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Tag: Gully-Boy

  • Pond’s Men announces Gully-Boy starrer, Siddhant Chaturvedi, as their new brand ambassador

    Pond’s Men announces Gully-Boy starrer, Siddhant Chaturvedi, as their new brand ambassador

    MUMBAI: Pond’s Men is set to change the scene with their new brand ambassador, the much loved MC Sher, Siddhant Chaturvedi, of the Gully Boy fame. With an ultimate focus on upgrading the face care game for men, the brand rolled out its communication under the maxim #SceneChangeKar.

    Through a unique digital-first outreach, the brand has released a series of short videos capturing the essence of the #SceneChangeKar attitude – inspiring the millennial men of today to take charge of their skin. With a targeted focus on prevalent skin concerns, the brand offers easy and convenient solutions to combat everyday issues. The range includes face-washes such as Pimple Clear for acne-free skin, Energy Bright for instant revitalisation and Pollution Out for protection against everyday pollutants. The brand also offers face creams such as Oil Control for a matte finish look, Daily Defence which guards the skin from harmful UV rays and Energy Burst face gel for healthy and fresh skin. As part of the refreshed communication, the product packaging has also been revamped.

    Talking about the campaign, Prabha Narasimhan, Category Head, Skincare, at Hindustan Unilever Limited said, “In recent times, we identified that young men are actively seeking solutions to a host of skin concerns. The changing trends point towards the willingness of today’s men to invest in grooming products, indicating that the industry is no longer comprising of just the female care segment. This has led to the expansion of the Ponds Men’s range and our renewed communication – #SceneChangeKar featuring the Gen-Z star, Siddhant Chaturvedi, who will augment this narrative. With his vivacious and go-getter personality, Siddhant was a perfect fit for the brand and we are very excited to see how this will pan out.”

    Further speaking about the association, Siddhant Chaturvedi, added, “I am extremely glad to have partnered with Pond’s Men’s for their new #SceneChangeKar campaign. Especially in today’s time, where men more than ever are looking for convenient skin care products that target specific problems, the Pond’s Men range is quite an apt solution. I am quite eager to share this with all my fans, who will hopefully also get hooked on to it, like I have.”

    Pond’s Men products are available across ecommerce platforms as well as leading departmental stores.

  • As gully boy paves its way to the Oscars, celebrate this moment of pride with &pictures premiere of ‘Gully Boy’ on 28th September

    As gully boy paves its way to the Oscars, celebrate this moment of pride with &pictures premiere of ‘Gully Boy’ on 28th September

    MUMBAI: Apna Time Aayega!’ This line created an emotion that spread like a wildfire in the entire nation. Giving wings to many youthful dreams, Gully Boy, an inspirational tale chronicles the journey of an underdog, who goes from an ordinary ‘gully boy’ to becoming an extraordinary rapper of India while fighting all the odds. Directed by Zoya Akhtar and produced by Ritesh Sidhwani and Farhan Akhtar, the film stars Ranveer Singh and Alia Bhatt in the lead along with Siddhant Chaturvedi, Kalki Koechlin, Vijay Raaz, Vijay Varma and Amruta Subhash in supporting roles. While the movie successfully ruled over the box office, now it is all set to charm the world with its enigmatic narrative as India’s official entry to the 92nd Academy awards a.k.a Oscars 2020 in the Best International Feature Film Category.  Celebrate this moment of pride with &pictures – Naye India Ka Blockbuster Movie Channel as it premieres Gully Boy on Saturday, 28th September at 8 pm under the channel property ‘Saturday Premiere Nights’.

    Gully Boy is a dedication to real life rappers Naezy and Divine and subtly highlights their journey of becoming the most loved rap-stars of India. The film gives voice to Mumbai’s unexplored rap culture, revealing in a beautiful narrative, real struggles of these artists. Through the infectious music and lyrics, the film brings to the fore, real life thoughts, emotions and the never die attitude of the youth of India. As a part of the movie promotion, &pictures has deviced a digital engagement activity called #ApniGullyKaGullyBoy, where fans will be sharing a rap/dance/dialogue video to a Gully boy track.

    On the groundwork that went into making Gully Boy, director Zoya Akhtar says, “When Gully Boy was in its initial stage, none of us were sure of how the film would be received. Most people were not even aware of the rap scene in the country so we just hoped what had moved us would transmit to a bigger crowd. I have to thank Naezy and Divine for letting us into their lives and sharing their stories and process. We did our best to represent these talents and their distinctive voice. We are all extremely overwhelmed with the feedback Gully Boy has received. The news of it being the official entry for the Oscars has been very exciting.”

    Siddhant Chaturvedi on playing the part of MC Sher, and on working with Ranveer Singh said, “I really believed in my character and I was completely aware of the kind of space I was in. To be a part of such a big project was absolutely earth-shattering for me. I felt blessed, lucky, and happy. I did not expect myself to come out of the cocoon in such a manner. When my dad saw the film, he was in tears. My family has already seen it multiple times and will watch it again when it premieres on &pictures. To have been given so much love and respect for the character I played, credits must, of course, go to Zoya Akhtar, but moreover, Ranveer Singh. He motivated me throughout. It was rather ironical that I play a mentor to his character Murad on-screen when in reality he was my MC Sher. He mentored and advised me throughout, even off-screen and to top it all off, my debut on the big screen got nominated as India's official entry to the Oscars, when I heard it, I was over the moon and no words can express the gratitude I feel for having been a part of such an amazing journey”

    Set against the backdrop of Dharavi slums, Gully boy traces the life of Murad Ahmed (Ranveer Singh), a young lad who is passionate, ambitious, yet emotional and is mostly seen refraining from expressing his thoughts. If a dysfunctional family was not enough, Murad has his hysterical, short-fuse girlfriend and support system, Safeena (Alia Bhatt) to contend with. But, after coming across a local rapper MC Sher (Siddhant Chaturvedi), Murad develops an inclination towards rapping which becomes an outlet for him to express his feelings. He turns his happiness, grief, discomfort and disappointment into hard-hitting lyrics which makes him an overnight internet sensation. But due to family pressures, he is torn between his passion for rapping and his responsibility towards his family. Will Murad manage to rise above all the odds?

  • Get ready for a blockbuster date with ‘Saturday Premiere Nights’ at 8 only on &pictures

    Get ready for a blockbuster date with ‘Saturday Premiere Nights’ at 8 only on &pictures

    Having an exhausting week, and still struggling to figure plans for the weekend to unwind?  Well, &pictures, is all set to take you on a transcending journey with some big-ticket actors and superhit movies through its all-new offering ‘Saturday Premiere Nights’. Starting 17th August, &pictures, Naye India Ka Blockbuster Movie Channel will bring to you a perfectly curated blend of movies to set your Saturday’s right! Promising to be your one-stop destination for unadulterated entertainment, the channel ups the ante with the premiere of blockbuster potboilers like Article 15, Sonchiriya, Tumbbad, Gully Boy, Zero, Kesari, Blank, Dil Juunglee, to name a few. Saturday nights will no longer need any extra planning from 17th August onwards.

    Offering a buffet of entertainment, ‘Saturday Premiere Nights’ will showcase a plethora of films across genres be it comedy, drama, action or horror. From a comical entertainer Simmba to a ‘Bahut Hard’ journey of Indian street rappers with Gully Boy, from inspirational stories of valour and commitment with Kesari and Uri: The Surgical Strike to critically acclaimed films like Mard Ko Dard Nahi Hota, Article 15 amongst others, this new property will have it all, making it an irresistible movie date for the viewers. So, get ready to block your date with &pictures starting 17th August for non-stop entertainment as &pictures is all set to enthral movie aficionados with its magnanimous offering that includes some of the most celebrated and outstanding work of the movie industry.

    While mentioned below is the roster of movies for August, the list doesn’t end here as there are more blockbusters coming your way every Saturday only on ‘Saturday Premiere Nights’.
     

    DATE

    TITLE

    August 2019

     

    Uri: The Surgical Strike

    Venom

    Simmba

    Get ready for a fun-filled Bollywood roller coaster ride with ‘Saturday Premiere Nights’ starting 17th August 2019, at 8 PM only on &pictures!

  • BKC DIVE joins the ‘Gully Boy’ frenzy with it’s own rendition

    BKC DIVE joins the ‘Gully Boy’ frenzy with it’s own rendition

    MUMBAI: Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive!  With a catchy rap, the brand has brought alive the vibe of the venue.  The new rendition showcases how super chill, pocket – friendly and thrilling of a hub it is; projects the essence of the brand further inviting youngsters to join in the mania along with their bunch of Bantaais.  

    The fun and energetic video ties in the pulse of the millennial and encapsulates how the typical patron of the restro – bar is. Cool, quirky and fun! 

    Speaking on the launch of the video, Pranay Goyal, Founder BKC Dive said, " BKC Dive's version of the Gully Boy rap is a tribute to all loyalists who have supported us since the inception of the brand. Just like the storyline of the movie, we too believe that life is a party and dreams make it worth it! As the ultimate destination where you can unwind and relax, we encourage each one to live each day as you have never lived before. We are sure that this will resonate with our audience further strengthening affinity towards the brand."

    The restro – bar which is known for it's pocket-friendly F&B menu hosts a gamut of thrilling properties all through the week to cater to the needs of experiential diners. While foodies can munch on a slate of lip-smacking chaknas, appetizers and signature varietals of Khichdi, tipplers can enjoy heady cocktails and concoctions at unbelievable price points.

  • Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

    Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company has entered into an in-film marketing association with Tiger Baby & Excel Entertainment’s forthcoming movie ‘Gully Boy’, starring Dish TV brand ambassador Ranveer Singh. Through Gully Boy, Dish TV is reiterating its commitment of giving its subscribers complete freedom of choice.

    Ahead of the release, DishTV has created a co-branded promo TVC featuring Ranveer Singh and Alia Bhatt. In the TVC, both the actors are seen talking about DishTV’sMeraApna Pack that allows subscribers to pick and choose channels of their choice. To further engage its customers, DishTV has also launched a Special Recharge Contest on its website. The highest online recharger of the day will stand a chance to win couple tickets to the movie and one lucky couple will get a chance to meet the movie star cast. 

    Commenting on the partnership, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV said, “We are excited to be associated with ‘Gully Boy’ which is inspired by a real life story of a street rapper who wishes to follow his own path. This is the same belief for us at DishTV as we have truly empowered our subscribers to choose their own entertainment. Furthermore, who better to embody freedom and energy than our very own brand ambassador Ranveer Singh who is the lead actor of the movie.”