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Tag: Groww

  • Kaun Banega Crorepati’s 25th year secures 26 sponsors

    Kaun Banega Crorepati’s 25th year secures 26 sponsors

    MUMBAI: Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati (KBC) Season 17 has struck a powerful chord with the nation. Its campaign ‘Jahan Akal Hai Wahaan Akad Hai’ aptly echoes the rise of an India that is not only driven by intelligence (Akal) but also carries it with pride (Akad). This season has witnessed an exceptional response from the brand ecosystem, reaffirming KBC’s position as one of Indian television’s most credible and culturally relevant properties.

    Maruti Suzuki and the Aditya Birla Group are onboarded as Co-Presenting Sponsors, while the State Bank of India joins as Banking Partner, and Reserve Bank of India as a Special Sponsor, further deepening the show’s association with empowerment and trust.

    The Co-Powered By roster includes UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee — spanning sectors from digital finance to FMCG. Special Partners secured are Patanjali Dant Kanti, BHIM Payments App, Polycab India Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp and WinZO Games.

    Further strengthening its appeal, Associate Partners include Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and Pipes, Aashirvaad Select Atta, Director’s Elaichi and Bikaji — representing a diverse cross-section of India’s consumer landscape.

    KBC continues to be a powerful platform for brands, seamlessly integrating knowledge, inspiration, and wide-reaching impact.

    At the heart of the show is, as always, the legendary Amitabh Bachchan whose iconic presence and effortless camaraderie with the contestants breathe life into every story from the hotseat.

  • The Script Room swings for the fences with 32 IPL ad films for Groww, PhonePe, My11Circle and PaperBoat

    The Script Room swings for the fences with 32 IPL ad films for Groww, PhonePe, My11Circle and PaperBoat

    MUMBAI: In a thunderous IPL innings, Bengaluru-based creative powerhouse The Script Room knocked it out of the park with 32 ad films across four marquee brands—Groww, PhonePe, My11Circle and PaperBoat—cementing its status as a storytelling ace in India’s busiest ad season.

    From small-town dreams to nostalgic sips and meme-worthy jingles, the indie shop blended creativity with cultural cues to deliver high-impact campaigns that stood tall amid the IPL blitzkrieg.

    Groww’s six-film campaign saluted New India’s many shades of progress—whether it’s moving cities or moving mindsets. Rooted in personal triumphs and quiet ambitions, the ads painted a relatable canvas of growth, far removed from the stock market ticker clichés.

    PaperBoat Swing, meanwhile, served up a refreshing double with two warm, wistful films that stirred up childhood memories and the simple joy of coconut water. The nostalgic whiff came with the poetic touch of Gulzar saab, no less—produced by the same team that gave the brand its soul years ago.

    PhonePe brought back its fan-favourite ‘PhonePe Girl’ with a 10-ad blitz, proving tech doesn’t have to talk like tech. Instead, it danced through daily life—charming its way through everything from paying bills to booking cabs. The 20-seconders were zippy, cheeky, and bang on brand.

    Then came My11Circle, crashing in with a “baith ja” banger. With a cheeky twist on the classic Aaja Meri Gaadi Mein Baith Ja, the campaign’s jingle “Aaja Meri Circle Mein Aaja” became an earworm—and a meme sensation. With 14 snappy spots and a swag-loaded positioning, it called out to the game-chasers and glory-hunters alike.
    The numbers? Millions of views, strong TV presence, digital domination, and social media amplification. My11Circle doubled down with influencers and celebs to push the pedal on reach.

    The Script Room cofounder Ayyappan Raj said, “IPL has always been super prime time for us. While it’s a big sporting event, it’s also India’s biggest media event. And since we are focussed only on films many clients reach out to us for sharp thinking, simple-yet-insightful stories, in short formats. We had a very good run this year at IPL with superb work for PhonePe, My11Circle, Groww and PaperBoat. My11Circle audio-track is a massive hit and is already part of meme culture. Groww story of a man choosing to work from a small town is one of my favourite films. Thanks to our collaborators Vinil Mathew, Vasan Bala, Shakun Batra and Shirsha Guha Thakurta, and our writing partners Sainath, Shivani, Mihul for bringing alive all of these stories in the best possible form.”

    The Script Room cofounder Ramsam added:  “IPL is all about capturing attention in the shortest possible time and that’s where our strength lies – storytelling that’s sharp, engaging, and quick. In fact, our very first IPL campaign in 2019 was a series of 10 short films for Netflix, played episodically over consecutive adbreaks.”

    He added, “Also most IPL briefs are quite focused, after all, it’s the most premium advertising slot. Over time, with repeated collaborations across IPL seasons, we’ve found our rhythm with brands. We focus on life insights, simplicity, and always try to think like the consumer, not just as advertisers. That helps the stories land better.”

    With directors like Vinil Mathew, Vasan Bala, Shakun Batra, Shirsha Guha Thakurta, and writers Sainath, Shivani, Mihul behind the camera, The Script Room’s IPL 2025 showreel is a mic-drop moment for India’s indie ad scene.

    Watch the highlights:

    Groww
    Film 1 | Film 2 | Film 3

    PaperBoat
    Film

    My11Circle
    Film 1 | Film 2

    PhonePe
    Film

     

  • Moneycontrol Startup Conclave 2024: Insights from policymakers, investors & entrepreneurs

    Moneycontrol Startup Conclave 2024: Insights from policymakers, investors & entrepreneurs

    Mumbai: The Moneycontrol Startup Conclave 2024 presented valuable insights and strategic discussions, attracting industry giants, visionary entrepreneurs, and thought leaders from across the country. Held at ITC Gardenia in Bengaluru, the conclave, themed “Persist | Reset | Rebuild,” captured the essence of resilience and innovation needed to navigate today’s challenging startup landscape.

    The event was organised to spotlight the transformative growth of India’s startup ecosystem. As innovation and entrepreneurship reach new heights, the conclave provided a crucial platform for key stakeholders to engage in meaningful dialogue. By facilitating the exchange of ideas and the formation of strategic partnerships, the event played a pivotal role in shaping the future trajectory of startups in India, underscoring the nation’s role as a global hub for entrepreneurial excellence.

    To give a boost on the rise of the startup eco-system in Bengaluru, minister of electronics, IT & BT and rural development & panchayat raj, government of Karnataka – Priyank Kharge highlighted the state’s role in supporting the startup ecosystem, stating, “Karnataka continues to be at the forefront of innovation, and our government is committed to supporting startups with progressive policies and world-class infrastructure.”

    India’s G20 Sherpa Amitabh Kant underscored the importance of startups in driving economic growth. “The future of India’s economy lies in the success of our startups. Their innovation and job creation capabilities are key to our nation’s progress,” Kant emphasised.

    The day featured dynamic panel discussions with prominent entrepreneurs such as Zepto co-founder and CEO Aadit Palicha; Swiggy co-founder and group CEO Sriharsha Majety; Sorin Investments founder and chairman Sanjay Nayar; Delhivery co-founder and CEO Sahil Barua; PhonePe co-founder and CEO Sameer Nigam; Curefoods founder and CEO Ankit Nagori; Groww co-founder and CEO Lalit Keshre; Ixigo co-founder and group CEO Aloke Bajpai and SoftBank Investment Advisers managing partner Sumer Juneja. Topics ranged from quick commerce and workspace evolution to fintech innovations and the future of AI in startups. These sessions provided a wealth of knowledge, highlighting the achievements of industry leaders and offering a glimpse into the future of business in India.

    Narayana Health founder and chairman Dr. Devi Shetty discussed the pivotal role of startups in healthcare. “Startups are revolutionizing healthcare, making it more accessible and affordable. Their contributions in the next decade will be groundbreaking,” Shetty observed.

    SoftBank Investment Advisers managing partner Sumer Juneja highlighted the significant impact of their investments in India. “India has been an exceptional market for us, both in terms of investments and exits. Our focus now is on identifying the next wave of visionary leaders who can drive the future of innovation.”

    Swiggy co-founder and group CEO Sriharsha Majety emphasised the unique dynamics of quick commerce in India, stating, “As the sector grows, we expect a significant reconfiguration in the supply chain, likely impacting traditional retail. A substantial portion of our revenue now comes from D2C brands, and as we prepare for our IPO, our focus remains on clear communication and long-term growth.”

    The Moneycontrol Startup Conclave 2024 successfully created a platform for meaningful dialogue and collaboration among stakeholders. The event witnessed several in-person attendees, with many others joining via livestream.

    Moneycontrol expresses its gratitude to all the distinguished speakers, esteemed guests, and partners, including IDFC FIRST Bank – Always You First (banking partner), DTDC (exclusive logistics partner), Peak XV (VC partner), IndiQube (workplace partner), and associate partners Games24x7, Share.Market, Adobe, Tally, Reliance India Ltd, KITS (state partner), Da Milano Italia (Luxury Partner), and Townhall (event technology partner). The participation of these partners and media personnel contributed significantly to the success of the Startup Conclave 2024. The event stands as a testament to the resilience, innovation, and determination of the Indian startup community.

  • TAM Sports: Two out of five new categories in IPL 17 from e-commerce sector

    TAM Sports: Two out of five new categories in IPL 17 from e-commerce sector

    Mumbai: TAM Sports has released an IPL report based on the first 31 matches of IPL 17 and for all the channels on which matches are telecasted.

    Advertising on television for IPL 17 observed growth in ad volumes/per channel by nine per cent compared to IPL 16.

    The count of categories and advertisers during IPL 17 increased by 59 per cent and 38 per cent compared to IPL 16.

    The top five categories present in IPL 17 contributed 48 per cent share of ad volumes. Also, ecom-gaming was the leading category in IPL 17 with 18 per cent share. Ecom-gaming and pan masala were the common categories present between IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Among the top five advertisers in IPL 17, Sporta Technologies maintained the top position during 16 matches and Parle Products dominated the top position during 15 matches. The top five advertisers in IPL 17 together covered 37 per cent share of ad volumes. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

    There were 37 new categories and 94 new brands present in 31 matches of IPL 17 compared to the same number of matches in IPL 16. Among the top five new categories in IPL 17, two of them were from the e-commerce sector. Parle Food Products and Groww obtained first and secnd positions respectively among the top five new brands in IPL 17.

  • Six key market trends to watch during the festive season

    Six key market trends to watch during the festive season

    Mumbai: Elevated spirits, general optimism, and an auspicious period arrive with India’s festive season. Characterized by gift-giving and robust spending on travel and other discretionary items, the festive season marks a crucial period of the year where economic activity surges. Ever wondered what impact this time of the year may have on the country’s financial markets? With the advent of online trading platforms like Zerodha, Shoonya by Finvasia, Groww, Upstox, and many more, share market experiences have increasingly become accessible, and each day, more and more people take to the world of trading in hopes of generating wealth and building towards a financially secure future. Here, we take a look at six stock market trends that investors should watch out for, this festive season:

    1.   Increased Demand For Consumer Discretionary Stocks

    Consumer discretionary stocks are those of companies that sell products and services that are not essential for everyday life, but are still in high demand during the festive season. Examples include companies that sell clothing, electronics, and home appliances.

    Stocks of companies that sell products and services which may not be essential for everyday life, but still witness high demand during the festive season, are known as consumer discretionary stocks. These companies may be fashion clothing brands, electronic goods retailers, or retailers of other durables. Investors can expect to see increased demand for these stocks during the festive season, as consumers look to purchase new items for themselves and their loved ones.

    2.   Strong Performance By Small And Mid-Cap Stocks

    Small and mid-cap stocks are often more undervalued than large-cap stocks and can offer better returns. During the festive season, small and mid-cap stocks can outperform large-cap stocks as institutional investors tend to focus on large-cap stocks. Investors should consider investing in a basket of small and mid-cap stocks during the festive season to maximize their returns. Platforms like Shoonya by Finvasia, a true-blue zero-brokerage trading platform, offer advanced AI-powered tools to help investors make enhanced trading decisions, increasing their chances of achieving long-term success.

    3.   Increased liquidity

    Increased economic activity may lead to higher trading volumes during the festive season, further resulting in more liquidity in the financial markets. This means that it is easier for investors to buy and sell stocks, as there are more buyers and sellers in the market. This can be beneficial for investors who are looking to enter or exit positions quickly.

    4.   Sectoral rotation

    During the festive season, investors may rotate from one sector to another, depending on their expectations for performance. For example, investors may shift from defensive sectors such as healthcare and utilities to more cyclical sectors such as consumer discretionary and industrials. Investors should carefully consider their investment goals and risk tolerance before making any sector bets.

    5.   Increased volatility

    The increased trading volume and liquidity during the festive season can also lead to increased volatility in the stock market. This is because investors are more likely to react to news and events during this time, and there is more potential for price swings. Investors should be prepared for increased volatility during the festive season and use risk management strategies to protect their portfolios.

    6.   Special dividend announcements

    Some companies may announce special dividends during the festive season to reward their shareholders. This can lead to a spike in the price of these stocks, as investors look to buy in before the dividend is paid out. Investors should be on the lookout for special dividend announcements during the festive season, but they should also carefully consider the company’s financial health and dividend payout history before making any investment decisions.

    Conclusion

    Before going all in on the festive season rush in hopes of lucrative returns, investors must take steps to ensure that they make well-informed decisions. Thorough research into the fundamentals of companies is imperative for investors, and they must diversify their portfolios to mitigate risks. Stop-loss orders and position sizing can be used through online trading platforms like Zerodha, Shoonya by Finvasia, Upstox, Angel One, etc. to deploy effective risk management strategies. As the festive season progresses, India’s financial markets present investors with opportunities like never before. With these trends in mind, investors can better position themselves to take advantage of opportunities and mitigate risks during the festive season in India.