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Tag: Grey Group India

  • ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    Mumbai: Amaze, an energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.

    As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.

    Speaking on the occasion, CEO and MD Preeti Bajaj said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Chief strategy, transformation and marketing officer Neelima Burra added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

    We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    “The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”

    Grey Group India chairperson and group CEO Anusha Shetty said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”

    The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.

  • Grey Group India appoints Anup Bhaskar as senior VP and business head

    Grey Group India appoints Anup Bhaskar as senior VP and business head

    Mumbai: Grey Group India (Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as senior vice president and business head of North. Anup will lead the agency’s new growth plans, build integrated business strategies, form important business relationships and deliver effective service to all the agency’s clients in the North region.

    Anup joins in from Lowe Lintas, where he was last serving as vice president in a business role. He was associated with the agency for 15 years managing a large part of the portfolio of brands and did a stint in account planning within the network.

    In his career span of 19 years, Anup has also held account management roles at Rediffusion, DDB Mudra, and Vyas Giannetti Creative.

    His experience covers business and strategy roles across a broad spectrum of global and Indian brands, spanning diverse categories. He has driven integrated advertising mandates and perception-changing campaigns across brands such as Google, Maruti Suzuki, Idea Cellular, Pernod Ricard and Sun Pharma OTC.

    Upon joining the agency, Anup said, “Joining GREY feels like a homecoming of sorts as I spent the early days of my career here. Meeting Anusha and Sandipan and understanding their vision for this esteemed agency has made me very excited to join. I am thrilled to be leading the Delhi unit and look forward to continuing Grey Group’s `Famously Effective’ philosophy.”

    Grey Group India chairperson & group CEO Anusha Shetty said, “We are excited to have Anup onboard. Anup has a rare blend of logic, EQ, and a natural connection with people. We are looking at promising times ahead.”

    Besides being a passionate advertising practitioner, Anup is also a long-distance runner and nature lover.

  • Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Mumbai: Luminous Power Technologies, India’s leading energy solutions company, launches their inspiring Diwali campaign, #ILLUMINATINGLIVES. The campaign beautifully captures the Diwali’s essence while emphasizing the importance of spreading joy in the lives of those who selflessly brighten our lives all year around.

    Diwali, known as the festival of lights, is a time when people across India celebrate the triumph of light over darkness and good over evil. Luminous Power Technologies, renowned for its innovative energy solutions, shares a special message to everyone, urging them to make this Diwali not just a season of festivities but a moment to celebrate the spirit of giving and to make a significant difference in someone’s life.

    The campaign’s core theme is simple yet impactful: Diwali is about illuminating lives. It encourages us to recognize and appreciate the unsung heroes around us, who bring light and joy into our lives, often without receiving the recognition they deserve. Through #ILLUMINATINGLIVES, Luminous Power Technologies encourages people to come together as a community to help those who may need a helping hand.

    Luminous Power Technologies chief strategy, transformation & marketing officer Neelima Burra said, ” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

    Luminous Power Technologies has a long-standing tradition of providing innovative energy solutions that enhance the lives of millions across India. The #ILLUMINATINGLIVES campaign, conceptualised and executed by AutumnGrey, is a testament to the company’s dedication to going beyond business, reinforcing their commitment to the welfare of individuals and families. The film serves as an opportunity to celebrate the unsung heroes in our lives, to express gratitude, and to make a tangible difference in someone’s life.

    Grey Group India chairperson and Group CEO Anusha Shetty said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

    As the campaign unfolds, it serves as a reminder that the real beauty of Diwali is in the warmth and love we share, in the smiles we bring to the faces of those who matter. By #ILLUMINATINGLIVES, we create a brighter, more meaningful Diwali for all. To bring the film to life, the agency partnered with director, Deepti Nangia.

    Luminous Power Technologies is also running a social media contest on platforms like Twitter, Instagram, and Facebook. Participants are encouraged to share their heart-warming Diwali stories, photos, and videos, showcasing their efforts to make the festival special for others. By joining the contest, they have a chance to win prizes, including Luminous inverters and surprises, as a token of appreciation for spreading happiness and making a positive impact in someone’s life. The contest will be live on 6 October 2023, and terms and conditions apply.

     

  • IndianOil hopes to inspire nation with ‘Unsung Heroes’ campaign

    IndianOil hopes to inspire nation with ‘Unsung Heroes’ campaign

    MUMBAI: For over 60 years, IndianOil has energised the nation with its innovative products and inspiring ideas. The latest ‘Unsung Heroes’ campaign aims to inspire and energise the nation with stories of countless nameless and faceless heroes who have impacted the lives of others around them. The campaign is conceptualised by GREY Group India.

    By bringing the stories of people like late So-Care founder V Mani and oncologist Vishal Rao to the forefront through two online films, IOCL attempts to inspire others to follow the footsteps of these so far ‘Unsung Heroes’.

    IndianOil Corporation Ltd executive director (CC and branding) Subodh Dakwale said, “IndianOil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline “Pehle Indian Phir Oil”. Passion and care are amongst the core pillars of IndianOil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

    Talking about the campaign, GREY group India group creative director Vivek Bhambhani said, “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”

  • Kids content should not be excessively kiddy

    Kids content should not be excessively kiddy

    MUMBAI: Kids animation content should be more inclusive to make a bigger impact, insisted a panel, speaking on “Creating an Impact for Kids Audience”, at the recently concluded KAM Summit by AnimationXpress.com. The panellists noted that content created for kids should not be ‘so kiddy’ that it doesn’t appeal to the people they are watching it with.

    The panel aimed to highlight ground rules for creating marketing content targeted and kids and included Wavemaker managing partner Monaz Todywalla, Omnicom Media Group AVP-PhD media Asmita Reelkar, and GREY Group India head of strategy and national planning director Arun Raman. The session was moderated by Sony YAY! VP – marketing and OAP Sujoy RoyBardhan.

    Reelkar mentioned that parents play a key role in monitoring the content that kids are watching and are also making most of the purchasing choices for them, so it is pertinent that a brand can persuade the parents too.

    Citing some interesting examples, Raman said, “There are no massive kids’ brands in India. I can think of Gini & Jony, which is one of the largest brands in the space, but no one is buying from them. People buy from brands like H&M Kids and Zara Kids.”

    He pointed out that there has been a behavioural and cultural shift in the Indian audience. “There are many kid-centric brands like ‘Naughty Boy’ from Bata, which are not as popular now. They now have something called ‘Ambassador Collection’. I am hearing Britannia and Parle are putting ‘Chota Bheem’ on their packages but it doesn’t mean that they are creating separate kids brands. In fact, it is making a brand meant for adults relevant to kids.”

    The panellists also pointed out that kids today are smarter and know facts. They can read through if a brand is trying to lie to them and that’s why it is important for brands to maintain highest standards of advocacy while creating communications for them.

    Another important point shared was that the brands should now be focussing on multi-screen advertising as the kids of today are digital natives.

    Todywalla said, “More and more creators, marketers, and brand custodians are realising that it has become a multi-touch world. But brands are still relying mostly on TV to interact with kids. Maybe they do some sprinkling of digital or a few events. But the landscape is changing dramatically. Kids are probably bypassing the whole TV phase and going directly to digital. Brands are agencies are still grappling with that area.”

    They unanimously agreed on the point that content is going to play a key role in taking brands through this phase of change.

  • Revv tells potential car owners to “Keep it Open”

    Revv tells potential car owners to “Keep it Open”

    MUMBAI:  The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options. They like to play the field, and not tie themselves down to choices that have an element of permanence in them. This has led to the growth of the renting and sharing economy and the launch of services and products across the spectrum and is representative of this emerging narrative. The traditional ownership of a car often comes with a certain degree of permanence, which is inherently at odds with this mindset, which seeks to own a car without actually buying it.

    OPEN, a new car subscription service launched by Revv Cars taps into this insight in the latest campaign conceptualised by GREY group India, which brings to life the campaign thought of “ Keep it OPEN” on the back of a multi-film digital campaign. 

    Revv Cars spokesperson said, “Automobile is one of the most critical lifestyle choices today. Consumers should be able to shift cars as per their dynamically changing life styles and life stages! But the financial burden, buying hassles, demands of maintenance and last but not the least, and geographic uncertainties of professions, can at times hold people back from buying a car. With OPEN, we wanted to introduce the new way of owning a car without the usual hassles associated with traditional way of car ownership. OPEN enables flexibility of ownership with zero down payments, zero road tax and zero maintenance.”

    GREY Group senior vice president Suvikrant Maira added, “In today’s ever-changing world, consumers are always looking for options that don’t tie them down. And, with Revv, the hassles that come with owning a car is not one of them. With Revv they retain their freedom along with the convenience of having their own set of wheels, for as long as they deem comfortable. With the OPEN option they have an added advantage of a brand new car at there disposal every 12 months. And, with the new comms that we have put out on Open, the idea highlights the ease and convenience the consumer gets by choosing our product.”

    GREY Group executive creative director Varun Goswami said, “The phrase “settle down” is unsettling for this generation. They don’t want to settle down. Nor do they want to be bound to a place, a city or even a thing. In a world that is constantly conspiring to get them to take the biggest decisions of their lives and “settle down”, REVV allows them to keep one such decision, “Open”. Purchasing a car is seen as one of the symbols of settling down. And while you can’t keep every important decision open, this is one you surely can."

  • Maharishi Ayurveda launches print campaign for Raktda

    Maharishi Ayurveda launches print campaign for Raktda

    MUMBAI: Raktda, an ayurveda solution for iron deficiency from Maharishi Ayurveda, has launched its latest print campaign targeting the symptoms of iron deficiency in women and how can they get in the way of their goals. The campaign has been conceptualised by Grey Group India and highlights how Raktda can help them in fighting these problems.

    Speaking about the campaign, Maharishi Ayurveda global head of marketing Ramesh Yadav said, “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category & shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance & affinity for the brand in her life.”

    Grey group president and growth officer Ketan Desai added, “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center.”

    For over 35 years Maharishi Ayurveda has been making the science of Ayurveda more relevant for modern lifestyle. With footprint in 40 countries, Maharishi is renowned for its expertise and superior solutions.

  • Mayuresh U. Dubhashi new executive creative director at Grey group India

    MUMBAI: Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.

    Dubhashi will be reporting to Grey group India chief creative officer Sandipan Bhattacharyya.

    Bhattacharyya said, “The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He’s fearless, experimental, hungry and young. Just the kinds that define the new Grey”

    Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years, working on iconic Indian and global brands across all aspects of creativity and innovation. Brands he worked with include The Times Group, Airtel, Amazon, Hike Messenger, Mahindra 2 Wheelers, Pepsodent, Smirnoff, RIN Global, Nokia, Nike, Brylcreem, SetMax, IDEA, Lakme, Surf Excel, Wheel, Godrej Appliances & Corporate etc. His experience includes working with agencies like Lowe, JWT and Taproot India. His interests include reading books, watching movies & listening to music.

    Dubhashi has earned a multitude of awards, including a Bronze Lion at Cannes, two Silvers at Spikes Asia and Gold at Goafest etc.

    Dubhashi said, “This is Grey’s centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the ‘Famously Effective’ spirit true, for decades to come.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”