MUMBAI: Online video entertainment website Guba is collaborating with the Motion Picture Association of America, (MPAA) to block illegal trading of movies and television programs on www.guba.com.
Guba is the first video sharing community to partner with the MPAA in filtering copyrighted video.
Guba is filtering movies and TV shows using a proprietary technology Johnny. Johnny analyses video in digitised form and generates a unique fingerprint for each video. Once Johnny has scanned a video, that video is blocked from illegal file trading or distribution on Guba’s site.
Guba plans to make Johnny available to other video sharing services to help eliminate copyright infringement on the Web and on Usenet, an electronic bulletin board commonly
used for illegal file sharing. Until the implementation of Johnny, copyrighted content on Usenet has been largely unfiltered.
Guba CEO and founder Thomas McInerney says, “Johnny can identify a video, even if that video has been modified, cropped, reformatted, re-encoded or reposted. Guba allows users to upload and share their videos, while Johnny
helps protect copyright holders from illegal posting and sharing. Johnny is an essential cog in making video sharing safe and easy.”
The MPAA has been working with technology companies to provide a bridge in the digital transition. Guba and the MPAA have included thousands of movies and television programs from major studios in Johnny’s filters. Filtering efforts on MPAA titles have so far been successful and Guba is committed to
continuing and improving on this initiative. In the last month, Guba has begun distribution of Warner Bros. and Sony film and television shows online.
MPAA chairman and CEO Dan Glickman says, “Providing consumers legitimate ways to get movie and television programming online is essential to our industry. Collaborating with Guba has given us an opportunity to test new technology that will help ensure consumers can freely share videos without being exposed to illegal programming, which could lead to copyright infringement. We hope that other such sites will employ similar technology which allows them to conduct legitimate online businesses while protecting the creations of thousands of people who work in the entertainment industry.”
As a copyright-friendly service, Guba currently prevents users from uploading feature-length films, DRM-protected content, MP3 files, and software.
Tag: Guba
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Guba, MPAA to crack down on movie piracy
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Guba launches online video store with Warner Bros. Entertainment content
MUMBAI: Guba, a leading online multimedia entertainment site, announced its new video service featuring Warner Bros. Entertainment content. This offering allows users to rent and buy, on a download basis, movies and television shows online. With the launch, Guba becomes the first US video sharing community to distribute licensed Warner Bros. Entertainment’s content online.
Guba enables its users to search, upload and share video posted to Guba and Usenet. Guba transcodes video so that users can view content on a wide range of video formats and portable devices. Now, Guba enables users to download DRM-protected films and TV shows from Warner Bros. Entertainment.
More than 200 of Warner Bros. Entertainment’s latest movie releases are currently available from Guba, including Syriana, Good Night and Good Luck, Harry Potter and the Goblet of Fire, and Everything is Illuminated, as well as catalog titles such as The Matrix, Batman Forever, and Best in Show. TV programming includes Babylon 5, Dukes of Hazzard, The Flintstones and The Jetsons. All video content can be downloaded and played on compatible home computers, streamed to the TV, and loaded onto portable devices.
“Guba, has been working directly with the Motion Picture Association and has instituted filtering and security measures to ensure the protection of copyrighted films and television content,” said Warner Bros. Technical Operations executive vice president distribution technology and operations Darcy Antonellis.
Rental prices start at $1.99 per movie for unlimited views during a 24-hour period. Viewers can buy extra viewing days for reduced fees without the need to download the film again.
Guba also allows users to buy movies and television shows. Catalog films will retail for $9.99 and new releases, available on the same date that DVDs are released in stores, will retail for $19.99. Television shows will retail starting at $1.79 per episode. Users may keep permanent copies of purchased titles, load purchased titles onto portable devices, and stream purchased and rented content through their home network.
“This new service brings premium studio content to an Internet audience in an easy-to-use and intuitive way, without the necessity of downloading additional software. For years we’ve been making access to online video easy — now we’re bringing that experience to Warner Bros.’s catalog of films and TV shows. Warner Bros. is a pioneer in internet distribution and is creating a new online video rental market. Warner has great content that I know our millions of monthly visitors will enjoy,” said Guba CEO and co-founder Tom McInerney.
“We’re pleased to open our movie and TV content to Guba’s community through the launch of this service. Guba’s platform is user-friendly and easily accessible which is critical for the emerging online digital distribution market. With Guba, more Internet users will be able to legally and securely buy and rent our films and TV series. Warner is committed to providing our programming to fans when, where and how they want it, and this deal is another example of our commitment to do that,” said Warner Bros. Home Entertainment Group senior vice president digital distribution Jim Wuthrich.