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Tag: Gulshan Singh

  • Tilt onboards Gulshan Singh as chief strategy officer

    Tilt onboards Gulshan Singh as chief strategy officer

    Mumbai: Brand and communications consultancy Tilt Brand Solutions on Tuesday announced the appointment of Gulshan Singh as chief strategy officer, effective 23 August. Singh will work along with Paul Dueman, also a chief strategy officer, who was brought in a year back. Both Singh and Dueman will be reporting to Tilt Brand Solutions, founder chairman and managing director, Joseph George (Joe).

    “Gulshan’s competencies, experience, and interest are just right for what is needed to lead right-brained planning at Tilt,” said Joseph George. “With this appointment, Tilt Brand Solutions will be the first-ever brand and communications consultancy in the country that will have a two CSO structure – a tangible demonstration of our belief in full-brained thinking and the equal importance and criticality of both left and right-brained planning at Tilt. I am sure Paul and he will enjoy their tango.”

    Singh has almost 20 years of prior work experience across JWT, Publicis, Lowe Lintas, TNS, and IMRB and on clients like Britannia, General Motors, GSK, Mahindra & Mahindra, MakeMyTrip, Marico, Mondelez, Nestle, Nivea, P&G, Tanishq and Tata Tea. He has won Effies on almost all the clients he has worked on, especially so on Britannia, Tata Tea, and Tanishq. 

    Welcoming Singh to the team, Paul Dueman said, “Gulshan’s appointment reflects our belief and our conviction in how we want to drive the strategy function at Tilt. While this journey with him will now become a lot more interesting and a lot more enriching personally for me, our brands and clients of course are the ones who will benefit the most from this appointment.”

    On his new assignment, Singh said, “I have been following with admiration and interest, the way Tilt has gone about building itself the last three years, and I can’t be happier with this opportunity. The desire and insistence to get the strategy right at Tilt are palpable across functions and levels, and that is so motivating and spurring for me as a career planner. I am excitedly looking forward to partner and leverage Paul and his expert team of data analysts and solutions to jointly deliver superior brand and communication solutions.”

  • JWT continues to strengthen its planning team with senior hires

    JWT continues to strengthen its planning team with senior hires

    MUMBAI: JWT India announced senior level appointments of Gulshan Singh as vice president and strategic planning director and Jasravee Kaur Chandra as vice president and strategic planning director across its Delhi and Mumbai offices.
    JWT India VP and strategic planning director Gulshan Singh

    A graduate of HEC Paris, Gulshan combines the skill sets of an MBA from a top global business school with over 10 years in building brands in various capacities. Gulshan joins from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012.

    His previous work experience includes market research with IMRB and TNS, planning with FCB and a brief stint in consulting – spread across India, the Middle East, and Europe. He has worked across categories such as automotive, consumer electronics, education, energy, FMCG, F&B, financial services, healthcare, logistics and media and entertainment with a wide array of brands including DHL, GM, Indian Oil, ITC Foods, Marico, Nestle, P&G, Voltas, and the Zee Network. He will be working towards creating an ‘Indian consumer-friendly‘ approach to sustainable lifestyles, and is looking forward to exploring this in JWT.

    JWT India VP strategic planning director Jasravee Kaur

    JWT India chief strategy officer Bindu Sethi said, “We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT‘s robust planning talent pool with fresh experiences and perspectives.”

    Jasravee has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG where she was involved in innovative and participatory research (ethnography, critical incident, semiotics etc.) for brands like Knorr, Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategised for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.

    Quick-witted and profound, Jasravee has a keen eye for the meeting point ‘betwixt contradictions‘. She loves arriving at paradoxes as well as breaking myths about consumers. Astute and intuitive, Jasravee loves to witness and participate in the inherent drama of diverse subcultures; be it rural households, youth, truckers or the small city migrants. Her exposure to diverse categories has ensured as well as sustained this.