ITV

Tag: ground events

  • Alpha Marathi lines up ground events, talent hunt

    MUMBAI: This year too is going to be an ‘eventful’ one for Zee Network’s Marathi channel Alpha Marathi. The channel, which launched a slew of talent hunts and ground events in the last few years, is carrying on with the initiatives this year as well.
     
     
    Hunts and events coming up from the Alpha block this year include Ekankika Spardha (intercollegiate one act play competition), Ganesh pendol contest and Marathi dandiya. The cycle will be completed with the Alpha Gaurav puraskar in February 2005. The channel launched the Alpha Marathi family awards Apla Alpha in August this year.

    The intercollegiate one act play competition Alpha Ekankika Spardha, which has entered its third year, is currently underway. The six month long activities which will be held in nine cities across Maharashtra was kicked off with the Mumbai city round on16 August.

    Winners from each city will compete in the mega final to be held in Mumbai on 18 December and three best teams will be honoured during the Alpha Gaurav Puraskar ceremony. According to Alpha Marathi business head Nitin Vaidya, the channel has been providing opportunities to the finds of this talent hunt by casting them in shows and serials. He says the hunt is also meant to expose the talents in rural areas.

    “The theatre is very strong in Maharashtra. But the exposure is restricted to artists living in Mumbai and Thane. So we launched this initiative to tap talents in the fields of acting, direction and writing across the state of Maharashtra,” says Vaidya.
     
     
    Coming up next include ground events woven around various festivals. The festival season unfolds with Gokulastami on 7 September followed by the Ganesh festival. Alpha Marathi will telecast a 10 day long Brooke Bond Alpha Ganesh festival covering 10 cities. Come October and the channel will be organising Marathi dandiyas for the Navratri festival.

    “Last year the channel’s Navratri coverage had generated impressive TVRs. According to TAM, Alpha Marathi’s Navratri show registered TRPs 7 in rest of Maharashtra and 3.5 in Mumbai on an average,” says an official communiqué.

    “Life’s joy is events,” points out Vaidya. “We believe in maintaining a strong local connect and for that you have to capture the real life going around you,” he says explaining the channel’s stress on ground events.

     

  • Zee Turner’s Reality TV lures Delhites with ground events

    Zee Turner’s Reality TV lures Delhites with ground events

    NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an attempt to lure viewers.

    The channel that claims to combine hard-hitting and real-life drama with its unpredictable, unbelievable and unrehearsed footage, is now bringing some off-screen excitement to the doorsteps of Delhites in places such as PVR Saket, Hauz Khas, Defence Colony, Model Town, Priya Vasant Vihar, Aurobindo Market, and some Delhi colleges like Gargi, Bhagat Singh and Kirorimal College amongst others.

    A medianet release says that on-the-spot prizes will be distributed to people who participate in the series of exciting games contests. A branded van is currently visiting prime locations in Delhi screening clips from Reality TV’s popular programmes such as When Chefs Attack, Cheaters (which officials claim is an extremely popular programme with the Indian audiences) and Robotica, Worlds wildest videos, Beyond Human Limits, Haunted Hotels among others.

    Reality TV marketing head Shivani Berry was quoted as saying: “Our channel is beginning to make a mark in the country with more and more die-hard action fans taking to Reality TV. Given to the encouraging response, we wanted to give a taste of Reality TV to a large number of people who we believe will like the hard-hitting, action-packed, adrenaline and emotion filled programming. This roadshow is part of the series of events we have planned for viewers across the country.”

    Berry adds that the channel is targeted at the age group between 16-34 years and features material sourced from factual producers around the world. “Reality TV captures the human drama when everyday life takes a turn for the unexpected, showing events as they actually happened. Unpredictable, unbelievable and unrehearsed footage gets viewers incredibly close to the heroic and the brave, to miracles and disasters and ordinary people doing extraordinary things. Lighter moments come from amazing vacation videos, bizarre driving antics and ridiculous stunts caught on camera,”Berry adds.

    Reality TV is aired 24 hours a day, seven days a week in India, and planning similar launches in South Asia and parts of West Asia.

    The channel is brought to India by Zone Vision, the London based international thematic channel creators, and claims to reach 15 million households in India. Zone Vision Enterprises Limited, established in 1991, has developed a leading market position as a broadcaster and distributor of thematic television channels throughout Europe.

    Zone Vision, since June 1998, has established five successful channel brands operating across four continents: Reality TV, Le Cinema, Europa Europa, Romantica and Showtime. Apart from broadcasting, the group is actively involved in channel representation, programme sales, studio productions and interactive services.