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Tag: Guiltfree Industries Ltd

  • Switch to NPO – A tectonic shift in the snacking industry

    Switch to NPO – A tectonic shift in the snacking industry

    Mumbai: Consumers are becoming increasingly conscious of healthier snacking options, as evidenced by the recent conversations and growing awareness about Non-Palm Oil (NPO) products. This is significantly influencing consumer behaviour and shaping new market trends.

    Too Yumm!, the flagship brand of Guiltfree Industries Ltd. owned by the RP-Sanjiv Goenka group, is a brand that has been offering innovative, disruptive, and healthier products since its inception. From introducing Multigrain Chips in unique flavours to being the first brand to bring in the technology of baked snaking products, the brand has been offering consumers better, healthier snacking options.

    Furthermore, their entire range of snacks has been with No Palm Oil since the beginning. This innovation has set new industry benchmarks in the snacking industry, inspiring others to follow suit in introducing No Palm Oil snacks.  marking a notable shift in the cultural shift in the snacking industry.

    To mark its pioneering position, Too Yumm! has launched a new campaign titled ” Switch to NPO (No Palm Oil), reiterating its position as a brand that has been the trendsetter with No Palm Oil in its snacks range. Through this integrated campaign, the brand aims to connect with consumers in driving the conversation on No Palm Oil snacks as healthier snacking options without compromising on taste.

    “At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one,” said Guiltfree Industries Ltd vice president of marketing Yogesh Tewari. “Our commitment to offering palm oil-free snacks, including our popular chips range has been unwavering. With the ‘No Palm Oil’ campaign, we aim to reinforce our position as the ‘OG of No Palm Oil Snacks’ and raise awareness about the importance of mindful snacking choices.”

    The campaign involves a multi-pronged approach, creatively utilizing digital platforms to emphasize the core messaging of No Palm Oil, including influencer marketing, social media campaigns through quirky posts, memes and on-ground activation across the country.

    Too Yumm!’s pioneering stance on avoiding palm oil has garnered widespread acclaim, positioning the brand as the innovator and inspiring industry peers and consumers alike to reevaluate their snack preferences.

  • Too Yumm! Introduces BHOOT Chips in a fiery collaboration with Naagin

    Too Yumm! Introduces BHOOT Chips in a fiery collaboration with Naagin

    Mumbai: New Age snacking brand Too Yumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka Group bids to rekindle the spirit of innovation and taste in the snacking category with this tantalizing and exhilarating new flavour – Too Yumm! BHOOT Chips. Infused with the searing heat of India’s spiciest Chilli, Bhut Jholokia, Too Yumm! attempts an exceptional collaboration that marks an industry-first; teams up with India’s pioneer hot sauce brand, Naagin, to deliver an unparalleled snacking experience that tantalises the taste buds and ignites the senses.

    Too Yumm! and Naagin, both catering to the preferences of today’s vibrant and dynamic youth, have united to create an exceptional product that not only boasts intense heat but is also astonishingly delectable, making it impossible to resist. Not content with revolutionising just the product, Too Yumm! has infused innovation into every aspect of BHOOT Chips. From its distinctive flavor and eye-catching packaging to its evocative name and holistic digital-first approach, the brand has orchestrated an immersive snacking experience. 

    Brand ambassador Varun Dhawan, also shared his experience with their followers – “Fiery on the outside and equally spicy on the inside. BHOOT Chips ka jhatka sach me yaad raha.” 

    KL Rahul, an Indian cricketer, has also joined Dhawan as the brand ambassador for Too Yumm! Chips. He has also expressed his delight for the product through a reaction video, “Too Yumm! Has struck gold again with Bhut Jholokia Chillies – a truly exceptional creation, BHOOT Chips indeed!”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by KL Rahul (@klrahul)

    https://www.instagram.com/p/Cv7dAxwrnYB/

    Embracing a comprehensive digital-first strategy, Too Yumm! has harnessed a myriad of digital platforms to connect with its audience on their preferred channels – including influencer collaborations, engaging AR filters, vibrant Twitter conversations, and more. 

    Commenting on the launch, Guiltfree Industries Ltd. vice president – marketing Yogesh Tewari said, “Too Yumm! Being a new age brand always aims to cater to the needs of today’s dynamic youth, and it is this passion to disrupt the category that has birthed this innovative flavour. The team has worked out such a wonder with BHOOT Chips that once tasted, you cannot resist them. The taste and spice blend of these BHOOT Chips is just perfect.”

    Naagin co-founder Mikhel Rajani also commented on the launch, “Innovation and originality is at the heart of all our products at Naagin. When we got the opportunity to work with Too Yumm!, an Indian brand that shares the same values as us, a successful collaboration was inevitable. Adding our twist to their amazing product has led us to the oh-so-wonderful BHOOT CHIPS!”