ITV

Tag: Grofers

  • Grofers buckles up India for the Grand Orange Bag Days

    Grofers buckles up India for the Grand Orange Bag Days

    MUMBAI: India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio sports, billboards, transit advertisements and online marketing spread.

    With this Sale Grofers aims to bring Bharat on e-commerce platform. Thus far, 1 Million+ users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27, 2019. Grofers has a loyalty based subscription program called Smart Bachat Club (SBC) which has six lakh paid subscribers currently. With the 100% cash back in the Grand Orange Bag Days, Grofers aims to acquire the next set of loyal consumers on their platform

    Through its latest campaign the brand seamlessly communicates how much consumers love to save on their daily grocery needs. The ad film features protagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days  given the 100% cash back.

    Speaking about the campaign, Mr. Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand orange Bag Days sale, we are giving 100 % cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 % cash back which literally means getting their favourite brands for free  during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform.”

  • Eros Now partners with Leading Indian Online Supermarket Grofers to Grow Customer Base

    Eros Now partners with Leading Indian Online Supermarket Grofers to Grow Customer Base

    MUMBAI: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian filmed entertainment industry, announced today that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with Grofers, a leading Indian online supermarket. As part of the association, Grofers’ Smart Bachat Club (SBC) Annual Plan will now have access to Eros Now’s rich library of over 11,000 film titles, original shows and music videos. The offer is available to both, existing and new customers of Grofers SBC annual pack subscribers, which is currently priced at 449 Rupees per year.

    Launched in January this year, Grofers Smart Bachat Club, is the first of its kind and now the biggest loyalty program in the grocery segment. The membership-based service enrolled 50,000 members within the first two weeks of its launch and currently has over 500,000 subscribers. The program gives consumers access to over 3,000 products at wholesale prices. Apart from this, Smart Bachat Club members get special discounts and cashback offers during sale days including exclusive bank offers. The subscribers are also eligible to avail lower prices when they shop for dairy, fruits and vegetables and pharmacy at offline stores that are part of the Smart Bachat Club network.

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “It is an exciting development for Eros Now to join hands with Grofers – India’s leading low price online supermarket.  Processing and sharing large quantities of data has led to some significant disruptions in the design of business models, especially in the Indian retail sector. With Grofers’ extensive customer reach, we are looking at expanding our subscriber base and giving them access to our compelling and engaging content. Always being ahead of the curve, this partnership further reaffirms Eros Now’s leadership position with regards to unique marketing tie-ups”

    Commenting on the partnership, Albinder Dhindsa, Co-founder and CEO of Grofers said, “We are delighted to partner with Eros Now, as a part of our endeavor to reach out more and more consumers with Smart Bachat Club, a first of its kind and now the most successful grocery loyalty program in the country.  Since its start in January 2018, SBC has given a strong boost to our business. The subscription offering, where the customer pays in advance for special pricing on items has crossed half a million subscribers already and is expected to touch one million by 2018 end.”

  • Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

    Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

    MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands. 

    With this, Grofers’ private labels expands to 250 food and non-food products for its consumers. Grofers aims to drive the next wave of growth for e-commerce sector by bringing the next 100 million customers to its platform. The brand is bullish on growth with a revenue target of Rs 2500 crore and roll out of 500+ SKUs for FY 2019. 

    The Popular G-Brands category offers premium quality products under brands including G Mother’s Choice, G Happy Day and G Happy Home. Labelled under the Budget category, the brands include HaveMore and SaveMore to cater to price sensitive consumers by offering entry level quality products. 

    The G Happy Day and HaveMore brands include an array of food products like tea, fruit jam, muesli, tomato ketchup, corn flakes, rose shahi sharbat , etc., whereas the G Happy Home and SaveMore brands address household needs with products in the categories of  detergents, household care, oral care, tissues and disposables, kitchen tools and accessories, furniture and storage and many more. 

    G Mother’s Choice is the flagship brand of the e-grocer that enlists a wide range of quality staples at the lowest price in the market. All the products under both G-Brands and Budget category are an assortment of great best quality offerings which will further enhance consumers’ savings in their everyday purchases. Grofers’ range of private label is priced approximately five per cent to 50 per cent lower than the market price for popular brands in these categories. 

    Grofers co-founder and CEO Albinder Dhindsa says, “Our foray into the FMCG segment uniquely differentiates and positions us in the e-grocery business. This vertical expansion is key to drive our next phase of growth in India. Our focus is to service what we call the ‘Real Bharat’ – the two wheeler families of India who are yet to experience the world of e-commerce and our target is to bring the next 100 million new customers to e-commerce industry through our platform.”

    Grofers founder Saurabh Kumar adds, “Grofers’ market disruption game plan includes providing great quality products at lowest possible prices. Towards this, our private labels under the two new categories allow us to offer high quality products at various price points to serve varied needs of our customers. We are taking our promise of Every Day Low Prices (EDLP), which remains unchallenged, to a whole new level through this move. The expansion marks yet another milestone in our success story as a home-grown brand and will significantly contribute towards shaping the overall e-commerce trajectory in the country.”

    Underlining its commitment to great consumer experience, the brand has significantly channeled its investment into building capabilities in the domains of product quality control, data sciences, inventory forecasting, consumer behaviour, manpower training and building supply chain efficiencies apart from building infrastructure to provide necessary support for inventory stock. Grofers successfully closed FY 2018 with Rs 950 crore of sales and is targeting for a stronger growth trajectory in 2019, with a 50 per cent contribution from its private brands.

    Delivering on its promise of everyday low prices, Grofers offers unique properties including Smart Bachat Club and Housefull Sale which have received tremendous response from consumers. Smart Bachat Club is India’s largest grocery loyalty program with a member base of over 2,00,000 customers, achieved within five months of introduction.

  • Patanjali to partner e-tailers to boost sales

    Patanjali to partner e-tailers to boost sales

    MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to online sales of its swadeshi range of fast-moving consumer goods (FMCG) products. Some of Patanjali’s products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products, said a company official.

    The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.

    Patanjali will be organising a function on 16 January where representatives of all the online companies are expected to attend it along with Ramdev and the company’s MD Acharya Balkrishna.

    Patanjali spokesperson S K Tijarawala said, “We are now going into it in a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point.”

    These partnerships with e-tailers will be in addition to its own portal patanjaliayurved.net, wherein the company is already selling its products online. “This would change the scenario of whole FMCG trade through online. Through this arrangement, Patanjali’s product could be served across the globe,” he added. 

    However, he refused to share further details and arrangements with the online retailers.

    Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments. Last month, it had also announced venturing into solar equipment manufacturing. Besides the FMCG segment, Patanjali is present in other sectors such as education and healthcare. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

  • NDTV presents its first ever Unicorn start-up awards 2016

    NDTV presents its first ever Unicorn start-up awards 2016

    MUMBAI: The world of start-ups is bursting at the seams and India is becoming the start-up capital of the world. NDTV’s series Unicorn — Chasing the start-up dream has been leading the charge in discovering the next big idea from India’s belly which can be the next billion-dollar valued start-up.

    Carrying forward this anticipation NDTV presents the first ever Unicorn Start-up Awards in association with Vestige and Indigo Nation to honour those who have astonished the market with simple ideas and some great execution. The awards will witness some of the biggest mentors and venture capitalists from the start up space in attendance, including Deep Kalra, Founder and CEO, MakeMyTrip, and Sandeep Aggarwal, Founder, Shopclues & Droom.

    The awards will recognise the most credible dream-chasers who are going to change the way India does business with a stellar jury panel including R Chandrashekhar, President, NASSCOM, Suchi Mukherjee, Founder and CEO, Limeroad, and Raman Roy, a seasoned investor, to name a few.

    Start-ups like Grofers, Oyo Rooms, Ola, FlipKart and Shopclues will compete for coveted titles. NDTV has tied up with NASSCOM 10,000 Startups, as knowledge partner for the awards, and with Tracxn, a start-up intelligence and market research platform, as research partner.

    The exciting evening will be hosted by the glamorous Mandira Bedi, tech guru Rajiv Makhni and Vikram Chandra, Group CEO, NDTV.

    Vikram Chandra, Group CEO, NDTV is all geared up for the first innings of these awards. “We have entered a new business era of start-ups, and it could transform India. NDTV too has expanded its wings in the e-commerce arena and we are growing rapidly. The Unicorn Start-Up Awards is our attempt to honour the unique ideas which have made a mark. From here on, we expect the awards to get bigger and better, and to be the benchmark for entrepreneur recognition.”

    Rajiv Makhni, MD Technology, who is the brainchild behind these awards said, “From nascent ideas cooked up in a warehouse to booming ventures that are eating up market share and attracting consumers at breakneck speed, NDTV Unicorn Start-Up Awards will lift the iron curtain off them all. This is the highest form of recognition for those that have blazed a trail of their own. This is the start-ups’ moment to shine and occupy centre-stage on a prestigious platform like NDTV.”

    The awards will be presented and the webcast will be live on ground on July 29th at the Taj Palace, New Delhi, 7 pm onwards.

    • Bootstrapped start-up of the year – this category will award start-ups that are bootstrapped all the way and have made notable progress without external funding or support and own nothing outside of their start-up.
    • New Kid on the Block– this category will award the start-up that has an exceptional idea and is now attempting to scale up into a business. It should be an original idea with the potential to disrupt the market.
    • Dream-chaser of the year– this category will award the start-up that has a concrete plan and is now scaling up through funding.
    • Woman Entrepreneur of the year– this category will recognise a start-up helmed by a woman entrepreneur which has disrupted the market.
    • Health start-up of the year– this category includes health start-ups across wellness and fitness and more that have made an impact.
    • Unicorn of the Year– this category will be awarded to the billion-dollar start-up, or Unicorns that has shown highest year-on-year growth in the financial year gone by.
    • Start-up of the future– this category will award the start-up that has the ability to be the next big thing and has a fantastic idea at its core and is looking at establishing itself in a developing market.
    •  Global Start-up of the Year– this category will award an international start-up that has revolutionised its segment and has shown remarkable growth in the last financial year.
    •  Start-up mentor of the year–  this category will recognise an investor, a big shark, an incubator, which has funded start-ups. This individual or venture capital firm will be awarded for great investment acumen and success rate.
    •  Good Samaritan of the year– this category will award start-ups that are making a social impact through their idea.
    •  People’s Start-up of the Year: this will be the only category thrown open to public voting through a microsite and will not be part of the jury’s decision-making process. This convenience start-up will be awarded for pleasing consumers through great service, marketing, and brand retention.
    •  Start-up Person of the Year– this category will award and recognise Indian personalities who have played an important role in shaping India’s start-up sector. He or she could be a government representative, a leading investor, a Unicorn founder.
    •  Brand Ambassador of the Year– this category will award the person who has upheld his/her responsibilities as a start- up brand ambassador and is a true start up evangelist!

     

  • NDTV presents its first ever Unicorn start-up awards 2016

    NDTV presents its first ever Unicorn start-up awards 2016

    MUMBAI: The world of start-ups is bursting at the seams and India is becoming the start-up capital of the world. NDTV’s series Unicorn — Chasing the start-up dream has been leading the charge in discovering the next big idea from India’s belly which can be the next billion-dollar valued start-up.

    Carrying forward this anticipation NDTV presents the first ever Unicorn Start-up Awards in association with Vestige and Indigo Nation to honour those who have astonished the market with simple ideas and some great execution. The awards will witness some of the biggest mentors and venture capitalists from the start up space in attendance, including Deep Kalra, Founder and CEO, MakeMyTrip, and Sandeep Aggarwal, Founder, Shopclues & Droom.

    The awards will recognise the most credible dream-chasers who are going to change the way India does business with a stellar jury panel including R Chandrashekhar, President, NASSCOM, Suchi Mukherjee, Founder and CEO, Limeroad, and Raman Roy, a seasoned investor, to name a few.

    Start-ups like Grofers, Oyo Rooms, Ola, FlipKart and Shopclues will compete for coveted titles. NDTV has tied up with NASSCOM 10,000 Startups, as knowledge partner for the awards, and with Tracxn, a start-up intelligence and market research platform, as research partner.

    The exciting evening will be hosted by the glamorous Mandira Bedi, tech guru Rajiv Makhni and Vikram Chandra, Group CEO, NDTV.

    Vikram Chandra, Group CEO, NDTV is all geared up for the first innings of these awards. “We have entered a new business era of start-ups, and it could transform India. NDTV too has expanded its wings in the e-commerce arena and we are growing rapidly. The Unicorn Start-Up Awards is our attempt to honour the unique ideas which have made a mark. From here on, we expect the awards to get bigger and better, and to be the benchmark for entrepreneur recognition.”

    Rajiv Makhni, MD Technology, who is the brainchild behind these awards said, “From nascent ideas cooked up in a warehouse to booming ventures that are eating up market share and attracting consumers at breakneck speed, NDTV Unicorn Start-Up Awards will lift the iron curtain off them all. This is the highest form of recognition for those that have blazed a trail of their own. This is the start-ups’ moment to shine and occupy centre-stage on a prestigious platform like NDTV.”

    The awards will be presented and the webcast will be live on ground on July 29th at the Taj Palace, New Delhi, 7 pm onwards.

    • Bootstrapped start-up of the year – this category will award start-ups that are bootstrapped all the way and have made notable progress without external funding or support and own nothing outside of their start-up.
    • New Kid on the Block– this category will award the start-up that has an exceptional idea and is now attempting to scale up into a business. It should be an original idea with the potential to disrupt the market.
    • Dream-chaser of the year– this category will award the start-up that has a concrete plan and is now scaling up through funding.
    • Woman Entrepreneur of the year– this category will recognise a start-up helmed by a woman entrepreneur which has disrupted the market.
    • Health start-up of the year– this category includes health start-ups across wellness and fitness and more that have made an impact.
    • Unicorn of the Year– this category will be awarded to the billion-dollar start-up, or Unicorns that has shown highest year-on-year growth in the financial year gone by.
    • Start-up of the future– this category will award the start-up that has the ability to be the next big thing and has a fantastic idea at its core and is looking at establishing itself in a developing market.
    •  Global Start-up of the Year– this category will award an international start-up that has revolutionised its segment and has shown remarkable growth in the last financial year.
    •  Start-up mentor of the year–  this category will recognise an investor, a big shark, an incubator, which has funded start-ups. This individual or venture capital firm will be awarded for great investment acumen and success rate.
    •  Good Samaritan of the year– this category will award start-ups that are making a social impact through their idea.
    •  People’s Start-up of the Year: this will be the only category thrown open to public voting through a microsite and will not be part of the jury’s decision-making process. This convenience start-up will be awarded for pleasing consumers through great service, marketing, and brand retention.
    •  Start-up Person of the Year– this category will award and recognise Indian personalities who have played an important role in shaping India’s start-up sector. He or she could be a government representative, a leading investor, a Unicorn founder.
    •  Brand Ambassador of the Year– this category will award the person who has upheld his/her responsibilities as a start- up brand ambassador and is a true start up evangelist!

     

  • Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

    Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

    MUMBAI: Local e-commerce platform, Grofers has appointed Lowe Lintas Mumbai to launch its inaugural brand campaign in India and establish it as the one-stop destination for all things grocery and home needs, on the digital platform.

    Lowe Lintas Mumbai executive director Shantanu Sapre said, “I am happy that Grofers chose us to chart out their brand journey in India through the inaugural launch campaign. The excitement on this launch is high; in this I see an interesting challenge, as the category is as yet nascent. This provides Lowe Lintas Mumbai with the opportunity to create a unique brand voice in an unexplored category. Thus, what we present to the audience is a quirky, witty and playful communication that will help us make Grofers a household name.”

     

    As part of the launch exercise, Lowe Lintas Mumbai will unveil a series of four films of 45 seconds and three additional films of 30 seconds each that will highlight the service features of Grofers. The entire campaign will work towards promoting the USP of Grofers as an online on-demand delivery service expert. 

     

    The core theme around the campaign is based on the simple consumer understanding that most working people, especially young couples face — spend most of their time at work. They do not have enough time balancing work and the basic needs at home. 

     

    Lowe Lintas Mumbai chief creative officer Arun Iyer said, “The challenge was to give the brand meaning in the lives of these young working couples. It is a well-known fact that women have always found men who share domestic responsibility, more appealing. I’m certain this holds even truer for the young working women of today – given they are constantly trying to successfully juggle work and home. It is this insight that we played on for the Grofers campaign.” 

    Launched in December 2014 as an on-demand delivery service that connects consumers with local merchants in the neighbourhood, Grofers has offer a platform to those who wish to shop their wares via digital platforms.

     

    Grofers co-founder Albinder Dhindsa added, “We are now in 27 cities across India and offer a rich mix of everyday use products that consumers need. As such, we felt Lowe Lintas Mumbai was the right partner to help us communicate the value of our offering to consumers. We are building our brand on understanding our customer’s wants and needs – wanting to enjoy their time but needing to take care of daily chores as well. Hence, the proposition of ‘We get it’ bodes well for the brand.”

     

    The media coverage for this campaign is programmed for high visibility, which includes on and offline channels such as digital platforms, television, print and outdoor.