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Tag: Gulf Oil Lubricants India Ltd

  • Gulf joins hands with BIG FM for its ‘Unstoppable India’ campaign

    Gulf joins hands with BIG FM for its ‘Unstoppable India’ campaign

    Mumbai: It is said that the journey is always more interesting than the destination itself. Embracing this spirit of exploration and adventure, Gulf joined hands with BIG FM to amplify Gulf Formula SUV Engine Oil’s communication of ‘Be Unstoppable on every terrain.’ The collaboration aimed to highlight the unwavering passion of SUV enthusiasts for exploring diverse terrains, while emphasizing the integral role that the high-quality engine oil plays in ensuring a smooth and reliable journey.

    The radio network, inspired by the Gulf Formula SUV film featuring Hardik Pandya, gave a unique twist to the campaign where BIG FM’s three popular RJs – RJ Khurafati Nitin, RJ Puneet and RJ Shekar Basha – disappeared mysteriously after a routine visit to the car service station. Leaving listeners in suspense, the RJs embarked on an unstoppable journey to various parts of the country. Upon their return, the RJs delved deep into their SUV driving experiences, shedding light on the pivotal role of Gulf Formula SUV Engine Oil that fueled their uninterrupted adventures. The RJs discussed their encounters with challenging weather conditions, tough terrains and their breathtaking destinations. Adding to the intrigue, the RJs engaged in candid conversations with mechanics and encouraged listeners to share their thrilling unstoppable experiences as well.

    Speaking about the campaign, BIG FM COO Sunil Kumaran said, “The Unstoppable India campaign celebrated the captivating spirit of SUV owners who embarked on thrilling journeys, reminding us that, much like their adventures, it’s the journey that truly defines our path. At BIG FM, we are committed to crafting innovative campaigns that resonate with both our partners and listeners alike and this one stands out as a prime example of that commitment. We are glad to have partnered with Gulf once again on an interesting campaign and look forward to delivering content that engages and creates memorable experiences.”

    Gulf Oil Lubricants India Ltd head marketing Amit Gheji said, “We are delighted to associate with BIG FM for yet another remarkable campaign. This campaign celebrated the indomitable spirit of SUV enthusiasts as they navigate extraordinary journeys. It showcased the reliability of Gulf Formula SUV Engine Oil which enables SUVs and SUV owners to be unstoppable on all terrains. It also reinforced our shared values of innovation and adventure. Together, we look forward to fueling more unforgettable experiences to our consumers.”

    The ‘Gulf’s Unstoppable India’ campaign culminated with a resounding message, underscoring the commitment to do something – Being Unstoppable. The campaign was extensively promoted on BIG FM’s digital and social media platforms offering an immersive and experiential deep dive into the entire journey. 

  • Gulf Oil India teams up with Smriti Mandhana to launch new Ad campaign

    Gulf Oil India teams up with Smriti Mandhana to launch new Ad campaign

    Mumbai: Gulf Oil Lubricants India Ltd, a leading Indian lubricant manufacturer, launched a campaign for their product Gulf Pride Scooter Plus engine oil, featuring cricketing sensation Smriti Mandhana. This campaign seeks to effectively promote the product while also portraying Gulf as a brand with a human touch, addressing real-life consumer needs with a touch of humor.

    At the heart of the campaign lies the enticing value proposition of ‘Insta Zoom’ offered by Gulf Pride Scooter Plus. Gulf has astutely recognized the need for speed and efficiency in our fast-paced lives, resonating with a wide audience and making the product proposition instantly relatable. Mandhana’s popularity, her girl-next-door persona, and her influence cut across demographics, allows Gulf to reach a diverse audience. Her association with the campaign not only lends credibility but also adds a personal touch that resonates with consumers.

    Gulf Oil Lubricants marketing head Amit Gheji shared his perspective on this campaign, stating, “The campaign highlights Gulf Oil India’s unwavering commitment to delivering superlative products and experiences to our valued customers. This campaign serves as a testament to our capacity to comprehend and address tangible consumer needs while ensuring the content remains engaging and relatable. We take pride in our collaboration with Smriti Mandhana, leveraging her immense star power to connect with a diverse audience.”

    Gulf engaged influencers in the pre-launch phase to generate significant buzz. The placement of influencers holding placards with the question, “Smriti aapka scooter milega kya?” not only piqued curiosity but also created a sense of anticipation among the audience. This approach humanised the campaign and engaged potential customers in a relatable manner.

    The campaign’s film highlights Gulf as a brand that comprehends and addresses real-life issues, a quality that deeply connects with consumers. The incorporation of humor added a touch of familiarity and engagement, making the campaign endearing and memorable.

    This campaign for Gulf Pride Scooter Plus is a seamless fusion of a compelling value proposition with the star power of Smriti Mandhana which enabled Gulf to capture the hearts and minds of a diverse and discerning audience. With this campaign, Gulf not only showcased Pride Scooter Plus but also solidified its position as a brand that comprehends and addresses real-world needs with a distinctly human touch.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gulf Oil (@gulfoil.india)

     

  • Gulf partners with India Bike Week 2023 and presents iconic Chai-Pakoda Rides

    Gulf partners with India Bike Week 2023 and presents iconic Chai-Pakoda Rides

    Mumbai: Gulf Oil Lubricants India Ltd is delighted to announce its partnership with India Bike Week 2023 (IBW), a significant step in its ongoing commitment to India’s vibrant and ever-growing motorcycling community in India. As the presenter of IBW’s flagship intellectual property, the “Chai-Pakoda Rides,” Gulf further cements its dedication to enhancing the experiences of bikers and enthusiasts across the country.

    The partnership with IBW is a natural fit for Gulf, as both brands share a passion for motorcycling and the thrill of the open road. Gulf is a leading provider of lubricants for motorcycles, and IBW is the largest motorcycle festival in India. Together, they aim to create an unforgettable experience for bikers across categories.

    Gulf Oil Lubricants India Ltd. head of marketing Amit Gheji expressed his enthusiasm about this association, stating, “We are excited to partner with the India Bike Week, the country’s biggest motorcycling festival. This event is a testament to the vibrant spirit of India’s motorcycle culture, and we are proud to be a part of it. As our two-wheeler lubricant segment continues to grow, India Bike Week provides a fantastic opportunity to showcase our cutting-edge product solutions and engage directly with the motorcycling community and enthusiasts. This engagement plays a critical role in our mission to enhance the overall riding experience for motorcycle owners.”

    Seventy EMG CEO and founder Martin da Costa said, “We are delighted to partner with Gulf for the ten-year anniversary of IBW in Goa this year. Over the past decade, India Bike Week has been instrumental in the astonishing growth of motorcycling culture in the country. Tens of thousands of riders from across the country come together to celebrate all the essential joys of life – comradeship, fun, adventure, travel, independence, and meeting like-minded souls. In its tenth edition, we are positive that the IBW will be witnessing its most epic edition to date, with a huge line-up of events including Chai-Pakoda Rides, ride-outs, music festival, food trails, etc.”

    The “Chai-Pakoda Rides” is a popular feature of IBW, and Gulf is excited to be the presenter of this experience. The rides offer bikers the opportunity to explore the scenic countryside of India while enjoying a traditional Indian chai and pakora break. Gulf will also provide support along the route, ensuring bikers have a safe and enjoyable experience.

    India Bike Week, Asia’s premier motorcycling festival, brings together biking enthusiasts and adventure seekers. This iconic event showcases new bike launches, fosters connections among riders nationwide, and celebrates the joy of riding. The event will be held in Goa on 8 and 9 December 2023 this year. Against the backdrop of Goa’s pristine beaches, this two-day extravaganza is a must-attend for motorcycle enthusiasts and travellers. The event’s popularity is evident through its impressive turnout of over 20,000 bikers from across the country.

    Gulf has a longstanding commitment to the motorcycling community, with a range of high-quality lubricants that cater to the unique needs of motorcycle enthusiasts. Gearing up for India Bike Week 2023, Gulf is excited to embark on this incredible journey alongside passionate bikers and enthusiasts. 

  • Gulf Oil inks partnership pact with Manchester United

    Gulf Oil inks partnership pact with Manchester United

    MUMBAI: Gulf Oil Lubricants India Ltd (GOLIL) announced that its parent company Gulf Oil International, a part of the Hinduja Group, had entered into its largest ever single partnership with Manchester United to become its global sponsor and official lubricant cum fuel retail partner till end of 2019 football season.

    Spanning over three seasons, this multi-year partnership was signed by Gulf Oil International vice president Frank Rutten and  Manchester United commercial director Jamie Reigle. “We were working on this deal for over a year and a half. International football is the biggest platform in the  world, and Manchester United a celebrated brand, we couldn’t find a more fitting partner for association given our ambitious target across the world for 2020,” said  Gulf Oil International vice president Frank Rutten.

    The deal will give Gulf Oil International access to Manchester United assets including the club crest and player images and Gulf’s distinctive orange disc will feature on the Club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford though it does not include jersey presence for the brand.

    The company’s partnership with Manchester United is in addition to its existing global tie-ups with Milwaukee BMW, World Superbikes, the World Endurance Championship with the Gulf Racing Team and Porsche.

    Commenting on this partnership’s mileage in the Indian market, GOLIL managing director Ravi Chawla added, “Gulf Oil’s association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United in order to reiterate our brand’s core values of endurance, quality and passion. We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasis the customer value propositions.”

    The company expects the tie-up with Manchester United to augment its long-term association with cricket for enhancement and further strengthening of its brand equity amongst its customers, especially for personal mobility consumers who use two wheelers or passenger cars.

    After cricket, football is the second most popular sport in India. In recent years with the emergence of domestic leagues, the popularity of the sport is growing exponentially to reach youth, not just in the metros but in the tier-1 and tier-2 cities as well. Moreover, viewership of English Premier League & other football tournaments is gaining momentum in India.

    The partnership marks a further step in Gulf’s intent to strengthen its brand presence globally as well as enable it to engage with Manchester United’s worldwide fan base, including 325 million followers in Asia, which Gulf sees as a major focus area with a strong presence in India and rapidly developing businesses in China, the Middle East and Indonesia.

  • Gulf Oil inks partnership pact with Manchester United

    Gulf Oil inks partnership pact with Manchester United

    MUMBAI: Gulf Oil Lubricants India Ltd (GOLIL) announced that its parent company Gulf Oil International, a part of the Hinduja Group, had entered into its largest ever single partnership with Manchester United to become its global sponsor and official lubricant cum fuel retail partner till end of 2019 football season.

    Spanning over three seasons, this multi-year partnership was signed by Gulf Oil International vice president Frank Rutten and  Manchester United commercial director Jamie Reigle. “We were working on this deal for over a year and a half. International football is the biggest platform in the  world, and Manchester United a celebrated brand, we couldn’t find a more fitting partner for association given our ambitious target across the world for 2020,” said  Gulf Oil International vice president Frank Rutten.

    The deal will give Gulf Oil International access to Manchester United assets including the club crest and player images and Gulf’s distinctive orange disc will feature on the Club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford though it does not include jersey presence for the brand.

    The company’s partnership with Manchester United is in addition to its existing global tie-ups with Milwaukee BMW, World Superbikes, the World Endurance Championship with the Gulf Racing Team and Porsche.

    Commenting on this partnership’s mileage in the Indian market, GOLIL managing director Ravi Chawla added, “Gulf Oil’s association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United in order to reiterate our brand’s core values of endurance, quality and passion. We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasis the customer value propositions.”

    The company expects the tie-up with Manchester United to augment its long-term association with cricket for enhancement and further strengthening of its brand equity amongst its customers, especially for personal mobility consumers who use two wheelers or passenger cars.

    After cricket, football is the second most popular sport in India. In recent years with the emergence of domestic leagues, the popularity of the sport is growing exponentially to reach youth, not just in the metros but in the tier-1 and tier-2 cities as well. Moreover, viewership of English Premier League & other football tournaments is gaining momentum in India.

    The partnership marks a further step in Gulf’s intent to strengthen its brand presence globally as well as enable it to engage with Manchester United’s worldwide fan base, including 325 million followers in Asia, which Gulf sees as a major focus area with a strong presence in India and rapidly developing businesses in China, the Middle East and Indonesia.