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Tag: GSD&M

  • BMW selects GSD&M as its new ad agency in US

    MUMBAI: BMW North America selected GSD&M, Austin, as its new US advertising agency from a group of four finalists.

    The search for a new national ad agency began in July 2005 and it was spearheaded by Select Resources International.

    GSD&M will work with BMW to create national broadcast spots and print ads, which will communicate the vibrancy of the brand. Publicis (New York, NY/Dallas, Texas) and Grey will continue as BMW’s regional ad agencies.

     
     
    “We feel confident that GSD&M will offer us a fresh, exciting perspective and an inventive new edge for the BMW brand. BMW has carved out a unique niche in the industry by placing a premium on constant innovation and creativity. We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public,” said BMW,North America vice president marketing, Jack Pitney.

     
    “BMW is a best in class brand. Full of life. Built with innovations. Uncompromising in quality and character. GSD&M is honoured and so very proud to represent this brand of great purpose,” said GSD&M president, Roy Spence.

    GSD&M, an agency based in Austin, Texas has been instrumental in building the brands of some of US’ successful companies including Wal Mart, MasterCard and Dreamworks. Most recently they created a nationally lauded campaign for the American Red Cross to help raise money for hurricane relief.

  • US Olympic Committee hires GSD&M for brand campaign

    COLORADO: The United States Olympic Committee (USOC) has announced that it will work with GSD&M Advertising. The aim is to create a branding platform to promote the 2004 US Olympic Team. The games take place in Athens in August.

    An official release informs that the USOC has charged GSD&M with developing creative strategy and brand communications, including print and television public service campaigns. The heart of the assignment, according to USOC chief of entertainment properties and brand marketing, Keith Allo, is to rally the American public’s enthusiasm for US Olympic hopefuls in their journey to the make the 2004 US Olympic Team.

    Allo added, “Our brand is our Olympic athletes and that’s where our focus will continue to be as we prepare for the 2004 Olympic Games in Athens, Greece. Not only are Olympians world-class athletes, they are individuals who are doing incredible things to represent our country. They are also everyday people with families, friends and struggles. What makes them unique is their dedication to be the best for America and for themselves.”

    The release adds that the USOC has a long history of corporate support for its athletes, community outreach programs and training facilities. Many US Olympic sponsors use their Olympic connection in their own advertising. GSD&M’s work will be independent of these marketing efforts, but will complement the collective effort of the USOC’s partners to raise awareness and support for American Olympians.

    This is the second partnership between GSD&M and the USOC. In 1999, GSD&M developed a national branding campaign leading up to the 2000 Olympic Games in Sydney. Allo said, “We came back to GSD&M because of its creative reputation and history of representing some of the most respected brands in the country. But more than that, they appreciate our values and culture. They show the same commitment to their clients as we do to our athletes.”