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Tag: Guinness World Record

  • Boomlet and Saridon set Guinness record with No Pain Period campaign

    Boomlet and Saridon set Guinness record with No Pain Period campaign

    MUMBAI: In a historic achievement for Indian marketing, Saridon and Boomlet Group have earned a Guinness World Record for their bold and socially driven campaign, ‘No Pain Period’. Recognised as the largest online video album of people expressing period pain, the campaign turned a hushed topic into a national and global conversation—powered by the voice of thousands.

    With a staggering 5,189 influencers activated over 30 days, the campaign shattered expectations. Delivering an average of 172 videos per day and seven videos per hour, it wasn’t just about scale it was about substance.

    “What made this campaign special wasn’t just the numbers, though those were phenomenal; but the mission,” said Boomlet Group co-founder & managing director Preety Singh. “Period pain is a reality for millions of women and yet remains a topic that is not openly discussed. We are honoured that the Guinness World Records has recognised this bold campaign as a moment of global marketing innovation.”

    The campaign brought together over 8,000+ longlisted creators, using a strategic blend of digital and offline execution to ensure diversity, authenticity, and gender balance. At its heart was a commitment to real stories told by real women, navigating cultural boundaries to spark meaningful change.

    “At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief,” said Bayer Consumer Health Division marketing head Ritu Mittal. “The No Pain, Period campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain.”

    Unlike conventional campaigns focused purely on reach, No Pain Period integrated precision influencer targeting, community sensitivity, and impactful storytelling. The success is a testament to Boomlet’s expertise in managing large-scale influencer operations with finesse.

  • Shoaib Akhtar fires back at Virender Sehwag with witty dig in Myntra Fwd banter

    Shoaib Akhtar fires back at Virender Sehwag with witty dig in Myntra Fwd banter

    MUMBAI: Former Pakistani speedster Shoaib Akhtar has reignited his cheeky rivalry with Virender Sehwag in a hilariously sharp Instagram reel that’s got social media buzzing.

    The video, a response to Myntra Fwd’s latest campaign featuring Sehwag, sees Akhtar mockingly rolling his eyes at the Indian opener’s relentless mention of his famous triple century. With a mischievous grin, Akhtar suggests Sehwag deserves a Guinness World Record for bringing it up so frequently.

    Not one to be outdone, Akhtar throws in a playful reminder of his own legacy the record for the fastest delivery in cricket history adding a dash of swagger to the friendly jab.

    The reel, packed with Akhtar’s signature humour, has quickly gained traction, drawing reactions from cricket fans and celebrities alike. The lighthearted exchange between the two legends has once again proven their on-field rivalry still makes for top-tier entertainment.

     

     

  • TotalEnergies sets Guinness Record for largest influencer dance challenge

    TotalEnergies sets Guinness Record for largest influencer dance challenge

    MUMBAI: TotalEnergies, in partnership with Goat (part of WPP) and Xley by Mad Influence, has secured a Guinness World Record for the most videos of people dancing to the same song uploaded to Instagram in one hour. Over 400 unique videos were shared within 60 minutes, making it one of the largest influencer-led activations in history.

    The record-breaking campaign marked the launch of the LambaChalega anthem, promoting TotalEnergies’ hi-perf engine oil. The track, symbolising endurance and performance, was brought to life through an energetic dance challenge led by Varun Dhawan, alongside influencers such as Awez Darbar, Amol Kamble, Kheshavi Chhetri, and RJ Tripti.

    More than 400 influencers from across India participated in the launch, demonstrating the vast reach of digital marketing. The initiative will expand to over 3,000 influencers, spanning nano, micro, macro, and celebrity tiers, to maximise engagement across categories such as fitness, biking, food, travel, and lifestyle.

    Goat, a global influencer marketing leader within WPP, spearheaded the strategy and execution, ensuring seamless participation and widespread impact. Xley by Mad Influence played a crucial role in influencer selection and campaign execution, leveraging AI-powered discovery, real-time tracking, and content management.

    Following strict verification, a Guinness World Records adjudicator confirmed the achievement and presented the official certificate on-site.

    Xley by Mad Influence founder & CEO, Gautam Madhavan stated, “This is a historic moment for influencer marketing. This campaign proves that influencer marketing is no longer just about collaboration—it’s about creating movements that redefine brand engagement globally.”

    By merging Goat’s execution expertise, Xley’s technology, and TotalEnergies’ vision, this initiative has set a new benchmark for large-scale influencer-driven campaigns.
     

  • Autocar India sets Guinness World Record for longest EV journey in India

    Autocar India sets Guinness World Record for longest EV journey in India

    Mumbai: Autocar India and Mercedes-Benz India set a Guinness World Record title for the longest journey by an electric car on a single charge, covering 949 km in the Mercedes EQS 580 from Bengaluru to Navi Mumbai. This surpasses the previous record of 916.74 km set by a Ford Mustang Mach E in the UK.

    The journey took place in monsoon conditions, with heavy rain and road detours adding to the challenge. Despite these obstacles, the Mercedes EQS 580, with its 107.8kWh battery and industry-leading aerodynamic design, managed to exceed its certified range of 857 km by more than 10 per cent.

    Autocar India’s Rahul Kakar, who drove the record-setting car, shared, “I’ve hypermiled in a lot of vehicles before, both internal combustion and EVs, but this was my first time hypermiling a luxury EV. It’s by far the most challenging test I have undertaken, as in the past I never chased to break an existing record. A lot of factors made it all the more challenging like heavy rainfall, traffic, broken roads and worst of all, getting a flat tyre. With a target to achieve, it was equal hypertension as it was hypermile as the entire time I made calculations of the remaining range of the EQS with each percentage drop in the battery. In retrospect though, all the effort and stress was well worth claiming a Guinness World Record title.”

    Autocar India celebrated this achievement as part of its 25 anniversary. Editor Hormazd Sorabjee remarked, “We are delighted to celebrate our 25 anniversary with a Guinness World Record title. This record of 949.0km on a single charge in adverse conditions is easily the most challenging drive we have ever undertaken. You can never be prepared enough for what Indian roads throw at you but some incredibly disciplined driving in a car like the EQS which has the best range and an efficient aerodynamic shape, helped us overcome all obstacles to achieve this amazing distance without plugging in”

    Mercedes-Benz India’s managing director & CEO, Santosh Iyer said, “I thank all the early adopters of BEVs and every EQS customer for their trust in Mercedes-Benz, for creating a greener planet, by leading this BEV transition from the front. Congratulations to the Autocar India team for accomplishing the Guinness World Record title, driving a ‘Made in India’ EQS sedan, under real and arduous driving conditions from Bengaluru to Navi Mumbai during the monsoon.”

  • Mondelez International sets Guinness World Record to celebrate $3.1 billion sales milestone

    Mondelez International sets Guinness World Record to celebrate $3.1 billion sales milestone

    MUMBAI: Mondelez International, Inc. is taking playful cookie moments to the next level with a GUINNESS WORLD RECORDS title-attempt! Mondelez International today announced the company set a GUINNESS WORLD RECORDS title for the most people dunking cookies across multiple venues.  The fun record attempt was coordinated to celebrate the OREO cookie brand reaching a major milestone of $3.1 billion in annual net revenues by end of 2019.

    The record attempt began January 30 at 8.30 am CST when the Mondelēz International team across the world was invited to twist, lick and dunk OREO cookies simultaneously as part of a live streaming event. Employees from 55 locations representing 32 countries around the globe participated in the attempt, setting a new GUINNESS WORLD RECORDS title with 5,066 people dunking cookies.

    “We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO, Mondelez International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!”

    Commenting on the occasion, Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “OREO today is the largest selling premium cookie brand in the world. Its global heritage of the bitter chocolate cookie with sweet vanilla cream has built a rare kind of ubiquity, unparalleled in the biscuit world. This major breakthrough of $3.1 billion of sales revenue (global) is an extremely proud moment for all of us and what a way to celebrate this milestone – A Guinness World Record. In India, within a short span of about 9 years, Oreo has come to be one of the strongest pillars of the biscuit growth story at the back of an unwavering consumer connect and brand love. Our concerted marketing efforts over the years has made ‘twist, lick, dunk’ a ritual across India.  Today, it is the leading brand in the premium crème category and we hope to continue the momentum in the future.”

  • Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

    Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

    MUMBAI: Marking the launch of much-awaited Amazon Original Series The Forgotten Army – Azaadi Ke Liye, Prime Video successfully created a Guinness World Record for The Largest Indian Cinematic Music Band with an iconic live performance of the show’s album. The evening saw 1000 musicians from across the country coming together to perform songs from the series’ album, composed by Pritam. The operatic musical recital served as a prelude, as the country gears up to celebrate its 70th Republic Day.

    Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India, said, “The Amazon Original Series The Forgotten Army – Azaadi Ke Liye, its music album and this live musical evening is our humble tribute to the Azad Hind Fauj. The show endeavors to bring back to public memory, the long forgotten sacrifice of the brave Indian National Army (INA) soldiers. The LIVE 1000 band features musicians from across the country and brings to live the ethos of The Forgotten Army – a collective for all, bound by their common goal.   We are delighted that the album and this musical event have made its mark in history by creating a coveted Guinness World Record for The Largest Indian Cinematic Music Band.  We are hopeful that our Freedom Anthem – Azaadi, will strike a chord across the country, and serve as tribute to our soldiers – those remembered and cherished and those forgotten.”

    Commenting on the grand musical event, Pritam said, “I am thrilled to have had the opportunity to witness and be part this unique live performance with this collective of talented musicians, in memory of the valiant soldiers of the Azad Hind Fauj.  This Republic Day, let's all take a moment to understand the forgotten history and the sacrifice of the Indian National Army. ”

    Creator and Director, Kabir Khan said, “My first film-making project was a documentary by the same name – The Forgotten Army.  More than two decades back I travelled with INA veterans, retracing their journey from the 1940s, only to realize that so few Indians knew of their struggles or their fight for freedom. Despite their valor, they became a foot-note in India’s Independence history. I vowed to tell their story to India and to the world. On the occasion of India’s 70th Republic day, the release of The Forgotten Army – Azaadi Ke Liye, is my attempt to take their story to the world. The album from the show, today’s musical serenade by the LIVE 1000 band, all capture the very spirit of the Azad Hind Fauj.”

     “It was a spectacular performance with the highest level of proficiency. It’s my great pleasure to be present here to be able to see and listen to the Largest Indian Cinematic Music band. A great way to mark the launch of Amazon Original Series – The Forgotten Army, and a tribute to the heroes of the past in the grand way of 1000 participants in the band. I would like to congratulate Amazon Prime Video on becoming Officially Amazing!” said Swapnil Dangarikar, Official Adjudicator, Guinness World Records.

    The LIVE 1000 brings together talented musicians from around the world on a journey that they will undertake together. Musicians performing at the concert, hail from cities across the country – Bangalore, Delhi, Kolkata, Pune, Goa, Assam, Sikkim to name a few . Some artists have even joined in from other countries such as Kenya, Malaysia and UAE. In the band are also members who are visually impaired and differently abled, united by their passion for music. The performance features an interesting mix of varied influences with artists who are well-versed in multiple genres of music from POP, Jazz, Indian Classical, Rock to Metal and Folk. The band comprises of over six hundred and fifty vocalists, two hundred and fifty acoustic guitarists, eighty drummers and percussionists, fifteen performers on varied string instruments, five brass players, one electric guitarist, one bass guitarist, one keyboardist and two sitar players.

    The title track of Amazon Original The Forgotten Army – Azaadi Ke Liye, has been composed by Pritam, featuring the soulful voices of Arijit Singh and Tushar Joshi with lyrics written by Shloke Lal and Kausar Munir.

    Created and Directed by Kabir Khan, The Forgotten Army – Azaadi Ke Liye features Sunny Kaushal and Sharvari as leads and release on Amazon Prime Video on the 24th of January 2020.

    Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    To watch The Forgotten Army and the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and other Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at INR 999 annually or INR 129 monthly.

  • TLC presents ‘The Great Indian World Trip’

    TLC presents ‘The Great Indian World Trip’

    MUMBAI: Breaking away from the world of busy schedules, work travels, virtual life, TLC presents a riveting series on a record breaking road trip – ‘The Great Indian World Trip’. Join Sanjay and Tushar in their quest to explore the world and experience new cultures in the journey of a lifetime as they travel across six continents, fifty countries and drive over 90,000 kilometres in a car, without a GPS. In the process, the duo create seven new world records and break one Guinness World Record.
     
    ‘The Great Indian World Trip’ will premiere on December 15 and will air every Monday and Tuesday at 9PM on TLC.
     
    Sanjay and Tushar are two simple Indians with one dream – to travel the world by road. From the UFO Capital of the world, to driving from the end of the world in Ushuaia to the top of the world in Deadhorse, having BBQ in Kentucky, doing the Tango on the streets of Buenos Aires, listening to blues in ‘The South’, wearing a kilt and shopping in Scotland, eating weiner schnitzel in Vienna, the duo has done it all. TLC joins them on this epic trip and bring its viewers the sights, sounds and cultures of people across the world.
     
    Discovery Networks Asia-Pacific executive vice president and general manager, South Asia and Southeast Asia Rahul Johri said, “Over the last 10 years, TLC has extended the definition of travel in India and we continue to present the diversity of the country through unique and engaging formats. The Great Indian World Trip’ is an exciting adventure series based on a road trip across the world by two Indian travellers. The series will inspire travel enthusiasts to take the leap and realise their dreams.”
     
    With their eyes set on the records, Tushar and Sanjay will begin the first leg of their journey, an 8000 km drive from India to Singapore, crossing Myanmar, Thailand and Malaysia. The two encounter funny and troublesome situations on their journey but their will to travel and explore the world triumphs over everything else.

     

  • Sun TV Creates Guinness World Record

    Sun TV Creates Guinness World Record

    MUMBAI: Consider it an achievement or a moment of pride or a record-breaking effort at continual entertainment, we at Sun TV Network would like to celebrate this triumph of officially being recognized in the Guinness World Record by sharing the news with all our stakeholders and the media.

     

    We have set the record for LONGEST CONTINUOUS TV CAMERA SHOT ‘LIVE’ where the record attempt was telecast live on 5th March 2014 on Sun TV clocking 23 minutes 25 seconds to celebrate the 1000th episode of the TamizhTV serial ‘Nadhaswaram’.

     

    This challenging attempt involved three arduous days of planning and preparing by the 96 member cast and crew with an entire episode filmed as a single shot with a single HD camera handled by cinematographer, Mr. Sarath Chandar throughout. The scenes that required a zero margin error were backed by impeccable performances by the artists who are mostly newcomers introduced in this serial with very few experienced actors. Unlike re-recording that gets done in a closed studio much later after the editing is done, this task was executed flawlessly by Mr. Sanjeev Rathan with on-the-spot background music streamed in sync with the dialogues and telecast ‘live’ for the first time by any television channel in the world. The audience of Sun TV got to witness a ‘Live’ episode of their favourite serial with all elements of drama, comedy, suspense and action without any technical glitches or time lag in the transmission and telecast of the episode. Shot in a small village near Kaaraikudi, the cast and crew had the co-operation of the residents of the entire village, Pallathur, where the episode was shot and they maintained absolute silence during the filming of the episode to control any kind of ambient noise that could reach the place of shooting.

     

    Sun TV Network lapped up the idea of doing this ‘live’ episode without a scintilla of doubt to pull this off when the director Mr. Thirumurugan suggested this idea and promptly came forward in organizing the OB (Outdoor Broadcast) Van, HD Camera, additional security and everything else required to make this a spectacular success.

     

    Guinness World Record receives more than a thousand applications a week with fewer than 5% of these ever becoming a Guinness World Records title. In such a competitive scenario, Sun TV Network Limited headed by Sun Group Chairman Mr. Kalanithi Maran is glad to have broken the record as a well-coordinated team in association with the director and producer of the ‘Nadhaswaram’ serial Mr. Thirumurugan Muniyandi of Thiru Pictures.

     

    Two words to finally sum up our feat as how Guinness World Records, the universally recognized authority on record-breaking achievements think and describe the record holders to the whole world: Officially Amazing