the Year. Now, it’s Imtiaz Ali’s Highway for which she is making news. The film, shot in different parts of India, is being looked forward by many.

     

    Singham 2
    The sequel to the 2012 Devgn blockbuster, Singham, has been postponed a bit because Rohit Shetty got busy with his small screen venture as a host for Fear Factor. However, now everything is in place and the duo are set to create the magic that they created with the Golmaal franchise.

  • YRF’s ‘Dawaat-E-Ishq’ and ‘Bewakoofiyan’ to release next year

    YRF’s ‘Dawaat-E-Ishq’ and ‘Bewakoofiyan’ to release next year

    After the success of Shuddh Desi Romance, Yash Raj Films will keep the trend of romance going in 2014 too with Kill Dill, Gunday among many others.

     

    The film starring Ayushmann, Sonam, Rishi Kapoor has been titled Bewakoofian. It is based on a slice-of-life Delhi comedy where a strong and passionate love of two youngsters is opposed by a bureaucrat father.

     

    YRF’s yet another romantic film will see a fresh pair of Aditya Roy Kapur and Parineeti Chopra romancing on screen. This film has been titled Daawat – E – Ishq.

     

    While both the films have been written by Habib Faisal, Bewakoofian is directed by Nupur Asthana and is set to release on 14 March 2014. The latter Daawat-E-Ishq will be directed by Habib and is set to release on 9 May 2014.

  • Shaadi Ke Side Effects to release on Valentine’s day

    Shaadi Ke Side Effects to release on Valentine’s day

    It seems Shaadi Ke Side Effects starring Vidya Balan and Farhan Akhtar is facing a tough time with no free slots available for the film’s release. Initially, the romantic movie was slated to release on 6 December, but now it has been postponed to 14 February. The duo is sharing the screen space for the first time.

     

    It is said that the producers of the movie are playing safe, taking into consideration that the much hyped Dhoom 3 has occupied the slot for December release.

     

    However, yet again, the February release is not a clean release for SKSE considering the fact Yash Raj’s Gunday starring Priyanka Chopra, Ranveer Singh and Arjun Kapoor too comes out on Valentine’s day.

     

    Shaadi Ke Side Effects is produced by Balaji Motion Pictures along with Pritish Nandy Communications and is directed by Saket Chowdhary.

     

    Chowdhary ventured into direction with his directorial debut Pyaar Ke Side Effects which became a surprise success in the multiplexes.

  • Ranveer Singh and Arjun Kapoor in YRF’s next Gunday

    Ranveer Singh and Arjun Kapoor in YRF’s next Gunday

    MUMBAI: Fresh from its success of Ek Tha Tiger, Yash Raj Films has announced its next project Gunday that will star Ranveer Singh and Arjun Kapoor in lead roles.

    The film is based amidst the most turbulent times in the history of Kolkata, then Calcutta, from 1971 to1988, where Bikram and Bala rose from being small time wagon breakers and coal thieves to becoming the biggest and most powerful black marketing mafia-men.

    A rare combination of vigour and wit, the two were inseparable and the city of Calcutta swore by their friendship then. As their notoriety became the stuff of legends, the people of the sprawling city started calling these two carefree rebels as Gunday.

    Hunt is on for the leading lady who would play a stellar role in the film, while the cast will be announced shortly.

    Incidentally, the film would be both Ranveer and Arjun‘s third film with YRF and the first time when these two have been featured together.

    The film, which goes on floor this December, will be directed by Ali Abbas Zafar who had earlier directed Meri Brother Ki Dulhan.