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Tag: Gritzo

  • Gritzo celebrates Father’s Day with ‘An Ode To Superdads’

    Gritzo celebrates Father’s Day with ‘An Ode To Superdads’

    Mumbai: Gritzo, a first of its kind brand that provides personalised nutrition drink called “SuperMilk” for children presents a heartwarming film on Father’s Day. that reminds us of the unwavering love and support our fathers have always given us. In today’s fast-paced world, it’s easy to overlook the superheroes in our lives, but Gritzo’s latest campaign aims to bring this back into focus.

    Gritzo Father’s Day campaign captures the essence of a father-daughter relationship, encouraging viewers to take a moment to appreciate their fathers. It breaks stereotypes that are often associated with fathers and presents a portrait of a modern-day father who is expressive, caring, nurturing & someone that a daughter can rely on at all times in her life. The digital film, will be amplified across multiple digital touchpoints, including Instagram, Linkedin and YouTube.

    The film opens with a young girl engrossed in her office work, seemingly oblivious to the world around her. As she picks up her phone, she notices several missed calls from her dad. This moment of realization brings her back to her childhood memories represented by a princess crown sitting in her room. Viewers are then taken on a nostalgic journey through the young girl’s memories. Scenes from her childhood flash by, showing her superdad taking care of her when she falls sick, supporting her during exam preparations & being the most happiest person in the world when she is met with success. Her internal monologue reflects her thoughts: “Kal hi ki Toh Baat Hai, Jab main Papa ki nahi papa meri Princess Ban jaate theee.” She recalls how her father has always been her pillar of strength, celebrating her smallest victories and appreciating her mistakes. Throughout her life, she has always been a ‘Champ’ daughter to her superhero dad.

    But as time passed, we see in the film that her priorities had shifted & somewhere she missed having that connection with her father. The film reaches its emotional peak as the father, heartbroken from his unanswered calls & is pacified by his wife. Just then, he is surprised by his daughter’s arrival. He is elated when he sees her as they embrace each other in a hug. She then places her childhood tiara on his head and hugs him, rekindling the bond they shared with each other.

    Commenting on the release of the film, Gritzo’s brand head Sushant Kotian expressed, “At Gritzo we wanted to create a film that represented our SUPERDADS – (superhero dads) in an honest manner embracing all the modern aspects & leaving out the stereotypes typically associated with this role. Through this touching digital film, we aim to remind everyone of the profound impact fathers have on our lives, even when life’s pace distracts us from it. At Gritzo, we believe in celebrating these precious relationships and encouraging everyone to take a moment to appreciate the unwavering love and support that fathers provide. This campaign is our way of acknowledging the timeless bond between fathers and their children and inspiring our audience to reconnect with their personal superheroes.”

  • Gritzo collaborates with Lara Dutta Bhupati to unveil a new digital brand film

    Gritzo collaborates with Lara Dutta Bhupati to unveil a new digital brand film

    Mumbai: Gritzo, a brand of Healthkart and the first of its kind brand in the personalized nutrition drink for children, today unveiled an educational digital film featuring Lara Dutta Bhupati. The digital film, conceptualized and executed internally by the team, will be amplified across multiple digital touchpoints, including Instagram, Facebook, and YouTube.

    In the digital movie, Bhupati emphasizes the importance of nutrition for every growing child. While Bhupati continually receives guidance from her mother regarding special and nutritious recipes, she conveys her reliance on Gritzo Supermilk to fulfill the daily nutritional requirements of all children. Supermilk is enriched with essential macro and micronutrients such as protein, calcium, vitamin D3, Ashwagandha, zinc, iron, and Amla, all of which are crucial for the early development of children. Bhupati enthusiastically shares her preference for Gritzo Supermilk Height Plus for children, celebrating each mother’s distinct approach to nurturing their offspring. Bhupati also touches on her personal journey, recalling how her height played a pivotal role in her path to becoming Miss Universe, emphasising that height can be a valuable asset with the potential to influence various aspects of life.

    Bhupati, a celebrated actress, gained media attention when she took a hiatus from the glamorous world in 2012 to embrace motherhood. For Bhupati, being a mother is a central role, and she believes that being present during a child’s formative years is of utmost significance for their physical and mental well-being.

    On her association with Gritzo, Bhupati commented, “Motherhood is undeniably the most rewarding role I’ve embraced in my life, yet it comes with a profound sense of responsibility. In a market abundant with numerous nutritional options, the task of selecting the perfect nourishment for a growing child becomes a top priority. This is where Gritzo Supermilk Height Plus comes into play as my dependable preference. It represents the nutrition I have confidence in for the growth of every child. Packed with essential milk proteins, crucial nutrients, and minerals, Gritzo SuperMilk Height Plus stands out as the ideal selection for mothers aiming to promote their child’s optimal growth and development. What distinguishes Gritzo is its remarkable adaptability, enabling mothers to tailor the SuperMilk according to their child’s specific needs, including age, gender, and health objectives”.

    Speaking about the association and the unveiling of the digital film, Gritzo business head Subhadeep Dasgupta commented, “We are thrilled to have Lara Dutta on board  and join us in the journey of spreading awareness on the relevance of nutrition for growing children. At Gritzo, we recognize the uniqueness of every child, which translates into varying nutritional needs. Gritzo, with its capability to deliver essential nourishment at each stage of a child’s development, has become the most trusted companion for parents in their parenting journey. We extend a warm welcome to Lara and express our gratitude for her belief in our product.”

    Embed– https://www.youtube.com/watch?v=bFdF3UN46oE