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Tag: GUESS

  • Fashion retailer GUESS relaunches the brand in India

    Fashion retailer GUESS relaunches the brand in India

    Mumbai: The US-based global fashion brand GUESS has announced the relaunching of its retail presence at the DLF mall of India in Delhi-NCR.

    The store opening brings back GUESS to the consumers who love the brand for its iconic range of denims, dresses, apparel, shoes, handbags, accessories and more, the brand said in a statement. The store itself has been aesthetically designed, providing plenty of space for showcasing the brand’s themed total looks and imagery, it added.

    “Even though our brand has penetrated well in several countries, we are always eager to spread our wings to newer markets,” said GUESS CEO, Carlos Alberini. “Inspired by the rapidly evolving style preferences and buying habits of the new-age consumer, we have launched the ‘Athleisure’ collection which had zero penetration in the pre-covid era, but now this category represents seven per cent of our apparel sales. These figures are significant as quarantine consumers are clearly choosing comfort-driven apparel with a considerable shift towards fitness,” Alberini added.

    “We are thrilled to welcome shoppers to our new store at the DLF mall of India,” said Gaurik Group’s Manoj Nair. “Besides its strategic location, the store sales reinforced that customers always appreciate quality and on-trend styles – no wonder they unanimously #LoveGUESS. We are now on our way to launch in all the major metros across India through the rest of the year. As people’s habits, tastes, and needs evolve, we will continue to innovate and find new ways to engage with our customers.”

  • PC launches the GUESS 2013 holiday collection

    PC launches the GUESS 2013 holiday collection

    MUMBAI: Actor Priyanka Chopra, who became the first actor from Bollywood to represent the international brand GUESS, recently launched the brand’s 2013 Holiday Collection at its flagship store in Mumbai.

     

    Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses in the Holiday collection. The actor launched and unveiled the line’s signature form-fitting dresses and a headliner this season – the black mini with a floral twist.

     

    Singer-turned-photographer Bryan Adams captured the actor in her glamorous free spirited best in a series of black and white photographs when Guess had announced the association earlier in November.

     

    Guess creative director Paul Marciano in a release said, “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. Priyanka Chopra reminds me of Sophia Loren, the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”

     

    Priyanka exulted, “For as long as I can remember, Guess has been at the epicenter of fashion for women. I am honored to be face of the brand and this iconic holiday campaign. Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what Guess is all about.”