ITV

Tag: Gudi Padwa

  • Kalyan Jewellers welcomes Marathi New Year with digital campaign

    Kalyan Jewellers welcomes Marathi New Year with digital campaign

    MUMBAI: Kalyan Jewellers has launched its new digital campaign for the festival of Gudi Padwa. The digital campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant in a traditional avatar, wearing jewellery from Kalyan Jewellers’ brand new Sankalp jewellery collection paired with a nauvari saree.

    Gudi Padwa, which marks the beginning of a new year is celebrated in the state of Maharashtra with huge fanfare. Considering Gudi Padwa is one of the most auspicious gold buying muhurat of the year, the brand has launched the new Maharashtrian heritage inspired jewellery line Sankalp. This digital campaign encapsulates the various customs and rituals followed by a new bride on Gudi Padwa, highlighting that these traditional practices is something that the millennials continue to honour and upkeep. It is for the first time that Kalyan Jewellers has launched a digital-only campaign for Gudi Padwa.

    Speaking about the campaign Kalyan Jewellers ED Ramesh Kalyanaraman said, “Gudi Padwa is a great time to renew our commitments to this market, and showcase the vast variety of traditional Maharashtrian designs that Kalyan Jewellers has to offer. Currently, we have a total of nine showrooms in the state of Maharashtra, and we recognise it as one of our key markets with a lot of potential. With Sankalp, our range of traditional Maharashtrian jewellery, we hope to cater to a younger audience who juggles the world of modernity and tradition with ease. Our digital campaign, is targeted at this section and it highlights the deep rooted traditions and customs of the land, that they proudly follow.”

    Kalyan Jewellers had recently signed regional celebrities in other important markets like Gujarat, Punjab and West Bengal.

  • Amazon Prime brings Fugay & Autograph on Gudi Padwa

    MUMBAI: The festival of Gudi Padwa brings families and loved ones together to ring in the New Year and celebrate new beginnings. This year, Amazon Prime Video gives audiences another reason to celebrate by bringing together some of the best and biggest Marathi blockbusters on its platform. Just weeks after its theatrical release, catch the world premiere (before television) of Fugay starring Swwapnil Joshi and Subodh Bhave exclusively on Amazon Prime Video; and later in June 2017, Prime members can watch the popular movie Autograph with Ankkush Chaudhari and Amruta Khanvilkar in lead roles.

    Fugay is a story that revolves around two inseparable childhood best friends Swwapnil Joshi and Subodh Bhave. Swwapnil gets engaged to Prarthana Behere who is extremely possessive about him and also doesn’t approve of the bond between Swwapnil and Subodh. Assuming they won’t get to enjoy the same fun, they both decide to go for one last bachelor party to Goa. In Goa, they have a lot of fun but also make a mistake that leads to hilarious fun. What happens when they come back and how both Swwapnil and Subodh have to explain themselves, go back to clarify and prove their innocence is what makes the movie full of fun and laughter. Starring Swapnil Joshi, Subodh Bhave and Prarthana Behere in leading roles, this complete family entertainer sees the mayhem their unusual friendship creates. Directed by, Swapna Waghmare Joshi, this hilarious family drama can be seen exclusively on Amazon Prime Video.

    Also, actor-director Nishikant Kamat will be seen as a villain in Fugay. He has directed ‘Dombivali Fast’ and ‘Lai Bhari’ earlier and debuts as an actor with this film.

    Upcoming Marathi film, Autograph, stars Ankush Chaudhari, Satish Rajwade, Amruta Khanvilkar and Manasi Moghe. Produced under the STV Networks banner, the film is set to release later this year. Watch the Marathi blockbuster produced by Inder Raj Kapoor exclusively on Amazon Prime Video this June 2017.

    Amazon Prime Video claims to have the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios – all available in one location/service.

  • Viacom18 unveils new channel identity of Colors Marathi

    Viacom18 unveils new channel identity of Colors Marathi

    MUMBAI: On the occasion of Gudi Padwa – the Marathi New Year, Viacom18 has unveiled the new channel identity of Colors Marathi, the channel based on cultural ethos of Maharashtra.

     

    This is a part of the recent announcement by Viacom18 on expanding its portfolio by rebranding five ETV regional general entertainment channels under the Colors brand name. The foray was flagged off by Colors Marathi in a star-studded Gudi Padwa extravaganza on 20 March, 2015 by revealing the channel’s new identity. 

     

    The change will be brought alive on 22 March, 2015 by airing the visual extravaganza – the Marathi International Film and Theatre Awards (MICTA), an event that saw the best in Marathi film and theatre celebrate the success of the industry in Dubai.

     

    The entertainment quotient will further be upped with the launch of three new show premiering on 23 March namely, Amchya Gharat Soon Bai Joraat at 6.30 pm, Majha Hoshil Ka at 9.30 pm and Sakhi at 10 pm.

     

    Colors Marathi business head Anuj Poddar said, “We are truly excited about this new chapter and are looking forward to doing what we do best – to bring great quality content and entertainment to millions of our Marathi viewers. We hope that the audiences will continue to enjoy our shows. I am hopeful that this will be a key milestone in the continuing growth of the Marathi entertainment industry and take the entire Marathi TV entertainment industry to much greater heights.”

     

    Speaking on the new shows marking the start of the channel’s new journey, Colors Marathi content head Sanjay Upadhyay said, “The new journey of Colors Marathi is a great milestone for us and we will continue to redefine the television viewing experience for your viewers. The three new shows that are set to launch are all unique and address the varying needs of our audiences. Hope that our viewers make these engaging and entertaining show a part of their daily lives.”

     

  • ETV Marathi celebrates channel success and Gudi Padwa

    ETV Marathi celebrates channel success and Gudi Padwa

    MUMBAI: ETV Marathi, a channel that mirrors the cultural ethos and spirit of Maharashtra has always prided itself in providing a range of differentiated content that redefines the family viewing experience.  The channel has always held an important place in the heart of every Maharashtrian and over the last year we have further strengthened this bond.

    ETV Marathi over the last year has had a glorious run. The journey towards success has been achieved on the back of powerful programming that has redefined Marathi television history.  The transformation that started on the back of the mega blockbuster Kon Hoeel Marathi Crorepati establishing new standards of scale and grandeur in Marathi Television history, continued with other engaging and revolutionising content. Shows like 1760 Saasubbai, Majhe Mann Tujhe Jhale, Sundar Majhe Ghar have created new benchmarks in reach and social messaging and taken the channel towards the next echelon of growth.   

    Speaking at the occasion of the Gudi Padwa celebrations held by ETV Marathi, Anuj Poddar, EVP Viacom18 & Business Head ETV Marathi said “ETV Marathi’s journey towards success has just started and the best phase is still ahead of us. Our story of the past year is akin to the common man. We resonated with the masses and elevated this common man to a pedestal. We are confident that with the support of the masses, we will continue to keep pace with the growth we have witnessed so far and emerge as the leading entertainment destination for all our viewers.”

    Numbers speak volumes and if numbers are to go by, ETV Marathi is emerging as the preferred destination of Marathi entertainment amongst its viewers. The below data clearly highlights the consistently increasing power of the platform.    

    Pioneers of the Marathi General Entertainment Genre, ETV Marathi, which was launched on 9th July 2000 has many firsts to its credit. The channel was the first to experiment with new homegrown non-fiction formats like Gaurav Maharashtracha, Dholkicha Taalavar, Superfast Comedy Express and Crime Diary that has revolutionised the Marathi Television space. On the fiction front too ETV Marathi has had a glorious run with landmark shows like Char Divas Sasuche that was a raging success.

    Today the channel continues to be powerhouse of content with the best in fiction and non-fiction bringing alive a heady concoction of traditional and contemporary content for its viewers. Resonating the channels primary agenda of being a mass entertainer with a soul, the channel boasts of a rich, diverse and engaging content palate across genres and continues to entertain and engage its viewers across the length and breadth of Maharashtra

     

  • Marathi version of No Entry in offing

    Marathi version of No Entry in offing

    MUMBAI: Bollywood hit No Entry will have a Marathi version. The remake of Boney Kapoor‘s film will go on floors tomorrow, celebrating Gudi Padwa, the Maharashtrian New Year.

    Titled No Entry Pudhe Dhoka Aaahey!, the film will be produced by Premnath Rajagopalan and Nikhil Saini under the banner of Underground Films.

    Elaborating on whether he sold the remake rights, Kapoor said: “I know the producers Rajagopalan and Saini for a long time. After they showed an inclination to make a Marathi remake of No Entry, I gave him the NOC to make the film.”

    The producers have enlisted reputed Marathi actors like Bharat Jadhav, Ankush Choudhari, Kranti Redkar, Saie Tamhankar, Aniket Vishwasrao, Sai Lokur, Manava Naik and Paddy Kambli to play the lead roles essayed in the original by Anil Kapoor, Salman Khan, Lara Dutta Bipasha Basu, Fardeen Khan, Esha Deol, Celina Jaitley and others.

    The principal shooting of the film is scheduled to begin in May 2012 in Goa and Mumbai under director Milind Arun Kavde.