Tag: Gujarat Lions

RCB – KKR match had the highest ratings of week 17 IPL duels

BENGALURU: That the Royal Challengers Bangalore (RCB) team is out of the race for the playoffs of IPL 2017 is a given. With only one match remaining, all that the team under one of the most exciting cricketers in the world – Indian test and limited overs captain Virat Kohli, the team can only improve upon its dismal showing of just 5 points – 2 wins and 1 no result from the 10 matches it has played so far. And yet, because RCB has one of the finest teams comprising of some of the who’s who of the global cricketing fraternity, the broadcast of the matches that the team has played have managed to draw a huge number of eyeballs.

As per Broadcast Audience Research Council of India (BARC) 17 of 2017 week (Saturday, 22 April 2017 to Friday, 28 April 2017), IPL match 27 on Sunday, 23 April between Kolkata Knight Riders (KKR) vs RCB garnered the highest weekly Impressions of 26,096 (000s) Sums on Sony Max, Sony Six, Sony ESPN (SD + HD). Of the 9 matches (9 matches plus one wash out) that were aired in week 17, another RCB match – match 31 on Thursday, 27 April – RCB’s encounter Gujarat Lions (GL) drew the fourth largest cricket audiences in the week with Impressions of 23,232 (000s) Sums. Yes, RCB did manage to put on a very poor performance and lost both the matches

The next best ratings for week 17 were those for match 30 on Wednesday, 26 April between Rising Pune Supergiant (RTS) and KKR with Impressions of 26,083 (000s) Sums on the same Sony Network channels. Match 28 on Monday 24 April between RPS and Mumbai Indians (MI) managed the third most viewers with Impressions of 24,778 (000s) Sums.

May 8, 2017
IPL fever set to grip fans

MUMBAI: The adventure of VIVO Indian Premier League season 10 is finally going to start today. To be telecast on Sony Pictures Network and streamed online on Hotstar (mobile and internet with a 5-minute delay) in the Indian subcontinent, this is the 10th edition of IPL in which eight teams are participating and the cricket fans will be able to see players of different team playing in their respective teams.

Today, at the beginning of the India’s most popular sporting event, the opening match will be played between Sunrisers Hyderabad and Royal Challengers Bangalore (RCB) at the Rajiv Gandhi International Cricket stadium in Hyderabad.

The eight captains of the 2017 VIVO IPL got together in Hyderabad for a formal meet and greet with the IPL match officials. They discussed different aspects of the game and the tournament that will be played over the course of the next 47 days. IPL chairman Rajeev Shukla joined everyone over teleconference and addressed certain issues and doubts.

Later, all captains pledged their allegiance to the Marylebone Cricket Club’s (MCC) Spirit of Cricket campaign by signing the spirit of cricket bat. The skippers, one after another, trooped onto the stage as their names were called by former Indian skipper Ravi Shastri, who conducted this part of the event.

A panel of elite commentators will be behind the microphone in the 2017 edition of the VIVO IPL bringing to life the colour and flavour of the tournament. As many as 20 commentators will be traveling across the country to lend their perspective on the game across 10 different venues. A few additions to the list along with a blend of veterans are bound to give the cricket loving fan a fine view point of the game from the technical and entertainment aspect.

Hand in hand with its breakthrough 10th season, the Indian Premier League is set to re-activate its immensely popular Fan Park initiative for the third consecutive year. As befits the landmark 10th season of the IPL, the latest edition of the Fan Park promises to be bigger and better.

Money generated from TV/media rights sale is divided into two shares. A) IPL share, B) Franchise Share.

A) IPL Share: IPL will get 20% of the media rights money in the first two years of IPL but set to reach 40% by 5th year onwards.

B) Franchise Share: In the two years, 80% of total media rights money will be divided equally among all teams but it will be reduce to 60% by 5th year onwards.

So the biggest source of revenue generation in IPL is “TV media rights sale”. Back in 2008 when Sony signed a record breaking 10 year deal with BCCI for IPL rights they agreed to pay $1.02 billion over the 10-year contract. Sony will be paying 10% of the total agreed amount ($100 million) every year till 2018.

So of $100 million, $60 million is distributed equally among IPL teams every year while $40 million is kept by IPL governing body.

The Board of Control for Cricket in India (BCCI) had announced the fixtures of the League. The schedule has been designed with each team playing 14 matches – 7 of them at home venues.

The season will also witness IPL returning to Indore for the first time since 2011. The final will be played at Rajiv Gandhi International Cricket Stadium – on Sunday, May 21st, 2017.

VIVO Indian Premier League 2017 fixtures

1st Match – Sun Risers Hyderabad vs Royal Challengers Bangalore IPL T20 2017

Date- 05/04/2017
Time – 20:00(Local)
Vs Venue
Rajiv Gandhi International Cricket Stadium

2nd Match – Rising Pune Supergiants vs Mumbai Indians IPL T20 2017

Date- 06/04/2017
Time – 20:00(Local)
Vs
Venue
Maharashtra Cricket Association Stadium

3rd Match – Gujarat Lions vs Kolkata Knight Riders IPL T20 2017

Date- 07/04/2017
Time – 20:00(Local)
Vs Venue
Saurashtra Cricket Association Stadium

4th Match – Kings XI Punjab vs Rising Pune Supergiants IPL T20 2017

Date- 08/04/2017
Time – 16:00(Local)
Vs Venue
Holkar Cricket Stadium

5th Match – Royal Challengers Bangalore vs Delhi Daredevils IPL T20 2017

Date- 08/04/2017
Time – 20:00(Local)
Vs Venue
M. Chinnaswamy Stadium

6th Match – Sun Risers Hyderabad vs Gujarat Lions IPL T20 2017

Date- 09/04/2017
Time – 16:00(Local)
Vs Venue
Rajiv Gandhi International Cricket Stadium

7th Match – Mumbai Indians vs Kolkata Knight Riders IPL T20 2017

Date- 09/04/2017
Time – 20:00(Local)
Vs Venue
Wankhede Stadium

8th Match – Kings XI Punjab vs Royal Challengers Bangalore IPL T20 2017

Date- 10/04/2017
Time – 20:00(Local)
Vs Venue
Holkar Cricket Stadium

9th Match – Rising Pune Supergiants vs Delhi Daredevils IPL T20 2017

Date- 11/04/2017
Time – 20:00(Local)
Vs Venue
Maharashtra Cricket Association Stadium

10th Match – Mumbai Indians vs Sunrisers Hyderabad IPL T20 2017

Date- 12/04/2017
Time – 20:00(Local)
Vs Venue
Wankhede Stadium

April 5, 2017
Cargill Foods India aims to expand market with sponsorship of Rising Pune Supergiants

MUMBAI: Indian Premier League as an IP has proved itself beneficial for brands time and again. In its 9th season now, the tournament sold all its advertising inventory a month before it even began, which speaks of the trust and faith it enjoys from the brands, thanks to the eyeballs it generates each season.

On the team sponsorship front, though Cricket Team Sponsorship (ESP Properties Sportz Power report 2016) saw a marginal 1.9 percent drop from Rs. 3,478 million (Rs 347.8 crore) in 2015, IPL 9 seems promising especially with the new teams Rising Pune Supergiants and Gujarat Lions making inroads for many brands who were looking for an opportunity to enter the market. Though late entrants in the tournament the new teams allow the brands to grow their visibility.

“IPL is not just a cricket league anymore; it is celebrated as a festival in India. This partnership with Rising Pune Supergiants for IPL 2016 is a strategic one and an obvious choice for us as both the brands have a strong connect with Pune. Through this collaboration two supergiants of Pune are coming together which will further strengthen our bond with the people of Pune,” shared Cargill Foods India CMO Neelima Burra, explaining the FMCG brands decision to become associate sponsors for Rising Pune Supergiants for this current tournament.

When asked how this association with a sports team helps a FMCG brand, Burra answered, “Research has shown that in Maharashtra the viewership of IPL is the second highest and has increasingly started catering to many female audiences. The proportion of female viewers watching cricket has increased to 30 percent (source: TAM) since the inception of IPL matches. This makes it an ideal platform for us to connect with our consumers and with the trade community and create some high decibel energy in the market for our brands across Sunflower categories..”

As part of the deal, the brand would see its presence in several marketing initiatives surrounding the sport. ”The Gemini logo will be visible on the leading side of the players’ caps and helmets. We also have rights to use players’ photographs in our POSM and retail promotions as well as on our digital assets,” Burra added in detail. Apart from this, the brand also leveraged this association through various digital promotions and contests, as well as in-shop and outdoor advertising in key sites including the MCA stadium in Pune.

“The Gemini Facebook page has a lot of content on the IPL season. We have an activation for Cargill employees wherein players’ cut-outs are placed at multiple locations in our offices. People can click pictures and share the same on their social network by tagging the Gemini page and stand a chance to win prizes. Apart from this, we have started an employee engagement program called the ‘Cargill Premier League’ which is based on the IPL format,” Burra explained the brand’s marketing strategy on the digital front.

In addition the marketer conducted meet and greet sessions with players for key distributors of Gemini,” Burra added. In addition, Burra said the brand is open to explore further associations with other sporting avenues or leagues that will help them connect with their consumers.

May 19, 2016
Cargill Foods India aims to expand market with sponsorship of Rising Pune Supergiants

MUMBAI: Indian Premier League as an IP has proved itself beneficial for brands time and again. In its 9th season now, the tournament sold all its advertising inventory a month before it even began, which speaks of the trust and faith it enjoys from the brands, thanks to the eyeballs it generates each season.

On the team sponsorship front, though Cricket Team Sponsorship (ESP Properties Sportz Power report 2016) saw a marginal 1.9 percent drop from Rs. 3,478 million (Rs 347.8 crore) in 2015, IPL 9 seems promising especially with the new teams Rising Pune Supergiants and Gujarat Lions making inroads for many brands who were looking for an opportunity to enter the market. Though late entrants in the tournament the new teams allow the brands to grow their visibility.

“IPL is not just a cricket league anymore; it is celebrated as a festival in India. This partnership with Rising Pune Supergiants for IPL 2016 is a strategic one and an obvious choice for us as both the brands have a strong connect with Pune. Through this collaboration two supergiants of Pune are coming together which will further strengthen our bond with the people of Pune,” shared Cargill Foods India CMO Neelima Burra, explaining the FMCG brands decision to become associate sponsors for Rising Pune Supergiants for this current tournament.

When asked how this association with a sports team helps a FMCG brand, Burra answered, “Research has shown that in Maharashtra the viewership of IPL is the second highest and has increasingly started catering to many female audiences. The proportion of female viewers watching cricket has increased to 30 percent (source: TAM) since the inception of IPL matches. This makes it an ideal platform for us to connect with our consumers and with the trade community and create some high decibel energy in the market for our brands across Sunflower categories..”

As part of the deal, the brand would see its presence in several marketing initiatives surrounding the sport. ”The Gemini logo will be visible on the leading side of the players’ caps and helmets. We also have rights to use players’ photographs in our POSM and retail promotions as well as on our digital assets,” Burra added in detail. Apart from this, the brand also leveraged this association through various digital promotions and contests, as well as in-shop and outdoor advertising in key sites including the MCA stadium in Pune.

“The Gemini Facebook page has a lot of content on the IPL season. We have an activation for Cargill employees wherein players’ cut-outs are placed at multiple locations in our offices. People can click pictures and share the same on their social network by tagging the Gemini page and stand a chance to win prizes. Apart from this, we have started an employee engagement program called the ‘Cargill Premier League’ which is based on the IPL format,” Burra explained the brand’s marketing strategy on the digital front.

In addition the marketer conducted meet and greet sessions with players for key distributors of Gemini,” Burra added. In addition, Burra said the brand is open to explore further associations with other sporting avenues or leagues that will help them connect with their consumers.

May 19, 2016
Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

“We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

April 8, 2016
Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

“We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

April 8, 2016
Kansai Nerolac ties up with Gujarat Lions for IPL season 9

MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

“We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies director and Gujarat Lions owner Keshav Bansal.

The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

April 7, 2016
Kansai Nerolac ties up with Gujarat Lions for IPL season 9

MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

“We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies director and Gujarat Lions owner Keshav Bansal.

The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

April 7, 2016