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Tag: growth

  • dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    MUMBAI: Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu’s latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8 per cent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upwards following the return to double-digit growth (+10.7 per cent) of digital ad spend, the impact of sporting, political events and improved outlooks across the US, UK, Brazil & France. 
     
    Ad spend growth is forecast to continue at 5.9 per cent in 2025. The American region is expected to lead in 2025 with 6.3 per cent growth, driven by rich US and Brazilian markets where digital and streaming see sustained investments. The Asia-Pacific market is forecast to increase by 5.8 per cent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. Lastly EMEA (Europe, the Middle East and Africa) has projected growth of five per cent, with strong digital performance in key markets including the UK. As the industry enters what dentsu identifies as the algorithmic era, data-enabled advertising will increasingly shape media strategies, with algorithmically enabled ad spend forecast to reach 79 per cent of total ad spend by 2027. 

    Artificial intelligence (AI) is no longer confined to experimental phases. It has become an integral tool for creating personalised, one-to-one consumer experiences. Generative AI applications like OpenAI’s GPT models are embedding themselves in everyday services, from Duolingo’s AI-driven tutor to Spotify’s personalised AI DJ. These advancements mark a new era of micro-moments that enhance user engagement by delivering tailored interactions at scale.

    As algorithms increasingly gatekeep content visibility, brands are tapping into niche communities and fandoms to drive meaningful connections. Influencers, from content creators like Mr Beast to hyper-localised niche experts, are key to cutting through the digital noise. Additionally, connected television’s growing reach provides fertile ground for cross-platform storytelling, combining scale with intimacy. Paid social is forecast to grow by 8.7 per cent in 2025 (7.8 per cent three-year CAGR to 2027), supported by an integrated ecosystem that blends shopping, video, search, and gaming capabilities. This channel remains critical for engaging younger audiences, with 79.7 per cent of gen Z using Instagram monthly and 42 per cent of CMOs planning to boost influencer marketing investments. Paid search is expected to increase by 6.7 per cent (6.5 per cent three-year CAGR 2027), driven by continuous advancements in AI-powered features that sustain relevance amid the rise of social and retail search.

    Retailers are stepping beyond traditional advertising, transforming their platforms into data-rich media ecosystems. Amazon leads this charge with a $50 billion ad revenue engine, while others like Walmart and TikTok are innovating through acquisitions and self-serve advertising solutions. This convergence is reshaping how brands measure success and optimize campaigns, fostering a holistic view of the consumer journey. From a media channel standpoint, the report highlighted that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 per cent in 2025 (8.8 per cent three-year CAGR to 2027) to reach $513.0 billion and capture 62.7 per cent of global ad spend. Significant growth is anticipated across key digital segments, with retail media leading the way at +21.9 per cent year-over-year (19.7 per cent three-year CAGR to 2027) as advertisers capitalise on the high value of retailer consumer data and increasingly invest in offsite advertising, including connected TV. 

    In a world flooded with content, quality emerges as a non-negotiable factor. Advertisers are increasingly prioritising transparent, sustainable programmatic supply chains and investing in impactful creatives to capture attention in crowded digital environments. 

    Attention metrics, such as “attentive seconds,” are now as critical as traditional ROI measurements, signaling a shift towards more meaningful audience engagement. Online video advertising is projected to rise by 8.0 per cent as advertisers continue to seek out high attention and trusted environments. Programmatic advertising is set to grow by 11.1 per cent and will account for more than 70 per cent of digital ad spend, with sustained momentum (10.9 per cent three-year CAGR to 2027). 

    Television ad spend growth is forecast to show marginal growth of 0.6 per cent in 2025, with connected television rapidly increasing (+18.4 per cent) thanks to ad-supported streaming, and broadcast television declining (-2.5 per cent). Meanwhile, print media continues to contract, while cinema and out-of-home (OOH) advertising continue to grow by 3.2 per cent and 3.9 per cent, respectively. 
     
    Significant ad spend increases are anticipated in finance (+6.4 per cent), pharmaceutical (+5.8 per cent), and travel and transport (+5.5 per cent) as these sectors adapt to meet evolving consumer needs. 

    Says dentsu’s global practice president- media Will Swayne: “Our 2025 forecast underscores the pivotal role of media in today’s economy. Data-driven and digital-first media investment strategies continue to reshape how brands connect with consumers. The surge in algorithmic media capabilities will drive fresh opportunities for brands to engage meaningfully and effectively with existing and new customers.Media investment strategy is key to transformation and growth as brands keep pace with evolving consumer behaviors.

    “As digital channels continue to lead the way, the global advertising landscape is entering a new phase of growth and innovation. The projected 9.2 per cent increase in digital ad spend for 2025, driven by segments like retail media and connected TV, underscores the immense value of data-driven strategies. As algorithmic media capabilities take center stage, brands have an unprecedented opportunity to connect with consumers in more personalised and meaningful ways. The future of advertising is not just digital – it’s deeply connected, data-empowered, and poised for transformative growth,” added dentsu chief executive officer – media South Asia Anita Kotwani.

    Despite technology’s global proliferation, access remains uneven. From regulatory hurdles to the high costs of advanced AI features, digital divides are becoming more pronounced. Brands must adopt nuanced, locally informed strategies to ensure inclusivity while navigating fragmented markets.

    The algorithmic era promises opportunities for innovation in media and marketing. However, success will hinge on a brand’s ability to adapt to evolving consumer behaviors, leverage cutting-edge AI tools, and balance global aspirations with local sensitivities.

    This year of impact calls for brands to be bold, innovative, and deeply attuned to the digital zeitgeist. The possibilities are infinite, but the imperative is clear: in 2025, making an impact is not optional—it’s the only way forward.

    (Picture generated using Dall-E 3 generative AI tool)

  • Livpure appoints Rahul Khanna to lead strategic business unit for appliances

    Livpure appoints Rahul Khanna to lead strategic business unit for appliances

    Mumbai: Livpure, a leading SAR Group company specialising in water purification and appliance technology, has appointed Rahul Khanna as head of its strategic business unit for appliances. Bringing over 17 years of industry experience with top brands like Panasonic, LG, and Samsung, Khanna is set to lead Livpure’s appliance division toward accelerated growth and innovation.

    Before joining Livpure, Khanna served as Samsung Electronics, product management head for living product appliances, where his expertise in product development and market expansion contributed to impressive growth and customer satisfaction. In his new role, Khanna will focus on product portfolio management, business strategy, and expanding Livpure’s market presence while enhancing brand visibility.

    Expressing excitement about his new role, Khanna stated, “I am honoured to join Livpure, a company known for its commitment to quality and customer-centric innovation. I look forward to collaborating with the talented team at Livpure to drive product excellence, elevate the customer experience, and further solidify our market position.”

    Livpure, MD & CEO, Rakesh Kaul welcomed Khanna’s appointment, saying, “We are excited to welcome Rahul to the Livpure family. His industry knowledge and strategic acumen will be invaluable as we aim to strengthen our foothold in the appliance market. With Rahul at the helm, we are well-positioned to achieve new milestones and deliver outstanding value to our customers.”

    Under Khanna’s leadership, Livpure aims to expand its appliance lineup, reinforcing its dedication to quality, innovation, and market leadership.

  • Gallant Sports to surpass Rs 100 crore revenue mark

    Gallant Sports to surpass Rs 100 crore revenue mark

    Mumbai: Gallant Sports, a pioneer in India’s sports infrastructure, is set to surpass the ₹100 crore revenue milestone in the 2024-25 financial year, becoming the first company in the country’s sports field construction sector to achieve this. This growth aligns with the company’s vision to lead in sports infrastructure development, providing advanced solutions and supporting emerging athletic talent.

    Gallant aims to create a world-class infrastructure that benefits athletes and communities. The company offers comprehensive solutions covering construction, manufacturing, and maintenance, utilizing advanced sports maintenance equipment. Its projects prioritize sustainability and long-term playability, focusing on developing future sports champions in India.

    To enhance sports infrastructure, Gallant has introduced five new products tailored for urban and rural facilities. These include high-performance TPE/PP tiles with anti-skid features, a honeycomb design for improved slip resistance, and the world’s first 30×60 cm sports tile with elastic rubber supports for better surface friction. The company also launched a 100 per cent recyclable turf that is lightweight and safer for athletes, promoting sustainability in sports. Additionally, Gallant introduced Gallant Track, a Full PUR system running track known for its durability and low maintenance.

    Furthermore, Gallant is collaborating with leading sports management institutes to develop a training program for skilled labor in installation, civil works, and maintenance. This initiative aims to elevate the industry by ensuring a qualified workforce to meet the growing demand for sports infrastructure.

    The company has seen significant growth due to rising demand for premium, injury-free sports facilities that cater to athletes and promote social inclusion. These facilities provide safe, high-quality spaces for all ages, encouraging healthier lifestyles and community engagement.

    Gallant Sports CEO Nasir Ali stated, “At Gallant Sports, our mission goes beyond just building world-class sports infrastructure; we are shaping the future of sports in India. We believe that by offering sustainable, cutting-edge facilities, we are not only creating opportunities for athletes to excel but also fostering healthier, more inclusive communities across the country. Our recent collaborations with global leaders like Domo Grass, Belgium, and our ongoing discussions with top-tier shoe companies for sustainable rubber granules are testaments to our commitment to innovation and environmental responsibility. As we prepare to cross the ₹100 crore revenue mark, our focus remains on delivering excellence at every level—whether through our advanced sports tiles, 100% recyclable turf, or premium running tracks. Gallant Sports is here to make a lasting impact, ensuring that India becomes a global sports powerhouse while promoting a culture of sports for all.”

    Gallant’s expansion has been bolstered by partnerships with sports associations, educational institutions, and corporate bodies. These collaborations have been vital to the company’s growth, allowing it to enter new markets. Recently, Gallant announced a partnership with Domo Grass from Belgium to enhance its product offerings. The company is also in discussions with a major global shoe manufacturer to develop sustainable rubber granules, highlighting its focus on environmentally friendly innovations.

    To support its goals, Gallant plans to establish manufacturing facilities for sports tiles, athletics tracks, and jogging tracks in India through various international collaborations. This move aims to improve production efficiency and meet the increasing demand for high-quality sports infrastructure nationwide.

  • Overview of current industry trends and predictions for the future of entrepreneurship

    Overview of current industry trends and predictions for the future of entrepreneurship

    Mumbai: India is touted as one of the fastest-growing economies in the world. The country is steering itself towards growth, according to the statistical data of the Indian startup ecosystem report 2021, India featured more than 5,694 active investors and 38k startups. These numbers are expected to rise in 2024 as analysts believe that in 2024, India will proudly boast 1 lakh startups.

    India will soon witness a great dawn as these entrepreneurial ventures will not only boost the Indian economy but will also lead to job creation, leveraging our position in the global pulpit.

    Talking about the present entrepreneurship landscape in India, let’s unveil the current industry trends and predict the future trajectory of entrepreneurship.

    Current Industry Trends:

    Embracing the digital revolution-

    The digital boon has created enormous opportunities for businesses to operate seamlessly, both online and offline. This flexibility in work has enabled, E-Commerce to remote work solutions, fostering entrepreneurs to efficiently use technology to streamline their processes, and to increase their visibility in the global market.

    Adapting Sustainability in Business-  

    Working in harmony with nature has become a norm in the industry. Businessman and investor Elon Musk emphasises, “The long-term sustainable growth is only possible with a sustainable energy economy.”

    Environmental consciousness is being prioritised by entrepreneurs now, then ever before. Thereby, creating a positive change by addressing social and ecological challenges that lead to financial sustainability and scalability. Microfinance, renewable energy, education, health and sanitation are some of the sustainable solutions that the current businesses are following.

    Business Collaborations-

    Entrepreneurs realise the importance of collaboration, as it has become vital for sustaining in the highly competitive market.

    According to the EY India’s report, our country has witnessed a rise in business collaborations specifically in the domain of e-commerce, fintech, health tech and Edtech sectors. These collaborative partnerships have enabled entrepreneurs to build networking, foster innovation, resource sharing and enhance customer value.

    Future Predictions:

    Utilisation of AI & ML for Automation and Scalability-

    The use of AI, machine learning and automation will become prevalent in the future. AI will empower entrepreneurs by streamlining operations and providing data-driven insights to analyse customer behaviour for enhanced customer experience. With its intelligent automation, AI will minimise manual tasks, thereby reducing cost and increasing efficiency by tenfold.

    Focus on Personalisation-

    In the future, companies focussing on personalised experiences will become increasingly popular. Therefore, entrepreneurs who will adapt to this change and tailor their products and services according to individual preferences will be able to build strong connections with their potential customers. This in turn will drive sales and brand loyalty.

    Global Leadership Ambitions-

    India is becoming a hub for startups owing to the supportive regulatory environment and access to capital, Indian startups have great potential to compete with the established players of the global market.

    Since our country is a home to 1 billion population, therefore Indian entrepreneurs understand the diverse preferences of such a wide range of customers. It gives them a creative edge to provide impeccable services in various sectors, ranging from software services to renewable energy.

    Mukesh Ambani, Chairman of Reliance industry proudly asserts, “The world is taking notice of India’s entrepreneurial prowess, and our startups are poised to become global leaders.”

    Rising Star Communications founder and CEO  Durvesh Yadav has authored this article.

  • Assiduus expands into South America

    Assiduus expands into South America

    Mumbai: Assiduus, a renowned innovator and leader in multi-market ecommerce distribution, has announced its expansion into South America.

    With the expansion, Assiduus expects to capitalize on the region’s booming e-commerce market and empower non-LatAm brands to reach millions of potential customers across South America.

    Despite being a rapidly growing market, South America remains under-penetrated for non-regional brands. However, Assiduus believes there is a huge appetite for international brands, particularly those of US origin.

    Market data suggests that ecommerce sales in Latin America are expected to rise to $160 billion by 2025. With the current growth rate, others are even more bullish, forecasting the surge to be up to $200 billion by the end of 2025. Hence, Assiduus does not just look forward to entering another market but also to opening up a unique opportunity for brands globally.

    Assiduus’ founder and CEO Somdutta Singh is confident that this expansion will be a game-changer for brands in the region and play a pivotal role in Assiduus’ growth trajectory. By establishing a presence in South America, the company looks forward to expanding its client offerings and base and solidifying its position as the leading global ecommerce accelerator: “South America represents a vibrant landscape for ecommerce. We’re excited to empower brands and entrepreneurs with the opportunity to grow their business with Assiduus and deliver great value and a convenient shopping experience for customers across South America. We’re providing our industry-leading expertise to brands, enabling them to navigate complexities like global logistics and fulfilment, access to buyer data and analytics, marketplace and inventory optimization across global platforms. This empowers brands to focus on what they do best – creating exceptional products for global audiences.”

    Assiduus also looks forward to benefiting South American consumers by facilitating access to a wider variety of quality products. Their commitment to facilitating a smooth shopping experience ensures a convenient journey for customers across the region, making it easier than ever to discover and purchase their desired brands.

  • Trackier soars in FY 2023: 25 per cent employee growth, 500 new clients

    Trackier soars in FY 2023: 25 per cent employee growth, 500 new clients

    Mumbai: 2023, the year where B2B startups struggled to maintain a steady pace in business, an India-based bootstrapped startup Trackier summed up financial year 2023 with 25 per cent rise in headcount growth, and registered 500 new clients including D2C brands, ad networks and agencies. In November 2023, the company clocked its seven years with an offsite celebration in Hanoi, Vietnam.

    Marking the beginning of FY 2024, the company announced several announcements including its headcount doubling since its inception in 2016. This is a remarkable achievement for a non-funded company, especially during times like this, with volatile market conditions. Trackier was able to unlock this achievement owing to its core ideology centered around customer satisfaction, which is reflected in the company’s unparalleled customer support and its feature-on-request model which is a novelty in the B2B startup landscape. 

    What’s Trackier’s secret to achieving year-over-year growth since 2016?

    It all comes down to the fact that Trackier has figured out the secret sauce of B2B success, and that is making their customer a ‘king’. For the past seven years, the company has worked relentlessly towards offering top-notch experience to their customers with a technology-powered platform that is intuitive, user-friendly, and at the same time efficient.

    Also, Trackier’s strong network with technology providers helps them ensure seamless integration with their clients’ existing marketing tools, maximizing the effectiveness of their affiliate programs.

    Currently, Trackier is integrated with over 150 third-party platforms via API, including Salesforce, Shopify, Flipkart, WooCommerce, Rakuten, MoEngage, and many more.

    “It’s impossible to single out one or two individuals for this success.  The entire Trackier team has played a vital role in our growth, just as every cog in a machine ensures its smooth operation. 2023 hasn’t been a straight line for us – we saw our fair share of challenges. Of course, we weren’t untouched by the economic environment, but I believe the time was kind to us. I am utterly grateful to our team, my friends and partners Udit Verma, Hemant Mann and Mukul Kaushik, for standing together no matter how rocky the road ahead is,” said Trackier CEO & co-founder Faizan Ayubi.

    What’s more at Trackier?

    Recently, Trackier elevated Mukul Kaushik, from VP-sales to chief Revenue Officer, on account of his exceptional performance in the fiscal year. Under his leadership, the company grew five times in terms of revenue and expanded its client base across performance marketing, mobile marketing, and the iGaming product directory. He also expanded Trackier’s footprints in Brazil, Africa, and Nigeria with the help of local resources and set up two new offshore entities in the UAE and Singapore under his leadership.

    On the product side of things, the company is all set to soft launch its novel iGaming platform for iGaming brands and operators in the European and American markets. This fiscal year, Trackier is also working towards expanding its market hold as an MMP provider in the South East Asian region.
     

  • Modi collaborates with leading gamers to boost India’s esports industry

    Modi collaborates with leading gamers to boost India’s esports industry

    Mumbai: In a bid to drive forward the development of India’s burgeoning Esports industry, the country’s notable gaming personalities convened in a groundbreaking dialogue with PM Modi and discussed the growth of the nation.

    The roundtable discussion featured Animesh Agarwal (8Bit_Thug), Naman Mathur (Mortal) and Payal Dhare (PayalGaming) of 8BitCreatives, India’s leading gaming influencer management agency alongside Ganesh Gangadhar (SKRossi), Anshu Bisht (GamerFleet), Mithilesh Patankar (MythPat) and Tirth Mehta.

    Esports in India has grown from a pastime activity to a new-age ‘multi-sport’ event, officially recognised by the government. The latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, states that participation in Esports tournaments surged to 1.8 million in 2023, across various prominent titles and competitive levels, with an estimated increase to 2.5 million in 2024. Additionally, game streamers witnessed a notable rise in viewership of 20% to 25%, particularly in Tier-II cities.

    Sharing his perspective on discussing the exponential growth of Esports in India with the prime minister, 8Bit Creatives founder and co-founder of S8UL & CEO Animesh Agarwal stated, “It was truly an honour to discuss the rapid rise of Esports in India with our prime minister Modi and share our vision about revolutionising the future. I was personally awed at the PM’s understanding of the nuances of the industry, especially when he mentioned that the industry right now needs to grow with support, and not regulation from the government. We also discussed ease of business around gaming and literally voiced our aspirations at the highest possible forum. Gaming is now a mainstream sport and with the government’s support we will be able to take it to the next level.”

    S8UL co-founder & CMO of 8Bit Creatives Naman ‘Mortal’ Mathur called the experience surreal and said “Being in the presence of the PM, discussing the topic closest to my heart, was indeed surreal. Who thought I would be playing with the PM & personally walking him through the nuances of one of the games around the theme of Indian mythology. I hope this moment is an inflection point for gaming & esports in India.”

    Payal Dhare looked back at the interaction and mentioned “Discussing prospects for female gamers in India with the PM made my journey so much more worthwhile. I realized that he is a great listener, and perfectly paraphrased the difference between esports & gaming content creation, something we now hope everyone will be able to understand. His vision for game development in India around Indian culture, environmental issues, etc is something I felt very strongly about, and I hope it helps take Indian games to the global stage. Thanks to sir for gifting us a lifetime memory.”

    8Bit Creatives co-founder Lokesh ‘Goldy’ Jain expressed his pride and said, “This is bound to have outcomes for the industry which I look forward to, but as of now I am focussing on the happiness I am feeling. Having three of my own sit with the PM and discuss gaming & esports, reminds me of why I do what I do. I am completely aligned with the PM’s vision, and hope to work towards it with my team, to the extent we can.”

    During the discussion, the gamers delved into various aspects of gaming, including esports, game development, impact on youth, the global presence of India in the industry, and more. The gamers also shared their individual journeys, struggles & wins. 

  • Cheesiano Group surpasses 10,000 repeated customers in December 2023

    Cheesiano Group surpasses 10,000 repeated customers in December 2023

    Mumbai: Cheesiano Group, player in the Quick Service Restaurant (QSR) sector announces achievement with over 10,000 repeated customers in the month of December 2023. This milestone is a testament to Cheesiano’s commitment to delivering fine taste, promising the best quality experiences and building a loyal customer base.

    Since its inception, Cheesiano Group has experienced remarkable growth, launching three successful brands and achieving a monthly gross sales figure exceeding 10 crores. The past 15 months have witnessed an impressive 4x growth in both order volume and sales, showcasing the brand’s popularity and widespread acceptance among customers.

    Cheesiano Group co- founder Niraj Bora said, “We are thrilled to reach this milestone, and it reflects the trust and loyalty our customers place in us. Our continued focus on quality, innovation, and customer satisfaction has been the driving force behind Cheesiano’s success,”

    The group remains committed to providing delectable culinary delights and aims to further elevate the customer experience in the coming years.

  • Creatorpreneurs and Tier ll+ Cities Lead as Creator Economy

    Creatorpreneurs and Tier ll+ Cities Lead as Creator Economy

    Mumbai: The report explores the booming creator economy and highlights the emerging trends they witnessed in 2023. Currently valued at over Rs 100 billion and involving around 300 million people worldwide, the industry has shifted gears this year.  

    Enclosed herewith is a comprehensive report summary –

    1.    Rise of Creatorpreneurs:

    The creator economy, once dominated by entertainers, is now witnessing a significant shift towards education and knowledge sharing, giving rise to a new breed of creators- “creatorpreneurs”.

    Today, nearly 2X as many creators prefer to establish themselves as sustainable business owners rather than chase celebrity influencer status with books and podcasts witnessing the biggest y-o-y growth in creation.

    Sectors such as personal development, health & fitness, personal finance, etc., have seen significant growth, indicating a strong demand for creator-led educational content.

    2.    Growth:

    The e-learning industry is projected to exceed Rs 460 billion by 2026, representing a vast opportunity for creators in the educational space.

    On Classplus alone, the earnings of non-academic creators have soared by 2.5X in 2023 from the previous year. The number of creators using the platform has also grown by 300 per cent from 2021.

    3. Shift from Social Media to Other Digital Learning Products:

    Fearing the unpredictability of ad revenue and seasonal brand deals on social media, creators are diversifying their income streams and turning to entrepreneurship to build sustainable revenue through digital learning products.

    77 per cent of creators said algorithm changes had a moderate-to-significant impact on their audience engagement. Additionally, 25 per cent of creators estimated they’ve lost Rs 1,000- Rs 9,999 in revenue due to algorithmic changes, and 24 per cent estimated Rs 10,000-Rs 49,999 in losses.

    4 .   2023 Saw the Rise of Fin-fluencers:

    The rise of the creator economy has coincided with an increase in financial awareness among retail investors. The number of investor accounts has surged from 3.93 crore in December 2019 to 13.23 crore by the end of October 2023.

    In line with these trends, finance and investment education is an emerging category across platforms. They are teaching courses ranging from basic financial literacy to advanced investment strategies, catering to various levels of expertise and interest.

    5.    Upskilling for Professional Growth:

    Creator-led courses are gaining traction as alternatives to the traditional education system. The appeal lies in its flexibility and accessibility, allowing individuals to upskill at their own pace from anywhere at an affordable cost. (The course listings of creators on Classplus typically range from 1k for bite-sized video courses to Rs 50k for certification courses.)

    The demand for online creator-led courses is soaring with coding, digital marketing, and personality development witnessing remarkable growth.

    Professionals are also engaging with leaders from major tech companies for 1-on-1 mentorship and consultations.

    Every month, 15 million learners visit Classplus powered apps of these creators to upskill themselves on skills in digital marketing, coding, communication, etc.

    6.   Boom in Categories for “Bharat”:

    Social Media has become a medium for successful business owners to share their expertise and insights, thereby enabling others to start and grow their own micro-businesses.

    This trend is significantly empowering individuals, particularly women in Tier II+ India to generate income and start successful ventures. Around 70 per cent of the audience accessing courses by these creators using Classplus are from Tier II+ cities and towns.

    Some courses gaining momentum-

    ○      Organic Farming

    ○      Makeup Art

    ○      Jewellery Designing

    ○      Cooking & Catering

    ○      Fashion Designing

    7. Increasing Focus on Health and Well-Being

    ·  Around 94 per cent of Indians are worried about their own and their family’s health and feel that lifestyle changes like exercising, yoga and dieting will benefit their health and overall wellbeing. People are spending more on gym memberships, yoga classes, and curated diet plans.

  • TradeSmart – arm of VNS Finance appoints Rohit Onkar as Chief Growth Officer

    TradeSmart – arm of VNS Finance appoints Rohit Onkar as Chief Growth Officer

    MUMBAI: TradeSmart discount broking space announced the appointment of Rohit Onkar as its Chief Growth Officer. With over a decade of trailblasing experience in digital business landscapes, Rohit brings a drive for transformative growth strategies.

    Rohit is a luminary in the realm of digital marketing, boasting more than 12 years dedicated to architecting and nurturing digital enterprises. His illustrious career showcases crafting growth engines that propel customer acquisition and pioneering retention strategies that optimise customer lifetime value.

    “As a seasoned Digital First marketing leader, I’ve always seen growth as more than numbers; it’s about sustainable innovation,” Rohit emphasises. He is renowned for driving businesses from steady ground to exponential growth, having orchestrated impressive transitions from 1X to 10X in his previous endeavours. At TradeSmart, his visionary goal is to elevate the company from its current thriving 10X status to an extraordinary 100X growth trajectory.

    Prior to TradeSmart, Rohit wielded his strategic acumen to businesses, transforming small enterprises into profitable powerhouses. “My philosophy is clear: Growth should be profitable and sustainable,” Rohit affirms. His leadership ethos revolves around crafting innovative solutions to acquire and retain customers, anchored in a profound understanding of the dynamic digital marketing landscape.

    Prior to taking up this role, Rohit set up the digital marketing centre of excellence at Loylty Rewardz, India’s loyalty management company which is now a part of the BillDesk Group. He also led the brand launch of Rupay Cards and UPI during his association with NPCI.

    Rohit’s passion for steering business growth through digital channels. He is not just a leader; also an active investor and advisor, channelling his expertise to catalyse revenue multiplication across various companies.

    “I’m honoured to spearhead TradeSmart’s monumental growth journey,” Rohit expresses. “Together, we’ll transcend boundaries, driving innovation, and setting new benchmarks in the digital marketplace.”

    Rohit Onkar, an alumnus of IIM Calcutta, brings a wealth of knowledge and a proven track record to TradeSmart. His strategic vision and commitment to sustainable growth make him an invaluable asset. TradeSmart is a venture of the larger organisation, VNS finance and embodies the same principles of trust and transparency within itself.

    Established in 1994, VNS is one of the stock, commodities and currency broking companies in India.