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Tag: Grey

  • Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    MUMBAI: Grey group India launched a new television commercial for the brand, Kamdhenu Paints.  The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them.

    The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” shared Varun group India ECD Varun Goswami.

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

  • Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    MUMBAI: Grey group India launched a new television commercial for the brand, Kamdhenu Paints.  The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them.

    The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” shared Varun group India ECD Varun Goswami.

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    Dheeraj Sinha is Leo Burnett South Asia chief strategy officer

    MUMBAI: Leo Burnett announced the appointment of Dheeraj Sinha as chief strategy officer. Sinha will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

    Confirming the development, South Asia chief executive officer Saurabh Varma  said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj, we hope to get radical convergence around our purpose and radical divergence around how to get there.” 

    On his joining, Sinha commented, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”
    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

    Sinha has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare. 

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

  • WPP’s Grey acquires US-based mobile app developer ArcTouch

    WPP’s Grey acquires US-based mobile app developer ArcTouch

    MUMBAI: WPP’s wholly-owned operating company Grey has acquired ArcTouch, Inc – a full-service mobile app development company in the United States.

     

    ArcTouch’s gross revenues were approximately $14 million as of 31 December, 2015. The company employs 97 people and is based in San Francisco with an office in Florianopolis, Brazil. It was founded in 2008.

     

    ArcTouch’s developers, designers and mobile strategists transform ideas into engaging apps for telephones, tablets, wearable devices, televisions, homes and cars. The company has completed over 250 projects for Fortune 500 companies, leading consumer brands, innovative startups, media and entertainment companies and world-class marketing and design agencies.

     

    This acquisition continues WPP’s strategy of investing in important markets and fast growing sectors such as mobile and digital. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.

  • WPP’s Grey acquires US-based mobile app developer ArcTouch

    WPP’s Grey acquires US-based mobile app developer ArcTouch

    MUMBAI: WPP’s wholly-owned operating company Grey has acquired ArcTouch, Inc – a full-service mobile app development company in the United States.

     

    ArcTouch’s gross revenues were approximately $14 million as of 31 December, 2015. The company employs 97 people and is based in San Francisco with an office in Florianopolis, Brazil. It was founded in 2008.

     

    ArcTouch’s developers, designers and mobile strategists transform ideas into engaging apps for telephones, tablets, wearable devices, televisions, homes and cars. The company has completed over 250 projects for Fortune 500 companies, leading consumer brands, innovative startups, media and entertainment companies and world-class marketing and design agencies.

     

    This acquisition continues WPP’s strategy of investing in important markets and fast growing sectors such as mobile and digital. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.

  • Disney inks new multi-year deal with Sky

    Disney inks new multi-year deal with Sky

    MUMBAI: Extending its relationship spanning almost 25 years, UK pay TV operator Sky has inked a new multi-year movie and TV agreement with Disney.

     

    Sky Movies and NOW TV Sky Movies Pass customers will be able to watch new movies like Inside Out, The Good Dinosaur and Star Wars: The Force Awakens in the first pay TV window from around nine months after their release in cinemas.

     

    Additionally, Sky Movies subscribers can access the Disney channel and watch all the latest Disney, Pixar, Marvel Studios and Lucasfilm movies in HD, and in some cases, 3D. In addition, they will have access to Disney Channel, Disney XD and Disney Junior TV channels through Sky’s subscription packages in both standard and high definition.

     

    As per the new agreement, customers will get more Disney Channels series through Catch Up TV and On Demand than now available, at no extra cost. Also included in this agreement are ABC Studios primetime drama and comedy series such as Scandal, Grey’s Anatomy andScrubs, available via ABC Studios on demand, through Sky Box Sets.

     

    Moreover, Sky Movies customers will be able to choose from a wide selection of classic Disney movies on demand in Sky’s library of more than 1,000 films including Frozen, Enchanted, Maleficent, the Pirates of the Caribbean franchise, as well as Disney Pixar hits such as Up,Monsters, Inc. and Toy Story. 

     

    Sky will be offering more flexibility for customers to watch where they want with Sky Go, the mobile TV service. The agreement means customers can access the Disney movies, channels and on demand content as part of their subscriptions on over 70 compatible devices including mobiles, tablets and games consoles. All new movie titles and a large selection of classic movie titles will also be available to buy and keep, or rent, via Sky Store.

     

    Sky MD content Gary Davey said, “Sky and Disney have been working together for almost 25 years. Our collaboration has continued to grow and the launch of the exclusive Sky Movies Disney channel two years ago has been a huge success. This new agreement means our customers can continue to enjoy the biggest blockbusters like Star Wars: The Force Awakens and Inside Out before they are available on any other online subscription service. They also get access to a great portfolio of family channels and a growing on demand library of amazing shows and films which we know they love.”

     

    Disney EMEA SVP and general manager, media distribution Mark Endema?o added, “With our shared goal of bringing the highest quality, creative entertainment to audiences in the UK and Ireland in ever more flexible ways, we are extending our relationship with Sky to offer subscribers our movies, series, and our channels at home and on the go. Two years on from its launch, we are particularly proud of the shared success of Sky Movies Disney, and look forward to bringing more of our much-loved stories and characters to audiences in the UK & Ireland.”

  • Virat Tandon roped in as Mullen Lintas CEO

    Virat Tandon roped in as Mullen Lintas CEO

    MUMBAI: Creative agency Mullen Lintas, which will officially launch on 1 August, 2015 has appointed Virat Tandon as its CEO. 

     

    Tandon will return to India after a three year stint with Mullen Lowe Group in Singapore where he was global business director for the Unilever brands Lifebuoy and Fair & Lovely.

     

    A part of the network for over a decade, Tandon first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior and leadership roles in the agency. A Unilever veteran of over 10 brands and 60+ countries, he has worked in India on clients including Maruti Suzuki, Nestle, Dominos, Sony Audio and Dabur among others. 

     

    Prior to joining Lowe Lintas, he worked with WPP agencies Rediffusion, Grey and Contract.

     

    Tandon said, “Mullen Lintas is born ahead of the curve and intends to remain a mash-up of the enduring and the emerging. Our founding team has the pedigree and the class of massive brand-successes under their belt. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Our advantage is that Mullen Lintas has no such baggage and that allows us to leap-frog this need to change and adapt. We understand that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. We will equip ourselves to play a pivotal role for our brands.”

     

    Also joining the Mullen Lintas leadership team is Shriram Iyer, who takes on the role of national creative director. 

     

    Iyer said, “A great ambition for the agency and a wonderful team to work with, I am excited about what we can create. Our approach to enriching our capabilities is what we call ‘core plus one’. While we continue to practice our core skill sets, we will commit ourselves to adding people who bring with them a +1 skill or area of expertise. We believe this is critical and makes us ‘present ready’.”

     

    Currently ECD and creative head for the Delhi offices of Lowe Lintas, Iyer moves to Mumbai in this new role. He has been with the group since 1998 and has played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices.

     

    Headquartered in Mumbai, the new agency will have offices in New Delhi (NCR) and Bengaluru.

     

    Mullen Lowe Lintas Group group CEO Joseph George said, “India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our “big agency” ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT.”

     

    Mullen Lintas chairman and CCO Amer Jaleel concluded, “Virat has been a great business partner to me in managing the global mandate on Lifebuoy, and Shriram has been a driving force behind what Lowe Lintas Delhi has achieved in the past few years. I thoroughly enjoy working with both of them and couldn’t have asked for better friends to the start the Mullen Lintas journey with.”

  • Zee Café lines up new shows, this July

    Zee Café lines up new shows, this July

    MUMBAI: The viewers of Zee Café are going to be glued to their screens in the month of July. The English entertainment channel is rounding up the band and marching in full swing with a lineup that will consist of everything from drama and mystery to romance and comedy.

     

    Zee Café is starting the parade with season 10 of Grey’s Anatomy starting 6 July, which will reveal the fate of the unconscious Richard Webber as we say farewell to the much loved Christina Yang.

     

    Zee Café has added a brand new show to the programming bouquet, The Mysteries of Laura, which will premiere on 20 July. The comical show follows the life of Laura Diamond, a brilliant NYPD homicide detective who seems rather unassuming but gets the job done while juggling her twin boys and ex-husband.

     

    The Indian discerning viewers will continue to enjoy the popular shows Pretty Little Liars season 6 and Mistresses season 3, which will be aired along with the US. In addition, Zee Café will also air season 3 of Scandal beginning 10th of July. The Big Bang Hour- a special hour dedicated to The Big Bang Theory – will continue to air season 1-8. The channel will also air season 4-6 of The Middle with 2 back to back episodes starting 13th of July where the hilarious life of Frankie Heck and her family will take a new turn.

     

    Zee Café will end the parade with a bang, showing The Princess Diaries on 26 July as The Sunday Brunch Special. The movie follows the comical journey of Mia Thermopolis, a shy San Francisco teenager, who is thrown when she learns that she is a real princess.

     

    Zee Café will continue to entertain its viewers with their favourite ongoing shows –Ground Floor season 2, American Idol season 16, Reign season 2, and House of Cards season 3.  The channel will air the season Finale of Desperate Housewives on 19 July.

  • Grey ups Subbaraju Alluri as CEO of Singapore & Thailand

    Grey ups Subbaraju Alluri as CEO of Singapore & Thailand

    MUMBAI: Grey Group Singapore has promoted Subbaraju Alluri to area director and CEO of Grey Group Singapore and Thailand.

     

    Alluri began his career in advertising as a management trainee in DDB Chennai. After stints at JWT and Rapp Collins, he joined Grey Group Indonesia. During his tenure, Alluri was instrumental in expanding the workforce and clinching big accounts like BMW, Indosat, Daihatsu and Wyeth.

     

    His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005. He has been credited with boosting the agency’s profitability by leading the team to win major accounts such as Sentosa, Ministry of Manpower, Contact Singapore, LASALLE College of the Arts, GlaxoSmithKline, Norton, Vitagen, Wyeth, British Council, Al-Maha Airways (Regional) and Qatar Airways (global). He also made several strategic senior hires and increased the local team size by five times.

     

    “Raju’s aptitude and contribution has been invaluable. I am sure with his leadership and vision, he will transform Grey Group Thailand into becoming the agency of choice,” Grey Group Asia Pacific chairman & CEO Nirvik Singh.

     

    “It is truly an honour to be given the opportunity to lead the Thailand team, as well. I am looking forward to taking the agency to new and greater heights,” said Alluri.