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  • Google India launches #TogetherOnline initiative

    Google India launches #TogetherOnline initiative

    MUMBAI: In its efforts to gather support for more women to get on the Internet, Google India has launched an initiative #TogetherOnline in association with Snapdeal, Axis Bank, HUL and GSK. The new initiative aims to encourage Internet users to step up and help women get on the Internet and understand how she can use the web to get ahead in life.

     

    The nine week along initiative, will see a number of activities across India, starting with a concert with Farhan Akhtar to raise awareness amongst the youth in metro cities. Axis Bank will host special digital literacy workshops for women customers in their branches across India, whereas Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. To take the initiative to interiors of India, Google will also launch 500 custom designed Internet carts that will reach out to 5000 locations to engage women in towns and villages across India.

     

    Google India director marketing Sandeep Menon said, “Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India. #togetheronline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives. We along with our partners will host a number of initiatives to play our part and we invite all Internet users to play their part and help get more women online.”

     

    In addition to this, Google has partnered with PopXo to cover easy to know and follow steps for day to day living for various categories. The aim of this partnership is to promote digital literacy amongst women.

     

    Axis Bank group executive and head – retail marketing Rajiv Anand said, “As Axis Bank, progress is a part of our identity, our DNA. And we believe that empowering women is integral to the progress of our society. With the Indian woman today transforming from being a key influencer to a decision maker, it is important for her to be empowered with information. We are proud to be championing this cause in association with Google, to bring knowledge at the click of a button and help get more and more Indian women online.”

     

    GSK Consumer Healthcare India marketing head Prashant Pandey added, “The bond between mothers and daughters has always been a unique and everlasting one. From 1896, Horlicks has been helping mothers make their daughters tall, strong and sharp. Today we are delighted to partner Google for their ‘Helping Women Get Online’ – an initiative that encourages daughters to help their mothers go online to stay aware and connected. This is yet another way of saying #LoveYouMaa like our recent digital film celebrating the universal truth that only mothers can give what they don’t have.”

     

    Google has already introduced a number of initiatives to help get more women online through partnerships with various state governments and outreach efforts in the states of Madhya Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh and more recently in Andhra Pradesh. Under the helping women get online initiative, Google has imparted basic Internet training across 950 educational institutes training over 45,000 girl students and over 5000 teachers who can continue to educate and inform more girl students across India.

  • WPP’s XM Asia to buy majority stake in Sofresh

    WPP’s XM Asia to buy majority stake in Sofresh

    MUMBAI: WPP’s wholly owned operating company, XM Asia, a JWT company, has agreed to acquire a majority stake in Sofresh, a digital creative agency in Vietnam.

     

    Sofresh, co-founded in 2007 by Ly Viet Vu and Justin Cohen, develops digital strategy, digital creative ideas and marketing campaigns across multiple digital channels, including social media, mobile and the web. The company also designs and builds e-commerce platforms, customer relationship management (CRM) systems and in-store digital installations.

     

    Sofresh works with a range of local and global clients, including Diageo, GSK, Kinh Do, Techcombank and Unilever. Sofresh had revenues of VND 35.7 billion for the year ending 31 December 2013, with gross assets of VND 30.1 billion, as at the same date. The company employs 85 people.

     

    The acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors and continues WPP’s strategy of strengthening the Group’s capabilities in digital media. This was an announcement was made in a statement published on the company’s official website.

     

    Sofresh marks WPP’s third acquisition in Vietnam in seven months. In Vietnam, WPP companies (including associates) generate revenues of about $80 million and employ approximately 1,000 people.

    In Asia Pacific, the Group (including associates) generates revenues of $ 5 billion and employ over 48,000 people. Globally, WPP’s digital revenues were over $ 6.0 billion in 2013, representing almost 35 per cent of total Group revenues of $ 17.3 billion. WPP is targeting at least 40-45 per cent of revenues to come from each of fast-growth markets and new media over the next five years.

  • Media agencies depend heavily on flagship clients

    Media agencies depend heavily on flagship clients

    MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them.

    Mindshare earned 20.3 per cent of its revenue in calendar year 2011 from Hindustan Lever, the largest advertiser in the Indian market. The FMCG major’s media spend in 2011 was $214.7 million, handled entirely by Mindshare which had total billings crossing the $1 billion mark in the year, RECMA’s (Research Company Evaluating the Media Agency Industry) global billings report shows.

    Incidentally, HUL has marginally scaled down its media spends in 2011 due to the slowdown in the Indian economy. The company had spent $241.9 million in 2010 to promote its rich and diverse reach of brands cutting across all segments.

    The GroupM agency’s other clients in India include Pepsico, GSK, Nike, Ford, Star Network, ICICI, Lenovo, Kellogg’s, IBM, Nestle, and Aditya Birla Capital.

     

    Brand Media Expenses* Media Agency Total Billing*2011 % contributed by Brand
      2011 2010      
    Hindustan Lever 214.7 241.9 Mindshare 1050 20.30%
    LG 56.2 77 MEC 300 18%
    Maruti Udyog 61.3 65.5 LMG 430 14.25%
    Nokia 58.7 58.5 Maxus 570 10.20%
    Pantaloons Retail 65.6 74.2 Allied Media 235 27.90%
    Reckitt  64.7 80.2 ZenithOptemedia 295 21.90%
    Samsung 81.8 60.2 Starcom 275 29.70%

    ZenithOptimedia, which had grossed a billing of $295 million in 2011, got 21.9 per cent of its revenue from Reckitt Benckiser. The company had spent $64.7 million in 2011 as compared to $80.2 million in 2010, according to RECMA. It has brands like Harpic, Air Wick, Calgon, Veet, Boots Healthcare, Nurofen, Strepsils, Clearasil, Adams Respiratory.

    The Samsung business accounted for 29.7 per cent of Starcom’s billing of $295 million in 2011. The Korean company spent $81.8 million in 2011, up from $60.2 million in the previous year.

    Allied Media, with a net billing of $235 million, made 27.9 per cent of its revenue from Pantaloons Retail, RECMA report shows. Pantaloons Retail had a media spend of $65.6 million in 2011, down from $74.2 million a year ago.

    GroupM’s MEC derives 18.73 per cent of its revenue from LG Electronics. Out of MEC’s billings of $300 million in 2011, the consumer electronics major shelled out $56.2 million towards media in 2011. LG has also cut its media spend by almost 27 per cent ($77 million in 2010), according to RECMA.

    Lintas Media Group got 14.25 per cent of its revenue from Maruti Udyog that spent $61.3 million on media in 2011. This was lower than what the company had spent in the year 2010 which was 65.5 per cent. Maruti Suzuki, Magyar Suzuki, M-800, Omni, Alto, WagonR, Swift, Dezire, Esteem, Zen, Estilo, SX4, Grand Vitara and Versa are the brands that run under the brand.

    GroupM’s Maxus earned 10.26 per cent of its total billing of $570 million in 2011 from its Nokia account. The mobile phone handset maker Nokia spent $58.7 million on media, almost the same ($58.5 million) as in 2010.