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MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he...
MUMBAI: The Glitch, an independent creative agency under GroupM, recently created a digital campaign called #RiseUpChallenge for the brand Horlicks Protein Plus. The campaign was aimed...
MUMBAI: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising clients have on online to offline attribution...
MUMBAI: ‘’Vote the Hell’’, Motion Content Group and Dish TV India’s comedy show, in association with Friday Code Private Limited, won the mCube Media Awards 2019,...
MUMBAI: Mindshare, India’s largest full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua – a renowned comedian and social media...
MUMBAI: Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames...
MUMBAI: While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a...
MUMBAI: ESP Properties, GroupM’s sports and entertainment marketing agency announced its Top Sports and Entertainment Trends for 2019 on 26 February 2019. ESP Properties India business...
MUMBAI: GroupM, WPP’s global media investment group, has announced that it is consolidating the reporting and analysis of its commercial and business development data with COMvergence....
MUMBAI: GroupM South Asia announced a restructuring in its leadership, to continue delivering the advantages of global operations and learnings with local expertise and sharp market insights....
MUMBAI: The year 2018 will be known for a lot of things. It has been one of the most imperative years for the advertising and media...
MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for...
MUMBAI: Mobile Marketing Association (MMA) along with media investment group GroupM has released the its ‘Mobile Ecosystem and ad-Sizing Report’ 2018 highlighting an in-depth analysis of India’s mobile...
MUMBAI: GroupM, the investment group of WPP Media, has revealed its updated 2018-19 ad investment forecasts. The growth projections for 2019 are also mentioned from 3.9...
MUMBAI: Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in...
MUMBAI: Time spent and attention levels are sliding down for digital as there is so much content to offer that if the content doesn’t have some...
MUMBAI: Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working...
MUMBAI: Mindshare, the largest media agency of GroupM, continues its growth on the back of winning new business summing up to Rs 1,100 cr in the...
MUMBAI: Motivator, an integral part of GroupM – world’s largest media investment agency – has appointed Mausumi Kar as its India managing director effective from 1...
MUMBAI: Media agency network Wavemaker has appointed Karthik Nagarajan as chief content officer. In his new role Nagarajan will be working closely with Wavemaker chief executive...
MUMBAI: Media agency MediaCom has appointed Navin Khemka as CEO of its South Asia operations effective 16 July 2018. Khemka takes on the role from Debraj...
MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch...
MUMBAI: Wavemaker, the media, content and technology company, has named Rabinder Thirumurthy as CEO for the MENA region. Also known as Rabe Iyer, he joins from...
MUMBAI: Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from...
MUMBAI: For the first time ever, time spent on online media will overtake linear TV globally in 2018, according to GroupM’s State of Digital report. The...
MUMBAI: Media agency GroupM has appointed Sameer Singh as CEO of its South Asia operations. Singh will lead the continued development of GroupM’s data-centric enablement for...
MUMBAI: Digital agency The Glitch, an independent brand under GroupM, has launched Flux@The Glitch, a specialised new-age content division. Flux is a content development and production...
MUMBAI: Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
MUMBAI: Essence, a global data and measurement-driven agency and part of GroupM, today announced the appointments of Kingshuk Mitra and Monica Bhatia to bolster its APAC...
MUMBAI: SportzPower, in association with GroupM’s sports arm ESP Properties, has released its 2018 report on sports sponsorship in India. Ground advertising was up from Rs...
MUMBAI: Mindshare, India’s largest media agency, part of GroupM, has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive...
MUMBAI: Shekhar Banerjee, the erstwhile COO at Madison Media, has joined Wavemaker India as managing partner with immediate effect. Banerjee will be filling the vacant chair...
MUMBAI: In-film advertising is rapidly becoming a great place for brands to collaborate with movies. To optimise the equation of expense, integration and impact, Mofam, a...
MUMBAI: Digital is the buzzword everywhere today and the advertising industry is not any different. Companies looking to acquire are also scanning for digital-ready candidates over...
MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes...
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: WPP’s media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year....
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, has acquired the digitally led creative agency The Glitch in India. This acquisition will demonstrate the...
MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She...
MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia....
MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in...
MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and...
MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus has opened its business in India. Wavemaker...
We care about you: that’s the message GroupM sends to its employees. While most others are scrambling to get out of the office on Friday, you...
MUMBAI: Httpool has announced the appointment of Milind Pathak as the managing director for Southeast Asia to be based in Jakarta. In this role, Milind will...
MUMBAI: Following a multi-agency pitch, Hooq, the video-on-demand service, with a new mobile first approach, has appointed Motivator (a GroupM company) and FoxyMoron as its digital...
MUMBAI: The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘Wavemaker.’ The brand,...
MUMBAI: iProspect continues to bolster its global executive team with the appointment of Rohan Philips as the global chief product officer. In his new role, Philips...
MUMBAI: Tim Castree, Global CEO of MEC and CEO of “NewCo”, has announced that Kartik Sharma has been named as Managing Director of the new media,...
MUMBAI: Nomophobia – the fear of being without your mobile phone or being unable to use your phone for some reason. Bringing this phobia to life...
