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Tag: GroupM

  • Mallikarjunadas replaces Srinivas as SMG India head

    MUMBAI: Starcom MediaVest Group (SMG) has announced that its India CEO Mallikarjunadas CR will assume full responsibility for running the agency in India.

    Mallikarjunadas replaces CVL Srinivas who has resigned to join GroupM as their South Asia CEO. Srinivas was the Chairman of SMG India but Mallikarjunadas will continue to be designated the CEO while assuming the role of Srinivas.

    He will continue to remain as the CEO. In his new role, he will report to Starcom MediaVest Group (SMG) president, emerging markets Matt Blackborn, He will now join the Global Management Group, the SMG leadership team of market and client leaders.

    As CEO, Malli has been responsible for the day-to-day management of SMG‘s clients in India, as well as leading its business momentum, with recent client wins Dabur, Axis Bank and Aircel, and leading the development of innovative products and an analytical center of excellence for SMG, the company statement read.

    Blackborn said, “Since being named as CEO, Malli has worked very closely with CVL Srinivas (Srini), to grow its position in India, serve its clients and motivate its employees. During this time, Srini helped us build a new management structure and transitioned leadership responsibilities to Malli. With the structure set and a strong management team in place, the transition has been completed, and Srini is leaving the company.”

    Malli started his career at Leo Burnett Media (now Starcom) working on P&G and has also worked on the client side at Asian Paints and Tata Group, before joining Madison where he was COO of one of the Group companies. He had re-joined SMG as CEO in May 2011.

    Also read:

    CVL Srinivas replaces Sakhuja at GroupM as South Asia CEO

  • MEC launches Partnership Intelligence study

    Mumbai: MEC, media and planning agency and a founding partner of GroupM, has announced the launch of its global research study Partnership Intelligence.

    Partnership Intelligence is an online tool that enables in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms including Sport, TV programming, Art, Entertainment and other global properties.

    This Partnership Intelligence global research has been conducted via an online survey across 17 markets including India, with a sample size of 1500 in each market.

    Besides delivering an analysis of property attributes, the tool also provides “comprehensive assessment” of the potential fit of a property with a brand‘s own values.

    MEC national director- Analytics and Insight Geetha Shiv said, “Partnership Intelligence provides insights that help in deciding the most effective partnerships for brands based on how engaged their Target Audience is with different properties. It also helps select properties based on image profiles that fit with brand values.”

    Some of the key findings from the research include among cricketing properties, ODI World Cup and T20 World Cup were considered the most preferred with ‘love‘ and ‘like‘ score of 80-81 per cent. IPL only came third with a 71 per cent ‘love‘ and ‘like‘ score. FIFA World Cup had the highest interest among non-cricket properties with 66 per cent ‘love‘ and ‘like‘ score whereas Formula1 is far below in the seventh position with a score of only 51 per cent.

    The research also revealed that loyalty towards teams was translated with the national cricket team scoring the highest at 75 per cent ‘love‘ and ‘like‘ score, followed by the National Hockey and Olympics teams at 59 per cent and 54 per cent respectively.

    Within the entertainment segment KBC dominated television reality shows cutting across age groups. Other than KBC, Dance India Dance (62 per cent), Indian Idol and Sa Re Ga Ma (59 per cent) and India‘s Got Talent (56 per cent) are among the Top five properties.

    The interest in KBC is greater than IPL as per the study. KBC is the only non-cricket property with a ‘love‘ and ‘like‘ score of 74 per cent, which made it to top five properties in MEC‘s Partnership Intelligence study.

    MEC India managing director T Gangadhar says, “This is a unique, never-done-before study that helps advertisers make choices between seemingly disparate opportunities. It offers an intelligent view on how one can go about choosing the right partnership or association for a specific brand. The study offers terrific insights based on people‘s motivations and choices.”

  • CVL Srinivas replaces Sakhuja at GroupM as South Asia CEO

    MUMBAI: CVL Srinivas, who has put in his papers at Starcom MediaVest Group (SMG), will join GroupM to succeed Vikram Sakhuja as its South Asia CEO.

    At SMG, Srini, as he is fondly known, was designated as SMG India chairman and LiquidThread APAC MD.

    Effective from early 2013, Srini will be responsible for all GroupM operations in India, Pakistan, SriLanka and Bangladesh. He will also join the GroupM APAC executive committee.

    In his new role, Srini will report to GroupM APAC CEO Mark Patterson.

    Patterson said, ” Srini was our first choice by some stretch for this role. In his previous roles in GroupM he excelled and he rejoins us with more and different experiences under his belt which will serve our clients , our people and our ambitions well. We have a world class business in the South Asia region and Srini has the skills, personality, relationships and attitude to build the business on strategy and with his own style and ideas too.”

    “He will add huge value in South Asia, to our business in the wider APAC region and no doubt WW too. I am personally very excited and delighted to work with Srini closely once again as I am sure are many of his colleagues and friends in GroupM,” he added.

    Srinivas said, ” I am really looking forward to taking up this role and going back to an organisation where I learnt the ropes and built a business . Vikram and his team have done a phenomenal job in growing the business and diversifying the service offerings to date I am thrilled to be joining a talented team and working with such a portfolio of powerful media brands and fantastic clients . Mark has outlined a vision for the business regionally and globally that I am excited and challenged about and one I look forward to participating in fully. “

    Sakhjua , former GroupM Asia CEO, was announced as the global CEO for Maxus in July. “It has been a privilege and a joy over the past fifteen years to work with Srini as a client, a colleague and a competitor . Srini brings truly disruptive thinking to the party and to my mind is the best person I can think of to take GroupM South Asia to an increasingly integrated , digital , data driven and addressable age. Welcome back to the family Srini,” Sakhuja said.

    Also read:

    Mallikarjunadas replaces Srinivas as SMG India head

  • MEC forecasts 30% increase in Big Boss’ debut ratings

    Mumbai: MEC, a leading media buying and planning agency and a founding partner of GroupM, has estimated 30 per cent increase in the debut ratings of the sixth season of Big Boss on 7 October.

    MEC has predicted the opening TVR for this season to be at 3.9 among all Adults, 15 years+, SEC ABC, all India. This is 30 per cent higher compared to the opening TVR of 3 in the last season.

    Big Boss is moving from the late night slot of 10:30 pm last season to the prime time slot of 9 pm this season. This in itself should lead to an increase in rating compared to last season. However, it will compete with KBC in this time slot.

    MEC national director, analytics and insight Geetha Shiv said, “We have found in our model that promos are a key influencing factor. While the promos on Colors are comparable to last season, we are seeing a spike in promos on other channels in the last one-week. This can add to the rating increase.”

    It may be noted that Colors has been holding its share in the 9 to 10 pm slot with Jhalak Dikhla Ja even post the launch of KBC.

    The search volume index which has been taken as an indicator of buzz is comparable to the last season.

    Meritus Analytics managing partner Sunder Muthuraman added, “Analytical process of forecasting is fine-tuned with testing/ validating various variables that are affecting the results and a sound business appreciation of those variables. Continuous forecasting helps in managing and timing investments better.”

  • Nielsen goes live with its cross-platform ratings measurement

    MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by launching Nielsen Cross-Platform Campaign Ratings.

    Leveraging the Media Rating Council-accredited Nielsen Online Campaign RatingsTM and proprietary national TV panel, Nielsen Cross-Platform Campaign Ratings will deliver reach of video advertising across screens. The solution will be commercially available beginning 1 October.

    Nielsen Cross-Platform Campaign Ratings has been through extensive trials with a number of the industry’s biggest players across the advertising ecosystem. ESPN, Facebook, GroupM, Hulu and Unilever are among the dozen industry leaders who participated in trials for this service, which provides unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising.

    “Sports fans are on the cutting edge of changing consumer media behavior,” said ESPN Vice President of Integrated Media Research Glenn Enoch. “ESPN‘s participation in the Nielsen Cross-Platform Campaign Ratings trial reflects our constant exploration for new ways to measure cross-platform usage.”

    “Better understanding of the ads consumers see across all media is critical for marketers to build great campaigns – and for publishers to demonstrate the true value of their inventory,” said Facebook Head of Measurement and Insights Brad Smallwood. “Nielsen Cross-Platform Campaign Ratings is the first product that truly addresses this issue. Having a holistic, consumer-centric view of a campaign is a big step forward for the industry.”

    “As consumers watch their favorite TV shows across Internet-connected devices, measurement in this area becomes critical to the long-term health of the entire industry,” said Hulu Senior Vice President, Advertising Jean-Paul Colaco. “We are supportive of Nielsen‘s approach in advancing the reliability of cross platform measurement and look forward to continuing our collaboration with them.”

    “Nielsen Cross-Platform Campaign Ratings helps us determine who is seeing our advertising on TV compared to our digital advertising. This is increasingly important as we discuss how to spend our money across these critical media platforms,” Unilever, Director of Media Investment and Partnerships Jennifer Gardner.

    In addition to online video advertising, Nielsen’s approach measures online display and rich media advertising in combination with TV. Industry trials, run between March and August 2012 have demonstrated the power of a high-quality, third-party solution that provides directly comparable metrics across TV and digital, measuring unique audience on each, along with overlapping audience and total combined unique audience.

    “Creating a way to reach, measure and monetize inventory across screens and platforms advances the industry toward the high caliber, seamless standard that can provide new opportunities for players across the industry,” said Nielsen President, Global Media Products and Advertiser Solutions Steve Hasker. “Nielsen Cross-Platform Campaign Ratings is an exciting step in helping advertisers, agencies and publishers further understand the impact of their campaigns, wherever they run – across platforms and markets around the world.”

    The Nielsen Cross-Platform Campaign Ratings launch comes as more and more consumers are living cross-platform lives. According to the latest Nielsen Cross-Platform Report, in addition to watching 34-plus hours of TV per week, the average American spends nearly five hours online on the computer. More than half of Americans now watch video online, with online viewing increasing average weekly video consumption to roughly 35 hours.

  • Kinetic Worldwide MD Rajul Kulshreshtha quits

    MUMBAI: Kinetic Worldwide managing director Rajul Kulshreshtha has decided to move on from the agency. He put in his papers recently and is currently serving his notice period with the company.

    Kulshreshtha said, “I have decided to move on. I have not decided my next venture yet.” His last day at Kinetic will be towards the end of December.

    He started his career in 1982 with McCann Erickson India where he spent 20 years. He then moved to Universal McCann and was there for 10 years. He exited the agency as VP media services. In 2005 he joined Motivator as managing director and in 2008 took over the role of MD at GroupM. At GroupM, he headed the team handling the LG business. He joined Kinetic Worldwide in 2010 as MD.

  • Franklin Templeton continues with M&C Saatchi as creative partner

    MUMBAI: Financial services company Franklin Templeton (India) has decided to continue with M&C Saatchi as its creative partner. The agency has been working with the brand since 2008.

    A senior official from the agency confirmed the news to indiantelevision.com and added, “There was never really any talk of a review. The brand has simply extended the contract they have with us.”

    Though there were rumours that Franklin Templeton has called for a review on the creative mandate, the agency source negated the hearsay.

    The brand now plans to focus on more tactical, activation and digital led brand communication.

    Before M&C Saatchi, Rediffusion-Y&R handled the brand‘s advertising for two-and-a-half years.

    The brand‘s media planning/buying mandate rests with GroupM‘s Maxus.

  • Emvies 2012: Mindshare wears ‘Best Media Agency of the Year’ crown

    MUMBAI: Mindshare, WPP‘s brightest jewel in India, is wearing the media agency crown for the fifth straight year.

    Continuing its winning streak, Mindshare has bagged the title of ‘Best Media Agency of the Year’ at Emvies 2012 with a total of 160 points. The honour list includes four gold metals, seven silver and six bronze awards.

    Madison Media – Pinnacle emerged second in the race with 135 points. The agency‘s all six gold metals were for the work it did for its client Cadbury. Madison also pocketed four silver and one bronze.

    Mindshare took home four gold metals for ‘AXE deo-Fallen Angels!’ (Best Media Innovation (OOH) category), ‘Axe Shower Gel-Axe Shower Gel Launched-VJ Jose Kidnapped’ (Best Media Innovation- Digital (Video) category), ‘Bru Gold-If Morning had an aroma, It would be Coffee’ (Best Media Innovation-Print category) and ‘HSBC-The Day you were Born’ (Best Media Innovation-direct marketing).

    Mindshare also won silvers for ‘Axe Shower Gel-Axe Shower Gel Launched-VJ Jose Kidnapped’ (Best Media Innovation-Branded content and Best Media Innovation- Tv category), ‘Boost-The Story Of India’s Fastest Viral Video’ (Best Media Innovation-Digital (Video)), ‘Pond’s for its Life Is Beautiful-66 Human Lives- Beautiful all over again’ campaign (Best Media Innovation-Print), ‘Kissan-Kissanpur-2.5 People ‘Engaged’ Through print’ (Best Media Innovation-Print), ‘Kissan-Kissanpur-World’s First Crowd Sourced Farm’ (Best Media Innovation-Events) and ‘Kissan Kams-Its Jamlicious’ (Best Media Innovation-Events).

    Madison Media-Pinnacle pocketed the gold metals for ‘Cadbury Celebrations-Disconnect to Connect’ and ‘Cadbury Dairy Milk-The sweet art of Mishti War’ campaign in Best Media Strategy-Consumer Products category, ‘Cadbury Celebrations-Lonely Maa’ in the Best Media Innovation-Digital (Video) category, ‘Cadbury Dairy Milk-Democracy of Chocogulla’ in Best Media Innovation-Ambient Media category, ‘Cadbury Dairy Milk-Friendsbook’ in Best Media Innovation-Radio category and ‘Cadbury Dairy Nilk-When Roshogulla turned Choco-golla’ in Best Media Innovation-Events category.

    Maxus secured the third position accounting 85 points with three gold, two silver and four bronze metals.

    Placed at number 4 was Madison Media Inifinity that earned 65 points with two gold and one silver and bronze each. It also emerged as the winner of Grand Emvie for its campaign ‘Saving Private Heart‘ for client Saffolalife.

    Lodestar UM was ranked fifth collecting 60 points at the finishing line with two gold and six bronze awards. The agency was just five points behind Madison Media Infinity and five ahead of MEC.

    MEC ranked sixth and earned one gold and silver award each. It also six bronze metals.

    GroupM-Dialogue Factory came seventh with 45 points while Mediacom Communications finished at No.8 with 35 points.

    Starcom MediaVest Group took the ninth place with 35 points, followed by DDB Mudra Max that earned 30 points.

    Best Media Agency Of the Year

     

    S.No Agency Gold Silver Bronze Total Metals Grand Emvie
    1 Mindshare 4 7 6 17 0
    2 Madison Media-Pinnacle 6 4 1 11 0
    3 Maxus 3 2 4 9 0
    4 Madison Media Infinity 2 1 1 4 1
    5 Lodestar UM 2 0 6 8 0
    6 MEC 1 1 6 8 0
    7 GroupM-Dialogue Factory 2 1 1 4 0
    8 Mediacom Communications 1 1 2 4 0
    9 Starcom MediaVest Group 1 2 0 3 0
    10 DDB MudraMax 0 2 2 4 0

    Mindshare’s Vineet Nair won the Young Emvie of the year award for the case study titled- Axe & Denim- 1) Male Fantasy Theme Parks, 2) Even Angels Will Fall, 3) Fallen Angels, 4) Denim Doesn’t Pay Salman His Dues.

    The people’s choice award for the best case study presented on 23 August, 2012 Best Media Innovation-Digital (Social Media) was conferred to MEC for Reliance Mobile’s Ego Search. Meanwhile, Mindshare also won the people’s choice award for the best case study presented on 24 August Best Media Innovation- Print for the client Pond’s for its Life Is Beautiful-66 Human Lives- Beautiful all over again campaign.

    Madison Media-Pinnacle bagged the people’s choice award for the best case study presented on 25 August Best Use of a Bollywood celebrity in Media for Cadbury Dairy Milk- Shubharambh by Amitabh Bachchan.

    The award for best media client of the year was won by Cadbury India which collected six gold, four silver and one bronze metal.

    Best Media Agency Of the Year

     

    S.No Client Gold Silver Bronze Total Metals Grand Emvie
    1 Cadbury India 6 4 1 17 0
    2 Hindustan Unilever 3 5 5 13 0
    3 Marico 2 1 1 4 1
    4 Reliance Communications 1 1 6 8 0
    5 Mumbai District Aids Control Society 2 1 1 4 0

  • Sakhuja right leader to continue Maxus’ global growth story: Dominic Proctor

    MUMBAI: Vikram Sakhuja becomes the first Indian to head an international media agency, being named as the global CEO of Maxus in GroupM‘s latest changing of the guard.

    Sakhuja takes charge of Maxus at a time when the GroupM media agency is riding a strong growth phase amid an economic slowdown. According to RECMA, Maxus is the fastest growing agency and has seen a 43.6 per cent jump in its global billings to $6.875 billion in 2011.

    In an exclusive telephonic chat with Indiantelevision.com, GroupM global president Dominic Proctor said Sakhuja is the “right leader” to “take up Maxus‘ challenge of continuing its growth globally.”

    The confidence in Sakhuja shows how GroupM is looking at moving its talent pool from across the world at a time when technology enables companies to be run from anywhere.

    “We had a discussion with Sakhuja and he wanted to be based out of Mumbai. Logistics is not an important issue in today‘s age,” Proctor said.

    Sakhuja‘s rise is all the more indicative of his individual acumen as he has been given the new position not because India has become strategically important for Maxus but due to his leadership skills. The agency, in fact, has been growing much faster in some of the other matured markets than India.

    “There is nothing India-centric in his appointment. If anything, it is only a symbolic coincidence that he will be based out of Mumbai. Maxus is growing very fast across and India is an anomaly. India, though, is doing well and has the potential to become one of Maxus‘ jewels,” Proctor said.

    In India, Maxus is growing at 25 per cent and posted billings of $570 million in 2011, according to RECMA. The agency, on the other hand, more than doubled its billings in the US where it ended with $2 billion from $900 million in 2010. In Asia-Pacific, Maxus‘s billings stood at $1.94 billion, up 22.4 per cent.

    Much of Sakhuja‘s time and attention will move towards the matured media markets where Maxus gets most of its growth and businesses despite global economic stresses. Agencies are needing to adapt to technology and digital demands in the marketplace. The US, in particular, is going through massive changes. Google, Microsoft, Facebook and Apple are the digital media giants and have spread their tentacles far and wide across the globe.

    Sakhuja‘s global entry is at this opportune moment. Maxus has pocketed a string of new accounts over the last one year including the prized NBC Universal and SC Johnson.

    Sakhuja is not new to media companies. Before joining GroupM in 2002 and rising to the position of CEO for South Asia, he has spent a year in Rupert Murdoch‘s Star India from 2000. He set up the marketing department at Star for its TV entertainment channels, including the launch of Star Vijay and Radio City.

    Proctor believes Maxus has “headroom for growth”. Sakhuja‘s agenda will be “to drive growth in not just billings but also new products and services”.

    According to RECMA, Maxus has been one of the fastest growing agencies over the last few years. “Maxus‘ growth has come mainly from the organic route. We also strike all sorts of partnerships to grow,” explained Proctor.

    Maxus and Motivator South Asia managing director Ajit Varghese is already feeling special. “We will have the added advantage of sitting closer to the global CEO. Clients also will feel excited that they will get the global CEO‘s time and dedicated attention ,” he said.

    Verghese, however, feels Maxus‘ growth in India will not directly see any dramatic spurt because of having an Indian global CEO sitting in India. “We are growing pretty strongly and this year have already won four major accounts – Discovery India, Mannapuran Gold Loan, Wipro and Matrubhumi. Our strategy is not just to add size but to work with good brands.”

    The agency’s existing big clients include Vodafone, Hero Future Group, Tata Motors, Nokia and Google.

    Will having the global CEO based out of Mumbai mean less procedural delays for India business? “Maxus is extremely agile as an organisation. Even under Kelly Clark (whom Sakhuja is replacing), we used to get very quick responses. I used to get responses to my emails in two minutes,” said Verghese.
    Also Read:

    Vikram Sakhuja is Maxus global CEO

  • Mindshare leads in global billing rankings in India

    MUMBAI: With a share of 18.6 per cent, GroupM‘s Mindshare is the leading media agency in India, as per the RECMA Global Billings Rankings 2011. The agency grossed billing of $1.05 billion in 2011 with a growth of 10 per cent.

    Mindshare is followed by Madison Media, which with a share of 11.2 per cent, has recorded a growth of 15 per cent as compared to previous year. The agency‘s overall billing rounded to around $630 million against $548 million in 2010.

    With a billing of $570 million in 2011, GroupM‘s Maxus takes third position with an industry share of 10.1 per cent. The agency had made $455 million in 2010 and registered a growth of 25 per cent in 2011.

    Meanwhile, Mediabrands‘ Lodestar UM has 8.7 per cent industry share with 15 per cent growth recorded in 2011. Lodestar UM‘s billing was $490 million in 2011 as compared to $426 million in 2010.

    Vivaki‘s Zenithoptimedia, though at No. 8 spot, has registered highest growth of 40 per cent amongst other agencies. Agencies like Havas Media‘s MPG, Media Direction and TME have seen a loss in the share. MPG recorded a loss of 20 per cent while Media Direction and TME have seen negative growth of 29 per cent and 15 per cent respectively.

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