Tag: Gulshan Verma

  • Outbrain appoints Gulshan Verma to lead expansion in India

    Outbrain appoints Gulshan Verma to lead expansion in India

    NEW DELHI: Gulshan Verma has been appointed as country manager of Outbrain India, an online content discovery platform.

     

    In his new role he will be in charge of leading the company’s expansion in the Indian subcontinent especially in India where he will be responsible for leading the setup and growth of Outbrain.

     

    Outbrain has seen tremendous user growth in South-east Asia and India in the last 18 months – from zero to over 800 million page views on a publisher network that has grown to over 150 strong in the same time period. Outbrain has also had success recruiting the top talent in the industry, doubling its employees over the course of the past 12 months.

     

    Outbrain regional director SE Asia & India Anthony Hearne said, “Outbrain is the pioneer of content discovery, and we are fully committed to helping more people in India discover the most interesting, relevant and trusted content. South-east Asia and India are huge growth regions for Outbrain, so we are excited to bring Gulshan’s experience to bear to lead the charge in securing continued growth here in India.”

     

    Verma brings to Outbrain over 15 years of experience in the digital media industry, having worked in Europe, North America and now Asia. His most recent role was with Komli Media as chief revenue officer. Prior to that, Gulshan was director of sales strategy for Yahoo! India, and before that, director of product marketing for Yahoo! search marketing in the United States.

     

    Outbrain announced in March 2014 a multi-year strategic partnership agreement with Times Internet to bring the most interesting and personalised content recommendations possible to Times Internet readers.

  • Komli Media restructures APAC team

    MUMBAI: Digital media technology network Komli Media has restructured its business teams to further accelerate growth and meet customers‘ needs.

    Komli Media India and North America managing director Gulshan Verma has been promoted to the role of Chief Revenue Officer (CRO) and will be responsible for all of Komli‘s business P&L. This new CRO Organisation will consist of all the regional and business managing directors across Komli Media worldwide.
    Prior to this, Verma has served Komli Media for over two years as its Vice President and country head for India & North America.

    Komli Media co-founder of and Southeast Asia (SEA) managing director Akshay Garg will take on the new role heading strategy and business operations across Komli globally. Garg was earlier vice president, international, for nearly three years at Komli Media during which he led Komli‘s international growth and strategy across UK, Australia and SEA, successfully leading all our international acquisitions and growing the SEA business to being the largest independent media network in the region.

    Both will report to Komli Media CEO Prashant Mehta.

    The newly created CRO Organisation will focus on addressing the marketer‘s need for integrated media solutions including those leveraging Komli‘s proprietary ATOM real-time bidding and mobile platforms.

    The CRO Organisation will have several new additions. Mathew Ward has been promoted to Komli Media SEA while Pritesh Patel has been made Komli Media India & Middle East managing director. Matt Sutton has been promoted to Komli Engage and Play managing director. He will be responsible for Komli Media‘s Social and video solutions across all markets. Varsha Brajesh has been promoted to data & analytics director. All of them will join Komli Mobile vice president and managing director Amit Bhartiya and Komli Media Australia and New Zealand managing director Andrew Reid in the CRO Organisation.

    Mehta said, “I am delighted to announce the new CRO Organization and strategy and operations function at Komli Media. Consumer behavior is changing across desktop, mobile, social and video in our core markets and therefore the message from our customers is very clear – we need to have an integrated approach that enables our sales teams to cross-sell solutions. Addressing this immediate need, Komli Media created the CRO Organisation, responsible for maximizing revenues and margins across all regions and products. The need for a dedicated strategy, planning and business operations is equally key to Komli‘s ability to scale, improve alignment across units and sharpen focus on key strategic priorities. With the development of the CRO Organization and the Strategy function, we are well-poised to scale our business successfully across APAC.”

    Verma said, “Komli Media has grown by leaps and bounds through a combination of great technology, best publisher partners and a world-class team. I look forward to ensuring that we continue to successfully uphold our commitment towards clients across APAC.” Akshay Garg said, “Since its founding more than six years ago, Komli Media has experienced rapid growth to become the leading independent media network across the APAC region. In my new role, I‘m looking forward to optimizing our strategy, planning and operations functions to scale our business and increase market share across APAC.”

  • Komli renews reseller agreement with Facebook

    MUMBAI: Media technology platform Komli Media, with operations across Asia Pacific, has renewed its reseller agreement with Facebook in India, making it the only authorised re-seller of Facebook premium inventory in India. This marks the fifth year of Komli‘s association with the social media networking platform.

    Komli Media said in a statement that this move will help it service its clients better and provide advertisers with better solutions on the exponentially growing social media platform.

    Komli Media VP and country head Gulshan Verma said, “Our association with Facebook goes back over four years and it gives us immense pride to continue to partner with them. Komli works with over 70 of the top 100 marketers in India and we work together with Facebook to educate the market about the potentials of social marketing.”

    Facebook APAC VP Erik Johnson added, “India is an important and dynamic market for us. Komli has been a great partner on the ground in India over the last few years, and I am looking forward to our continual partnership with them in educating marketers around the best practices of Facebook advertising and brand pages.”

  • Komli Media partners Efficient Frontier to launch search marketing platform

    Komli Media partners Efficient Frontier to launch search marketing platform

    MUMBAI: Digital media network, Komli Media, has agreed with global performance marketing company, Efficient Frontier, to partner in India for their search engine marketing services.

    This deal will make Komli the only digital media network in India to offer solutions in search, display, mobile, video and social media.

    Ad Network VP and country head India and Middle East Gulshan Verma said, “Efficient Frontier is already serving some of the most demanding and sophisticated marketers in the world and we look forward to extending this capability to our advertising and agency clients. Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI.”

    According to an official communiqué, Efficient Frontier‘s technology enables advertisers to achieve better results from their digital advertising campaigns. This platform uses predictive modeling and simulations that enable bid optimisation across digital marketing channels. It also measures and attributes conversions across marketing channels including search, display, and organic search.

    Efficient Frontier CEO David Karnstedt added, “We’re thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing. Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media’s clients in India.”