ITV

Tag: gross rating point

  • Live Times hits 500 million views news hub surges

    Live Times hits 500 million views news hub surges

    MUMBAI: Live Times, has achieved 500 million views in just 200 days, demonstrating significant audience trust and demand for fact-based journalism. This milestone underscores the channel’s growing influence and its commitment to delivering accurate and authentic news.

    In the Delhi market, Live Times has secured a Gross Rating Point (GRP) of 2.3 and an Average Time Spent (ATS) of 16 minutes in Week six, highlighting its increasing audience engagement. The channel maintains an average time spent of over 12 minutes across viewer segments, exceeding 16 minutes in some, indicating deep and meaningful audience interaction.

    This achievement reflects Live Times’ emergence as a credible source of news and information in India. The channel remains dedicated to delivering truthful content and supporting core democratic values.

    Live Times founder Dilip Kumar Singh expressed, “Feeling more humbled, with such a large number of viewers placing their trust with Live Times. These numbers are huge encouragement to Our mission of delivering truth. This achievement belongs to our viewers alone. At Live Times, we stand committed to provide authentic and impactful news and information that continues to empowers citizens.”

    Live Times is accessible across multiple platforms, including Tata Play (Channel 539), DishTV (Channel 665), Airtel Digital TV (Channel 385), Jio TV (Channel 3069), and Sikka Cable TV (Channel 319).

  • BARC week 21: The Q is heading to the big league of channels

    Mumbai: QYOU Media Inc has announced that The Q India, the company’s Hindi language youth-oriented channel has reported a new record gross rating point (GRP) level in week 21 of 2021, as measured by the Broadcast Audience Research Council (BARC). 

    GRP is a measurement that combines viewer impressions with the time spent viewing (TSV) a particular channel. In week 21, The Q recorded 94.65 million viewer impressions with an average TSV of 104.56 minutes, which on a combined basis has driven The Q to its highest GRP level in company history. 

    The GRP of The Q in the week 21 report of BARC is 53, and clearly indicates that the channel is making steady progress and heading into the big league dominated by mass-market channels that are operated by Sony, Zee TV, and Viacom (Colors). The Q also recorded an eight-week average GRP of 46.23. 

    It should be noted that GRP is one of the most vital metrics used to project potential future revenue growth. As The Q is gearing up with a line up of new programmes, the channel is expected to join the big league in the coming months. 

    “This has been an incredible ratings run and every week we are thrilled with the solid fan base that we are clearly establishing.  Perhaps the most amazing part of this is that we have yet to launch many of our new programs and series and in addition, there has been little to no marketing of the channel to date. This is happening organically and via the virtuous loop, we all believed in where our creators and their social presence are building our brand directly with our viewers. We are not resting on these results and expect to continue to build distribution, programming, and marketing efforts to push The Q to (still) higher and higher levels,” said QYOU chief executive officer and media co-founder Curt Marvis. 

    In a recent statement, the company said that The Q is available in over 100 million TV households and reaching over 612 million OTT and mobile users in India.