ITV

Tag: Gubbare

  • IN10 Media Network celebrates the eighth anniversary

    IN10 Media Network celebrates the eighth anniversary

    Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.

    The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.

    In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.

    Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”

    As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.

    Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.

    In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.

  • IN10 media network’s channel Gubbare launches online games for kids, to understand digital consumption

    IN10 media network’s channel Gubbare launches online games for kids, to understand digital consumption

    Mumbai: IN10 Media Network’s kids’ channel Gubbare has launched two games and GIFs based on its successful show Roro Aur Hero Bhoot Mast Zabardast.

    The interactive digital assets have been launched keeping in mind today’s digital consumption and usage among kids and teens.

    With online games gaining popularity and their ‘always-on’ identity providing an opportunity for brands to drive value, the channel has developed two competitive games around its main characters – Roro and Hero. ‘Race Ka Case’ is based on a simple kids-friendly game wherein the players have to make Roro and Hero cross numerous hurdles on a race track to win. Additionally, ‘Rocket Ka Attack’ is an adventure game where Roro and Hero have to save themselves from rockets falling from the sky after a school project goes wrong!

    To further build on the connection between the audience and the characters of the show, the channel has created numerous GIFs depicting various moods and situations. Today GIFs have become an integral part of online communication and will help to spread awareness about the show as they easily capture attention and have a strong capacity for virality.

    The channel has created a robust plan to promote them on social media and television channels.

     

  • Gubbare to premiere its first 3D show ‘Roro Aur Hero – Bhoot Mast Zabardast’

    Gubbare to premiere its first 3D show ‘Roro Aur Hero – Bhoot Mast Zabardast’

    Mumbai: As summer vacations are just around the corner, IN10 Media Network’s kids entertainment channel Gubbare is all set to launch an inventive and laughter-filled original. To entertain its target audience, the channel will present the premiere of its first 3D show “Roro Aur Hero – Bhoot Mast Zabardast.”

    The show will air everyday starting 24 April at 12 pm-5 pm on Gubbare in Hindi, English, Tamil, and Telugu.

    With the exclusive launch of the show, the channel will enter the metaverse to give children an experience to be part of the magical world. It will allow users to create virtual avatars and enter the space and enjoy the title song video along with show characters. The viewers can also engage with the show via special games, filters, and gifs created around the theme.

    Keeping in mind the changing content consumption pattern, the show will also be available on the network’s OTT platform Epic On.

    With this show, Gubbare forays into the naughty-magical-friend genre. The show revolves around a ten year old mischievous boy Roro and his twelve year old “ghost” friend Hero. As Roro attracts problems and gets into complex situations, Hero comes to his aid as a goofy saviour, who uses his powers to make things easier but instead makes the situations messier! The two come together as a ‘zabardast’ duo to get out of the chaos.

    Speaking about the show, Gubbare AVP-content Brian D’costa said, “After the launch of our first original, Akki Jaanbaaz, in the action genre, we wanted to strengthen our character-verse. “Roro Aur Hero – Bhoot Mast Zabardast” will be our first-ever 3D show that will add a new genre to our library. At Gubbare, we always try to raise the stakes.”

  • In10 Media’s kids channel Gubbare forays into original content

    In10 Media’s kids channel Gubbare forays into original content

    Mumbai: The In10 Media Network’s kids channel, Gubbare, is all set to intensify the competition in the genre with original content.

    After much anticipation and understanding of the viewer’s television consumption behaviour, Gubbare is gearing up to bring its first-ever magical martial arts superhero – ‘Akki Jaanbaaz’ to life during the festive period. The idea is to create a role model for kids that will be closer to their hearts and have a unique storyline, it said on Monday.

    The show will have classic martial art moves and playful characters that will resonate with every kid across the country. The series revolves around a nine-year-old boy Akki who juggles his normal life along with his superhero persona, thanks to a magical belt while finding a balance between the two. Toonz Animation was roped in as the production house of the show.

    “Since its launch in 2020, Gubbare has kept kids at the core – be it the characters or stories. The launch of the IPs is a significant milestone for us as we move towards garnering a larger share of the viewership pie,” Gubbare AVP – Content & Strategy Brian D’costa. “With local, relevant, and entertaining narratives, we will further strengthen our original programming in multiple languages as we want to connect with kids across regions. Kids today want differentiated content and our new line-up will fulfill that need-gap in the genre.”

    To engage with the audience, the channel also plans to launch a high-intensity marketing plan. From Instagram filters, AR/VR characterisation to a dance challenge, kids will have a chance to win interesting merchandise, it said on Monday.

    In the pipeline are two more original titles, ‘Roro aur Hero – Bhoot mast! Zabardast’ and ‘Akul aur Nakul – The Asuras’. Both the shows, catering to different genres, explore the themes of friendship, family, and good vs evil but marry them with comedy with the help of the lovable characters. “Staying true to the channel’s tagline – Masti Ke Phuwarre – the new IPs will celebrate magic, action, and high-quality animation and extend Gubbare’s library to build affinity with its loyal audience. The efforts are also being made to keep the content relevant globally,” the channel said in a statement.

    The new show ‘Akki Jaanbaaz’ will air at 12:30 pm and 2:30 pm on 27 December in Hindi, English, Tamil, and Telugu. It will also be available on the network’s OTT platform EPIC ON.

  • IN10 Media’s Gubbare supports child education with Smile Foundation

    IN10 Media’s Gubbare supports child education with Smile Foundation

    Mumbai: With the education of children impacted by the pandemic, IN10 Media Network’s kids channel Gubbare has joined hands with leading non-government organisation Smile Foundation to support its Shiksha Na Ruke campaign.

    A first by the channel, the partnership aims to create awareness among Gubbare’s viewers across India about the impact of COVID-19 on children’s education. With schools going online, many were left in the lurch with no internet or device to log in and continue learning.

    The campaign aims to help such students continue learning through different modes of engagement such as door-to-door distribution of worksheets and study material, cluster classes in small groups through youth volunteers, television and radio-based educational programs, and telephonic counseling. Additionally, Shiksha Na Ruke provides access to digital mediums like projectors and tablets at learning centers to enable the transition to digital learning.

    IN10 Media Network VP- corporate strategy development Mansi Darbar said, “Children are the future of the nation, and as a kids’ broadcaster, we believe that it is our responsibility to help them prepare for a brighter tomorrow. We all need to play our part in building a stronger nation and the partnership with the Smile Foundation is a step towards that. Through the Shiksha Na Ruke initiative, we want to create awareness among people regarding how the pandemic impacted the world at various levels and how can a small contribution change a child’s life.”

    Smile Foundation’s co-founder and executive trustee Santanu Mishra said, there is a need for increased collaboration among stakeholders to drive greater access to education. “Helped by Gubbare’s reach and accessibility, this partnership will be important in driving impact for Shiksha Na Ruke. We urge more organisations to come forward and do their bit for millions of underprivileged students who continue to experience an abrupt break in learning,” he added.

    The campaign has nearly 50,000 students enrolled across the Smile Foundation’s 201 Mission Education centres in 22 states of the country. The organisation trains teachers for the dynamic digital learning environment and even counsels parents to ensure children’s active participation. 

  • IN10 Media ventures into kids entertainment with ‘Gubbare’

    IN10 Media ventures into kids entertainment with ‘Gubbare’

    MUMBAI: In honour of Children’s Day, IN10 Media Network is venturing into the kids’ entertainment space with the launch of new premium Hindi channel ‘Gubbare’.

    Gubbare aims to deliver non-stop entertainment and fun-learning for young viewers between the age of 2-14 through exciting animation series and movies. With Masti Ke Phuwarre as its brand tagline, the programming celebrates magic, mischief and merrymaking – elements that promise endless joy and cheer in the lives of kids.

    As per recent BARC data, kids’ entertainment continues to be one of the leading genres in terms of viewership in the urban Hindi speaking markets.

    IN10 Media Network MD Aditya Pittie said: “At IN10 Media Network, we are focused on building scalable businesses and strategically expanding our footprint in the industry. In our country, television continues to be a primary viewing platform for kids’ entertainment among most households. We are excited to launch Gubbare on Children’s day and build an affinity with kids through the channel’s distinctive and exciting programming.”

    Gubbare offers wholesome entertainment for kids and provides a platform for brands to associate with and reach out to their target audience. The content line up along with engagement synergies through marketing initiatives such as the ‘Gubbare Kids Club’, provides innovative ways for brands to engage with kids and create a level of interactivity. Fresh approach to content gives advertisers an opportunity to align with new characters and shows.

    A 24-hour kids channel, Gubbare’s library offers an eclectic mix of innovatively-told stories and fascinating characters, spinning tales of adventure, thrill, comedy, learning, etc. Transcending cultures and countries, the current programming includes a mix of Indian animation like Appu – The Yogic Elephant, Love U Ganesha, Chhota Hatim and Seven Monsters, as well as introduces Billa Jasoos, Marcus Khiladi, My Bhoot Friends, Leo & Tig, The Dabangg Girls, Atchoo to the Indian audience on the channel. Apart from cartoon shows, the channel will also telecast animated movies on weekends.

    Gubbare is a pay channel and will be a part of the ‘Apna Epic Value Pack’. It would also be available on all major DTH and cable operators across India. Viewers can tune into Gubbare on Airtel Digital DTH at Channel Number 465, on Fastway Transformers Private Ltd. at channel number 386, on GTPL Hathway at channel number 371, on GTPL KCBPL at channel number 312, on Indian Cable Net at channel number 717, on SITI Network at channel number 453, on UCN at channel number 195, on SITI Maurya Cable at channel number 716 and on Digiana at channel number 570.

    IN10 Media Network’s channel catalogue comprises: EPIC TV – India Ka Apna Infotainment, ShowBox – Apna Music, Apna Swag and Filamchi – Filman Ka Laalchi.