New Delhi: Ed-tech firm for higher and professional education Great Learning has launched its new logo, which represents its core philosophy of ‘guided growth’ for its learners so that they can power ahead in their careers.
Ever since its inception seven years ago, the brand has been working towards empowering learners to accelerate their careers through high-quality education, personalised mentorship, and career support.
The new logo was created by the Great Learning in-house design team. The arrow in the 'G' is a key visual element and symbolises the upward journey of steady growth. The sharp contours of the icon ‘G’ blend with the rounded typeface for the lettering to bring alive what the brand stands for – a potent combination of cutting-edge skills delivered via a supportive and inviting learning experience.
Great Learning CEO Mohan Lakhamraju said, “Our experience has shown that mentorship and guidance are pivotal to the success of an individual’s learning journey. It is this personalised attention and mentorship that has differentiated Great Learning and helped establish it as the most trusted ed-tech company in our space and enabled us to positively impact the careers and lives of our learners.”
The brand also released a short video highlighting the brand philosophy of mentored learning, and the impact created since the company’s inception.