ITV

Tag: Grey

  • Laura Maness steps down as global chief of Grey after three-year stint

    Laura Maness steps down as global chief of Grey after three-year stint

    NEW YORK: Laura Maness is stepping down as global chief executive of Grey, the 105-year-old advertising agency, after more than three years at the helm. In a LinkedIn post published on Thursday, Maness—the first woman to lead the storied shop—said she would be “passing the baton” to close colleagues whilst embarking on what she described as a “bold new chapter.” She offered no details about her next move.

    The departure marks the end of a brief but eventful tenure for Maness, who became only the sixth global chief in Grey’s history when she took the reins in September 2022. During her time leading the WPP-owned agency, Grey operated as a standalone brand within the Ogilvy network, a structure designed to preserve its independence whilst leveraging the broader group’s resources.

    Maness joined Grey from Havas, where she spent nearly a decade, most recently as chief executive of the group’s north American flagship. At Havas she drove what the industry regarded as a remarkable turnaround, earning the agency accolades including Digiday’s most innovative culture and Ad Age’s best places to work. She also steered Havas to become the first major network agency in America to achieve B Corp certification.

    Before Havas, Maness spent six years at Designkitchen, an independent Chicago shop that was acquired by WPP in 2008 following growth she helped orchestrate. Her career spans stints at FCB Global, Propane and Wunderman, with early roles at Black Dog Interactive and Giant Step during the dot-com era.

    Beyond her executive roles, Maness serves on several boards, including Tory Burch Foundation, Alembic Technologies, B Lab and the 4A’s, where she is vice chair. She co-chairs 50/50 Women on Boards and is a founding member of Chief, the invitation-only network for women leaders.

    Grey, founded in 1917, markets itself on creating “famously effective” ideas for brands. The agency has been named to Newsweek’s top 100 global most loved workplaces and America’s greatest workplaces for women, with women representing 50 per cent of its executive leadership.

    Maness’s cryptic sign-off—”As for what’s next? More to come”—has left industry observers guessing about her future plans.

  • Wondrlab ropes in Bhavesh Kosambia as content lead

    Wondrlab ropes in Bhavesh Kosambia as content lead

    Mumbai: Wondrlab, one of India’s leading platform-first Martech networks, has appointed Bhavesh Kosambia as its content lead. As a part of strengthening its creative leadership team, Kosambia will report to co-founder & chief creative officer Amit Akali and lead a set of key accounts and talent.

    Kosambia has been around in the advertising industry for more than two decades, most recently as group creative director at Grey. He’s handled and built national and international brands like Audi, Coke, Ferrero, Gillette, Eureka Forbes, Reliance, Zee TV, Parle, Paras, Marico, and ITC. He has won various national and international awards, such as those from Cannes, One Show, the New York Festival, Adfest, and Spikes Asia. He’s even served on numerous juries, including the grand jury for the New York Festival.

    The last few years, he’s been focusing on his skills as an ad filmmaker and director. His films Tanishq “Raksha Bandhan” and Gillette “Soldier” have been among the top popular ones in the last couple of years.

    At Wondrlab, he will use his skills as a creative leader, thinker, and ad film director. Akali explained, “I’ve been lucky to work with Kosambia in the past, both as a creative person and as a filmmaker. He’s done some of our best work as a director, and I’ve seen him work his magic as a creative team leader. He’s one of those rare people who is constantly learning and evolving. And I’m sure he’ll quickly get down to doing cutting-edge, platform-first, tech-led work.”

    He further goes on to say, “We are also clear that in-house talent is going to get all possible opportunities, especially with our in-house production set up—Kosambia has already directed a few films for us, including the recent “Karva Chauth” film for Bharat Matrimony. Most importantly, he’s someone our clients can depend on as a partner and support system to build their brands.”

    Kosambia adds, “I have always believed that any place is made by the people who work there, and my association with Wonderlab and What’s Your Problem for the last couple of years has just proved me right again. The energy, dedication, and quest for doing something different exhibited by Amit Akali, Rakesh Hinduja, and Saurabh Varma can only be experienced if you work with them. The place is currently buzzing with talented and hungry people looking for good work, as well as equally hungry clients looking for good work. Honestly speaking, I feel like an extended family that has come to feast at a table where everyone is already enjoying whatever they are supposed to do. And I am sure I too will be able to join the party.”

  • ShortsTV inks content deal with Viacom18 Studios, expands Indian short films portfolio

    ShortsTV inks content deal with Viacom18 Studios, expands Indian short films portfolio

    Mumbai: ShortsTV, the world’s first 24/7 channel for short films, has inked a content deal with Tipping Point, the digital content production arm of Viacom18 Studios. As a part of the deal, ShortsTV has bagged the South Asia distribution rights of 15 short films featuring some of Bollywood’s top actors and directors.

    ShortsTV’s depth of films is unrivalled, drawing from a growing catalogue of more than 13,000 Indian and international short films. With this new partnership, ShortsTV has added to its bouquet top Indian short films such as Maya, Geek Out, The Epiphany, Glitch, The Daughter-In-Law, Grey, Red Velvet, A(U)N Usual Day, On the Road, Joy Ride, Teaspoon, Tea, Kill Me with Love, Hidden Cricket and A Twist in Love.

    These boundary-breaking stories, featuring popular actors such as Vicky Kaushal, Sayani Gupta, Mona Singh, Fardeen Khan span across genres as diverse as drama, thriller, adventure and mystery and are produced by Tipping Point.

    ShortsTV chief executive Carter Pilcher said: “In line with our endeavour to bring the highest quality short entertainment to film buffs, we are delighted to partner with Viacom18 Studios’ Tipping Point to add the most popular Indian short films to our growing library. During these unprecedented times when people are indoors and looking for new entertainment options, ShortsTV is ready to deliver content extraordinaire from across the globe, to be enjoyed from the safety of our homes.”

    Viacom18 Studios COO Ajit Andhare said: “In just over a year, Tipping Point as a young digital content brand, has managed to create content that cuts across demographics, set genres and formulas. Our latest association with ShortsTV for our widely appreciated short films is a step towards deepening that connect with discerning consumers. From licensing our content to top Indian OTT players like VOOT or global platforms like Netflix & ShortsTV – we will continue to connect stories to audiences across the globe.”

    Debuting in India in 2018 first on Tata Sky, ShortsTV is now available across all leading DTH platforms reaching over 60 million households, providing short filmmakers an excellent platform to showcase their work. ShortsTV is available ad-free on Dish TV and d2h as ‘ShortsTV Active’ (channel 135), on Airtel Digital TV as ‘Airtel ShortsTV’ (channel 259) and on Tata Sky as ‘Tata Sky ShortsTV’ (HD channel 112 and SD channel 113).

    In addition, ShortsTV has founded the Best of India Short Film Festival inviting filmmakers to make their submissions aiming to qualify more Indian short films for Oscar consideration. This year, the festival has already received more than 1000 entries.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Marks & Spencer and Grey launch “Rethink” campaign in India

    Marks & Spencer and Grey launch “Rethink” campaign in India

    MUMBAI: Grey have created a unique  first for Marks & Spencer India – a campaign specifically designed  for market, keeping  in mind  an in-depth understanding of the brand  and consumer  in India.

    While an increasingly  more  fashion forward audience  in India prides itself at adopting new trends and styles, they do feel the need for a guide  and a mentor who can provide  not just the right inspiration, but also encourage one to go beyond  their usual comfort zone.

    The spring  re-launch  campaign  invites  customers to “Rethink” their wardrobes, with guidance  and inspiration  from Marks & Spencer. Style is about having
    the  confidence to  try  something new, so whether  you want to  dip your  toe  in the  water or leap in and take the  plunge  Marks & Spencer is here to  give you the  confidence to  try  something different.

    The series of ads shot in street style  settings challenge  people  to “Rethink” the  latest trends  and occasion  wear, with double  stripes, pink on pink, animal print for work, styled up joggers  for the weekend, and will run across print, social, digital, out of home  and in-store.

    Ira Dubinsky, Head of International Marketing at Marks & Spencer, said: “We’re really  excited to launch  the ‘Rethink’ campaign  in India, it’s the  next evolution for  Marks & Spencer in India as we look  to deepen  our connection to the local consumer. The work is totally relevant for the  Indian consumer  and positions M&S as an incredible  destination for style and a trusted partner where they can come  for guidance  and advice time and again. Developing
    the  campaign  has been a true  partnership between  our UK and Indian teams,
    both agency  and in-house.”

    Bikram Bindra, VP and Strategic Planning Head- Delhi, Grey group, said: "For Marks & Spencer in India, this campaign  is an important step, since it positions it not just as a trend-setter, but also a brand  that challenges perceptions and asks you to explore  new sides of your  personality.”

    Marks & Spencer opened  in India in 2001 and now 71 stores  across the country, making  it the retailer’s second  biggest market outside the UK.

  • WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

    WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

    MUMBAI: Once the toast of the advertising industry, investors, and shareholders, Sir Martin Sorrell now faces the ignominy of being probed by a law firm, which has been appointed by the WPP board for a potential misuse of assets and personal misconduct, if a report in the Wall Street Journal is to be believed.

    The agency group has been under pressure from clients and hungry for business rivals for a while. Its share price has fallen some 35 per cent as companies such as Alphabet (Google) and Facebook have been doing direct deals with brands, cutting agencies such as WPP out of the picture. Additionally, big spenders such as Unilever, Procter & Gamble have also been cutting back on marketing spends in a rapidly disintermediating digital content marketplace.

    This has led to WPP reportedly putting up a lackluster performance which in turn has affected its share price. Sorrell was also forced to take a cut in his pay, the amount he was forced to back down from 2017’s 48 million pounds sterling, will become clearer in the next few days as it announces its financial performance.

    A Saatchi & Saatchi finance executive in the seventies and eighties, Sorrell went about building what would become a global tour de force under the umbrella of a company called Wire & Plastic Products. He acquired 18 different below the line agencies over three years, before making an audacious $566 million dollar bid for J Walter Thompson and then $825 million for Ogilvy & Mather. He acquired both of them. He snared two other agencies Young & Rubicam and then Grey Worldwide on the follow through. Among the other agencies and communication services providers under WPP today include: Wunderman, Kantar Group, Hill & Knowlton, Burson-Marsteller, GroupM, Cohn & Wolfe, Brand Union, Buchanan UK among others.

    WPP as a group employs close to 200,000 employees worldwide and reported a revenue of 15.265 billion pounds sterling, with an operating income of 1.908 billion pounds sterling with net income standing at 1.912 billion pounds sterling in 2017.

    Investors have been baying for Sorrell’s blood for some time now with the agency not coming with a solid plan to revive growth. Speaking to indiantelevision.com in Amsterdam a couple of years ago Sorrell had said: “I only own two per cent of the company; but I am identified with the company. I will carry on as long they will let me. WPP is not a matter of life or death for me, it is more than that. They will carry me out to the glue factory.”

  • Grey’s 4-week Salim show TV campaign launched

    MUMBAI: 92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim. 

    Hosted by Bollywood’s most sought after music composer and singer Salim Merchant, the show curated on history of trendsetting music, has been striking the right chord with the listeners, since its inception. Building on its popularity and to further create buzz around its unique theme, an audio-visual led television campaign created by Grey Group India, is being aired and promoted on Television and digital mediums.

    #Salim is purely a music based show that enlightens the listeners about the making of their favorite iconic songs. Singer Salim Merchant shares these insightful stories in his mesmerizing voice, enhancing its overall appeal. The 60 secs TVC perfectly brings to the fore the essence of this engaging format. With an extensive reach of television and digital mediums, it aims at reaching out to a larger set of audience and music enthusiasts.

    Speaking about creating a TVC for a radio based show, Big FM spokesperson said, “In the age of digital media, face value contributes in expanding the scope of mass appeal. #Salim is a unique offering, as it is truly a music show and having Salim Merchant as the host further adds to its credibility. Banking on this interesting combination and Salim’s friendly persona we have launched this TVC with an aim to promote the radio show in a visually appealing format through television and digital platforms.”

  • Grey strengthens A-Pac team with triple hire

    Grey strengthens A-Pac team with triple hire

    MUMBAI: Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey’s commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients’ needs through famously effective work.

    Måns Tesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific in order to lead the strategy teams and set the strategic direction across the region and to oversee Grey’s continued immersion into the areas of innovation, mobile and social.

    A well-respected and accomplished strategic and digital veteran he joins Grey from Crispin Porter + Bogusky where he was Chief Strategy Officer for Scandinavia. He led strategy and planning in Stockholm, Gothenburg and Copenhagen, working across the entire client spectrum including; Arla, Carlsberg, Ikea, Infiniti, Scania and Sony.

    Earlier in his career, in 1996, he co-founded Tesch & Tesch, a pioneering creative hotshop in Stockholm which quickly established itself as one of the top digital creative agencies in Northern Europe. In 2002 they were acquired by Lowe Worldwide and became known as Lowe Tesch before merging with leading Scandinavian agency Lowe Brindfors, in 2007. Thereafter, Måns was named Global Digital Strategy Director at Lowe Worldwide and based out of London, he developed the digital efforts of the Lowe network around the world whilst working with their global clients, Nestlé, Stella Artois, Unilever and Nokia, amongst others.

    In 2008, Måns took on the role of Digital Strategy Director at Fallon in London before re-launching Tesch in 2010 as a strategic and creative consultancy, advising brands such as Cadbury, LVMH, Samsung, Spotify & Unilever, on how to become more relevant through innovation.

    Måns joined Razorfish as Executive Strategy Director in March 2013 where he worked with names such as Argos, BlackBerry, DHL, and McDonalds and won new clients including; Beats by Dre, JP Morgan, Novartis and Spotify. This was followed by a stint at Wieden + Kennedy in London working on Samsung’s Olympic Sponsorship and the launch of Angry Birds 2.

    Måns is one of the world’s most awarded strategists and has been recognized as a ‘Digital Pioneer’ by the FWA (world’s leading community for digital creativity). He has participated on numerous jury panels including Campaign Big Awards, Creative Circle, and D&AD and is a sought-after speaker having chaired Creative Review’s annual “Click”-conference, and spoken at seminars such as The Guardian’s Changing Media Summit, Ad Tech London, and held lectures at Hyper Island.

    Marthinus Strydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore. He will work closely with Ali Shabaz (Chief Creative Officer, Grey Group, South East Asia) to set the overall creative direction for Grey’s GSK operations. In line with the agency’s reputation for creative excellence, he will be responsible for fostering an even-deeper culture of creativity and accelerate Team GSK’s digital transformation. Over the span of his much-lauded career, Marthinus’ work has been recognized at the D&AD, Webby, Cannes, One Show, Effies, and has been featured on the Gunn Report and other prominent industry publications.

    Originally from South Africa, Marthinus has called Singapore home for the past 12 years. Prior to Grey, he did a six-year stint as a Creative Director of BBH Asia Pacific (Singapore), where he led several memorable projects for the likes of Google, IKEA, UOB Bank, Chupa Chups, and Vaseline. In an earlier role as Digital Associate Creative Director at BBDO (New York), Marthinus was credited for the development of groundbreaking integrated work for A-list clients including AT&T and GE.

    The appointments of Måns and Marthinus follow that of key senior hire, Neil Cotton, who has joined in the dual role of Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore. His career has seen him collaborate with many exciting brands such as Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, amongst others.

    Prior to Grey, Neil was the founder of Liberty Networks, a brand and innovation consultancy with Unilever, Infiniti, OCBC, and Channel News Asia amongst its clientele. An industry veteran of 27 years, he has previously held a number of senior leadership roles including; Senior Partner & Worldwide Group Planning Director (1992-2002) at Ogilvy & Mather, New York, where he worked on IBM’s fast growing software business as well as assisting the client with several big acquisitions and partnerships. Neil then went on to become the Regional Head of Planning (2002-2005) at Bates, Hong Kong (HK), and was instrumental in building the planning function and re-positioning the Bates network before it was acquired by WPP. In 2005, he joined Lowe Worldwide, HK, as the Regional Chief Strategy Officer (2005-2007) and was widely credited with bringing in the planning discipline to their Asia operations. Neil was also the founder of GMT+8 Consulting, HK/Shanghai (2007-2009), where he worked with agencies and clients to find solutions to big strategic communications problems. From 2009-2011, he took on the role of Regional Chief Strategy Officer at Young & Rubicam, Singapore, and was attributed as a key contributor in developing their planning resources.

    A true globetrotter and citizen of the world, he has lived across several geographies including Singapore, Hong Kong, New York, and London.

    The group’s Asia Pacific, Middle East, & Africa chairman & CEO Nirvik Singh said: “In order to enhance Grey’s core leadership team, we continue to hire world-class talent in Neil Cotton and Marthinus Strydom. They have deep knowledge and proven track records in their specific areas of expertise and their roles are directed towards delivering our very best for our clients.”

    On having Måns Tesch on board, he commented: “In today’s dynamic environment, strategy, data and technology all play a crucial role and Måns is one of the world’s most experienced in this field. We want to take Grey to the next level and there is no better person to help us achieve this goal.”

  • Grey strengthens A-Pac team with triple hire

    Grey strengthens A-Pac team with triple hire

    MUMBAI: Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey’s commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients’ needs through famously effective work.

    Måns Tesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific in order to lead the strategy teams and set the strategic direction across the region and to oversee Grey’s continued immersion into the areas of innovation, mobile and social.

    A well-respected and accomplished strategic and digital veteran he joins Grey from Crispin Porter + Bogusky where he was Chief Strategy Officer for Scandinavia. He led strategy and planning in Stockholm, Gothenburg and Copenhagen, working across the entire client spectrum including; Arla, Carlsberg, Ikea, Infiniti, Scania and Sony.

    Earlier in his career, in 1996, he co-founded Tesch & Tesch, a pioneering creative hotshop in Stockholm which quickly established itself as one of the top digital creative agencies in Northern Europe. In 2002 they were acquired by Lowe Worldwide and became known as Lowe Tesch before merging with leading Scandinavian agency Lowe Brindfors, in 2007. Thereafter, Måns was named Global Digital Strategy Director at Lowe Worldwide and based out of London, he developed the digital efforts of the Lowe network around the world whilst working with their global clients, Nestlé, Stella Artois, Unilever and Nokia, amongst others.

    In 2008, Måns took on the role of Digital Strategy Director at Fallon in London before re-launching Tesch in 2010 as a strategic and creative consultancy, advising brands such as Cadbury, LVMH, Samsung, Spotify & Unilever, on how to become more relevant through innovation.

    Måns joined Razorfish as Executive Strategy Director in March 2013 where he worked with names such as Argos, BlackBerry, DHL, and McDonalds and won new clients including; Beats by Dre, JP Morgan, Novartis and Spotify. This was followed by a stint at Wieden + Kennedy in London working on Samsung’s Olympic Sponsorship and the launch of Angry Birds 2.

    Måns is one of the world’s most awarded strategists and has been recognized as a ‘Digital Pioneer’ by the FWA (world’s leading community for digital creativity). He has participated on numerous jury panels including Campaign Big Awards, Creative Circle, and D&AD and is a sought-after speaker having chaired Creative Review’s annual “Click”-conference, and spoken at seminars such as The Guardian’s Changing Media Summit, Ad Tech London, and held lectures at Hyper Island.

    Marthinus Strydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore. He will work closely with Ali Shabaz (Chief Creative Officer, Grey Group, South East Asia) to set the overall creative direction for Grey’s GSK operations. In line with the agency’s reputation for creative excellence, he will be responsible for fostering an even-deeper culture of creativity and accelerate Team GSK’s digital transformation. Over the span of his much-lauded career, Marthinus’ work has been recognized at the D&AD, Webby, Cannes, One Show, Effies, and has been featured on the Gunn Report and other prominent industry publications.

    Originally from South Africa, Marthinus has called Singapore home for the past 12 years. Prior to Grey, he did a six-year stint as a Creative Director of BBH Asia Pacific (Singapore), where he led several memorable projects for the likes of Google, IKEA, UOB Bank, Chupa Chups, and Vaseline. In an earlier role as Digital Associate Creative Director at BBDO (New York), Marthinus was credited for the development of groundbreaking integrated work for A-list clients including AT&T and GE.

    The appointments of Måns and Marthinus follow that of key senior hire, Neil Cotton, who has joined in the dual role of Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore. His career has seen him collaborate with many exciting brands such as Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, amongst others.

    Prior to Grey, Neil was the founder of Liberty Networks, a brand and innovation consultancy with Unilever, Infiniti, OCBC, and Channel News Asia amongst its clientele. An industry veteran of 27 years, he has previously held a number of senior leadership roles including; Senior Partner & Worldwide Group Planning Director (1992-2002) at Ogilvy & Mather, New York, where he worked on IBM’s fast growing software business as well as assisting the client with several big acquisitions and partnerships. Neil then went on to become the Regional Head of Planning (2002-2005) at Bates, Hong Kong (HK), and was instrumental in building the planning function and re-positioning the Bates network before it was acquired by WPP. In 2005, he joined Lowe Worldwide, HK, as the Regional Chief Strategy Officer (2005-2007) and was widely credited with bringing in the planning discipline to their Asia operations. Neil was also the founder of GMT+8 Consulting, HK/Shanghai (2007-2009), where he worked with agencies and clients to find solutions to big strategic communications problems. From 2009-2011, he took on the role of Regional Chief Strategy Officer at Young & Rubicam, Singapore, and was attributed as a key contributor in developing their planning resources.

    A true globetrotter and citizen of the world, he has lived across several geographies including Singapore, Hong Kong, New York, and London.

    The group’s Asia Pacific, Middle East, & Africa chairman & CEO Nirvik Singh said: “In order to enhance Grey’s core leadership team, we continue to hire world-class talent in Neil Cotton and Marthinus Strydom. They have deep knowledge and proven track records in their specific areas of expertise and their roles are directed towards delivering our very best for our clients.”

    On having Måns Tesch on board, he commented: “In today’s dynamic environment, strategy, data and technology all play a crucial role and Måns is one of the world’s most experienced in this field. We want to take Grey to the next level and there is no better person to help us achieve this goal.”

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E