ITV

Tag: GroupM’s

  • Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’

    Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’

    Mumbai : mSixandPartners, GroupM’s youngest outcome-based agency has facilitated a collaboration between actress Sobhita Dhulipala and Bhima Jewels, a prominent name in the Gold and Diamond Jewellery retail sector. The acclaimed celebrity, roped in as the brand ambassador for the legacy jewellery retailer, has appeared in a stunning commercial celebrating self-love with the brand’s diamond range.

    The commercial, titled “Made to Celebrate You” features Sobhita recounting her career accomplishments while showcasing Bhima Jewels’ diamond range. The ad focuses on paying tribute to inspirational women from diverse backgrounds and encouraging them to indulge in self-love.

    mSix&Partners’ strategic approach has ensured that Bhima Jewels’ brand ethos is mirrored with the endeavour of redefining the standards of luxury in the world of Gold and Diamond Jewellery.

    Speaking on this occasion,Bhima Jewels managing director Abhishek Bindumadhav said, “We’re glad that our trusted partner mSix&Partners initiated this strategic collaboration with Actor Ms. Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand – her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty. Commencing our association with Ms. Sobhita is a new Television Commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, “Made to Celebrate You,” redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that individuals today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.”

    Commenting on the partnership, mSix&Partners India managing partner Subhamay Mukhopadhyay said, “We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign. Sobhita is the perfect fit for this association and has wonderfully personified Bhima Jewels’ brand values with her graceful presence. Apart from ensuring that we use best-in-class tech capabilities for our clients, mSix&Partners offers a holistic perspective that serves the brand’s purpose.”

  • Experts fear huge revenue loss in sports due to Covid19

    Experts fear huge revenue loss in sports due to Covid19

    MUMBAI: Be it domestic or international sports, the segment has been hit hard by the pandemic caused by the corona outbreak. Though experts predict a heavy revenue loss, it is difficult to predict and understand the extent of damage at this stage.

    With the World Health Organisation urging each nation to take this virus seriously, countries across the globe, as a very first step, have cancelled all those events, including sporting tournaments to stop the spread of the virus. As on March 20, 10,048 people across the world have succumbed to the virus infection.

    From minister to common man and sportsperson to coach, over 1.8 lakh cases have been detected positive across the globe. “Despite the pandemic, the mortality rate due to this virus is quite low; it’s 3.2 per cent as per WHO. People are scared the way it’s being spread and they have been over-cautious. Brands exist only if the people running the brand exist," says brand expert N Chandramouli.

    Since early last week, a majority of international sporting events are either being cancelled, postponed or changed to the shorter format. The latest tournament that was deferred by a year is UEFA’s Euro Cup 2020. The once-in-four-year soccer event was scheduled to happen from 12 June 2020. Now, all eyes are on another marquee event this year, Olympics 2020, scheduled between 24 July – 9 August.

    According to Forbes, “The NBA became the first major US sports league to suspend games ‘until further notice’. A loss of over $500 million is expected as it was on the verge of completion before getting suspended. The loss expected in only one-fifth of the total game.”

    Similarly, the World Economic Forum is of the view: “Postponed or cancelled events could lead to a decline in revenues for the event organisers as well as for media that broadcast them. Cable television companies are partly dependent upon advertising, meaning that any decline in revenue will impact profitability.”

    An industry source, who didn’t want to be named during this testing time, says: “Not just sports, every other sector has been massively hit by this pandemic. The world economy along with India is seeing new lows every other day. Next one-two weeks are important and at this moment we are unable to make any comment on the revenue loss, be it sports, media and entertainment or any other sector.”

    On the back of IPL and major cricketing tournaments, Indian sporting sponsorship industry saw a rise of 17 per cent to Rs 9000 crore in 2019, a report released by GroupM’s ESP Properties said. There is a sense that the growth story of Indian sports sponsorship this year may see a drastic fall, experts say.