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Tag: Gulf Oil Lubricants India

  • Network18 Media shuffles senior management

    Network18 Media shuffles senior management

    MUMBAI: Reliance Industries group company Network18 has made some senior management changes, which it made public through a regulatory filing on the Bombay stock exchange on 12 October 2024.

    Shweta Gupta has been appointed as company secretary and compliance officer, replacing Nitten Gupta as the compliance officer who moved out of Network18 on 12 October 2024.

    Sanchayan Paul has also been roped in as chief human resource officer who will join Network18 from 1 November 2024. He replaces P. Sakthivel who will be moving into another role within the company from 31 October 2024.  The company had made the announcement of Sachayan’s  joining as CHRO designate in June 2024.

    Gupta is a qualified company secretary & law graduate with more than 20 years’ experience in the areas of  secretarial, corporate governance, legal and compliance functions.  Her last posting was as company secretary & compliance officer & legal head of Gulf Oil Lubricants India, a Hinduja group company. Before Gulf, she was associated with Hindalco Industries and JSW Steel.

    A graduate from Delhi university and a postgraduate from XLRI Jamshedpur, Sanchayan is a a veteran HR professional with more than 25 years’ experience. He was previously associated with Modenik Lifestyle, a PE-backed enterprise that he landed into after journeying through companies as varied as Reliance Industries, Thomson Reuters, Eicher Consulting Services, Hutchison Essar Telecom and Vodafone. He also took a stab at entrepreneurship, founding KaryaMitr, a tech-enabled platform for skill building and training aimed at the vernacular workspace. Sanchayan has also completed his digital business leadership pogramme from Cornell University.

  • Gulf launches unstoppable army campaign: Excuses CSK players and fans take centre stage

    Gulf launches unstoppable army campaign: Excuses CSK players and fans take centre stage

    Mumbai: Gulf Oil Lubricants India, a leading player in the Indian lubricant industry, is thrilled to announce its innovative campaign for this T20 season, titled “Gulf Unstoppable Army”. In a groundbreaking move, Gulf Oil has decided not to feature Chennai Super Kings (CSK) players in its advertisements this season. Instead, the brand has launched an announcer film on digital platforms to highlight this novel approach, empowering CSK’s passionate fan base to create the advertisements, thereby giving the players more time to train and aim for their sixth title.

    The campaign’s launch was made by a revealing behind-the-scenes film, offering a glimpse into this innovative approach. Picture a bustling set, filled with anticipation. As CSK’s beloved players, led by MS Dhoni, step onto the scene, there is a palpable energy. Yet, Ravi Chawla, MD & CEO of Gulf Oil Lubricants India Ltd, unveils a different agenda – one centred around giving the players the space they need to excel. “This season, Gulf is giving you the gift of time,” he declares, stressing the importance of their undivided attention on the game.

    CSK CEO Kashi Viswanath underscores the significance of this decision, providing the players with an opportunity to refine their skills. The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand’s commitment to both the team and its loyal supporters.

    Gulf Oil Lubricants India MD & CEO Ravi Chawla commented, “This year, we are taking a fresh approach by celebrating the true spirit of cricket and its passionate fans. The Gulf Unstoppable Army campaign is a tribute to the unwavering support and passion of the CSK fan base. We believe that by giving our beloved CSK players the gift of time, we are not only supporting their quest for another title but also engaging the fans in an unprecedented way, making them an integral part of our journey.”

    Dentsu Creative West group executive creative director Ajeet Shukla adds, “The T20 season is that challenging phase of advertising where you’ll have to & must do something disruptive and good to get noticed. That’s what our attempt has been this time with the idea of not using CSK players for Gulf Ads. Instead giving back the time to practice and hopefully emerge as Champions for the 6th time. Now you must be wondering who’ll be making ads for us. Fans will. Something super interesting is coming soon.”

    The Gulf Unstoppable Army campaign is a unique initiative that fosters a deeper connection between the brand, the fans, and the team. Leveraging digital platforms for the campaign’s launch and subsequent fan-generated content, Gulf aims to create a cohesive and engaging narrative that celebrates the spirit of cricket and its supporters. While primarily digital, the campaign will also extend its reach to TV and outdoors, ensuring widespread visibility and engagement.

    The brand campaign film will be featured across digital platforms including YouTube, Facebook, and Instagram.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gulf Oil (@gulfoil.india)