ITV

Tag: Grey Worldwide

  • SpiceJet awards communication mandate to Grey Worldwide

    SpiceJet awards communication mandate to Grey Worldwide

    MUMBAI: Grey Worldwide Delhi has won the communication duties for Kalanithi Maran-owned low-cost airline SpiceJet, following a multi-agency pitch.

    The other agencies that participated in the pitch were GIIR, Draft+FCB, Lowe, BBDO and Contract.

    Contract was the incumbent agency on the account.

    SpiceJet CEO Neil Mills said, “We selected Grey Advertising for the strength of their creative strategy and the passion exhibited by their team. The Agency will have an important role to play in building the brand further as we grow, enabling SpiceJet to achieve its aim of becoming a people‘s airline and hence a carrier of choice.”

    Grey Delhi ECD Uddalak Gupta added, “Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key.”

    The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide, Delhi.

    Grey Delhi VP Planning Divya Pratap Mehta added, “In a category which is commoditised and facing business pressures, we stuck to fundamentals. Our starting point was to keep business growth and differentiation at the heart of the strategy.”

  • Grey retains Fortis Hospitals’ creative biz

    Grey retains Fortis Hospitals’ creative biz

    MUMBAI: Grey Worldwide India has retained the Fortis Hospital‘s creative business following a multi-agency pitch.

    Confirming the news to Indiantelevision.com, Fortis Hospitals
    marketing manager Dinesha SM said, “Grey will continue handling our business in the East, West and South. In the North, we work with Crayons.”

    The business will be handled out of the agency‘s Bangalore office.

    Crayons Advertising looks after Fortis Hospitals brand in the North.

    The media planning and buying is also split between the two agencies according to the regions they look after.
     

     

  • Dabur divides skin care creative biz

    Dabur divides skin care creative biz

    MUMBAI: Dabur India has divided the creative duties for its various skin brands between Law & Kenneth and Brand David. 
     
    The mandates were given following a multi-agency that Dabur had initiated in January 2011. 
     
    L&K, which earlier only had Saka, will now also handle Fem Bleaches, Fem handwash, and Uveda, while Brand David has been given the mandates of Gulabari and Fem hair remover.
     
    Grey Worldwide retains Oxybleach and Oxylife.

  • Kinetic Blaze unveils Supermodels’ calendar

    Kinetic Blaze unveils Supermodels’ calendar

    MUMBAI: Kinetic Motor Company’s Italiano Blaze picked up some top automotive awards for design and performance. And now to entrench the brand further, Kinetic has unveiled what it claims is the automotive industry’s first glamourous calendar- the Italiano Supermodel’s Calender.

    Admittedly the theme is bold, but Kinetic’s managing director Sulajja Firodia Motwani reasons that the calendar clearly spells out the brand aspiration of her target consumer-Stylish, sexy and glamorous.

    “Around the world, calendars that blend the sex appeal of an automobile and a supermodel are a regular feature, but this is a first for the Indian automotive industry.

    Until now the scooter was considered either too old fashioned, family vehicle or effeminate. Our focus was to make the two wheeler a must-have for the young, urban male who is brand conscious and wants to look cool.”

    The calendar designed and executed by Grey Worldwide was unveiled by Firodia- Motwani and Raj Guru.

    The two wheeler claims to be India’s first powerful automatic with a 165cc, 4-valve engine. Kinetic Blaze is the first in a line of seven Italjet scooters launched under the Italiano series. The moto-scooter is prized at approximately Rs 50,000 ex-showroom. Last year, Kinetic had acquired the rights from Italjet to launch its two-wheeler range in India.

    Commenting on whether the price positioning at Rs.55, 000 for a scooter was on the high side, Firodia Motwani says, “We are competing in this market with a Pulsar or a Bullet. The brand aspiration dictates the price and the two wheeler is positioned for a city rider. It has done well mainly in the metros. For a college going guy, the price point is just right when he knows that he can own a ‘cool’ bike.”

    Kinetic Blaze may just be the beleagured company’s ‘shortcut to fame’.