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Tag: Gulab Patil

  • Siddharth Dabhade hangs up his boots at MIQ, joins Lemma

    Siddharth Dabhade hangs up his boots at MIQ, joins Lemma

    MUMBAI: After 24 years of navigating the competitive corridors of tech giants like IBM, Microsoft, Google, and Criteo, Siddharth Dabhade steps into the limelight with a new challenge.

    His journey from the boardrooms of global multinationals to the forefront of cutting-edge innovation now finds him driving Lemma’s vision of revolutionising the digital out-of-home (DOOH) landscape.

    As the newly appointed CBO, performance business at Lemma, Dabhade’s mission is clear: to take this omnichannel platform to unprecedented heights with its trailblazing, outcome-focused DOOH solutions.

    Can his wealth of expertise and transformative leadership redefine the boundaries of advertising?

    The stage is set for a new chapter in Lemma’s growth story.

    Dabhade brings over 24 years of leadership experience in the digital advertising and technology sectors. Before joining Lemma, Dabhade served as the MD at MIQ, where he successfully launched and scaled commercial operations across India and China. He has held key leadership roles at industry giants such as IBM, Microsoft, Google, and Criteo, amassing expertise in P&L management, strategic advisory, business development, and customer relationships.

    At Google, Dabhade led the travel business for India, and during his tenure at Criteo, he significantly contributed to the APAC leadership team, driving the company’s growth in the Indian market.

    Commenting on his new role, Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift and to lead the expansion of the new solution as a powerful tool for outcome-driven growth through outdoor media globally.”

    Lemma founder & CEO, Gulab Patil welcomed Dabhade’s appointment, stating, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalising on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from Outdoor to outcomes.”

    Under Dabhade’s leadership, Lemma aims to reinforce its mission to transform emerging media through programmatic adtech. The company is focused on offering brands a comprehensive outdoor-to-outcome solution, leveraging DOOH to drive measurable results. This strategic expansion signals a pivotal moment in Lemma’s journey, positioning it at the forefront of the $65 billion global OOH market.

  • Lemma launches its new brand identity and logo

    Lemma launches its new brand identity and logo

    Mumbai: Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasising its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017, Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.

    This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary supply side platform.

    The logo’s visual elements epitomize Lemma’s dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.

    Speaking on the rebranding Lemma founder & CEO Gulab Patil said, “As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organisation. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”

    In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.

    The new brand identity will be revealed across two days at the Connected TV and NEONS on 8 and 9 May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.

  • SBI Life Insurance, WATConsult launch India’s first-ever programmatic digital OOH campaign

    SBI Life Insurance, WATConsult launch India’s first-ever programmatic digital OOH campaign

    MUMBAI: SBI Life Insurance, for its ‘Main Se Hum Campaign’, has launched the first-ever programmatic digital out-of-home (OOH) campaign in India. Planned by WATConsult, the digital and social media agency from Dentsu Aegis Network (DAN) along with DAN’s Programmatic Arm – Amnet, this innovation aims to help the brand in reaching out to newer audiences & build a programmatic connect thereafter.

    Exploring New Year as a topic, the campaign is being executed across major establishments in Maharashtra and Delhi-NCR. Google’s marketing platform in partnership with Lemma Technologies, has helped the brand serve this digital inventory across OOH touch points and also plans to re-target audiences on mobile through the beacons installed at each location.

    WATConsult founder and CEO Rajiv Dingra said, “With this activity, SBI Life adds another innovation with us with the key objective of testing Digital OOH, extend further reach for their "Main Se Hum" campaign exploring New Year as a topic to leverage and programmatically retarget with relevant brand messages. Well, this is the first-of-its-kind initiative in India and will surely open more dynamic avenues for the brand in the coming future.”

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma said, “For a long time marketers have been trying to bridge the gap between offline and online audience, to holistically target consumers. Using the existing advertising ecosystem, the programmatic digital out of home campaign (DOOH) successfully bridges the offline to online audience gap, by simple yet intelligent application of technology.” He further added, “At SBI Life we take great pride in being the early adopters of upcoming technologies and are extremely thrilled to start 2019 on an innovative note. We believe this will mark a transformation in the evolution of digital marketing.”

    AMNET in association with Lemma Technologies ran this DOOH campaign as a RTB (Real-Time Bidding) campaign on Lemma’s platform which had Google DV360 participating as demand partner. “It’s an innovation in the outdoor industry to connect outdoor media to a centralised platform based on advertisement standard & protocols. Such standardisation gives DOOH inventory more visibility to direct and programmatic demand,” says Lemma Technologies founder and CEO Gulab Patil.

    AMNET vice president Salil Shanker said, “This is a revolution in outdoor industry to connect DOOH screens to a digital advertisement ecosystem. At AMNET, we believe in driving innovations to our partners and with success of launching programmatic radio in India, now we are thriving to launch DOOH inventory through programmatic.  The new platform offers advertisers with innovative solutions to connect with the right audience with right messages at the right time along the consumer journey. While the lines are slowly blurring between digital and offline, in the short term this step will surely help SBI Life in getting that extended reach through offline impressions and a possibility to re-connect audiences in digital world to help close the loop. The standardisation gives more simplicity to manage all media channels through a single lens.”