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Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be...
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a ‘first-to-market addressable TV service.’ It would enable advertisers...
Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM on Wednesday announced three new leadership appointments to strengthen its services and...
Mumbai: Media veteran Kishan Kumar has joined Star TV Network as executive director. In this role, he will lead the channel business for Malayalam GEC Asianet. ...
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the appointment of Parthasarathy Mandayam (Maps) as GroupM South Asia’s chief strategy officer (CSO) and...
Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of...
Mumbai: GroupM’s flagship agency Mindshare on Wednesday announced the onboarding of Prashant Nandan as digital lead for the North and East region. He will be based...
MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two –...
Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram...
Mumbai: Consumer sentiment ahead of the festive season remains positive with 50 per cent of consumers likely to increase their festive spends this year. Digital channels will...
Mumbai: The online retail market in India is set to rise three folds in the next four to five years, majorly driven by under-penetrated categories like...
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. ...
Mumbai: GroupM’s Essence, a global data and measurement-driven media agency, on Tuesday announced the introduction of its Essence Data Health Check (EDHC) consulting service, developed to help brands...
MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous...
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has won integrated media duties for processed food company, Nilon’s, following a multi-agency pitch. The agency will drive Nilon’s brand...
New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in...
Mumbai: Mindshare South Asia’s chief digital officer (CDO), Vinod Thadani has stepped down from his position. Media reports suggest that Thadani is expected to join a...
Mumbai: MediaCom India, a GroupM media agency has been awarded the media mandate for Aqualite, manufacturer of men’s and women’s footwear. The mandate was bagged after a...
Mumbai: GroupM, WPP’s media investment group on Thursday appointed Madhvi Pahwa as its new chief people officer for the South Asia region (APAC). Pahwa, previously chief people...
MUMBAI: MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, an integral part of Ozone Enterprise group that offers Architectural Hardware...
Mumbai: Consumer behaviour and purchase patterns have undergone a drastic change over the last year. Around 62 per cent of urban internet users now prefer to...
MUMBAI: WPP has launched its new global data consultancy arm Choreograph, to help clients realise the value of their first-party data, consult on and implement their...
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the...
Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM, today announced that it has been awarded integrated media agency of record...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to...
NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi...
NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a...
NEW DELHI: Digital advertising will have a 66 per cent share globally by 2024, indicated the recently released global end-of-year forecast by Group M in the...
NEW DELHI: Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus...
NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM cited that the IPL 2020 sponsorship crossed the ₹ 500 cr mark this season. IPL...
NEW DELHI- Essence, a global data and measurement-driven media agency that is part of GroupM, has appointed Monica Bhatia as the company’s managing director for Singapore....
Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to the dramatic change in consumer behaviour...
NEW DELHI: GroupM-owned outdoor agency, Kinetic India co-chief executive officer (CEO) Charanjeet Singh Arora has resigned from his position. He is currently serving his notice period...
NEW DELHI – Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed T. Gangadhar aka Gangs as the company’s CEO...
NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR,...
NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house of Hanson Robotics as its brand ambassador. Sophia will...
NEW DELHI: In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the...
NEW DELHI: Several mid-size or larger markets are expected to witness a decline of more than 20 per cent in the advertising economy this year, including...
MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer...
MUMBAI: Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice...
MUMBAI: In 2019, the overall sports sponsorship industry grew by 17 per cent to Rs 9000 crore, says a report released by ESP Properties – the...
MUMBAI: GroupM's media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand...
MUMBAI: GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2020. As per the GroupM futures report ‘This Year, Next...
MUMBAI: Wavemaker announced the appointment of Ajay Gupte as chief executive officer for Wavemaker, South Asia. Gupte who is currently COO of Wavemaker India, takes over...
DELHI: 2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous...
Mumbai: GroupM, WPP’s media investment group, will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the...
MUMBAI: Mindshare, India’s largest full-service media agency and part of GroupM, collaborated with Cosmic Information and Technology Ltd to launch a new voice-driven platform called ‘Audio...
MUMBAI: Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as chief financial officer (CFO), India. Prior to this,...
Bangalore: WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group...
Mumbai: Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, has collaborated and facilitated the renewal of the partnership between Paytm and BCCI for the...
