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Tag: Grey Group.

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”

  • WPP’s Grey Group acquires majority stake in S Korean digital agency

    WPP’s Grey Group acquires majority stake in S Korean digital agency

    MUMBAI: WPP’s wholly owned company Grey Group has acquired a majority stake in Vinyl I-Co. Ltd., a creative digital agency based in Seoul, South Korea.

     

    Established in 2000, Vinyl-I has evolved from a web/UX design agency to an award-winning full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.

     

    Vinyl-I clients include GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom, and SM Entertainment.

     

    For the year ending 31 December, 2014, Vinyl-I reported gross revenue of KRW 12.8 billion, with gross assets of KRW 4.2 billion, as at the same date. The agency employs more than 70 people.

     

    This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast growing markets and sectors and strengthening its digital capabilities.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenues to be derived from digital in the next five years.

     

    In South Korea, WPP companies (including associates) generate revenues of over $300 million, while in the Asia Pacific region, the figure stands at $5 billion.

  • O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

    O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

    MUMBAI: Filaria (vernacularly known as Haatipaon) is a venomous disease which gallops million lives in India due lack of awareness amongst people. The mandate to generate this awareness amongst the target, so that they could accept medication was given to Ogilvy and Mather Mumbai. The result of which was the creation of TVC ‘Giant Footprints’ by O&M executive creative director Sumanto Chattopadhyay.

     

    The TVC got not just a million feet to medical centers but also garnered a silver Lion at the ongoing Cannes Lions 2015.

     

    “I pushed hard to get the campaign registered at Cannes Lions, but the fact that it did not win any accolades in India was raising doubts in my mind. Now the fact that it indeed won a silver Lion is extremely satisfying,” says Chattopadhyay to indiantelevision.com.

     

    The TVC was shot in Apte village in Bhor district of Maharashtra, and was targeted towards all the rural and semi rural parts of the country. “The core idea behind the video was to make it look like a universal India video which is relevant to each and every part of the country. So, be it for someone watching it in east or south India, it should resemble his or her locality,” informs Chattopadhyay.

     

    “Cannes Lion is an amazing recognition but the number of people who reached medical centers after watching the video is something more inspiring,” asserts Chattopadhyay.       

     

    Besides O&M’s silver Lion is for the ‘Giant Footprints’ campaign for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose) India had one more winner in the Pharma category. Medulla won a bronze Lion for the ‘Spinning Living Room’ campaign for Johnson & Johnson’s Cinnarazine in the Print section.

     

     

    McCann won two silver Lions, one for its campaign for Dabur’s Gastrina and other for Essel Group’s Dish TV. The agency is the only Indian organization so far to win two Lions in 2015. Grey won one silver Lion for its campaign for DHL while Taproot Dentsu bagged a bronze Lion for its Pimp creative for Bennett Coleman’s Mumbai Mirror.

  • Grey Group India gets Projit Sarkar on board to head its Kolkata Office

    Grey Group India gets Projit Sarkar on board to head its Kolkata Office

    MUMBAI: Grey Group India has appointed Projit Sarkar as head of Kolkata operations.

     

    Sarkar brings with him an experience of nearly 13 years in brand and marketing communications. His last stint was with Amrit Group of companies where he was heading the brand and marketing department. The other agencies he has worked with include Genesis, Mileage, Mudra, O&M and Madison BMB.

     

    At Grey, Sarkar will report to the newly appointed chairman and managing director Sunil Lulla.

     

    Lulla said, “Grey Group is delighted to welcome Projit back to lead the growing operations of eastern India from Kolkata. His familiarity with the market place, clients and consumers coupled with his experience in brand and marketing communications will add tremendous value and benefit both the agency and clients based in the market. We look forward to him enabling Grey Group to be even more famous and effective, in the east of India.”

     

    Sarkar said, “Coming back to Grey Group is a homecoming.  I see and believe that there is a lot of opportunity to create value for internal and external stakeholders through meaningful effective marketing communication. Grey Group is the place where it can be done from. ”

     

    Projit has worked on various brands across categories like Telecom, Insurance, Banks, Retail, Cement, Tourism, FMCG, Footwear, Paints and Foods. His experience will enable the current roster of clients, which include West Bengal Tourism, Score Information Technologies, Tea Board of India, Mani Group, Philips Carbon Black and Haldiram’s, amongst others.

  • Grey Group to acquire majority stake in ArtM in China

    MUMBAI: WPP‘s wholly-owned global communications network Grey Group has agreed to acquire a majority stake in China based full service integrated communications agency ArtM Communications Group. The investment is in line with WPP‘s strategy to expand its services in the fast growing markets around the world.

    ArtmM was founded in 1999 and has offices in Beijing, Shanghai, Shenzen and Guangzhou. It offers services ranging from advertising, branding, digital marketing, public relations, events, retail marketing and merchandising to channel promotion. It employs around 180 people and its client list includes companies like Intel, Microsoft, TCL and China Mobile.

    ArtM‘s unaudited revenues for the year ended 31 December 2011 were approximately RMB 45 million, with gross assets at the same date of approximately RMB 157 million.

    Greater China remains one of the fastest growth markets for the company and is currently WPP‘s third largest market with revenues of US $1.3 billion. The group currently employs over 14,000 people (including associates) across Greater China. In 2011, Asia-based agency research consultancy R3 estimated that WPP‘s revenues in mainland China were US$813 million, with the next biggest competitors Publicis and Omnicom at US$236 million and US$219 million respectively.

  • Grey Group elevates Sujit Sen to South Asia CFO

    MUMBAI: WPP‘s integrated marketing communications agency Grey Group has elevated Sujit Sen to the post of chief financial officer South Asia. He will be responsible for operations in India, Sri Lanka and Bangladesh.

    Sen‘s new responsibilities are applicable with immediate effect. He held the post of Grey Group India SVP and financial controller till now where he was in charge of commercial, financial and accounting for India, Sri Lanka and Bangladesh.

    He will be based out of Mumbai and will report to Grey Group Asia Pacific CFO Loh Wei Ping and Grey Group India president and CEO Jishnu Sen.

    Sujit is a veteran in the Grey Group having been with it for over 20 years since 1991. He joined Grey at its Kolkata office as an accounts manager and has over the years worked closely with Late Vinod Prabhakar since he joined the Grey Mumbai team in 1996 as the group head for accounts. He was in charge of all commercial and accounting functions for all five branches and divisions in India. In 2000, he was promoted to general manager, where he spearheaded the implementation of global commercial systems and procedures.

    He was also regional client finance director, tasked with the stewardship, compliance and commercial aspects for Procter & Gamble, Asia Pacific and the lead client contact for all financial matters related to the account.

  • Grey forms strategic alliance with Eastern Advertising in Taiwan

    Grey forms strategic alliance with Eastern Advertising in Taiwan

    MUMBAI: Grey Group has formed a strategic alliance with a Taiwan-based ad agency, Eastern Advertising.


    Eastern Advertising CEO Paul Tsai said that the industry is currently experiencing significant challenges particularly with the advent of digital marketing in the total integrated communications mix. “Together with Grey Group‘s global resources, this opportunity will drive our agency ahead in the market”.


    Grey on its part is in an expansion mode across the Asia Pacific region. Most recently, the Group agreed to acquire a majority stake in Campaigns & Grey in the Philippines.


    Eastern Advertising serves international and local clients including Panasonic, Fujifilm, AURORA, Kanebo, Brappers, Marilyn, Sealer, Tombow, Joy English School, Ching Yeh Paint, Taiwan Beer, Ten Ren Tea, Pop-Smile and SHS.


    Grey Group Asia Pacific chairman and CEO Nirvik Singh stated, “This move reaffirms our commitment to the important Taiwan market. Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories.”