MUMBAI: In a bold move fitting the silver screen, Thinkinkpicturez Ltd has cast veteran media executive Chetan Chauhan as its new chief executive officer. With nearly three decades of industry experience, Chauhan takes the helm as the Mumbai-based entertainment company lines up a Rs 500 crore expansion into regional cinema and children’s content.
The announcement signals a clear pivot. Thinkinkpicturez is betting on the rising tide of regional storytelling, developing content in Gujarati, Marathi, and other Indian languages. The company has also set its sights on an often-overlooked segment: children’s cinema.
Chauhan, an influential figure in the Gujarati film ecosystem and a former publicist for over 70 regional films, is known for his association with Pan Nalin’s Last Film Show, India’s Oscar entry. His résumé includes top roles at The Times of India Group (BCCL), Mid-Day, Reliance, and Pantaloons, along with academic tenures in Gujarat’s media institutions.
“The entertainment industry in India is growing at an unprecedented pace… We are committed to nurturing fresh talent and promoting regional narratives, with a special emphasis on children’s cinema”, said Chauhan.
Thinkinkpicturez is also exploring collaborations with the Gujarat Government to drive employment through media investments in the state. The company continues to assess the feasibility of six pending Hindi feature films previously announced.
According to company sources, the goal is not just expansion, but representation. By spotlighting regional stories and backing grassroots talent, Thinkinkpicturez aims to redefine India’s entertainment map.
With Chauhan at the wheel, the company plans to align with broader trends such as the rise of AI in storytelling and the push for inclusivity in content. His appointment marks a new chapter—less about red carpets, more about redrawing the boundaries of Indian cinema.