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Tag: GroupM South Asia

  • Lets get comfortable with the ‘Grey’: an invitation to marketers in the age of AI – Inspire, innovate, integrate with MMA Impact’ 2024

    Lets get comfortable with the ‘Grey’: an invitation to marketers in the age of AI – Inspire, innovate, integrate with MMA Impact’ 2024

    Mumbai – MMA Global India’s IMPACT Mumbai event concluded recently, and it was a huge success. The event took place on 24 April in Mumbai and focused on the impact of AI on marketing. It delivered a series of groundbreaking insights that redefined AI-driven marketing strategies and expanded the horizons of traditional marketing frameworks through new partnerships and insightful discussions. The event received industry-wide accolades for the cutting-edge quality of content and the stellar line-up of speakers who provided valuable insights to the attendees.

    MMA

    Key Highlights from MMA IMPACT Mumbai:

    . Kickstarting with an inspiring address by Prasanth Kumar, MMA India Co-Chair & CEO, South Asia, GroupM, this session also featured Tushar Vyas, Chief Strategy Officer, WPP India & President, GroupM South Asia, moderated by Shibani Gharat, Anchor, CNBC – TV18. They dissected the AI adoption lifecycle, providing a clear pathway for marketers to evolve with AI-driven capabilities.

    MMA

    . Parul Bajaj, Managing Director & Partner, Boston Consulting Group, delivered a compelling keynote session on AI-Powered Marketing and Commerce. The session dove deep into how CMOs are thinking about AI, the highest impact AI-led use cases and the most critical factors that will be needed to succeed in this journey.

    Parul

    . A panel featuring Senior Marketers from HDFC Bank, Marico, DSP Mutual Fund, moderated by Devika Sharma, MMA India Board Member; VP and GM – India, InMobi, explored beyond conventional AI applications, showcasing how AI fosters deeper consumer connections and smarter experiences.

    MMA

    . Vijay Iyer, MMA India Board Member; Director, Amazon Ads India, illuminated the shift to Retail Media 2.0, emphasizing its transformative impact on marketing funnels and consumer interaction.

    Vijay Iyer

    . Rohit Bhasin, MMA India Board Member; President and CMO, Kotak Mahindra Bank, articulated the strategic integration of AI in business practices. “AI is not just a technological upgrade; it is a paradigm shift in understanding customer intricacies and delivering on their expectations with unprecedented precision,” commented Bhasin.

    Rohit Bhasin

    . Rajeev Raja, Founder and Soundsmith, BrandMusiq, began his address with enchanting tunes, going on to then delve into the emotional dimensions of AI in sonic branding and highlighting its profound impact on digital consumer engagements.

    Rajeev Raja

    . Experts from Nielsen, ITC, and India Today tackled the evolving metrics of media measurement in a ‘crumbling’ cookieless world, outlining the next steps for data privacy and accuracy with a tinge of humor.

    Experts from Nielsen

    . The session with AI Advisory members from Netcore Cloud, Tata Consumer Products, Microsoft, and JioAds and ReBid broke down real-world AI applications, offering tangible examples that underscore AI’s versatility across market sectors.

    AI Advisory members

    . A pivotal discussion on ethical AI deployment featured Marketing Leaders from Glassbox Ventures, Mondelez, House of Masaba, and Publicis Production, moderated by Pratik Gupta, MMA India Board Member; Founding Partner, Zoo Media, emphasizing the much-debated responsible AI use within marketing frameworks.

    AI deployment

    . Sunita Bangard, MMA India Board Member; Group Head – Consumer Insights and Brand Development, Aditya Birla Group, and leaders from Federal Bank, TATA AIA, Beam Suntory, Raymond, and EY outlined why marketers have a “seat at the table” in the growth of AI. This session have a cutting-edge perspective on the AI-marketer relationship in India – shedding light on how “marketers are evolving to media companies”.

    sunita

    . Leading practitioners of Generative AI from Affle, SAS, Haptik, and Accenture tackled frequently asked questions about GenAI. They provided clarity and actionable insights for marketers looking to adopt these tools, showcasing how AI will augment marketers rather than replace them.

    Moneka Khurana

    Moneka Khurana, Country Head & BOD Member, MMA Global India, set a transformative agenda, encouraging the industry to get comfortable with the ‘grey’ .As she said in her opening remarks, “Let’s embrace the grey areas and ambiguity, as it is in these spaces where true innovation and wisdom lie. It might not be easy to do this alone, so the best way is to join hands and walk the path together, enabled through MMA communities and platforms like Impact. As we know, AI will continue to permeate our lives and be our co-pilot, with you being on the driver’s seat. At Impact, we debunk numerous myths, decode hard questions, and bolster confidence to navigate through uncertainties with collective intelligence. This allows us to see ambiguity as a growth opportunity, backed by a curated agenda to address deep-rooted aspects of how marketers can walk the talk and leverage it for business outcomes.”

    AI is fundamentally reshaping the way we approach business. It’s not just enhancing our existing processes; it’s revolutionizing how we envision growth and success. With AI, we can make informed decisions that minimize costs and maximize efficiency. By integrating AI into our core strategies, we unlock unprecedented growth opportunities and move beyond traditional boundaries to discover new potentials in marketing and customer engagement.

    As IMPACT Mumbai 2024 drew to a close, participants left not just with enhanced knowledge but with actionable strategies to harness AI within their marketing frameworks. The day-long conference cooled off with a lavish soiree with drinks, snacks and networking – an exclusive marketer-only gathering of C-suite execs.

  • GroupM announces new leadership structure for South Asia team and Mindshare

    GroupM announces new leadership structure for South Asia team and Mindshare

    MUMBAI: GroupM South Asia announced a restructuring in its leadership, to continue delivering the advantages of global operations and learnings with local expertise and sharp market insights.                      

    Effective immediately, Prasanth Kumar is named chief operating officer, South Asia, and Tushar Vyas is named president growth and transformation, South Asia, the brand new roles in the organisation.

    In addition, Parthasarathy Mandayam is named Mindshare’s CEO for South Asia and Amin Lakhani is named Mindshare’s chief operating officer in South Asia.

    Prasanth Kumar, who was handling the post of Mindshare CEO till now, will now be responsible for operational excellence of GroupM and will lead the teams across OpCos, trading and specialised units.

    Tushar Vyas, who was responsible for the launch of digital media agency business unit (interaction) for GroupM India, in his new role will drive digital transformation and focus on building GroupM capability focusing on digital, data, analytics and content.  

    Speaking on the new appointments, GroupM South Asia CEO Sam Singh said, “Prasanth and Tushar are passionate leaders with high integrity and proven ability to envision and deliver successful outcomes in a challenging environment. As we become a more data-centric organisation, there is a need to drive transformation and build future capabilities with a focus on digital, data, analytics, and content. We must work across GroupM to drive organisational transformation and operational excellence. The new team structure is another step in this direction.”

    He added, “I am also sad to announce that Lakshmi Narasimhan our chief growth officer for GroupM South Asia has decided to step down from his current role effective 31 January 2019, to pursue personal interests. I thank him for his contributions over the years and wish him all the best. We will miss him as we continue to build upon his hard work and passion. Lakshmi was instrumental in building our strong trading community with solid practices”.

    Parthasarathy Mandayam will take over the role of chief executive officer (CEO) of Mindshare, South Asia from Prasanth, effective 1 February 2019.  He has spent 10+ years with Mindshare in various leadership roles – data, insights, analytics, strategy, client leadership and business unit leadership. He will report into Sam Singh, CEO GroupM, South Asia, Prasanth Kumar – COO – GroupM South Asia and Amrita Randhawa, CEO Mindshare Asia Pacific.

    Going forward, Amin Lakhani will take on the role of chief operating officer (COO) for Mindshare South Asia. Amin has over 20 years’ experience in various roles in Mindshare and GroupM and is currently leading client leadership at Mindshare.

    Talking on the latest developments, the new GroupM COO Prasanth Kumar said, “Our industry is an ever-mutating one, so we have to also continue to evolve and adapt. With Maps and Amin now at the helm of Mindshare, we have leaders with a proven track record of consistently achieving clients’ business goals. They will continue cultivating client relationships at the highest level and delivering great results.”

  • Mindshare MENA appoints Ravi Rao as chief client officer

    Mindshare MENA appoints Ravi Rao as chief client officer

    MUMBAI: Mindshare has appointed Ravi Rao as Mindshare MENA chief client officer. Rao was earlier Mindshare, South Asia leader. He will be taking over his role from 1 May, 2015 and will be based in the Dubai office.

     

    On his move to Mindshare, MENA, Rao said, “I am excited to take this new role within the Mindshare family. The market has exhibited good growth over the past few years and I look forward to strengthening our position in the MENA region.”

    GroupM South Asia CEO CVL Srinivas added, “Ravi helped consolidate Mindshare’s position in the market over the past few years. He has led the transformation efforts of the agency in the recent past. This has helped Mindshare create cutting edge products for its clients, grow its digital business and retain its leadership position. He has made a significant contribution to our network and the industry at large. We are confident that Ravi will continue to play a stellar role in building the Mindshare network and we wish him well in his new role.”

    Mindshare MENA CEO Samir Ayoub said, “We are thrilled to welcome Ravi back to the MENA purple family. Ravi is well respected with a good reputation in our region. With his vast experience, we are confident that Ravi will play a vital role to have more successful stories for Mindshare MENA”.

     

    Rao is also the chairman of the Media Research Users Council (MRUC) and has represented Mindshare and GroupM on several industry platforms.

     

    Rao joined Mindshare, South Asia in 2008 and took over as leader for the market in 2012. Under his guidance, Mindshare remains the largest media and marketing agency in India. Rao was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999. He also worked with OMD in the course of his time in Dubai.