ITV

Tag: Gumrah: End of Innocence

  • Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    MUMBAI: Channel V’s new fiction show Ishq Unplugged launched this week on 7 March at 7:30 pm. The show has a unique setting; backdrop of a singing competition called ‘India’s Star Duo’. Unlike other fiction shows which rely mostly on heavy drama this show will have a perfect mix of singing, romance and drama to keep the youth hooked on. The main leads for the show are not just good actors but talented singers as well. The main leads Mandy played by Mohit Gaur and Antara enacted by Shruti Prakash portray singing hopefuls. The romance between two completely opposite characters plays out on the backdrop of the reality show which they want to win for their own reasons. The show airs every Monday to Friday at 7.30 pm.

    To let the viewer’s experience the essence of the show, Channel V organized an on ground activation – ‘Live Karaoke Session’ with the show leads at a famous coffee shop in Versova, Mumbai. The participants had the opportunity to sing and have fun with the stars and also win some exciting goodies while they were at it. The Karaoke activity has also been activated for 5 days across select coffee shops in Mumbai & Delhi.Kick-starting the activity on the 11th March 2016, the lead cast swayed the audience with a live musical performance on the title track of Ishq Unplugged. Joining in the gusto of karaoke session, the audiences crooned a few notes as well.

    Speaking on the Karaoke session activity, Mohit Gaur commented to say, “Ishq Unplugged is a show that brings together an unlikely singing pair who are from completely different worlds. It a show that is a mix of singing and a great storyline that fans will love! I love interacting with the public and Karaoke was a great way to meet them. The Karaoke activity was a fun experiment from the start and hope for many more such ways to meet the audience face to face”

    Shruti Prakash, the female lead of Ishq Unplugged shared saying, “The Karaoke session with the fans was truly a memorable experience. Ishq Unplugged seeks to showcase great singing within an exciting storyline. I was glad at receiving positive reviews about the show from our avid fans”

    The live karaoke session was abuzz with excitement as fans got to perform along with the Ishq Unplugged duo. The title song brought in a number of people to participate to try their best rendition of the song whilst Mohit and Shruti stood beside them clapping with encouragement!

    In addition to the show, Channel V’s dance fiction show D4 –  Get Up And Dance (Mon-Fri 7PM), SaddaHaq – Season 2 (Mon-Sat 6:30pm), Teen crime show ‘Gumrah’: End of Innocence (Sunday 7pm) and action-packed romantic drama showcasing two lifetimes Mastaangi (Mon–Sat 6pm) continue to be on air. All the new and current shows are available anytime on hotstar.

  • Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    Channel V organises live karaoke session activating new show ‘Ishq Unplugged’

    MUMBAI: Channel V’s new fiction show Ishq Unplugged launched this week on 7 March at 7:30 pm. The show has a unique setting; backdrop of a singing competition called ‘India’s Star Duo’. Unlike other fiction shows which rely mostly on heavy drama this show will have a perfect mix of singing, romance and drama to keep the youth hooked on. The main leads for the show are not just good actors but talented singers as well. The main leads Mandy played by Mohit Gaur and Antara enacted by Shruti Prakash portray singing hopefuls. The romance between two completely opposite characters plays out on the backdrop of the reality show which they want to win for their own reasons. The show airs every Monday to Friday at 7.30 pm.

    To let the viewer’s experience the essence of the show, Channel V organized an on ground activation – ‘Live Karaoke Session’ with the show leads at a famous coffee shop in Versova, Mumbai. The participants had the opportunity to sing and have fun with the stars and also win some exciting goodies while they were at it. The Karaoke activity has also been activated for 5 days across select coffee shops in Mumbai & Delhi.Kick-starting the activity on the 11th March 2016, the lead cast swayed the audience with a live musical performance on the title track of Ishq Unplugged. Joining in the gusto of karaoke session, the audiences crooned a few notes as well.

    Speaking on the Karaoke session activity, Mohit Gaur commented to say, “Ishq Unplugged is a show that brings together an unlikely singing pair who are from completely different worlds. It a show that is a mix of singing and a great storyline that fans will love! I love interacting with the public and Karaoke was a great way to meet them. The Karaoke activity was a fun experiment from the start and hope for many more such ways to meet the audience face to face”

    Shruti Prakash, the female lead of Ishq Unplugged shared saying, “The Karaoke session with the fans was truly a memorable experience. Ishq Unplugged seeks to showcase great singing within an exciting storyline. I was glad at receiving positive reviews about the show from our avid fans”

    The live karaoke session was abuzz with excitement as fans got to perform along with the Ishq Unplugged duo. The title song brought in a number of people to participate to try their best rendition of the song whilst Mohit and Shruti stood beside them clapping with encouragement!

    In addition to the show, Channel V’s dance fiction show D4 –  Get Up And Dance (Mon-Fri 7PM), SaddaHaq – Season 2 (Mon-Sat 6:30pm), Teen crime show ‘Gumrah’: End of Innocence (Sunday 7pm) and action-packed romantic drama showcasing two lifetimes Mastaangi (Mon–Sat 6pm) continue to be on air. All the new and current shows are available anytime on hotstar.

  • Channel V’s ‘Gumrah’ aims to make 1 pm a destination slot

    Channel V’s ‘Gumrah’ aims to make 1 pm a destination slot

    MUMBAI: What if your kid desires to be a murderer or a rapist when he/she grows up? Bringing home uncomfortable realities of teen crimes, Channel V is back with its fourth season of its crime-based property – Gumrah – End Of Innocence.

     

    Though television serials showcasing prevalent evils in society are not uncommon, the 13 episode series through its multiple seasons has always given a new outlook to how crime is perceived by viewers.

     

    The show tackles issues like peer pressure, the need to fit in, materialism and the dilution of morals, thus initiating a dialogue for the youth to express and address their problems. Taking a step ahead from the earlier versions, season four will focus on what actually makes the person a criminal, because nobody is born one!

     

    Come 31 August, the one-hour episode will showcase 13 episodes every Sunday at 1pm.

     

    Talking about the show Channel V vice president marketing Nipa Asharam believes that for it, Gumrah is more a brand than just a TV show. “Our realisation came after Gumrah season three that people are actually concerned about safety, so this season we thought about what new can we offer?”

     

    Staying true to its philosophy -‘to be politically incorrect and emotionally correct’, the channel has penned the series on the same line. According to Asharam, young kids talking about becoming a rapist or a drug dealer is unusual and hard hitting. “We are trying to make people see that criminal qualities have their roots in childhood so it is important to identify them,” she says.

     

    Produced by Balaji Telefilms, season four will be hosted by Abhay Deol with real life stories involving first hand research. Then, second hand research is done by talking to people who fit into those stories. With four episodes in the bank, the show has got on-board a few celebrities who will share any teen crime story that they have experienced or witnessed in the course of their lives.

     

    Channel V EVP and business head Ajit Thakur believes that the show is about the youth’s tryst with crime and the circumstances which led to the incident, rather than sensationalising the crime or the criminal himself. “Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across,” he says.

     

    According to Asharam, the USP of the show is honesty. “In every way, we have tried to maintain the honesty of the initiative right from the first time we conceptualised Gumrah. Honesty is the big reason I think the series has been successful,” she quips.

     

    The channel is leaving no stone unturned to promote the series. It was created into a strong digital campaign along with TV. On the digital campaign front, it had an interactive banner ‘when I grow up I want to be a ————‘ and when people put in various positive career options, what comes up is only murderer, rapist etc just to let them know that no one is born a criminal and there are kids who are becoming that.

     

    At present, the show enjoys huge fan following on Facebook with 24 lakh likes at the time of penning this article.

     

    Asharam believes that the response of advertisers has been very encouraging season after season. They have started to view the show as a brand and want to endorse the message that Gumrah sends out. It has also opened up whole new categories as well like education, mobile and technology. She further goes on to say that in the first season, there were a lot of apprehensions, but this season, advertisers were open to it.

     

    The idea to air it at 1 pm was because it is a virgin slot when others usually show only repeats and movies. It aims to make it a destination slot.

     

    A highly placed media planner believes that though the channel took a bold move of airing at 1 pm, it won’t attract much younger people on-board. “Though the channel targets the youth, in the end it is the content that is king. If the content is the same as shown before, it will lose its charm and audiences,” he says.