Tag: Gujarat Titans

Mayank Dayal joins Gujarat Titans as marketing head

MUMBAI: From marketing TV sports channels to building a cricket franchise team. That’s the leap that Mayank Dayal has taken. Dayal has been hired as marketing head at Gujarat Titans. He brings over two decades of strategic marketing experience across major media and sports brands, including Sony Pictures Networks India, Viacom18, and Star India.

In his new role, Dayal will lead brand growth and fan engagement strategies, driving innovative marketing initiatives to strengthen Gujarat Titans’ identity both on and off the field. He will oversee content development, partnerships, social media expansion, and matchday experiences.

Previously, Dayal served as sports marketing head at Sony Pictures Networks, where he played a pivotal role in enhancing the brand’s footprint. His tenure at Viacom18 saw successful campaigns for Comedy Central and Nickelodeon, while at Star India, he developed brand integration strategies for key advertisers.

Dayal’s extensive expertise and innovative vision are expected to propel Gujarat Titans’ ambitions to become one of the most engaging and entertaining franchises in the IPL ecosystem. Said he: “I’m beyond excited to step into my next adventure—leading marketing for Gujarat Titans. This isn’t just a role for me; it’s a dream opportunity. To be at the heart of the business side of sport, in a sport I have loved and played, is an exhilarating challenge. And in cricket, there is no bigger stage than the IPL.”

February 4, 2025
IPL’s business value will only rise: investment bank Houlihan Lokey, Brand Finance

MUMBAI: The numbers are eye-popping. And they should please the calculators at JioStar, the newly created joint venture between Disney Star and Reliance’s Viacom18 just as its sales folks go into the market to raise sponsorship and free commercial time advertisers for its 2025 season.

Brand Finance in its 17th IPL valuation report said that the IPL’s cumulative brand value rose 13 per cent to $12 billion. The league was valued at $2 billion in 2009, $10.7 billion in 2023, according to Brand Finance.

Chennai Super Kings registered a brand value at $122 million growing a healthy 52 per cent, Mumbai Indians grew 36 per cent at $119 million, RCB increased 67 per cent with a brand value of $117 million, KKR rose 38 per cent to be valued at $109 million, Sunrisers Hyderabad climbed 76 per cent to touch $85 million, Rajasthan Royals had a 30 per cent increase ($81 million), Delhi Capitals, 24 per cent to touch $80 million, Gujarat Titans showed a five per cent growth to generate a brand value of $69 million while Punjab Kings racked up a 49 per cent rise to be valued at $68 million.

“IPL 2024 witnessed a significant paradigm shift, with four franchise brands now surpassing the $100 million mark in brand value and experiencing dramatic increases in central revenue shares. Digital viewership has overtaken traditional TV numbers, while domestic batters and bowlers are emerging as key performers. Does this mark a dramatic turn for the IPL, signalling a positive transformation for the league’s future?” said Brand Finance India managing director Ajimon Francis.

Meanwhile, global investment bank Houlihan Lokey which released its IPL brand valuation study in June 2024 had valued the swashbuckling league as a business at $16.5 billion (Rs 134,858 crore).

According to Houlihan Lokey corporate senior vice-president corporate valuation advisory services Harsh Talikoti who penned the report, the IPL in 2024 showed a growth of 6.5 per cent over the 2023 season’s business value which was at $15.4 billion. The business value of the league was pegged at just $8.5 billion in 2022 by the advisory firm.

Houlihan Lokey used the discounted cash flow method to reach at these valuation numbers.

In 2024, the IPL has transcended traditional sports norm to become a global phenomenon, it says.

The brand value of the IPL has also soared from $1.8 billon in 2022 to $3.2 billion in 2023 to $3.4 billion in 2024 – a growth of 6.3 per cent. The valuation was determined using the relief from royalty method.

Houlihan Lokey estimated the title sponsorship of the league cost the Tata group Rs 2,500 crore for a five-year period (approx. Rs 500 crore per season) which was a growth of approximately 50 per cent than the previous season’s deal of Rs 335 crore per season.

The TV commercial ad rates have gone northwards from Rs 14.5 lakh in 2022 to Rs 16 lakh in 2023 to Rs 16.5 lakh in 2024, according to the report.

Chennai Super Kings is the most valued amongst all the teams with a $ 231 million brand value. “CSK is the most consistent team in the league. Not only have they qualified in the playoffs for a staggering 12 out of 15 seasons they have played in, they have also won five titles. Former CSK captain Mahendra Singh Dhoni has been the face of the franchisee and the biggest contributor to the franchisee’s success,” says the report.

The second most valued team is Royal Challengers Bengaluru with a valuation of $227 million. “The team’s emotional connection with fans, coupled with consistent efforts to fortify its brand, has cemented its enduring appeal, attracting marquee sponsors at premium rates,” revealed the report.

Kolkata Knight Riders ranks third with a brand value of $216 million. Mumbai Indians comes in fourth with its brand valuation at $204 million. According to Houlihan Lokey, “MI’s brand value was impacted slightly due to the negativity surrounding the team after a change in captaincy and its on-field performances; however, the long-term goodwill associated with the brand helped to negate the impact.”

Rajasthan Royals came in fifth with its value at $133 million. Sunrisers Hyderabad is at sixth with its brand value at $132 million. Delhi Capitals is at seventh with its brand value at $131 million. Gujarat Titans and Punjab Kings made the tail end of the rankings with their valuations at $124 and $101 million respectively.

Houlihan Lokey believes that the IPL has some way to go to achieve its potential.

“Though these stats may look slightly lower than other established leagues, it is important to note that the IPL commenced just over 15 years ago, while the EPL has been standing ground for over 25 years and the NFL for over 40. It is only natural for one to expect a growth in this tournament in terms of size and volume. The IPL has proven its current value and is sure to become the next big thing in the sports world,” predicts the report.

You can download the full report by clicking on the link: Houlihan Lokey: IPL Valuation Study 2024

You can access the BrandFinance data by clicking here: Brand Finance IPL valuation study

(Picture courtesy: IPL)

December 4, 2024
IPL2025 Auction: The action heats up on day two

MUMBAI: With limited purses at their disposal, some of the team managements moved cautiously while making their purchases on day two of the IPL2025 mega auction at the Abadi Al Johar Arena in Jeddah, Saudi Arabia. Royal Challengers Bengaluru had a piggy bank with Rs 30.65 crore; Mumbai Indians, Rs 26.1 crore; Punjab Kings, Rs 22.5 crore; Gujarat Titans, Rs 17.5 crore; Rajasthan Royals, Rs 17.35 crore; Chennai Super Kings; Lucknow Super Giants, Rs 14.85 crore; Delhi Capitals, Rs 13.8 crore; Kolkata Knight Riders, Rs 10.5 crore and Sunrisers Hyderabad, Rs 5.5 crore.

The day was a bit of a shocker with some rather good players not finding any takers in the first round of the auction, but getting picked up in the first or second round of the accelerated auction later in the day. Among the cricketers who were left out figured: Kane Williamson, Glenn Phillips, Ajinkya Rahane, Mayank Agrawal, Prithvi Shaw, Shardul Thakur, Daryl Mitchell,Shai Hope, K.S. Bharat, Alex Carey, Akeal Hosein, Adil Rashid, Keshav Maharaj, Fin Allen, Moen Ali, Umran Malik, Mustafizur Rahman, Umesh Yadav, Steve Smith, Sikandar Raza, Sarfaraz Khan, Kyle Mayers, Navdeep Saini, Lungi Ngidi Kwena Maphaka and Shivam Mavi. Some of these were once celebrated as stars and sure shots who were paid big bucks in previous IPLs.

It’s almost as if some of the teams were looking to take major risks and take on new talent, instead of recruiting players who have put up mixed performances. While others went about putting in big bucks to retain their squads of yesteryear.

Kolkata Knight Riders got the train moving by offering Rs 1.5 crore for West Indies skipper Rovman Powell, which was his base price. Delhi Capitals then got into the act by acquiring Faf du Plessis for Rs 2 crore, his base price. But the big story of the day was the Rs 1.1 crore which Rajasthan Royals shelled out for the 13 year old tyro and hard-hitter Vaibhav Suryavanshi, making him the youngest ever player to be picked up for the IPL.

Among the players who were picked up during the day included: Akash Deep (Lucknow Super Giants, Rs 8 crore); Lockie Ferguson (Punjab Kings, Rs 2 crore); Deepak Chahar (Mumbai Indians, Rs 9.25 crore); Bhuvneshwar Kumar (Royal Challengers Bengaluru, Rs 10.75 crore); Gerald Coetzee (Gujarat Titans, Rs 2.40 crore); Tushar Deshpande (Rajasthan Royals, Rs 6.50 crore); Josh Inglis (Punjab Kings, Rs 2.60 crore); Nitish Rana (Rajasthan Royals, Rs 4.20 crore); Ryan Rickelton (Mumbai Indians, Rs 1 crore); Washington Sundar (Gujarat Titans, Rs 3.20 crore); Krunal Pandya (Royal Challengers Bengaluru, Rs 5.75 crore); Marco Jansen (Punjab Kings, Rs 7 crore); Sam Curran (Chennai Super Kings, Rs 2.40 crore); Allah Ghazanfar (Mumbai Indians, Rs 4.80 crore); Xavier Bartlett (Punjab Kings, Rs 80 lakh), Yuvraj Chaudhary (Lucknow Super Giants, Rs 30 lakh); Pyla Avinash (Punjab Kings Rs 30 lakh); Eshan Malinga (Sunrisers Hyderabad, Rs 1.2 crore); Devdutt Padikkal (Royal Challengers Bengaluru, Rs 2 crore) ; Luvnith Sisodia (Kolkata Knight Riders, Rs 30 lakh); Shreyas Gopal (Chennai Super Kings; Rs 30 lakh); Ajinkya Rahane (Kolkata Knight Riders, Rs 2 crore); Glenn Phillips (Gujarat Titans, Rs 2 crore); Donovan Ferreira (Delhi Capitals, Rs 75 lakh); Anukul Roy (Kolkata Knight Riders, Rs 40 lakh); Vansh Bedi (Chennai Super Kings, Rs 55 lakh); Moeen Ali (Kolkata Knight Riders, Rs 2 crore); Umran Malik (Kolkata Knight Riders, Rs 75 lakh); Sachin Baby (Sunrisers Hyderabad, Rs 30 lakh); Arshin Kulkarni (Lucknow Super Giants, Rs 30 lakh); Matthew Breetzke (Lucknow Super Giants, Rs 75 lakh); Kwena Maphaka (Rajasthan Royals, Rs 1.5 crore); Praveen Dubey (Punjab Kings, Rs 30 lakh); Manvanth Kumar (Delhi Capitals, Rs 30 lakh); Karim Janat (Gujarat Titans, Rs 75 lakh); Bevon Jacobs (Mumbai Indians, Rs 30 lakh); Tripurana Vijay (Delhi Capitals, Rs 30 lakh); Madhav Tiwari (Delhi Capitals, Rs 40 lakh); Kunal Rathore (Rajasthan Royals, Rs 30 lakh); Arjun Tendulkar (Mumbai Indians, Rs 30 lakh); Lizaad Williams (Mumbai Indians, Rs 75 lakh); Abhinandan Singh (Royal Challengers Bengaluru, Rs 30 lakh); Kulwant Khejroliya, (Gujarat Titans, Rs 30 lakh); Ashok Sharma (Rajasthan Royals, Rs 30 lakh); Vignesh Puthur, (Mumbai Indians, Rs 30 lakh); Mohit Rathee (Royal Challengers Bengaluru, Rs 30 lakh).

Below are some moments from the auction interspersed with the final squads of each of the teams and the prices that were paid for them. Happy reading and viewing! (pix courtesy screen grabs from JioCinema’s stream of the auction)

The price mentioned in the second column is the amount paid to the player to acquire him for
the team.

November 25, 2024
IPL 2025 auction: A day of big spending

MUMBAI: Surprises galore! That’s what the day one of Tata IPL 2025 Mega Auction/player draft in Jeddah, Saudi Arabia threw up yesterday with some players being bought for astounding prices and some going unsold. Overall, the managements of the 10 teams spent Rs 467.5 crore, purchasing 72 players, of which 24 players were international players.

Amongst the biggest eyeopeners was the Rs 27 crore sticker price that Lucknow Super Giants paid to acquire the swashbuckling Rishabh Pant, making him the most expensive cricketer in the league’s history. Earlier, Punjab Kings coughed up Rs 26.75 crore for Shreyas Iyer breaking the Rs 24.75 crore record set for Mitchell Starc by Kolkata Knight Riders in 2024.

Kolkata Knight Riders also almost broke the bank by shoveling Rs 23.75 crore for all arounder Venkatesh Iyer. Leggie Yuzvendra Chahal became the most expensive Indian spinner ever in IPL as Punjab Kings picked him for Rs 18 crore. Pacer Arshdeep Singh who was the first player to be put on the blocks during the auction was also purchased by Punjab Kings for an astounding Rs 18 crore, using the right to match card, beating out Sunrisers Hyderabad in the process. Amongst the players who went shockingly unsold included: Devdutt Padikkal, David Warner and Piyush Chawla.

When the day began, a total of 574 players were shortlisted from an initial pool of 1,574 names. This included 208 overseas players, 12 uncapped overseas talents, and 318 uncapped Indian players. Mallika Sagar stood up as the auctioneer for the whole period of the auction.

Chennai Super Kings had held on to Ruturaj Gaikwad, MS Dhoni; Ravindra Jadeja, Shivam Dube and Matheesha Pathirana while Mumbai Indians had retained Hardik Pandya. Rohit Sharma, Suryakumar Yadav, Jasprit Bumrah and Tilak Varma. On the other hand Royal Challengers Bengaluru retained Virat Kohli, Rajat Patidar and Yash Dayal and Sunrisers Hyderabad retained Heinrich Klaasen, Pat Cummins, Travis Head, Abhishek Sharma, Nitish Kumar Reddy.

While Delhi Capitals players retained Axar Patel, Kuldeep Yadav, Tristan Stubbs, Abhishek Porel. Punjab Kings had decided to continue with only Shashank Singh and Prabhsimran Singh. Gujarat Titans retained Rashid Khan, Shubman Gill, Sai Sudharsan, Rahul Tewatia, Shahrukh Khan even as Lucknow Super Giants retained Nicholas Pooran, Ravi Bishnoi, Mayank Yadav , Ayush Badoni and Mohsin Khan. Rajasthan Royals held on to Sanju Samson, Yashasvi Jaiswal, Riyan Parag, Dhruv Jurel, Shimron Hetmyer and Sandeep Sharma even as Kolkata Knight Riders retained Rinku Singh, Varun Chakravarthy, Sunil Narine, Andre Russell, Harshit Rana and Ramandeep Singh.

This gave Punjab Kings a purse of Rs 110.5 crore when the auction commenced,; Rajasthan Royals, Rs 41 crore; Royal Challengers Bengaluru, Rs 83 crore, Delhi Capitals, Rs 73 crore; Lucknow Super Giants, Rs 69 crore; Gujarat Titans, Rs 69 crore; Chennai Super Kings, Rs 55 crore; Kolkata Knight Riders, Rs 51 crore; Mumbai Indians, Rs 45 crore and Sunrisers Hyderabad, Rs 45 crore.

The players who were bought today included:

Kagiso Rabada (by Gujarat Titans for Rs 10.75 crore); Jos Buttler (Gujarat Titans, Rs 15.75 crore);
Mitchell Starc (Delhi Capitals, Rs 11.75 crore); Mohammed Shami (Sunrisers Hyderabad, Rs 10 crore); David Miller (Lucknow Super Giants, Rs 7.50 crore); Mohammed Siraj (Gujarat Titans, 12.25 crore); Liam Livingstone (Royal Challengers Bangalore, Rs 8.75 crore); K.L. Rahul (Delhi Capitals, Rs 14 crore); Harry Brook (Delhi Capitals, Rs 6.25 crore); Aiden Markram (Lucknow Super Giants, Rs 2 crore); Devon Conway (Chennai Super Kings, Rs 6.25 crore); Rahul Tripathi (Chennai Super Kings, Rs 3.40 crore); Jake Fraser-McGurk (Delhi Capitals, Rs 9 crore); Harshal Patel (Sunrisers Hyderabad, Rs 8 crore); Rachin Ravindra (Chennai Super Kings, Rs 4 crore); Ravichandran Ashwin (Chennai Super Kings, Rs 9.75 crore); Marcus Stoinis (Punjab Kings; Rs 11 crore); Mitchell Marsh (Lucknow Super Giants; Rs 3.40 crore); Glenn Maxwell goes (Punjab Kings, Rs 4.20 crore); Quinton de Kock (Kolkata Knight Riders, Rs 3.60 crore); Phil Salt (Royal Challengers Bangalore, Rs 11.5 crore); Rahmanullah Gurbaz (Kolkata Knight Riders, Rs 2 crore); Ishan Kishen (Sunrisers Hyderabad, Rs 11.25 crore); Jitesh Sharma (Royal Challengers Bangalore, Rs 11 crore); Josh Hazlewood (Royal Challengers Bangalore, Rs 12.50 crore); Prasidh Krishna (Gujarat Titans, Rs 9.5 crore); Avesh Khan (Lucknow Super Giants, Rs 9.75 crore); Anrich Nortje (Kolkata Knight Riders, Rs 6.5 crore); Jofra Archer (Rajasthan Royals, Rs 12.5 crore); Khaleel Ahmed (Chennai Super Kings, Rs 4.80 crore); T. Natarajan (Delhi Capitals, Rs 10.75 crore); Trent Boult (Mumbai Indians, Rs 12.5 crore); Maheesh Theekshana (Rajasthan Royals, Rs 4.40 crore); Rahul Chahar (Sunrisers Hyderabad,Rs 3.20 crore); Adam Zampa (Sunrisers Hyderabad, Rs 2.40 crore); Wanindu Hasaranga (Rajasthan Royals, Rs 5.25 crore); Noor Ahmad (Chennai Super Kings, Rs 10 crore); Atharva Taide (Sunrisers Hyderabad, Rs 30 lakh); Nehal Wadhera (Punjab Kings, Rs 4.20 crore); Karun Nair (Delhi Capitals; Rs 50 lakh), Angkrish Raghuvanshi (Chennai Super Kings, Rs 3 crore); Abhinav Manohar (Kolkata Knight Riders, Rs 3.20 crore); buy Nishant Sindhu (Gujarat Titans, Rs 30 lakh); Naman Dhir (Mumbai Indians, Rs 5.25 crore); Sameer Rizvi (Delhi Capitals, Rs 95 lakh); Abdul Samad (Lucknow Super Giants, Rs 4.20 crore); Harpreet Brar (Punjab Kings, Rs 1.50 crore); Vijay Shankar (Chennai Super Kings, Rs 1.20 crore); Mahipal Lomror (Gujarat Titans, Rs 1.70 crore); Ashutosh Sharma (Delhi Capitals, Rs 3.80 crore); Vishnu Vinod (Punjab Kings, Rs 95 lakh); Aryan Juyal (Lucknow Super Giants, Rs 30 lakh); Anuj Rawat (Gujarat Titans, Rs 30 lakh); Robin Minz (Mumbai Indians, Rs 65 lakh); Kumar Kushagra (Gujarat Titans, Rs 65 lakh); Akash Madhwal (Rajasthan Royals, Rs 1.20 crore); Mohit Sharma (Delhi Capitals, Rs 2.20 crore); Vyshak Vijaykumar (Punjab Kings, Rs 1.80 crore). Vaibhav Arora (Kolkata Knight Riders , Rs 1.80 crore); Yash Thakur (Punjab Kings, Rs 1.60 crore); Simarjeet Singh (Sunrisers Hyderabad, Rs 1.5 crore); Suyash Sharma (Royal Challengers Bangalore, Rs 2.6 crore); Manav Suthar (Gujarat Titans, Rs 30 lakh); Kumar Kartikeya Singh (Rajasthan Royals, Rs 30 lakh); Mayank Markande (Kolkata Knight Riders, Rs 30 lakh); Karn Sharma (Mumbai Indians, Rs 50 lakh) and Rasikh Dhar (Royal Challengers Bangalore, Rs 6 crore).

November 24, 2024
Gujarat Titans is all set to launch ‘Junior Titans’ – Let’s Sport out

Mumbai: Gujarat Titans to introduce ‘Junior Titans’, an initiative dedicated to fostering a love for outdoor sports among children under 14. This program, in collaboration with the Spanish Football League, LALIGA, will be organised across various cities in Gujarat. ‘Junior Titans’ in the spirit of ‘Let’s sport out’ is designed to reignite the joy of outdoor activities among young children.

This initiative is open to all children in the U-14 age group, emphasising the sheer enjoyment of sports over competitive pursuits. The program focuses on bringing children back to the ground to relish the essence of play and sportsmanship. It offers a delightful and interactive platform, featuring a range of engaging activities such as cricket and football challenges, interactive games, and an exclusive glimpse into GT world. Furthermore, the collaboration with LALIGA will provide young aspirants a football masterclass, supervised by the technical director of the LALIGA football schools Miguel Casal.

Gujarat Titans COO Colonel Arvinder Singh said, “Junior Titans is an activity created to nurture a passion for sports among young children. The collaboration with LALIGA will enhance our efforts to foster an active lifestyle that will also help in a child’s personal development. The event will allow children to experience the thrill of sports in a fun environment. We are thankful to the host and participating schools in all the five cities and shall strive to grow the scale of the program every year”

LALIGA international department head Octavi Anoro said, “Our partnership with Gujarat Titans for the Junior Titans underlines our commitment to encouraging young sports talent at the grassroots. The event gives children exposure to world-class sports brands while having fun.”

For more updates on Gujarat Titans, tune in on the following:

Website: https://www.gujarattitansipl.com/

Twitter: https://twitter.com/gujarat_titans

Facebook: https://www.facebook.com/GujaratTitansIPL/

YouTube: https://www.youtube.com/c/gujarattitans

Instagram: https://www.instagram.com/gujarat_titans/

The ‘Junior Titans’ event will take place every Saturday from 20 June 2024 across the various cities of Gujarat. The event will be held in Ahmedabad on 20 January 2024 in Vadodara on 27 January in Surat on 3 February in Rajkot on10 February, in Bhuj on 17 February and in Ahmedabad on 24 February. The details of the venues will be notified soon.

January 15, 2024
IPL 2022: Star Sports, Quidich Innovation Labs partner to showcase augmented reality; enthrals viewers

Mumbai: Star Sports and Quidich Innovation Labs partnered to produce an augmented reality (AR) event during the Tata IPL 2022 final match between Gujarat Titans and Rajasthan Royals.

During the innings break, TV viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium.

Star Sports and Quidich Innovation Labs created this AR showcase using an Unreal Engine, a powerful real-time 3D game engine, coupled with Quidich’s proprietary real-time drone tracking system, Spatio.

The final match witnessed a record attendance attracting a crowd of 1,04,859. The AR showcase transformed the sky above Narendra Modi stadium where the match was held.

Augmented Reality takes flight!@QuidichIndia added some extra magic that made the 15th edition of the #TATAIPL even more special!

Keep watching to find out what happened when the soared during the Final. pic.twitter.com/8KQRGr5tVo

— Star Sports (@StarSportsIndia) June 1, 2022

“The use of augmented-reality on the IPL final marks a new beginning for the use of AR in cricket for creating new and immersive fan experiences and advertising opportunities like never before,” said the statement. “The Star Sports Labs along with Quidich will be using this technology to wow fans and create memorable moments.”

June 2, 2022
Kevin Pietersen Talks about the IPL’s Final Week

This season of the Indian Premier League witnessed some high voltage clashes as debutantes Gujarat Titans and Lucknow Super Giants began to entertain us.

Gujrat Titans bagged the most wins so far compared to others. The team won 10 out of 14 matches and has successfully lived up to the hopes of its fans.

On it, the Former England Captain – Kevin Pieterson – also mentions that the Hardik Pandya led team will be tough-to-beat in this IPL playoffs.

It’s worth noting that Gujrat Titans’ continuing wins have become a matter of concern for opponent teams.

And that makes Kevin Pieterson stay more confident about Gujarat Titans.

“Gujrat Titans are Difficult to Stop”

The legendary England Batman adds more words to appreciate the continuing success of the Gujrat Titans. The team equips a winning attitude, making them so good at getting things done pretty well on the ground.

Beyond a doubt, it is going to be tough to break Gujrat Titans – he added. Kevin Pietersen even compares their performance with Shane Warne’s Rajasthan Royals, who have won the 2008 IPL championship.

Keving thinks the Gujarat players also adopted a winning attitude for the game and won the trophy with a wonderful mentality in the end. A similar reflection can be viewed in Gujrat Titans this time.

Few Other Good Names Covered in the Winning list of Kevin Pietersen

Apart from Gujrat Titans, Kevin Pietersen firmly believed in Royal Challengers Bangalore in its match against Lucknow Super Giants.

Delhi Capitals were few other big names in the Kevin List but unfortunately they failed to qualify in the next stage of the league after losing by five wickets against Mumbai Indians.

Neither Delhi Capitals nor Mumbai Indians were lucky enough to play in the playoffs.

However, Rajasthan Royals have showcased some of the best moves this time and will get a second chance of making it to the final.

Kevin Pietersen mentions that despite the fact that Chennai Super Kings is also a tough competition, their winning chances were already less this season. They might have won 4 trophies so far, but their transition didn’t have that magic this time and went out in IPL Season 2022.

Wrapping up

The four teams Gujarat Titans, Rajasthan Royals, Royal Challengers Bangalore and Lucknow Super Giants have successfully made it to the playoff.

But in the end, Titans made direct entry to the finale to compete with Royals who have been riding their luck through the group stage so far. But as Hardik Pandya led Gujrat Titans are favorites to lift the trophy this season.

May 30, 2022
IPL 2022: boAt strikes partnership deal with RCB, GT, PK & KKR

Mumbai: Celebrating cricket fervour and further setting the tone for the T20 season this year, homegrown earwear brand boAt has partnered with four IPL teams – Royal Challengers Bangalore, Gujarat Titans and Punjab Kings as their official audio and wearable partner. The brand has also extended its partnership with Kolkata Knight Riders and will continue being their official audio partner for this season as well.

Taking a step further the boAt logo like the previous season will also be present and displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.

The brand has been partnering with T20 Teams since 2019. Its brand ambassadors Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Mayank Agarwal and KL Rahul will also be playing with their respective teams.

To further cement its presence during the season, the brand will be showcasing a 360-degree campaign #MoveOfChampions throughout the season. The campaign will celebrate the winning moments and the brand’s love for cricket. The brand plans to capture high-intensity moments where every move counts and marks the difference between winning and losing. The campaign aims to capture and illustrate the true mindset and attitude of ‘The Champions.’

Inspired by the style, design and colour combinations of the respective teams, boAt has launched a limited edition of earwear under its Airdopes, Bassheads, Rockerz and Stone categories giving fans a chance to enjoy team memorabilia.

“Cricket has always been and will continue to be seen as a religion in our country,” boAt co-founder and CMO Aman Gupta said on the association. “We are excited to partner with various T20 teams once again. This season, we extend the narrative to make it more inclusive to our smartwatches category. To be a part of this fiesta is a fantastic feeling altogether and we look forward to a fruitful association this year as well.”

March 24, 2022
IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

Mumbai : Homegrown internet commerce company Meesho, announced its partnership with four Indian Premier League (IPL) teams for the upcoming season of the T20 league. Meesho will be the official online shopping partner for the five-time champion Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, and Gujarat Titans. As part of the tie-up, Meesho will be the lead trouser branding partner of all four teams. It also marks Meesho’s entry as the on-air broadcast partner on the Star Sports network for the coverage of Tata IPL 2022.

As a homegrown internet commerce company, Meesho’s collaborative step with the four franchises for the T20 league that was conceived and started in India, comes as a natural choice, according to the brand. Forging ecosystem partnerships will help create the right visibility and traction for Meesho as part of the company’s growth strategy. The increasing popularity of the T20 league over the last few years will add a fillip to Meesho’s objective of targeting a diverse portfolio of customers, stated the company.

“We are thrilled to associate with and be seen in one of the biggest cricketing events in the country,” Meesho VP & head of Brand Lucky Saini, said, commenting on the new partnership. “The scale, reach, and popularity of the T20 league will be instrumental in expanding our reach and tapping into a new customer base. Sports is a great way to connect with our audience and make deeper market penetrations. With this collaboration, we aim to leverage the combined synergies in scaling our business while unlocking new opportunities for driving greater brand awareness.”

“We welcome Meesho to our brand partnership programme,” Mumbai Indians Spokesperson said. “Our collaboration reflects one of our key attributes of providing budding talent with the opportunity to showcase their true potential through a massive and new age platform. We look forward to a mutually successful partnership with them.”

Speaking of the partnership, Royal Challengers Bangalore vice president & head Rajesh Menon said, “We are delighted to partner with Meesho, the fastest-growing internet commerce company. RCB shares the same ethos of being a cutting-edge GenZ lifestyle brand, and this association further helps enhance the proposition.”

“Meesho has been a company I’ve followed and admired over the last few years. I’m delighted we’ll be supporting their growth as a business, especially when their focus is so aligned to that of our foundation, “Enabling empowered women”, and supports our purpose of Transforming Society through Cricket. We look forward to working closely together for this season and hopefully many more to come,” expressed Rajasthan Royals chief executive officer Jake Lush McCrum.

“Meesho, a young brand, has shown great growth in recent times,” Gujarat Titans chief operating officer Arvinder Singh said. “We, at the Gujarat Titans, endeavour to do something similar, by making an early impact on the IPL. We welcome Meesho on board as a partner and look forward to a successful association.”

March 17, 2022
Gujarat Titans signs 15 sponsors ahead of debut IPL season

Mumbai: Gujarat Titans, the Ahmedabad franchisee of the Indian Premier League (IPL), has signed 15 partners ahead of its debut in Tata IPL 2022.

Ather Energy has signed up as the principal partner of the Gujarat Titans in a multi-year deal. The team has also signed nine associate partners. Capri Global and BKT Tires, have joined hands with the Gujarat Titans. Their logos will feature on the jersey of the Gujarat Titans. Telco Jio and pipe-manufacturer Astral, have joined the bandwagon along with Simpolo Ceramics. The headgear will sport logos of two associate partners – Acko and toothsi. Meesho has signed on to feature on the trousers of the Gujarat Titans team kit alongside FanCode.

In addition, the Gujarat Titans have also signed four official partners. Dream11, audio wearable manufacturer boAt and Kotak Cards have come on board. Amul is the official beverage partner. Radio Mirchi is Gujarat Titans’ official radio partner.

“Ahead of our debut in the IPL, we have joined hands with as many as 15 well-known brands,” said Gujarat Titans chief operating officer Arvinder Singh. “We at Gujarat Titans believe in innovation and excellence and our partners reflect those core values as well. The aim of these partnerships is to add value to each other’s campaigns and to mark a successful debut for the Gujarat Titans in all spheres. As we embark on an exciting journey ahead, we welcome each and every one of our partners and are grateful for the faith they have shown in us. The Gujarat Titans also acknowledge Rise Worldwide for their support and guidance in facilitating these partnerships.”

March 12, 2022