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Tag: GS Caltex India

  • Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes

    Kixx Engine Oil by GS Caltex launches new campaign for better resale value of bikes

    Mumbai: Kixx by GS Caltex, a player in the lubricant market, has unveiled its latest campaign titled Kixx Engine Oil for #BetterResaleValue. This campaign underscores the critical role of selecting the right engine oil for ensuring prolonged engine life and enhancing vehicle resale value.

    The narrative at the heart of this campaign revolves around the enduring friendship of Pradeep and Deepak. Their story, rich with life’s unpredictability, serves as an engaging backdrop to highlight the pivotal moments where making the right choices—like selecting the right engine oil—can significantly influence outcomes. This storytelling approach aims to create an emotional connection with the audience, emphasizing the importance of informed decisions for better results.

    Kixx Engine Oil, the focal point of the campaign, is positioned as a product that not only extends the life of a vehicle but also enhances its resale value. This product promise is crafted to appeal to vehicle owners who are keen on maintaining the longevity and performance of their bikes. The key message is clear: choosing Kixx Engine Oil translates to unmatched performance and durability, which are essential for any vehicle owner looking to maximize their resale value.

    GS Caltex India general manager-marketing K Madhu Mohan emphasised the company’s commitment to quality and customer satisfaction. He stated, “At GS Caltex India, we understand the significance of choosing the right engine oil and how it impacts its resale value. With our new campaign, we aim to connect emotionally with our customers and emphasize how Kixx Engine Oil ensures the performance and longevity of their vehicles with better resale value.” This statement reinforces the campaign’s core message and highlights GS Caltex – Kixx dedication to delivering high-quality products that meet the needs of their customers.

    The campaign strategically leverages storytelling to build a strong emotional connection with the audience. By focusing on relatable characters and real-life scenarios, GS Caltex aims to resonate with customers on a personal level, thereby strengthening brand loyalty. The emphasis on the benefits of Kixx Engine Oil is designed to persuade vehicle owners to choose a premium product that offers tangible long-term benefits.

    “Kixx Engine Oil for #BetterResaleValue ” is more than just a marketing campaign; it is a narrative that seeks to educate consumers on the importance of using high-quality engine oil. By doing so, GS Caltex India not only promotes its Kixx Engine Oil but also reinforces its position as a brand that prioritizes customer satisfaction and vehicle longevity.

  • GS Caltex India launches third edition of #GaadiKeDoctor campaign

    GS Caltex India launches third edition of #GaadiKeDoctor campaign

    Mumbai: GS Caltex India, a leading premium lubricant company, is marking its 14th Anniversary in India by launching the 3rd edition of the #GaadiKeDoctor campaign. This campaign, dedicated to the unsung heroes behind the wheel and beneath the hoods, celebrates the invaluable contribution of vehicle mechanics.

    In recognizing the significance of mechanics in our daily lives, GS Caltex India celebrates 2nd February as ‘National Mechanic’s Day,’ to coincide with its 14th anniversary. The company acknowledges and honors mechanics for their pivotal role in ensuring roadworthy and safe vehicles for all. GS Caltex has gained prominence in India for its premium lubricants, catering to both B2B and B2C segments.

    To commemorate this occasion, GS Caltex has released a campaign ad film on Mechanics Day across digital platforms. The campaign emotionally connects with mechanics, portraying their understanding of automobiles as living entities and positioning them as ‘Gaadi Ke Doctor.’

    This campaign serves as an ode to the dedication, resilience, and expertise of mechanics. It recognizes that every turned bolt and diagnosis reflects their skill and unwavering commitment to keeping our wheels turning at all hours. Mechanics, in the eyes of GS Caltex, are not just fixers of machines but architects of reliability, creators of safety, and custodians of memories.

    As GS Caltex completes 14 years in India, the company wishes to express gratitude to every mechanic in the country. This is the third consecutive year that GS Caltex is celebrating February 2nd, which is their Foundation Day as National Mechanics Day, a day dedicated to appreciating and recognizing the vital role mechanics play in our lives.

    GS Caltex India general marketing – marketing shared K Madhu Mohan, “Completing 14 years is a glorious feat for any brand. With GS Caltex nearing that milestone, we wanted to celebrate it with grandeur and give back to the mechanic community that makes us who we are. Mechanic’s Day is more than a celebration; it’s the recognition that mechanics deserve, and GS Caltex is proud to be the pioneer of this movement. So, here’s to the grease-streaked hands that work tirelessly, the eyes that keenly inspect, and the hearts that beat for the smooth purr of a finely tuned engine. In every rattle they silence, every engine they revive, they weave a story of reliability, dependability, and trust.”

    The film pays tribute to mechanics’ extraordinary dedication, showcasing their commitment around the clock, even during odd hours and emergencies. It captures scenes of mechanics responding to breakdowns, working tirelessly in dimly lit garages, and swiftly coming to the rescue. The narrative emphasizes their commendable nature as guardians of safe travels, ready to address any issue. The film highlights instances where mechanics showcase expertise, restoring vehicles in various challenging situations. Emotional moments underscore the relief and gratitude of those whose journeys are saved by these dedicated professionals. Through powerful visuals and testimonials, the film conveys that mechanics are essential partners in ensuring the safety and reliability of every journey, transcending their role as mere service providers.