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Tag: Grey Group.

  • FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    GOA: Day two of Goafest 2025 witnessed FCB India absolutely demolishing the competition in the public relations category, proving that sometimes the best way to handle PR is to simply be brilliant at it.

    The agency swept to victory as ‘public relations specialist agency of the year’ with a frankly ridiculous haul of 66 points, built on four golds, three silvers, three bronzes and two merits. It was the sort of performance that left rivals wondering whether they’d accidentally entered a different competition entirely.

    Leo India managed a respectable runner-up spot with 38 points, courtesy of three silvers, four bronzes and two merits—though one suspects they might have preferred trading some of that bronze for a bit more gold. Tribes Communication rounded out the podium with 26 points, bagging one gold, two silvers, one bronze and a merit in what can only be described as a thoroughly balanced performance.

    The others  made their presence felt too. BC Web Wise nabbed 10 points with one silver and one bronze, whilst Grey group and Mudra Max each scored eight points—Grey group with a single gold and Mudra Max with two bronzes. Meanwhile, ^a t o m network, Godrej Enterprises group, and Social Panga – Higa Digital all managed six points apiece, proving that in the PR game, every point counts.

    Even the laggards got their moment. Grey Alchemy picked up four points with a bronze, whilst boAt Lifestyle and Digitas each secured two points with a merit—hardly earth-shattering, perhaps, but better than going home empty-handed.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless march through specialist categories, with broadcaster, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist awards all up for grabs. 

  • BBH India names George Sebastian as executive creative director

    BBH India names George Sebastian as executive creative director

    Mumbai: BBH India, a Publicis Groupe agency, has announced the appointment of George Sebastian as executive creative director. He will report to BBH India’s chief creative officer & CEO Russell Barrett and lead a team of copy, art and design professionals.

    Sebastian brings with him 14 years of experience. In the past, he has been associated with Enormous Brands, Grey Group and most recently he was senior creative director at DDB Mudra. Sebastian has worked on brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac, helping them unlock their purpose and ambition.

    Sebastian was also part of the team that pitched, won and conceptualised an integrated campaign – India’s most exciting workplace for the Indian Army that led to a major shift in the way the youth perceive the armed forces, according to the agency.

    Welcoming Sebastian on board, BBH India CCO & CEO Russell Barrett said, “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30-second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi and English. He’s a mature creative leader who is as driven as the hungriest first-jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”

    George Sebastian added, “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all-black sheep to explode its massive potential.”

  • Genero onboards Subbaraju Alluri as MD for Asia

    Genero onboards Subbaraju Alluri as MD for Asia

    Mumbai: Global creative platform Genero has announced the appointment of Subbaraju Alluri as managing director (MD) – Asia, based in Singapore.

    Alluri joins Genero less than a year after joining communications firm Redhill Communications after spending more than 19 years with Grey Group.

    According to Genero, Alluri will work closely with CEO and co-founder Andrew Lane, and the existing team in Asia to drive growth across the region. He is tasked with building on the momentum that the business has seen since the pandemic began, with “greater pressure on marketing budgets and an increasing number of in-house teams looking to augment their marketing services structures with creative tech platforms,” said the company.

    “He brings incredible experience from his years at Grey working with some of the world’s biggest advertisers, as well as a deep understanding of the industry and clients across Asia. We know that Raju’s experience will add great value to the Genero solution and for our clients,” Lane said.

    As a Grey veteran, Alluri previously held a number of roles across the agency, including president director and CEO in Indonesia, CEO of Singapore and Thailand, and group CEO of Indonesia and Thailand.

    Speaking about his new role, Alluri said, “I’m absolutely thrilled to join this amazingly progressive technology-driven global company. Excited to lead the Asia region to build Genero across a very diverse set of markets. It’s an incredible opportunity to help brands, creators, and agencies with a global creative platform built for modern marketers. This is the new way to create and I am looking forward to building something awesome with team Genero around the world.”

  • GREY Group merges with Autumn Grey

    GREY Group merges with Autumn Grey

    MUMBAI: GREY, one of India’s leading creative agencies has merged with AutumnGrey – a digital/data companies. The company has announced a new structure and go to market strategy in India. Autumn Grey CEO Anusha Shetty, a digital-first leader & trailblazer, has been appointed as GREY Group India’s chairman & group CEO. 

    Shetty is known for her relentless passion in developing and driving client business. Under her leadership, Autumn Grey has delivered several ground-breaking and award-winning online and digital campaigns that have firmly established Autumn Grey as one of India’s premier digital agencies. Her leadership and management skills, along with her digital knowledge are second to none.

    With more than 20 years of marketing and advertising experience, and a career spanning across India and Silicon Valley, Shetty has co-founded Autumn Worldwide, a hyper-specialised digital marketing firm with offerings such as digital creative outreach, big data listening & insights, business intelligence, online reputation management, command centre management, media planning and buying and technology development.

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including Intel, Titan, Unilever, Honeywell, to name just a few.

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of GREY with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

    Anusha Shetty said, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.”

    “Anusha is one of those unique talents who possess a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience, she is the right person to take the agency to the next level. This is very much a game-changing moment for GREY India,” said GREY Group global COO and GREY AMEA chairman & CEO Nirvik Singh.

    Sandipan Bhattacharyya who has been promoted as the GREY Group India’s managing director (MD) & chief creative officer (CCO), has led the agency to win multiple lions at Cannes, India’s first D&AD Yellow Pencil in Design, a grand prix and over a dozen metals at spikes, Adfest, one show and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins.

    The newly created role of the creative leader as MD signals GREY’s vision of putting creative front and centre of its growth story. As MD & CCO of GREY India, Bhattacharyya will be responsible for driving GREY’s mandate of famously effective work to the next level.

    GREY’s creative work is rooted in pop culture and under his leadership GREY has launched some of the most iconic campaigns in the last decade.

    Bhattacharyya has more than 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

    “Sandipan is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of creative and digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” said Nirvik Singh.

    Sandipan said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading in these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call”

    GREY India current CEO Yashaswini Samat will be relocating to Singapore to take up a senior integrated role for WPP/GREY. She will continue to report to Singh.

  • NIRVIK SINGH PROMOTED TO GLOBAL COO ROLE AT GREY GROUP

    NIRVIK SINGH PROMOTED TO GLOBAL COO ROLE AT GREY GROUP

    Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position.

    A thirty-year veteran of GREY group and having started his career in GREY India, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.

    As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's best-in-class offering and build its future-facing digital, social, shopper marketing and design practices.

    "For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," Michael Houston said.  "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our reach and resources for the future."

    Singh has played an instrumental role in forging the Grey network's comprehensive offering across the regions.  His trademark business acquisitions have strengthened Grey's presence earning him widespread recognition as the key accelerator of strategic growth in multiple countries including: India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria.  Together, with a first-class management team, he has built a culture of innovation with an award-winning creative and new business performance.

    "I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions.  We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Nirvik Singh said.  

    He continued, "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices.  We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."

  • Dell launches new campaign ahead of festive season

    Dell launches new campaign ahead of festive season

    MUMBAI: Dell India has launched its latest campaign, just as the festive season kicks off.
    The campaign extends across television, print and digital with prime associations and a high impact creative approach. Key to the launch, is Dell India’s television commercial that introduces ‘Dell Cinema’ – the 2018 innovation announced at CES earlier this year and which is available across a range of XPS and Inspiron PCs.
    Addressing the young and upcoming digital affluent individuals, the TVC will air across leading 42 English and Hindi entertainment, movie and music and sport channels and in regional media across Tamil Nadu, Karnataka and Andhra Pradesh.
    Dell’s association with the upcoming ‘Thugs of Hindostan’ across YouTube and Facebook as primary digital channels and a presence during the Asia Cup Cricket Tournament, is aimed to engage with consumers throughout the festive period. The estimated reach of the campaign is 71 million.

    Festivals in India exude a common sentiment across all corners of the country – be it the joy of colourful scenes everywhere, striking visuals and the drama of colours or celebratory songs sung in unison.
    The television commercial brings to life Dell’s commitment of redefining experiences that matter most to consumers. Be it films and their grandeur or memorable patriotism felt while watching a favourite sport together, Indians come together to celebrate, experiences. The film inspires consumers to enjoy a truly immersive cinematic experience, while transporting them to a completely new world, of extraordinary colour and sound.
    Conceptualised and executed by Grey group, the film depicts features of Dell Cinema that collectively offer an immersive cinematic experience to the user who can enter a world of life-like colour, resonant sound and uninterrupted streaming. The film begins with the viewer visually entering a vibrant festive dance that comes alive on XPS 13’s screen, followed by losing oneself in watching a graphics intensive film with feature rich audio, the effect of which is evident on a glass of water kept next to the laptop. The film concludes with fans in a cricket stadium cheering for India, with every little detail coming to life without interruption, thanks to the unmatched streaming experience.
    Dell director of marketing India and ANZ for consumer and small business Ritu Gupta says, “Dell Cinema is an incredible innovation by Dell. It is the promise of entertainment being delivered in a way that it was designed to be by content creators – on your PC. We’re taking Dell Cinema closer to our consumers who look for immersive cinematic experiences, anytime and anywhere. The Indian festive season is as immersive as it can get and we are so excited to be a part of it with Dell Cinema.”
    Grey Bangalore senior VP and branch head Vishal Ahluwalia adds, “Dell and Grey as a team have been fortunate to have unique and insightful winning executions across all festivals in the past. While Dell as a brand is immersed in the Indian culture, this year we decided to project the grandeur of India celebrating through myriad of passion best experienced on Dell Cinema. The TVC captures a plethora of passion, which we are unable to experience live due to our busy everyday life.”
    The film went live on Dell’s social media channels on 12 September with the TV campaign going live from September 16 till November 7, 2018.

  • Britannia cakes wants us to unleash the kid within

    Britannia cakes wants us to unleash the kid within

    MUMBAI: Advertising agency Grey Group Bangalore has launched a quirky new TVC for Britannia Cakes.

    Most of us have fond memories of doing some kind of mischief as kids. Playing pranks on friends, siblings or elders are a part of childhood. And because Britannia Cakes has always been about bringing out the mischievous side of us, this monsoon it has an offer that pranksters will not be able to resist. The new commercial features a naughty boy and his grandfather.

    The commercial tells the story of a youngster who is bored at home and discovers the sticky toy in his pack of Britannia cake. As he looks around for a way to make things interesting, he finds his target – dadaji – taking his afternoon nap. Sneakily, he shoots the sticky toy at his dadaji, and instantly, dadaji comes to life and seems to be possessed by the toy. What ensues is a whacky dance performance that takes everyone by surprise. The ad then signs off with a cheeky warning about the use of the toy.

    Grey Bangalore senior creative director Gautam Bhasin says, “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself.”

    Grey Bangalore senior VP and branch head Vishal Ahluwalia adds, “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favourite sticky toy.”

    The TVC has been released in 8 languages across India and created by QED Films.

  • Eno asks you to live life non-stop

    Eno asks you to live life non-stop

    MUMBAI: Fun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food is an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

    Enter Eno with its claim of getting to work in just 6 seconds, Eno has led the fight against unsavoury bouts that can hijack occasions of joy and celebration.

    Conceptualised and executed by Grey group, the latest campaign for Eno brings to life one such moment in the life of four friends. It demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

    Grey group India executive creative director Varun Goswami says, “Part of the joy of a train journey is in sampling the many local delicacies that are served at platform food stalls. Often a representation of the local flavour, these rich, surprising, unpredictable culinary samplers are a part of what makes train journeys, charming and memorable.”

    Speaking on the new asset, Grey group India president of North and growth officer of North and West Ketan Desai mentions, “While the film is steeped in culture, and immediately connects with our audience, we have also embarked on a journey to create memorable assets like the Eno ‘O’, extenuating the relief moments with the effervescent bubbles, ensuring memorability and a strong brand asset that we can use across multiple medias and touch points.”

  • Dell Aarambh TVC encourages creative capabilities

    MUMBAI: Dell, India, has launched its new TVC conceptualized to encourage PC usage in learning, for students in their academic years. The TVC will be airing across leading kid’s entertainment and movie channels, as well as Hindi and regional news and general entertainment channels.

    With the theme Ek Behtar Kal Ka Aarambh, Dell is building upon its pan India PC for Education initiative Dell Aarambh launched in 2016 to spearhead the use of the personal computer in education. Dell will also be launching mobile video outreach to complement the reach of this campaign to its audience.

    Conceptualized and executed by GREY group, the TVC follows the journey of a bright young girl who sets out to solve a real life problem – that of having to travel a long distance all the way around a lake to go to school, each day. As the story progresses, we see the young girl partnering her personal computer to support her understanding of the Archimedes Principle to arrive at a practical solution to take her across the lake, saving both time and effort.

    Dell, India director marketing – consumer & small business Ritu Gupta said, “Our objective has been to equip young minds with technological capability such that they are prepared to build their future in a world that is becoming increasingly digital.”

    GREY Bangalore VP and business head Vishal Ahluwalia said, “The TVC has been shot in a real environment with a real life predicament bereft of any gloss. It tells the story simply and yet effectively. We are positive that this would appeal to parents and children alike and bring about the required change in acceptance of a PC being essential for education.”

    Dell Aarambh has been engaging with three key audiences – students, teachers and parents – in a series of activities meant to build their confidence and familiarity with using the PC.

    Dell Aarambh has been running on-ground and online programs since its inception in June 2016, and has covered a base of 3,305 schools and 59,349 teachers who have received PC training.

    In 2017, the program is reaching out to mothers with Dell DigiMoms, a PC awareness and training program which has been kick-started with a pilot in 8 towns in Karnataka and Maharashtra. The program aims to reach out to 16,000 households, and will be implemented by the 32 on-ground Dell digital correspondents to engage with mothers, showing them how to understand and best utilize the PC in aiding the holistic growth of their children.

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”