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The wait for 100 billion USD M&E The 2012 Media and Entertainment (M&E) Outlook Report by the Confederation of Indian Industry (CII), an industry body, identified...
Mumbai: Everyone is talking about inflation these days. The cost of living is rising, and people are struggling to make ends meet. In such an unstable...
Mumbai: There is no doubt that video marketing is the most engaging medium to connect with consumers and is also enthusiastically embraced by the masses. A...
Mumbai: Few situations test an organisation’s reputation as brutally as a crisis. Corporations and crises go hand-in-hand. Whether the effect is instant or sustained over a...
Mumbai: ‘Influencer marketing is the future,’ ‘Influencer marketing helps brands reach millions,’ and ‘Influencer marketing has limitless potential.’ We see such statements across articles, news, blogs,...
Mumbai: Fantasy sports began in 1962 with a football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior connectivity, dynamic needs for social...
How can we increase market share? Can we meet the demands of consumers who want to watch high-quality video on any screen, anywhere, anytime? What should...
Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was...
Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good...
Mumbai: Social media has been enjoying its all-time high for quite a while now. The outbreak of the pandemic further accelerated its growth due to the...
Mumbai: The Online Service industry is on a continuous upward path. This industry today contributes as much as eight per cent to the GDP of a...
Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent...
Mumbai: The FMCG sector happens to be one of the toughest and volatile categories to succeed, often regarded as modern branding’s birthplace. The FMCG market in...
Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many interesting brands coming up in multiple industry verticals. Right from...
Mumbai: Twenty-four hours in a day and a zillion media choices to be made! This is the new regular day in the life of a consumer....
MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two –...
Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an...
Mumbai: It is no secret that the public relations (PR) landscape has been steadfastly evolving over the past decade, thanks to the advent of digital media...
Mumbai: With vast sums of money to be made, it’s not surprising that streaming pirates are continually upping their game to keep their highly profitable illegal...
Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in...
Mumbai: The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone’s heart...
Mumbai: Ed-tech is a trending buzzword today. It is simply a combination of education and technology, implying the augmenting of education using technology and digital tools....
Mumbai: Search engine optimisation (SEO) is the practice of improving your site’s data to increase its traction when people are looking for products or services that...
Mumbai: The Covid-19 pandemic has upturned all walks of life. People’s lives have switched to a virtual setup and personal choices have moved from interacting with...
Mumbai: What is cancel culture? “Cancel culture is a way of expressing dissent or the practice of withdrawing support for (cancelling) any offensive or objectionable content...
Mumbai: The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways...
Mumbai: Let’s start with some simple math: Newspapers used to have an average engagement of one hour in the 1990s. This has fallen to two to...
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
Mumbai: In the last one and half years, a lot of things have changed. We have a new experience to share on how the pandemic has...
New Delhi: Before 2020, if any individual ever put a requirement about a hospital or medicines on their social media timeline, the only people to respond...
New Delhi: It’s one of the great truths that some of the most significant events in human history have left a lasting legacy of unanticipated and...
Mumbai: Social networking and social media have evolved tremendously over the years. Social networking platforms have played a major role in facilitating the collaboration of people...
New Delhi: With the emergence of digital media as a key marketing channel and the advent of technology as a driving factor, the last decade has induced...
New Delhi: For the last decade or so, we have often seen many business managers and leaders speak about how we are operating in and living...
NEW DELHI: 2020 will leave its mark in history as the year that altered lives and reshaped the business landscape across industries. The consumer durables industry...
NEW DELHI: India’s advertising self-regulatory council, the Advertising Standard Council of India (ASCI), will soon announce new guidelines for the influencer industry. Today, influencer marketing is...
MUMBAI: ROI (return on investment) can be improved with online reputation management. Technology has ensured everyone from the general public to potential investors are gathering information...
MUMBAI: ZeeL music cluster deputy business head Pankaj Balhara shares his learnings from 2020: 1. TV is king We always had the conviction within the network...
NEW DELHI: John Wooden, a renowned American ex-basketball player, coach and author, once famously said, “If we fail to adapt, we fail to move forward.” True...
NEW DELHI: The following digital advertising trends will influence the shift to programmatic buying and help brands optimise ad spend. Data and cookie deprecation There has...
MUMBAI: Many media and entertainment industry professionals would have already activated their “OOO” messages, while the others would be counting down to call time on what...
GURUGRAM: Synamedia’s piracy investigators have verified a disturbing trend in India and South East Asia. Research both on the dark web and open internet by the...
MUMBAI: Nashik of the 1970s wasn’t the energetic city which you may have visited in recent years. It was a bucolic backwater to which retirees from...
Broadcast pay-TV in India is based on globally developed standards that enabled the fast and affordable deployment of innovative services, and intense competition. During the Covid2019...
My neighbour is an ardent Ronit Roy fan. Having not seen him for a while in any Indian serial or film, top that with a glum...
A linear channel goes through multiple layers of distribution intermediaries on ground. The resulting viewership entirely depends on the on-air and off-air status of the channel....
A question often crosses most aware minds……where exactly do the viewer’s consume news? A large part of news viewership comes from out-of-home venues-offices, stock broking firms,...
Art imitates life–this oft-repeated saying is particularly suited for the global entertainment landscape at present. The growing penetration of technology in our lives has led to...
It’s been a quick and busy 36 months since the advent of the very first OTT services and between all of the media-owning majors, the flush-with-money...
