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MUMBAI: WPP’s GroupM has added The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a...
MUMBAI: Mindshare and GroupM have inked a global alliance with Crayon Data for the latter’s foray into the Indian market. The development comes hot on the...
MUMBAI: Maxus Asia-Pacific regional CEO Ajit Varghese announced the joining of Kishan Kumar M S as Maxus Vietnam managing director. He comes in from Maxus...
MUMBAI: Even as WPP’s GroupM has revised down its global ad investment growth predictions to 4.5 per cent in 2016 ($22 billion incremental) from the earlier...
MUMBAI: U.K advertising spending in 2015 is anticipated to grow by seven per cent, and in 2016 GroupM predicts strong demand for digital advertising will usher another...
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who...
MUMBAI: Maxus, a global marketing communications consultancy firm under the GroupM umbrella, has announced two key appointments for its specialist units. Vidur Patney is roped in as the national director experiential...
Mumbai: GroupM ‘s media agency, Motivator has appointed Maulshree Joshi as the national creative director. Maulshree will be reporting to Rabe Iyer, the Managing Director of Motivator....
MUMBAI: WPP’s GroupM has appointed Brian Lesser as CEO for business in the US and Canada. Lesser was previously Xaxis global CEO. He succeeds Kelly...
MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head – business development and partnerships. Additionally, he has also been named as the general...
MUMBAI: Making the online Diwali festival initiative bigger and better this year, GroupM with along with Google has roped in AskMeBazaar.com as its new title sponsor....
MUMBAI: GroupM’s media agency Mindshare has bagged the media duties for Craftsvilla.com. This account will be handled from the Mumbai office and will look into the...
MUMBAI: Mindshare APAC has launched FAST Hub (Future Adaptive Specialist Team) in Singapore, supported by EDB, to enable brands to benefit from the growth opportunities appearing...
MUMBAI: WPP has launched Data Alliance in India with an aim to enhance data-driven solutions and activate e-commerce, mobile, and social data strategies. The Mumbai based...
MUMBAI: After recently having met Indian Prime Minister Narendra Modi in New York at the CEOs’ Roundtable Conference, WPP CEO Martin Sorrell is in India and...
MUMBAI: GroupM’s programmatic media and technology platform Xaxis has inked a partnership with China’s digital and data giants like Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay...
MUMBAI: WPP’s GroupM will only work ad network partners who use the Trustworthy Accountability Group’s (TAG) anti-piracy guidelines. The agency has mandated that its media partners...
MUMBAI: The Mobile Marketing Association (MMA) has revealed the full speaker line-up and agenda for the upcoming MMA Forum India to be held on 16 September,...
MUMBAI: Rose Huskey has joined the Maxus regional team as Maxus APAC client leadership head. Prior to this, Huskey spent four years as the Maxus Vietnam managing...
MUMBAI: Technology driven media company BuzzFeed and WPP’s GroupM have inked a global partnership to provide GroupM’s and WPP’s agencies and clients with unprecedented access to...
MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue...
MUMBAI: GroupM’s Motivator has bagged the media duties of online furniture and home products marketplace, Pepperfry. The account of the Mumbai-based Pepperfry is estimated to...
MUMBAI: Mindshare APAC has launched FAST (Future Adaptive Specialist Team), a unique solution suite, which aims to provide data led adaptive marketing services to brands looking to...
MUMBAI: A game that was played in the inert Indian villages amidst mud and puddle garnered reach beyond expectations when telecast on television because of the...
MUMBAI: MediaCom has named Hariharan Vishwanathan as head – South. Vishwanathan joins from GroupM, where he was part of the CTG team. He takes over...
MUMBAI: WPP’s GroupM has acquired a majority stake in directComm Marketing Group, a leading provider of integrated direct marketing services in Turkey. directComm specialises in...
MUMBAI: Livspace has come on board as the exclusive design partner for the Great Online Home festival (GOHF), an initiative of GroupM. The festival is presented...
MUMBAI: Martin Sorrell led communications services group WPP has signed a landmark agreement with Nan Fung Group and B.M. Group to lease 20 floors and 41,000...
MUMBAI: Taking the edge of entertainment to a whole new level, FX has launched the 2015 television hit Empire on Indian television. To celebrate the launch of...
MUMBAI: Mindshare has emerged as the number one media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India. ...
MUMBAI: GroupM, the global media investment management group of WPP, has acquired Greenhouse Group in The Netherlands. Greenhouse Group provides digital media and marketing services through...
MUMBAI: WPP has increased its stake from 20 per cent to 49 per cent in TechEdge, a supplier of software that enables the analysis of TV...
MUMBAI: WPP’s wholly owned operating company GroupM has acquired New Zealand based media agency Chemistry Media Ltd. Chemistry Media is a media planning and buying agency with operations in...
MUMBAI: As part of its ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets, Mindshare APAC has realigned its senior leadership in...
MUMBAI: WPP’s wholly-owned operating companies, Kinetic and GroupM have agreed to acquire a majority stake in France based out-of-home (OOH) company Financiere Poster (Poster Conseil). Poster Conseil manages media...
MUMBAI: In order to drive growth in the Middle East and North Africa (MENA), GroupM has appointed Filip Jabbour as CEO for the region. Based...
MUMBAI: After defeating Chennai Super Kings by a huge margin in the final of the Pepsi Indian Premier League (IPL) 2015, Mumbai Indians emerged as the...
MUMBAI: In a highly competitive multi-agency pitch, Madison Media Plus has bagged the media AOR for e-commerce giant Snapdeal. Sources close to the development confirmed...
BENGALURU: The Landmark Group’s international youth oriented hi-street value fashion brand Splash is eyeing revenues of Rs 150 crore this year. The brand, closed last year...
MUMBAI: After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers...
MUMBAI: With mobile proliferation in the country and the advent of 4G, the big question remains whether mobile will be the primary screen for news and...
MUMBAI: This Melt, GroupM’s flagship agency Mindshare will bring alive the concept of real time planning adaptive marketing through The Loop and Purple Box as a...
MUMBAI: The Cable television Advertising Bureau (CAB) has paved the way for the Video Advertising Bureau (VAB). CAB, which was founded in 1980, has dissolved...
MUMBAI: GroupM is expanding its sports and entertainment offering under a new global agency brand, ESP, which will comprise two separate businesses: ESP Properties and ESP...
MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015. Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re...
MUMBAI: GroupM has named David Grabert as global director of corporate communications. In this role, he will lead strategic external and internal communications to support...
MUMBAI: Kyoorius has launched readytomelt.com, a dedicated website for its upcoming festival, MELT: 2015. The site boasts a full lineup of speakers from all over the...
MUMBAI: GroupM has inked a partnership with Dancestar Ventures to bring the Electronic Music Awards Show to Asia and other key television markets worldwide. Dancestar Asia...
MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company. ...
MUMBAI: WPP’s Data Alliance has launched in Africa. The launch is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. ...
